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Charity has traditionally been about how much money you give; now with Makerble it's about how much change you make.
The latent donor potential of the UK is worth in excess of £665million/year. That's just the amount that existing donors would give extra to charity annually IF they believed that their donations would be well spent. When the amount that donors would move from their current charities to better performing charities is taken into account that figure is over £2billion.
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