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Introducing www.frenchtoast.in PARTICIPATING IN INDIA'S GROWING E-Commerce / Retail INDUSTRY
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Frenchtoast

Feb 07, 2017

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Ajit Khatai
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Page 1: Frenchtoast

Introducing www.frenchtoast.in

PARTICIPATING IN INDIA'S GROWING E-Commerce / Retail

INDUSTRY

Page 2: Frenchtoast

EXPLORING THE GROWING KIDSWEAR

MARKET IN INDIA

KIDSWEAR

* Featuring FRENCH TOAST campaign images from www.frenchtoast.com

FASHION

UNIFORM

Page 3: Frenchtoast

PARTICIPATING IN INDIA'S GROWING E-Commerce / Retail INDUSTRY

Introducing www.frenchtoast.in& Brand Stores

Page 4: Frenchtoast

* STATISTICS

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KIDSWEAR MARKET SHARE : 20 % of the total apparel market EXPECTED CAGR : 10.5 % over the next ten years. ESTIMATED WORTH IN 2014 : US$ 8,222 million PROJECTED GROWTH BY 2023 : US$ 22,369 million

* According to survey by Images Business Of Fashion 2014 * CAGR : Compounded Annual Growth Rate)

Page 5: Frenchtoast

*STATISTICS (WITHIN KIDSWEAR SEGMENT)

* According to survey by Images Business Of Fashion 2015

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MARKET SHARE : EXPECTED CAGR : ESTIMATED WORTH (IN 2014) : 2015-16

PROJECTED INDUSTRY GROWTH (BY 2023) :

48 % 11 % over 10 years. US$ 3969 million

US$ 4365 million

US$ 11213 million

52 % 10 % over 10 years. US$ 4253 million

US$ 4678 million

US$ 11156 million

BOYWEAR GIRLWEAR

US$ 0.47 Million***(2015-16) PROJECTED FRENCH TOAST REVENUE

@ 0.01% SHARE OF TOTAL

US$ 0.44 Million

* ** Assumed at first year revenue at bare minimum market share of 0.1%

US$ 0.91 MillionTOTAL EXPECTED REVENUE

Page 6: Frenchtoast

STATISTICS (WITHIN KIDSWEAR SEGMENT)

* According to survey by Images Business Of Fashion 2014 * CAGR : Compounded Annual Growth Rate)

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EXPECTED CAGR : ESTIMATED WORTH (IN 2014) : 2015-2016 PROJECTION

11 % US$ 1009 million

US$ 1120 million

10% US$ 1140 million

US$ 1254 million

KIDSWEAR UNIFORM SEGMENT

* Uniforms are the top grossers followed by t-shirt and bottom wear (in boys segment) & ethnic wear and dress (in girls segment)

US$ 0.13 Million***(2015-16) PROJECTED FRENCH TOAST REVENUE

@ 0.01% SHARE OF TOTAL

US$ 0.11 Million

US$ 0.24 MillionTOTAL EXPECTED REVENUE

BOYWEAR GIRLWEAR

Page 7: Frenchtoast

EXISTING KIDSWEAR PRICE SEGMENT IN INDIA

* According to survey by Images Business Of Fashion 2014 * CAGR : Compounded Annual Growth Rate)

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SUPER PREMIUM PREMIUM ECONOMY LOWER

US $38.46 US $15.38 - US $38.46 US $7.69 - US $15.38 US $3.84 - US $7.69

Page 8: Frenchtoast

• JIT (Just-In-Time) Model : Creating exhaustive width of SKUs with smaller heights to ensure variable options with less effort to liquidation.

• Introducing trendy designs at an optimum turn-around time. Understanding the economics of purchase pattern and ensuring quicker response time.

• Focussed approach towards both boys & girls trendy fashion. Innovative product development with special fabrics.

• Sensitive pricing and controlling the bottom line introduction price points.

• Keep core value towards entry level pricing to target the growing middle class aspirational market.

BUSINESS MODEL

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Page 9: Frenchtoast

VALUE PROPOSITION

• Define : The majority stake holders in organised KIDSWEAR retailing are focussing on the super premium and premium categories. Leaving an almost Virgin market for the aspiring middle-class population.

• Domain : Occupy the domain of economy and lower category through organised retail.

• Leadership : Define organised Uniform KIDSWEAR retail. Availability of linen through first move positioning (as a linen

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Define Domain Leadership to Aspiration

Page 10: Frenchtoast

SALES CHANNELS

Flagship Stores EXCLUSIVE BRAND OUTLET

E-Commerce FLAGSHIP STORE : www.frenchtoast.in FASHION MARKETPLACE : myntra.com, jabong.com MARKETPLACE : amazon.com, snapdeal.com, flipkart.com DISCOUNT : fashionandyou.com, groupon.com, styletag.com INTERNATIONAL : asos.com, zolando.com, eBay.com

Offline (Brick & Mortar) IN S-I-S (Shop in Shop) or O/R (Outright )

MULTI BRAND OUTLETS (MBO) LARGE FORMAT STORES (LFS)

Hybrid Stores CLICK & MORTAR STORES (Connecting online and offline business)

Page 11: Frenchtoast

PROJECTED MILESTONES...

French Toast products launched across India's leading e-commerce fashion portals

PHASE-1 : 2015-16

PHASE-2 : 2016-17

PHASE-3 : 2017-18

PHASE-4 : 2018-19

PHASE-5 : 2019-20 : EXPAND 360 degree across all geographies

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• Launch India's first KIDSWEAR brand targeting the aspiring • middle-class population in Chennai, India

Market Expansion (MBO & LFS) : Expanded operations in South India. Sell products in at least 50+ leading multi-brand outlets & large format stores.

Brand Store Expansion : Expand "Exclusive Brand Stores" across 3-4 cities in Southern India, namely Chennai, Bangalore, Hyderabad. Online (e-commerce) Expansion : "French Toast" Indian online business launch extension of ".com" to ".in" as India's First Online KIDSWEAR Uniform e-commerce portal www.frenchtoast.in

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Page 12: Frenchtoast

INNOVATIVE KIOSK MODELS

• COST EFFECTIVE

• ALTERNATIVE QUICK BUY OPTION

• FASTER STOCK ROTATION

• EASILY TRANSFERABLE

Page 13: Frenchtoast

SALES & SALES FORECAST

• * Calculations at Net Realised Value at US$ 7.69

• ** Ideal Inventory at the rate of 2X (Holding stock at 30 days turnaround) ( Inventory = Per Day Sales x 30 days x 2)

• ***Per day sales value in ₹ X 365 days.

YOY Growth Calculated @ 60%

• PROJECTED GROWTH

• SALES PER DAY (In Units)

• INVENTORY PER MONTH** (In Units)

• SALES PER DAY* (In US$)

• TOTAL INVENTORY (In Units/Yr)

• TOTAL SALES VALUE*** (In US $ million /Yr)

2015-16 (1st YEAR)

324

19440

0.91

2493.14

2016-17 (2nd YEAR)

421

31104

1.46

3989.02

2017-18 (3rd YEAR)

674

61440

2.34

6382.43

2018-19 (4th YEAR)

1078

98304

3.74

10211.89

2019-20 (5th YEAR)

1725

157286

233280 373248 737280 1179648 1887432

5.98

16339.02

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***PROJECTED (2015-16) FRENCH TOAST "FASHION" SHARE @ 0.01% US$ 0.91 Million

Page 14: Frenchtoast

Introducing www.frenchtoast.in

PARTICIPATING IN INDIA'S GROWING E-Commerce / Retail

INDUSTRY