FOR TRANSPORT & LOGISTICS MANAGERS · Double Page Spread 420mm x 297mm $8,900 $8,650 $8,500 $8,300 Full Page 210mm x 297mm $4,550 $4,400 $4,350 $4,200 1/2 Page Horizontal 190mm x

correct as at january 2013MEDIA KIT 2014

F O R T R A N S P O R T & L O G I S T I C S M A N A G E R S

now reaching 11,591

transport & logistics

decision makers

bonus

THE T&L INDUSTRYTransport and logistics (T&L) ranks among the largest and most important sectors of the Australian economy.A 2007 Australian Logistics Council (ALC) study found the hire-and-reward freight transport sector is equivalent to 2.7 per cent of GDP, with 47,000 companies employing a fleet of 500,000 trucks and 250,000 staff to carry three-quarters of the nation’s domestic freight.Adding logistics and storage boosts the value of T&L to the equivalent of 6.2 per cent of GDP — while inclusion of in-house or ancillary T&L services lifts the sector’s contribution to 14.5 per cent of GDP, placing it at the top of the industry league ladder ahead of manufacturing.T&L also ranks among the fastest-growing sectors of the economy.According to the Bureau of Infrastructure, Transport and Regional Economics (BITRE) the domestic freight task has doubled in size over the past 20 years — and is expected to almost double again by 2030.Driving this growth will be readers of Australia’s leading T&L management magazine, ATN, now incorporating the nation’s premier logistics and supply chain management title, SupplyChain Review.It is these companies – operators of medium and large transport fleets and warehouses – that account for the majority of industry income. According to research by ACIL Tasman, employing transport businesses account for 40 per cent of operators and 89 per cent of industry income.It is these operators that will underpin record investment across the sector, in vehicles, parts/accessories, fuels/lubricants, technology, recruitment/training, property/warehousing, forklifts/materials handling equipment, finance/insurance, and lots more.

ThE MArKET

rEADEr TESTIMONIAL: “I rELy ON ATN fOr INfOrMATION ON rEguLATOry chANgES, EquIpMENT, upDATES AND INDuSTry TrENDS.” – TrEvOr, NSW TrANSpOrT cOMpANy OWNEr AND TrANSpOrT cENSuS 2012 rESpONDENT

ATN: YOUR ONE-STOP T&L SHOP• ATN Magazine 11,591/month*• ATN Daily e-Newsletter 10,000/day• ATN Website 12,451 UBs (Oct ‘13)• NewTruckSearch Magazine 12,500 bi-annually• NewTruckSearch.com.au 6,041 UBs (Oct ‘13) • TradeTrucks.com.au 49,461 UBs (Oct ‘13)• TradeYourJob.com.au 74,788 UBs (Oct ‘13)

* Source: Circulations Audit Board, October 2013

ThE STrONgEST LINKABOUT ATNATN — now incorporating leading logistics magazine SupplyChain Review — is, more than ever, the most effective platform to connect with key decision makers in Australia’s T&L industry.The Transport Census 2012, a landmark survey of 962 T&L operators undertaken by market research firm The Seed, found 80 per cent of ATN-SCR’s combined readership are owners and senior managers of freight transport (65 per cent), warehousing and distribution (20 per cent), and logistics management companies (15 per cent) with 1-10 (27 per cent), 11-100 (33 per cent) and 100+ (37 per cent) employees.The Census found they are responsible for purchases of trucks/trailers/parts/accessories; forklifts/materials handling equipment; property/construction; recruitment/training; finance/insurance; information/communications technologies; and much more.ATN is their preferred source of industry news and information. The Census found 70 per cent ‘frequently’ or ‘regularly’ read ATN magazine, ahead of Prime Mover (32 per cent), Diesel (22 per cent), MHD (12 per cent) and LMH (11 per cent).Additionally, 41-42 per cent ‘frequently’ or ‘regularly’ visit ATN’s daily news website Fullyloaded.com.au and read its daily e-news bulletin.The reason is simple: respondents said only ATN delivers the news, information and tools they need to run their businesses.Online ATN breaks the big T&L industry news stories as well as delivering the latest equipment news and reviews, comprehensive new truck specifications and comparisons, used truck classifieds, and the nation’s No.1 specialised T&L jobs board.Monthly in print ATN delivers not only the best equipment reviews but indepth coverage of the latest T&L industry news and issues.And, in print and online, ATN’s NewTruckSearch buyers’ guide features specs of all trucks, trailers, tyres and wheels on the market.With such reach and frequency it’s no wonder leading T&L company owners and managers choose ATN to stay fully loaded.

