From idea to happy startup workshop (Hub Kings Cross)

THE HAPPY STARTUP SCHOOL

Stop dreaming, start doing

•  the importance of a clear vision & purpose •  create & iterate your business model •  how to define your early adopters •  why you need to ‘get out of the building’! •  ways to test out your ideas quickly •  what an mvp is and how to define it

WHAT YOU’LL LEARN

9/10 STARTUPS FAIL!

THE OLD TOOLS AREN’T FIT FOR

THE JOB

STARTUPS ARE NOT BIG

BUSINESSES

FOUNDERS THINK THEY

KNOW IT ALL BIG BANG RELEASE = HIGH RISK

A FEAR OF FAILURE STOPS

PROGRESS

MASTER NEW TECHNIQUES

& TOOLS

EMBRACE UNCERTAINTY& SPOT OPPS

ENGAGE CUSTOMERS

THROUGHOUT LEARN HOW TO

TEST IDEAS QUICKLY

DEVELOP A FAIL & LEARN

MINDSET

“every big problem is a big opportunity”

“HAPPINESS IS A BUSINESS

MODEL”

“ENTREPRENEURSHIP IS NEITHER A SCIENCE NOR ART. IT IS A PRACTICE.” peter drucker

"The di!erence between someone loving and hating rollercoasters is their relationship with the experience."

vision & purpose

“your passion is ignited by your purpose, & your vision enables you to apply that

spark to change the world.”

“to organize the world‘s information and make it universally accessible and useful.”

“to be the pulse of the planet”

“to be the earth’s most customer- centric company”

our company purpose: “optimising for happiness”

your purpose: why you’re doing what you’re doing

(beyond profits)

WHAT’S YOUR HIGHER PURPOSE?

10 MINS

3 STAGES OF A STARTUP

Problem/ solution fit

1

Problem/ solution fit

Product/market fit

1 2

Problem/ solution fit

Product/market fit Scale

1 2 3

Problem/ solution fit

Product/market fit Scale

Focus: Validated learning Experiments: Pivots

1 2 3

Problem/ solution fit

Product/market fit Scale

Focus: Validated learning Experiments: Pivots

Focus: Growth Experiments: Optimisations

1 2 3

5 MINS

“LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”

Traditional product development

Lean/agile development

Lean startup loop

PAINKILLER VITAMIN

visualise your business model

“YOUR PRODUCT IS NOT THE PRODUCT”

“COMPANIES EXECUTE BUSINESS PLANS. STARTUPS SEEK A BUSINESS MODEL.” STEVE BLANK

COMPLETE THE ‘MEAN’ CANVAS

15 MINS

WHAT’S YOUR RISKIEST ASSUMPTION

10 MINS

“CUSTOMERS DON’T CARE ABOUT YOUR SOLUTION. THEY CARE ABOUT THEIR PROBLEMS.” DAVE McCLURE, 500 STARTUPS

VISUALISING YOUR AUDIENCE

user personas archetypes of real people

WHO WILL BE YOUR RAVING FANS?

DESIGN FOR EMOTION

WHO’S GONNA LOVE YA?

I AM NOT A ROBOT

(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

create a persona

10 MINS

user stories what can customer x do

with your product?

CREATE 6 USER STORIES

10 MINS

CUSTOMER DEVELOPMENT

time to get out of the building!

“bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io

LISTEN, DON’T TALK. PROBLEMS, NOT

SOLUTIONS.

GET OUT OF THE BUILDING!

TIME TO START EXPERIMENTING

FAKE IT BEFORE YOUMAKE IT

1.CREATE A LANDING PAGE

2.KEYNOTOPIA PROTOTYPE

3.ASK A SIMPLE QUESTION

4.CREATE A FAKE T-SHIRT

5.MOBILE PROTOTYPE

6.OBSERVE PEOPLE

7.CREATE A FAKE BUTTON

8.MINIMUM VIABLE RESTAURANT

9.THE PAPER MVP

10.DO IT YOURSELF

11.WRITE A CLASSIFIED AD

12.THE EMAIL CONCIERGE

13. DIRECT MARKETING

14.COFFEE SHOP TEST

15. HACKING w/CUSTOMERS

16.GET BACK TO BASICS

17.GOOGLE DOCS MVP

18.START BLOGGING

19.TEST EXISTING PRODUCTS

20.HAVE A GREAT STORY

21.CREATE A SLIDESHARE

EXECISE: THINK OF 5 EXPERIMENTS TO TEST YOUR IDEA

THE MINIMUM VIABLE PRODUCT

VALUE > PAIN

wrapping up

• define your vision & purpose • define what success feels like • create your happy startup canvas • fake it, before you make it • start with the core features (mlp) • have fun, and finally…

..make something people love & spend less than

you make

we challenge you to make a pledge

@happystartups www.thehappystartupschool.com

thanks!