Food & Beverage for Packaging Suppliers
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Food & Beverage
for
Packaging Suppliers
smarter selling & sourcing solutions
Webpac drives growth and efficiency through smarter digital selling and sourcing solutions
Food & Beverage Packaging SuppliersWebpac helps food and beverage packaging suppliers around the globe maximize their
people and products, achieving significant results and growth. Webpac supported Rexam for 16 years through major expansion and takeover with cutting-edge digital sales and
marketing solutions. Webpac has empowered billion dollar packaging corporations including RPC, Rexam, and TricorBraun Winepak.
Thousands of packaging sales people around the globe are using Webpac technology to gain a competitive advantage and sell more. Webpac’s digital catalog and 3D configuration technology have become “must have” solutions for accelerating sales processes. Suppliers are getting measurable exposure, leads, and sales from trusted brands via Webpac’s digital
media channels including the innovative digital publication Food by Webpackaging.
Smarter Selling & Sourcing Solutionsfor Food & Beverage Packaging Suppliers
The integrated Webpac cloud product suite…
Packaging Content
Webs, Catalogs, & Specs
Data Integration
3D Web Pack Library
3D Online Configuration
3D Rapid Prototyping
Packaging Search & Tools
Supplier Portals
Brand Sourcing Portals
Sales Knowledge Capture
Smart Sales Toolkits
Online/Offline
Webpac’s solutions for growth & efficiency
Sales EmpowermentSales team empowerment through online and offline toolkit solutions that ensure the team are always
prepared to win the sale.
Lead ManagementIntegrated lead capture and pipeline
management solutions to ensure opportunities are never lost and
more sales are won.
3D ConfigurationWeb enabled 3D product configurators
linked to a company’s web site and available offline speeding up sales and
product development processes.
Digital CatalogsPowerful private and public digital
catalogs that centralize and simplify data management, reduce costs, and
facilitate product communication.
Web SolutionsComplete web content, web site, web
marketing solutions that attract customers and get results, including
branding and positioning.
Customer AppsPush content such as product
information directly into the hands of customers with real time updates and keep them coming back to buy more.
Supplier ExposureExposure and leads for suppliers via
measurable content marketing services and advertising campaigns on the Webpackaging packaging platform.
Smarter SourcingPortals and services for packaged
goods companies to source packaging, manage suppliers, reduce
costs, and accelerate innovation
Webpac worked with Rexam from 2000 until its takeover by
Ball in 2016. Webpac was initially tasked with generating
online exposure through its Webpackaging portal and this
lead to Webpac being contracted to build the digital catalog
infrastructure worldwide for all sectors including beverage
cans, beauty, and pharmaceutical products.
The Rexam catalogue site was hugely successful, generating thousands of leads
for Rexam, and coming up on page 1 of Google for the search term “330ml can”,
clearly positioning Rexam as the leader in their space. Webpac developed other
systems for Rexam including its online Media Library and other internal systems.
The project demonstrated the extraordinary service that Webpac can provide to
a fast changing public company with high levels of security and data integrity.
RexamCASE STUDY
Supplier Exposure Digital Catalogs
Supplier Exposure
TricorBraunCASE STUDY
The TricorBraun ($1 Billion annual sales) initially hired
Webpac to promote itself via the Webpackaging platform.
TricorBraun was given a global exposure push that resulted
in increased sales leads. Following the success of the
Webpackaging project, TricorBraun hired Webpac to
implement iSalesToolkit for 200+ sales and marketing users.
Webpac worked with TricorBraun’s marketing and technical staff to develop a
sales toolkit platform that integrated with their local network. This allowed
toolkits to be distributed to office branches for updates. Innovative toolkits were
designed including the Tube Configurator which was also published on the
TricorBraun web site. The iSalesToolkit App was re-written to run on Windows
touch-screen tablets to ensure powerful face-to-face customer engagement.
The project was also linked directly to the TricorBraun Intranet for internal
access.
Sales Team Empowerment
Sales Team Empowerment Lead Management Digital Catalogs
With a growing product portfolio and a growing sales team
of more than 200 people, RPC (£2 Billion annual sales)
needed a solution to communicate effectively among
marketing, sales, and the customer. Further, RPC needed to
be able to handle sales leads efficiently between markets
and technologies to enhance its cross-selling capability.
iSalesToolkit was initially piloted for suitability and then rolled out to the entire
team, with a major launch at the Interpack trade show in Dusseldorf. The entire
RPC team was then able to carry all their product information from numerous
sectors with them offline on their iPads. They were also able to handle customer
enquiries from any sector and generated hundreds of leads at the show. The
tool became the primary reference source for both new starters and long
serving members of the RPC sales team. Webpac has since been contracted to
build integrated solutions for many RPC Group member firms, including an
internal catalog and pipeline management tool for RPC Superfos.
“RPC has the most comprehensive offering in plastic packaging and iSalesToolkit empowers our team to unlock its potential.”David Baker, Senior Manager
RPC GroupCASE STUDY
Interested? Next steps for…
Food & Beverage
> Talk to us about your potential project…
> See some cool demos of our products…
> Find out more about our solutions…
> Update your Webpackaging supplier portal & post news…
> Take a look at Food by Webpackaging…
> Create a demo configurable 3D pack model…
> Have a free consultancy session about enabling your sales team…
> Get a quotation for a solution…
Packaging Suppliers
Webpac® is a registered trademark of Webpac Limited registered in England No. 3379184, 5th Floor, 6 St Andrew Street, London EC4A 3AE
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