BUSINESS ROLE*• Owner 32.5%• Business leader/senior manager 13.5%• Department/operations manager 33.8%* Source: Transport Census 2012

TOP 10 PURCHASES*• New and used vehicles• Parts and accessories• Trailers and bodies• Forklifts/materials handling equipment• Servicing and maintenance• Health and safety• Recruitment, education and training• Computer hardware/software• Finance and insurance• Telecommunications

* Source: Transport Census 2012

rEADEr TESTIMONIAL: “SCR INfOrMS uS Of ALL ThE NEW TEchNOLOgy AvAILABLE TO INcrEASE Our prOfIT AND prODucTIvITy.” – MAcKENZIE, OpErATIONS MANAgEr AND TrANSpOrT cENSuS 2012 rESpONDENT

ATN READERS: BY SECTOR*• Freight Transport 65%• Warehousing & Distribution 20%• Logistics & Supply Chain 15%* Source: Transport Census 2012

THE mANAgEmENT mAgAzINE fOR T&L OPERATORSMagazines are still the preferred source of news and information for T&L operators. Seventy-five per cent of Transport Census 2012 respondents said magazines were their preferred source of industry news and information, ahead of the Internet (52 per cent), newspapers (49 per cent), trade shows (41 per cent), and social media (6-14 per cent).ATN is clearly their preferred magazine. The Transport Census 2012 found 70 per cent ‘frequently’ or ‘regularly’ read ATN, ahead of Prime Mover (32 per cent), Diesel (22 per cent), MHD (12 per cent) and LMH (11 per cent).And they are highly engaged, with 73 per cent saying they read all or most of the magazine, spending an average of 1 hour and 16 minutes on each issue. This is supported by the latest CAB audit results (October 2013), which found more than 81 per cent of ATN’s readership ‘personally requested’ the magazine.The reason is simple: respondents said ATN was the only place to keep abreast of industry news and issues. Only ATN delivers comprehensive coverage of the latest industry news, indepth analysis of the key issues facing operators, case studies of how operators are dealing with them, and the best equipment news and reviews in the country.And with the October 2013 relaunch of the magazine, featuring a modern new design and larger book size incorporating a monthly 24-page ‘in-mag’ magazine covering the latest warehousing and logistics management news and analysis, case studies, and product news and reviews, ATN has further cemented its position as the leading management magazine for T&L operators.For advertisers, the new magazine delivers a broader readership of 11,591 (CAB Oct ‘13) key decision makers across the wider freight transport (65 per cent), warehousing and distribution (20 per cent), and supply chain and logistics management (15 percent) sectors.

ThE MAgAZINE

mAgAzINE DISPLAY ADVERTISINg RATES & SPECS

Ad Size Trim Area (WxH) Casual 3x 6x 12xDouble Page Spread 420mm x 297mm $8,900 $8,650 $8,500 $8,300

Full Page 210mm x 297mm $4,550 $4,400 $4,350 $4,200

1/2 Page Horizontal 190mm x 133mm $2,850 $2,750 $2,650 $2,600

1/2 Page Vertical 120mm x 276mm $2,850 $2,750 $2,650 $2,600

1/3 Page Horizontal 190mm x 92mm $1,925 $1,850 $1,820 $1,750

1/3 Page Vertical 60mm x 276mm $1,925 $1,850 $1,820 $1,750

1/3 Page Square 120mm x 133mm $1,925 $1,850 $1,820 $1,750

1/4 Page Horizontal 190mm x 66mm $1,500 $1,450 $1,400 $1,350

*Add 10% GST to all prices above. Rates do not include 10% agency commission.

