Floor Cleaner (ODC)

8/3/2019 Floor Cleaner (ODC)

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FLOOR CLEANERECOMAX

NAME GROUP

SHARUL

AGANK

SARAH SIAM HR084370

MARIANE KARSIDI HR084814

NOORHASMAH JAMAL HR084375


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INTRODUCTION

o COSWAY had engaged with innovation in their product which promote

environment safety & economic saver.

oWith continuous development of the product this company had come

up with this a concentrated ECOMAX FLOOR CLEANER.


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logo


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BLUE & GREEN?

o Blue because we concern about the aquatic life.

oGreen because promote environment safety


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Trademark

protect environment as your promote yourself


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PRODUCT OBJECTIVE

o to protect consumer from the harmful ingredient of chemical.

o because of concentrate liquid

oCost saving


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Target market

house wife

business purposes

school

hospital


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CHANGES IN PRODUCT

Size & product

design


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Marketing mix intervention

Price

i. Change the quantity of the product

contribute to the change in the price of theproduct.

ii. Provide price options for the consumer to

choose based on their affordability.


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Place

i. changes in the place of displaying the goods.

ii. Using self decorated standee to display product that could

attract the consumer.

iii. Promotes the environment protection and consumer safety

by including the pamphlet that contains of the information of

current environmental issues that caused by the uses of

harmful chemical .


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Placei. changes in the place of displaying the goods.

ii. Using self decorated standee to display product that could

attract the consumer.

iii. Promotes the environment protection and consumer safety

by including the pamphlet that contains of the information of

current environmental issues that caused by the uses ofharmful chemical .


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Promotion.

I. Changes in our promotion is

By opening booth on the conference that related to environmental

protection and consumer side such as product chemical violation

issue.


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Promotion.

I. Changes in our promotion is

By opening booth on the conference that related to environmental

protection and consumer side such as product chemical violation

issue.


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Product intervention

Fragrances change the fragrances by using lemon grass scent which could

prevent insect to come.

Design changes in design of the bottle by adding handle to the product,

which enable to convenience for the customers.


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Strength.

- quality of the product.

- Consumer convenience.

- Affordable price for the customer.

-

Weakness.

- Not easy to change to customersperception about the product.

Opportunity.

- Easier to the customer to buy- Give opportunity to the

organization to do CSR.

Treats.

- Give competitive advantage to

competitor.

Swot

Floor Cleaner (ODC)

Documents