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HOW TO GET HIGH QUALITY LEADS WITHOUT SELLING ONE BY ONE
29

Freedom Funnels Presentation

Feb 13, 2017

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Page 1: Freedom Funnels Presentation

HOW TO GET HIGH QUALITY LEADSWITHOUT SELLING ONE BY ONE

Page 2: Freedom Funnels Presentation

THE 5 MISTAKES

Page 3: Freedom Funnels Presentation

5 COMMON MISTAKES

Not tracking the right things

Never spoken to your market

Don’t have a free gift

Not provenNot automated

Page 4: Freedom Funnels Presentation

Not tracking the right things

Not knowing what works…Not knowing what’s brokenEven when something works… you can’t improve or repeat it

Page 5: Freedom Funnels Presentation

Not tracking the right things

5 Metrics for all businesses:1. ATTENTION2. LEADS3. SALES4. PROFIT MARGIN5. FREQUENCY

Page 6: Freedom Funnels Presentation

Never spoken to your market

Typical startup journey:- Have a business idea- Find investors- Spend months building a product- Investing money, time & effort- Market and sell…- Few people buy

Page 7: Freedom Funnels Presentation

Never spoken to your market

Profitable startup journey:- Have a business idea- Validate with target market- Sell- Use revenue to build product- Customers already locked in

Page 8: Freedom Funnels Presentation

Don’t have a free gift

Nothing to lure your target market withMarketing becomes difficult...Pour time, money and effort into many types of channels Hunting for customers instead of having a ‘fisherman’ attitude

Page 9: Freedom Funnels Presentation

Don’t have a free gift

A value ladder that your customers ascend Free gift lures strangers inStrangers get warmed up into prospects Eventually hot leads buy your highest offers

Page 10: Freedom Funnels Presentation

Not automated

Existing customers aren’t segmentedHave to upsell one by one by oneSend same content to all types of buyers

Page 11: Freedom Funnels Presentation

Not automated

Online sequence of landing pagesEmails that move segmented buyers from page to pageEverything is tracked and measured

Page 12: Freedom Funnels Presentation

Not proven

2 types of proof…- Customer validation - Value exchange (paying in $$)Ever met someone who say they’ll buy if you do it… but never actually do?

Page 13: Freedom Funnels Presentation

Not proven

Marketing is just testing and testingThe 200 testEnsure each step is optimizedEverything is targeted and segmentedThe ROI equation:

CPA < LTVCost of acquisition < lifetime value

Page 14: Freedom Funnels Presentation

5 COMMON MISTAKES

Not tracking the right things

Never spoken to your market

Don’t have a free gift

Not provenNot automated

Page 15: Freedom Funnels Presentation

THE SYSTEM

Page 16: Freedom Funnels Presentation

THE GEAR SYSTEM

GENE ENGINEER ATTRACT REPLICATE

Page 17: Freedom Funnels Presentation

GENE

A real understanding of your target marketDemographics AND PsychologyAll marketing is 1 to 1 What affects their buying behavior... Then reverse-engineer itCreating a target avatarReferring to this cheat sheet for all marketing

Page 18: Freedom Funnels Presentation

GENE

How to:1. Questionnaire 2. Interview >5 people who fit the criteria3. Understand their fears, frustrations, wants & aspirations

Age:

Education:

Income:

Job:

Experiences:

Background:

Values:

Hobbies:

My Target Avatar

MaleFemale

DEMOGRAPHICS IDENTITY

I would describe myself as:

(list in bullet points)

FRUSTRATIONS

FEARS

WANTS

ASPIRATION

1.

2.

3.

.

1.

2.

3.UNMET NEEDS

TRANSFORMATIONS

NAME: ___________________________________

Page 19: Freedom Funnels Presentation

ENGINEER

Structuring the entire business from the ground up with your target avatar in mindEveryone is at a different willingness to buyA high value giveaway that solves their immediate frustrations…Making a paid offer they can’t refuse…Automatically upselling them again and again

Page 20: Freedom Funnels Presentation

ENGINEER

How to:Each step is delivered through a landing page that speaks directly to their situationThey are automatically ascended by email sequencesYour offerings just solve the ONE problem for the ONE target avatar… just in many different forms (e.g. subscription, training, done-for-you, delivered product)

Page 21: Freedom Funnels Presentation

ATTRACT

All marketing is one to oneReverse engineer their psychologyUsing their own words against themCreating no-brainer offer after no-brainer offer… and then simply packaging it as what they want

Page 22: Freedom Funnels Presentation

ATTRACT

How to:1. Find where your target avatar congregates2. Placing your high value giveaway/bait piece3. Wait for them to bite…4. Get their email5. Begin upsell sequence(Every step is worded in language that speaks directly to their buying psychology)

Page 23: Freedom Funnels Presentation

REPLICATE

Proving it with conversions and salesGetting it on the right side of the equationTesting in iterations and continually improving

Page 24: Freedom Funnels Presentation

REPLICATE

How to:1. Drive 200 traffic through each funnel step2. Test conversion3. Split test elements 1 by 1… continual

improvements to maximize conversion4. Spending on traffic in iterations to always

improve ROI5. Repeat entire system steps 2-4…

Page 25: Freedom Funnels Presentation

THE GEAR SYSTEM

GENE ENGINEER ATTRACT REPLICATE

Page 26: Freedom Funnels Presentation

TAKING ACTION

Page 27: Freedom Funnels Presentation

Taking Action

-

Target Avatar Sheet• 5 interviews conducted• Responses analysed and

compiled• Final PDF cheat sheet

Engineering Your Funnel• Craft the ideal bait piece• Conceptualising the most

profitable 3-4 offerings in your value ladder

Building Your Funnel• Bait piece delivery page• 3-5 email upsell sequence• Upsell offer landing page• Roadmap to find

customers and partners

Proving The Process• Driving 200 targeted ad

traffic to your funnel• Testing conversions• A proven ad prototype• Running an a/b split test

of one landing page

Page 28: Freedom Funnels Presentation

Taking Action

-

Target Avatar Sheet• 5 interviews conducted• Responses analysed and

compiled• Final PDF cheat sheet

Engineering Your Funnel• Craft the ideal bait piece• Conceptualising the most

profitable 3-4 offerings in your value ladder

Building Your Funnel• Bait piece delivery page• 3-5 email upsell sequence• Upsell offer landing page• Roadmap to find

customers and partners

Proving The Process• Driving 200 targeted ad

traffic to your funnel• Testing conversions• A proven ad prototype• Running an a/b split test

of one landing page

Value = $3,000 Value = $1,500

Value = $6,000 Value = $2,000

Page 29: Freedom Funnels Presentation