rEADEr TESTIMONIAL: “KEEpINg up WITh TrENDS AND AppLIcATION Of SuppLy chAIN INNOvATION IN OThEr BuSINESSES ThrOugh SCR hELpS WITh DEcISION-MAKINg chOIcES WIThIN Our BuSINESS.” – STEvEN, TrANSpOrT & DISTrIBuTION MANAgEr AND TrANSpOrT cENSuS rESpONDENT

fEB ‘14: fORKTRUCKSEARCH BUYERS’ gUIDE This annual buyers’ guide will include detailed specifications of all forktrucks available on the Australian market as well as news and reviews of the latest product launches. mAR ‘14: WORKPLACE HEALTH & SAfETY gUIDE With OH&S among the most significant issues facing T&L operators, ATN will publish a guide to managing risk, including fatigue, drugs and work around vehicles, trailers and warehouses. APR ‘14: TYRES & WHEELS BUYERS’ gUIDE This annual buyers’ guide will include detailed specifications of all tyres and wheels available on the Australian market as well as reviews of the latest products. JUN ‘14: NEWTRAILERSEARCH BUYERS’ gUIDE This new annual buyers’ guide will include a comprehensive directory of Australian trailer suppliers as well as news and reviews of the latest product launches.

AUg ‘14: T&L TECHNOLOgY BUYERS’ gUIDE This annual buyers’ guide includes a comprehensive directory of transport and warehouse management technologies available in the Australian market.

OCT ‘14: WHO’S WHO IN TRANSPORT & LOgISTICS This landmark special edition features an exclusive ranking of Australia’s largest transport and logistics companies, ranked by vehicle fleet size and warehousing space.

DEC ‘14: NEWVANSEARCH BUYERS’ gUIDE This annual buyers’ guide includes detailed specifications of all vans available on the Australian market as well as news and reviews of the latest product launches.

2014 PUBLISHINg SCHEDULEmONTH/ISSUE SPECIAL fEATURE mATERIAL & BOOKINg DEADLINE ON SALE

Jan ‘14 / 327 NA 12/12/13 24/12/13

Feb ‘14 / 328 ForkTruckSearch Buyers’ Guide 21/1/14 4/2/14

March ‘14 / 329 Workplace Health & Safety Guide 19/2/14 4/3/14

April ‘14 / 330 Tyres & Wheels Buyers’ Guide 19/3/14 1/4/14

May ‘14 / 331 NA 9/4/14 29/4/14

June ‘14 / 332 NewTrailerSearch Buyers’ Guide 14/5/14 27/5/14

July ‘14 / 333 NA 11/6/14 24/6/14

Aug ‘14 / 334 Transport Technology Buyers’ Guide 9/7/14 22/7/14

Sept ‘14 / 335 NA 20/8/14 2/9/14

Oct ‘14 / 336 Who’s Who in Transport & Logistics 17/9/14 30/9/14

Nov ‘14 / 337 NA 15/10/14 28/10/14

Dec ‘14 / 338 NewVanSearch Buyers’ Guide 12/11/14 25/11/14

Jan ‘15 / 339 NA 10/12/14 23/12/14

In 2014 ATN will publish a series of Buyers’ Guide featuring specifications of all relevant products on the market, backed by product reviews and analysis of leading-edge applications by operators. These popular guides provide a unique opportunity for suppliers to connect with key T&L industry decision makers in a complimentary editorial environment, either through display advertising or multi-faceted sponsorship packages across print and online.

MAgAZINE fEATurES

rEADEr TESTIMONIAL: “ATN IS My prIME SOurcE TO KEEp up TO DATE WITh ISSuES IN hEAvy rOAD TrANSpOrT.” – pETEr, vIcTOrIAN TrANSpOrT INSurANcE rISK ENgINEEr AND TrANSpOrT cENSuS 2012 rESpONDENT

