"Fresh & Guarenteed" Certified American Grown - 2015 Fun 'N Sun

F R E S H & G U A R A N T E E D

Alaska Beauty Peonies

Co-Operative

Florida

Monterey

Washington DC

Alaska

W H Y A R E W E D O I N G T H I S ?

•74% of Consumers Have No Idea Where Flowers Come From

•58% of Them Would Prefer Local, American Grown Flowers

• Yet Approximately 80% Are Imported

We Did The Math…

People Don’t Know, What They Don’t Know.

…but they are starting to ask the right questions.

– A . C . G A L L A O , P R E S I D E N T & C O O O F W H O L E F O O D S

“Ten or 15 years ago, the organic label was more important to our customers, but we started to feel over the last five to seven years that our customers

were more interested in buying produce that is local.”

- E N T R E P R E N E U R M A G A Z I N E

“Locally sourced food is a big deal in Seattle, and the economic tendrils of the movement reach deeper

than anyone might imagine. Throughout the city, in one ZIP code after the next, you'll find restaurants that have made local ingredients both a guiding principle and a marketing tool--from Local 360 in

Belltown to emmer&rye in Queen Anne…”

H O W T H E FA R M - T O - TA B L E M O V E M E N T I S H E L P I N G G R O W T H E E C O N O M Y

- E N T R E P R E N E U R M A G A Z I N E

“Recently, Bobby Jones ruminated about what had gone wrong for his father. "American agriculture lost its way," he says. "Much of the problem was the disconnect between the product and the consumer." These days, an increasing number of Americans appreciate the importance of that connection. And all of a sudden, it seems, they're willing to pay to get it.”

H O W T H E FA R M - T O - TA B L E M O V E M E N T I S H E L P I N G G R O W T H E E C O N O M Y

W H AT A B O U T F L O W E R S ?W H AT A B O U T F L O W E R S ?

So…

74% Have No Idea

+The Farm To Fork Movement Is A Big Deal

=

F I E L D T O VA S E

• Nationwide Tour

• Ten Cities

• 100 - 150 Guests

Carpinteria, CA

Carlsbad, CA

Monterey, CA

Boulder, CO

Share: Santa Cruz Field to Vase VideoB Y M O O N P R O D U C T I O N S

T H E V I D E O W I L L B E M A D E A VA I L A B L E O N L I N E A T: A M E R I C A N G R O W N F L O W E R S . O R G / F I E L D T O VA S E

The Opportunity Is NOW

# O R I G I N M AT T E R S

•Fresh

•Sustainable

•Local

46 Farms 14 States

Millions of Certified Stems

A R E Y O U R E A L I Z I N G T H E O P P O R T U N I T Y ?

A M E R I C A N G R O W N R O S E

• Less than 2% Are

American Grown

• Less than a dozen farms

• Differentiate Yourself

W E C A N S E T T H E TA B L E

W H AT Y O U C A N D O T O D AY ?

• RSVP For A Dinner

• Become A National Sponsor

• Subscribe to our Newsletter

• Buy & Promote American Grown Flowers

Q U E S T I O N S

– P. A L L E N S M I T H

“Cut flowers bring beauty and vibrancy to any setting, especially those that are American Grown. The Field to Vase Dinners are a marvelous way to

celebrate local food and flowers.”

A M E R I C A N G R O W N F L O W E R S . O R G