Julie Harrison / Guest Speaker
For Soon-to-Be Grads: Online Identity & Your Career
Aug 27, 2014
This is a presentation deck used during a session at Algonquin College where I was a guest speaker. Students in this class are soon to be graduating and this was a time to discuss: Would your identity help or hinder your job search?
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Transcript
Julie Harrison / Guest Speaker
Feel free to live tweet our session today!
Hashtags & Handles: @ACschoolofmedia @algonquincolleg@coffeewithjulie #BusinessAdGrads
Tweetable: If you’re online, then you have an identity - whether you want one
or not! – says @coffeewithjulie to #BusinessAdGrads @algonquincolleg
1 in 4 hiring managers used search engines to screen candidates (source: CareerBuilder)
80 percent of companies polled planned to increase their use of social media for recruiting in 2011 (source: Corporate Executive Board, Arlington)
Tweetable: Will your online identity help or hinder your chances of getting an
interview? #BusinessAdGrads
Live tweets from career-related events or charitable causes you support
Links to thoughtful, intelligent blog posts that you’ve written
A professionally designed and written portfolio website
A complete LinkedIn profile with recommendations and work samples
A privacy-protected Facebook account
A few personal tidbits and photos with friends
Live tweets from booze-filled parties
Ranting blog posts that are poorly written and demonstrate no understanding of basic grammar
No ownership of your name online, only ties to social media channels
No LinkedIn profile or one that is incomplete
Countless selfies, including ones where you are half-dressed
Tweetable: 1 in 4 recruiters use social media screening before setting up an
interview #BusinessAdGrads @algonquincolleg
WIFI ISSUES @ ALGONQUINCOLLEG
Countless tweets which curse, swear, rant and rage over the issue start showing up in the College’s tweet stream
A well-written blog post
versus
Authored by @WrenInDoubt, this post was widely read by leaders within the College and read out loud at the School of Business Townhall
Nice!
Facebook is constantly changing how its privacy settings work. Keep on it! This can make or break your chance at a job.
Remember: depending on your settings, friends of friends can see your photos if they are “liked” or commented on. Who knows who is connected to who out there!
Best rule of thumb is the “Grandma rule”: If you wouldn’t say it in front of your grandmother, don’t say it on a social media channel (regardless of any privacy settings!).
Good tips: http://www.telegraph.co.uk/technology/facebook/10370861/11-ways-to-protect-your-privacy-on-Facebook.html
Live tweets from career-related events or charitable causes you support
Links to thoughtful, intelligent blog posts that you’ve written
A professionally designed and written portfolio website
A complete LinkedIn profile with recommendations and work samples
A privacy-protected Facebook account
A few personal tidbits and photos with friends
Register a domain in your own name(example: www.susanbrown.com)
Don’t have anything to fill a site with? No worries point the domain to your LinkedIn profile or load a basic blogging template up with your contact information and a professional looking headshot.
Claim your name: Facebook, LinkedIn, Twitter, Pinterest
Learn from @coffeewithjulie and buy your own domain name NOW
before someone else claims it! #BusinessAdGrads @algonquincolleg
Keep your online identity organized by having one “home” space where people can go to learn about you.
This can be your own domain or you can also use a tool like about.me
@coffeewithjulie rec’s the tool @aboutdotme as helpful for a consolidated
profile @algonquincolleg
• Image does not match the profile text
• Spelling and grammar mistakes in profile
“How to write your about.me page,” at www.problogger.net
“30 inspiring “about me” pages,” at www.sixrevisions.com
“What is about.me” on YouTube by http://about.me/rjacquez
Wordpress.com
Blogger.com
Wix.com
Remember:
When you use a free tool, you do not own the content. It can be removed and all your content lost at any time.
When you use a free tool, the owner will place advertisements on your site. You will have no control over these.
Owning a domain name: $10 - $30 a year
Hosting for a site: $75 - $200 a year
Domain + Hosting = approximately $10/month in costs
Cautions:
Do your research. Don’t go for the cheapest option. It’s a real headache if things go wrong.
Cons:
Requires significant investment in time
Does not provide immediate payoffs
Can clash with your “professional brand” if you’re not careful (don’t get Dooced!)
Want to start a blog? @coffeewithjulie cautions that 95% of blogs fail.
Requires commitment and planning! #BusinessAdGrads @algonquincolleg
Pros:
Establishes yourself as a thought leader; builds your “brand.”
Your site; you own it. Always.
Provides an opportunity to improve writing, technology, and analytical skills.
Helps extend your network of contacts.
Search engines love blogs (increases your visibility).
1. To market or promote something
2. To establish yourself as an expert
3. To connect with like-minded people
4. To help people; make a difference
5. To stay knowledgeable and up-to-date
“Small biz who blog have 97% more inbound links, 434% more indexed
pages and 55% more visitors” #algonquincolleg #BusinessAdGrads
To build-out my network of contacts as a means to increase freelance writing assignments.
To learn about blogging and digital marketing in a hands-on, “safe” way.
To have a creative outlet for writing on topics that were of interest to me.
www.CaffeineCommmunications.ca
To be an early adopter for new trends and tools for digital marketing (I can adopt them before my employer might)
To have a creative outlet for writing on topics that are of interest to me.
I love my blogging community.
The Business =
WellmanWilson Consulting
wellmanwilson.com/blog
The Blog =
The Media Mesh
wellmanwilson.com/blog
The Business =
Brandvelope Consulting
www.brandvelope.com
The Blog =
Beg to Differ
www.begtodiffer.com
The Business =
Memory Mosaics
www.memorymosaics.ca
The Blog =
Tell me a Story
www.memorymosaics.ca/blog
The Business =
Ryan Parent
Photography
www.ryanparentphoto.com
The Blog =
Parent Studios
www.ryanparentphoto.com
Kelly Rusk• Algonquin College
Alumni
• Works at PR Agency
Banfield-Seguin Ltd
• President of the IABC
Ottawa Chapter
• Established rep as a
digital savvy “geek girl”
www.kellyrusk.ca
Joe Boughner• Digital Strategist
• Works at Non-Linear
Creations
• Online instructor for
social media at Algonquin
• Popular speaker on all
things digital
www.joeboughner.ca
Nick Charney
• Canadian Public
Service Renewal
• Public servant
whose extra-
curricular writing
and blogging have
helped to fast-track
his career
www.cpsrenewal.ca
Check out my blog:
http://www.julieharrison.ca/living/what-guidance-would-you-give-to-an-algonquin-college-student-on-online-identity-and-career-advancement/ (October 25, 2012)
http://www.julieharrison.ca/living/if-you-were-an-algonquin-college-advertising-student/ (March 8, 2010)
Thanks for having me!
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