AUSTRALIA’S LEADING T&L INDUSTRY NEWS SOURCEWhile magazines are still the preferred source of intelligence for T&L company owners and managers, an increasingly number are heading online in the search for additional information, especially the latest industry news and product reviews, specifications and comparisons.Indeed, some 52 per cent of respondents to the Transport Census 2012 cited industry-specific websites as an important source of up-to-date industry news and information, while 29 per cent agreed e-newsletters were also a valued source of information.And ATN is clearly their preferred source, with 41-42 per cent of respondents saying they ‘frequently’ or ‘regularly’ visit ATN’s daily news website Fullyloaded.com.au and read its daily e-news bulletin.Quality and quantity of content is the drawcard. Daily ATN breaks the big news stories of direct relevance to T&L company owners and managers – as well as delivering the latest equipment news and reviews, comprehensive new truck specifications and comparisons, used truck classifieds, and the nation’s No.1 specialised T&L jobs board.This positive rating has underpinned dramatic growth in readership. Since January 2009 visitation to Fullyloaded.com.au has increased by more than 400 per cent to hit a record 10,441 unique browsers in July 2013. Importantly, almost 45 per cent of visitors to Fullyloaded.com.au come through organic search, delivering advertisers significantly expanded reach beyond the core readership of ATN magazine.Meanwhile, ATN’s daily e-newsletter, Fullyloaded, is now distributed to more than 10,000 T&L industry decision-makers five days a week. The December 2013 launch of ATN’s new-generation website, featuring a contemporary smart-phone and tablet-friendly design, and enhanced content offering, will further cement it’s position as the go-to source of news, information and business tools for the nation’s leading T&L company owners and managers.

*Rates are per month. Add 10% GST to all website and e-newsletter advertising prices. Rates do not include 10% agency commission.

ATN WEBSITE + E-NEWSLETTEr

rEADEr TESTIMONIAL: “ATN IS ThE KEy TO WhAT yOu NEED TO KNOW IN ThE rOAD TrANSpOrT INDuSTry.” – vIcKI, SENIOr MANAgEr, NSW TrANSpOrT cOMpANy AND TrANSpOrT cENSuS 2012 rESpONDENT

ATN WEBSITE

Ad Space Size (pixels) Cost

Leaderboard – ROS 100% 728 x 90 $3,000

Medium rectangle 1 – ROS 100% 300 x 250 $2,200

Medium rectangle 2 – ROS 100% 300 x 250 $2,200

DAILY E-NEWSLETTER

Ad Space Size (pixels) CostLeaderboard TBC $5,000

Medium rectangle TBC $3,750

Integrated advertisements NA $5,000

ONLINE RATES & SPECS

NEWTrucKSEArch

prINT AD rATES + SpEcSWEB AD rATES + SpEcSSIzE DImENSIONS (WxH) PRICE

DPS 420mm x 297mm $5,700

full Page 210mm x 297mm $3,050

1/2 Page 92mm x 270mm $1,775

1/4 Page 190mm x 66mm $902*Add 10% GST. Rates do not include 10% agency commission.*Add 10% GST. Rates do not include 10% agency commission.

THE NO.1 NEW TRUCK BUYERS’ gUIDENewTruckSearch is Australia’s No.1 transport equipment buyers’ guide, 24-7 online and bi-annually in print.Key decision makers rely on it as an important tool when searching, comparing and choosing new equipment, making it a highly-effective medium to connect with buyers during this crucial stage of the decision-making process.At NewTruckSearch.com.au, buyers can search up-to-date specifications of all makes and models of trucks and vans available in Australia.Users can search by make or model, vehicle category (rigid, semi cab-over, semi conventional, special vehicles, vans), axle numbers, power and GVM – or any combination of these features.They can also choose to compare their result with other makes and models available in the marketplace, as well as access the latest news and reviews on the vehicles – including video tests – from Australia’s leading truck writers. And once the search is over, users can submit an enquiry to the relevant manufacturer or dealer.For those that prefer print, NewTruckSearch is also published as a bi-annual magazine featuring the full range of truck and van specifications – as well as trailers and tyres and wheels – supported by reviews of new product releases, further enhancing its value as an indispensable reference tool for equipment buyers.For buyers, the benefits are clear, with NewTruckSearch – in print and online – providing an invaluable reference tool when searching, comparing and choosing new equipment.

Supporting this, the majority of respondents to a recent user survey said they would return to NewTruckSearch.com.au in the near future, noting it was ‘current’, ‘informative’ and ‘reliable’, ‘friendly’ and ‘easy to navigate’ and ‘easy to compare’.For suppliers the benefits are also significant. In print and online NewTruckSearch enables suppliers to reach active buyers at a key stage in the decision-making process.

