Fotoware Overview 2012

DIGITAL ASSET MANAGEMENT

with FotowareBy Charles Parrington

What is DAM?

Digital Asset Management (DAM) consists of tasks and decisions surrounding ingesting, annotating, cataloguing, storage and retrieval of digital assets, such as digital photographs, animations, videos and music.

Digital asset management systems are computer software and/or hardware systems that aid in the process of digital asset management. (Wikipedia)

Why do we need DMA?

The world’s need for digital storage will grow by 1000% from 2006 to 2011. (”The Expanding Digital Universe”, IDC)

Up to 30% of an employee’s time is spent searching for or re-inputting data that is already located within the enterprise. (“Enterprise Content Management Selection Guide”, Daniel Figueiredo)

90% of all marketing material is never put to use because it is not relevant or out-of-date. To Fortune 100 companies this represents a waste of $300 billion each year. (“Driving profitable growth through marketing asset management”, Accenture)

A high-tech company with 1 000 employees risk losing EUR 4 million per year by not finding what they are searching for. (”The Expanding Digital Universe”, IDC)

Questions often asked

Where can I find the corporate images?

Where is the new company logo’s

Where are the company product sheets?

Where is the latest marketing material?

You have a presentation to prepare

Sound familiar to you?

Fotoware & DAM

Fotoware is the prefect solution for updating and archiving Digital Assets.

Thousand of companies around the world rely on Fotoware to manage their Digital Assets

FOTOWARETHE PRODUCTS

Fotoware - The company

Head office Oslo, Norway

Started back in 1994 - Photographic background

Partners all over the world (APS-Africa)

25 permanent staff (80% development/Support)

AAA Rated - solid, reliable & healthy

Annual sales in excess of Eur 15 million

Automated Publishing Services (SA)

Started in 1989 - head office Cape Town

Initial focus on print workflow solutions

8 Staff members

Fotoware Silver Partner since 2006

Woodwing Gold Partners since 2007

Who should use Fotoware?Corporate & business

Government & Public Services

Medical

Police, fire & rescue services

Image libraries/agencies

Newspaper & Publishing

Museums

Retail

Advertising

Travel & Tourism . . . .

Storage Principals (1)Traditional folder based storage & retrieval

Folders

Folders

Folders

Folders

Folders

Dis

k S

tora

ge F

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Storage

Storage Principals (2)

Clients Database Images/Assets

Database Controls access to images, stores all text relating to searching of images

Database storage & retrieval

What is Metadata?

Information about an object stored on/with the object

Standards IPTC, XMP etc

Google & the web

Customisable data fields (no real limit)

Highly searchable

Metadata StorageM

etad

ata

Thumbnails Previews

Original Object

File, Path, Size, Type Camera Info

XMP Metadata

Original Object

XML Sidecar file

XMP Metadata

Thumb Prev

File Type A File Type B

The industry standard

FOTOWAREThe products

Fotoweb - web based solution

Fotostation - desktop power tool

Index Manager - search engine

Color Factory - object manipulation tool box

Connect - distribution system

Searching using Fotoware

Customisable metadata fields

Search restricted to certain fields

Permission based restrictions

Boolean (if, and, not, or ....)

Synonym, fuzzy, phonetic, stemming, dates range. . . .

Keyword Clouds, Data mining, Structure . . . .

Fotoweb

Browser based

Handles small to very large archives

Permission managed

Powerful search & browse features

Highly customisable - as well as interface

FOTOWEBDemonstration

Fotostation

Desktop solution (Mac & PC)

Standalone or combined with Fotoweb

Powerful search & browse capabilities

Workflow orientated with actions

Ideal for small companies or Power users

FOTOSTATIONDemonstration

ConnectAutomated file transfer across many protocols

Advanced, configurable file routing & filtering

Set-it-and-forget-it function, easy to configure & manage

Multithreaded architecture for performance

Support for local file system, Windows SMB, FTP, SFTP, FTPS, email . . . .

“Unlimited” number of channels

Activity logging

Color Factory

Automated repro & image enhancement

Quality assurance check

Format, convert, sort, distribute, print . . . .

Smart Color & Smart Clean

Comprehensive PDF processing

Automated metadata processing

Index Manager

Dynamic indexing solution

PDF support & indexing page content

Large archive support (millions of objects)

Super fast search & indexing

Easy to use & configure

Creates thumbnails & previews for performance

QUESTIONSThank you