An average of just under 8,300 unique visitors (UBs) visited NewTruckSearch.com.au per month between January-July 2013, staying an average of 8-9 minutes per visit.Additionally, 4,592 key decision makers receive NewTruckSearch’s weekly e-newsletter featuring the latest product news and reviews.In print, NewTruckSearch magazine is distributed bi-annually to 12,500 key decision makers through Australia’s leading transport titles – ATN, Owner//Driver and Deals On Wheels.Almost half are planning to make purchase decisions on vehicles

ADVERTISINg SPACE SIzE (PIXELS) PRICE

Leaderboard 728 x 90 $1,800

medium Rectangle 300 x 250 $1,500

Advertorial Hero 450 x 248 $1,200

Spotlight Ad 1 & 2 300 x 100 $800

$7.50 (inc GST)

iSSUE 22

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W W W . N E W T R U C K S E A R C H . C O M . A U

and parts and accessories over the next 12 months, the Transport Census 2012 found.Additionally, a recent survey found 90 per cent of visitors to NewTruckSearch.com.

au are key purchasing decision-makers, with 73 percent considering buying a truck within the next 12 months.It’s not surprising, therefore, that more and more suppliers are choosing NewTruckSearch to get their products in front of such an active group of key decision makers.

TrADETrucKS.cOM.AuAUSTRALIA’S PREMIER USED TRUCK MARKETPLACE Launched in January 2013, TradeTrucks.com.au showcases more than 11,000 used trucks, trailers, parts and accessories for sale in an intelligent searchable database that puts buyer and seller together fast.Utilising industry-specific databases, built by transport industry specialists, the website makes it easier for users to search for the widest range of stock. All listings are sortable by make/model, type, sub-type, manufacturer, mileage, price and location, and allow for multiple combinations to make finding the equipment you want that much easier — 24/7.Crucially, TradeTrucks.com.au leverages the unrivalled editorial resources of ATN and sister title Owner//Driver to provide users with exclusive access to news and reviews of both new and used equipment for sale, including many industry-leading on-road video tests produced by our team of experts.Once you’ve researched, searched for and compared that perfect truck, trailer, part or accessory, you can choose a variety of ways to contact the seller, whether by email, mobile site or unique number — be it a dealer or private advertiser.Importantly, for buyers on the move TradeTrucks.com.au is also available in mobile and tablet-friendly versions.For sellers, too, TradeTrucks.com.au delivers significant benefits.Backed by an extensive marketing campaign leveraging Bauer Trader Media’s unrivalled suite of print and online titles, plus a national outdoor, regional radio and unrivalled level of web advertising, the new site continues the company’s commitment to helping deliver both dealers and private sellers a wider audience for their stock. A record 49,469 unique visitors generated almost 460,000 page impressions in October 2013, just 10 months after launch.The site has also been built with ease-of-use foremost in mind. Using the TraderAds2 system, sellers are afforded one place to create advertisements and manage inventory, the ability to publish advertisements across multiple channels, including print and online, third-party websites, social media and much more. TradeTrucks.com.au also offers a range of features including: market valuation tools, sales trends tools, recent selling prices, and a specific valuation for the latest addition to the lot. This unique combination of features adds up to a richer, more user-friendly and powerful tool for both buyers and sellers – and is in line with Bauer Trader Media’s strategy to offer its unique content across all available channels and let the customer choose.

fAST fACTS*• 11,000+ used trucks for sale• 49,469 unique browsers per month• 458,603 page impressions per month* Based on October 2013 data

TrADEyOurjOB.cOM.AuTHE LEADING T&L JOBS MARKETPLACEMonthly in print and 24-7 online, TradeYourJobs.com.au is Australia’s leading specialist employment marketplace serving the transport and logistics sectors. It delivers national reach for employers seeking skilled candidates and for skilled candidates looking for their next employment opportunity.Jobs range from truck drivers through to high-level logistics and supply chain management positions.Crucial to TradeYourJobs’s success is the backing of leading T&L industry media brands: ATN, Owner//Driver, Australasian Bus & Coach and Deals On Wheels.With a cumulative audited circulation of almost 100,000 magazines a month, the website benefits from strong promotion through these market-leading titles.TradeYourJobs also benefits from strong cross-promotion across leading T&L industry websites and e-newsletters, including Fullyloaded.com.au, OwnerDriver.com.au, BusNews.com.au, NewTruckSearch.com.au, NewBusSearch.com.au, TradeTrucks.com.au and TradeBuses.com.au – as well as a weekly e-newsletter delivering the latest jobs vacancies of relevance to these respective audiences.

rEADEr TESTIMONIAL: “I LOvE ThE cASE STuDIES Of BuSINESSES ThAT hAvE IMpLEMENTED NEW TEchNOLOgy Or SOLuTIONS ThAT hAvE STrEAMLINED ThEIr DISTrIBuTION AND SuppLy chAINS.” – EMMA, OpErATIONS MANAgEr; TrANSpOrT cENSuS rESpONDENT

WEB AD rATES + SpEcSADVERTISINg SPACE PLACEmENT PRICE

Basic (x characters) 9 sites + 9 mags $75 pm

Premium (450 characters) 9 sites + 9 mags $140 pm

Jumbo (1,350 characters) 9 sites + 9 mags $265 pm

monster (3,500 characters) 9 sites + 9 mags $495 pm

This unique model has underpinned strong growth in traffic, with unique visitors topping a record 74,788 in October 2013.To get on board and advertise a vacancy for as little as $75 a month, visit TradeYourJob.com.au today!

Note:1. Refer to our Terms & Conditions at

www.bauertrader.com.au/advtc.html 2. Inserts. Prices are subject to weight and strict postal

regulations. Prices will be confirmed upon receipt of a sample. It is the client’s responsibility to ensure a sample reaches the Advertising Manager for price confirmation prior to publication dates and that inserts are delivered to Trader Business Media’s designated printer (see address and contact information above) by the booking deadlines as outlined in this brochure. Any folding required to meet postal regulations etc. will be charged separately. Please contact the Advertising Manager for further information.

3. Conditions. All pricing and information contained on this brochure are subject to the full conditions as outlined.

4. Advertising Material. We no longer support advertising

material supplied in Quark XPress format. We accept only hi res PDF files in CMYK (or spot colour) or any of the Adobe CS Products, i.e. InDesign CS, Illustrator CS, Photoshop CS. Further information is available in our Advertising Information and Specification Sheet which can be downloaded from our website.

5. We do not except ad material via fax, we do not retrieve material from websites.

6. Booking confirmation must be supplied by 2pm day of deadline

7. Material must be supplied by 4pm day of deadline or we will repeat a previous ad. If you have not advertised with us before and have not supplied material by the deadline you will forfeit your space. Material received after deadline will not receive an error check, only a final proof for viewing purposes only

ImPORTANT INfORmATIONPRINT mATERIAL: All advertising files must be supplied as high-resolution

PDFs with embedded fonts or supplied in Indesign, Illustrator or Photoshop format. All images must be in CMYK format at 300dpi and fonts included.

WEB mATERIAL: All creatives must be supplied as 72 dpi RGB files/file weight 40KB.

All JPEG, gif, animated gif or swf files must be supplied with a click-through URL.All flash creatives must be supplied with a back up gif file.

Note: All Flash creatives must have clickTAGs. Animation length 30 seconds. No URL is to be embedded in the flash file. Any Flash creative received without a back up gif file will not be loaded and any delay in the start of a campaign due to incorrectly supplied

creatives is at the advertiser’s risk. Flash ads are not available on newsletters.

Postal Address:Bauer Trader media gPO Box 72Brisbane Qld 4001

Send advertising to:FTP – (file transfer protocol) – unlimited file sizes

Upload your material to: ftp://atn:[email protected]

username: atn password: uploadNote: Please ensure your folder is labelled clearly with your Advertiser Name, Publication and issue number

fOR mORE INfORmATION, PLEASE CONTACT YOUR ACCOUNT mANAgER

SpEcIfIcATIONS

TYPE AREA W: 190mm H: 66mmQuarter Page

Horizontal

TYPE AREA W: 190mm H: 92mm

Third PageHorizontal

TYPE AREA W: 92mm H: 133mmQuarter Page

Vertical

TYPE AREA W: 120mm H: 276mm

Full Page

Half PageHorizontal

Half PageVertical

TRIM W: 210mm H: 297mm

BLEED AREA W: 220mm H: 307mm

TYPE AREA W: 190mm H: 277mm

TYPE AREA W: 190mm H: 133mm

BLEED AREA W: 430mm H: 307mm

TYPE AREA W: 380mm H: 277mm

TRIM W: 420mm H: 297mm

Please allow a 20mm safety gutter in center of spread

Double Page Spread

Specifications correct at November 2013 and are subject to change without notice