We make sense out of media Fisheye Analy4cs Media Intelligence January 2012 We know what is important. We know who is important. Worldwide. N Facebook Online News Blog Twi:er Video TV Print Images Forum
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We make sense out of media
Fisheye Analy4cs Media Intelligence January 2012
We know what is important. We know who is important. Worldwide.
N
Online News
Blog
Twi:er
Video
TV
Images
Forum
Media Today Online Data can be mined like never before: 90% of marketers say the value Buzz / Media Analy<cs is Important or very Important 62% of also say the ‘top challenge’ in today’s informa<on deluge is to turning data into ac<on.
Souce: Unica MarkeEng Trends Survey
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Fisheye knows MORE.
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Your Ques4ons
To make sense out of the media. The media is an interdependent system of journalists, social media publishers and the general public generaEng huge amounts of ‘data’. • Who is important? • What are they talking? • When should I care? • Is my media strategy working? • Who is my ambassador? • What is my share of voice? • How do I compare with others? • Am I heard?
? No Name
No Name
We connect tradi4onal and social media to convert online
conversa4ons into YOUR Insights.
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We know what is “VIRAL” Fisheye Analy4cs does not see only any menEon about you. We see also all the social media reacEons to this arEcle. We know which story is spreading and which is not.
Test it out: www.fisheyeanaly4cs.com 4
We profile People & Brands
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Own AcEvity
FB Shares/likes
Comments
Retweets
Bitly clicks
Gail
Steve
Ron
VJ
Ac4vity Response
Gail’s Ac4vity vs. Response Profile Compared
Gail’s Topic Word Cloud
Fisheye Analy4cs does not only focus on Keywords and Brands. We also focus on people or Companies. How much social media is your compe4tor using? How o^en is your brand ambassador talking about you? Who is influen4al?
Our Client use us for:
Awareness Purchase / Use Service Feedback RetenEon
Increase AdverEsement Efficiency • Find most effecEve Messaging • Find Brand Ambassadors • Control Brand Image
Improve Customer Care and Usability • ReputaEon Management • Create WOW Factor • Find dissaEsfied Clients
Grow Customer LifeEme Value • RetenEon • IdenEfy most valued experience • Spread the word
Listen to your customers.
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Our clientele trusts us for 3 big reasons… ● Breadth
─ We aggregate over 275,000 online news feeds, in 225 geographies and millions of social media arEcles daily
─ We have our Blog, News, Forum and Facebook search Engine, allowing you full control
─ We iden4fy 67 languages and thus fully analyze English, Chinese, Arabic, Spanish, Portuguese, Dutch, German, French, Japanese, Korean, Italian, Russian, Farsi, Hebrew and more
● Depth ─ We have preferen4al access to Twi:er -‐ we see all of Twi:er. While others only see a sample of the total data
─ We are the only company in the world to understand the virality of an arEcle. We measure the ‘social impact' of each arEcle.
● Exper4se ─ We are staEsEcians, marketers, journalists and mathemaEcians who live and breathe media research
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Our Clients
Our Press
Our standard tool set of Media Graph and Media Lens are mostly used in PR / MarkeEng context.
The Fisheye Media Lens All in one Interface: ● Easy – All ar4cles: news, blogs,
Twi:er, Facebook, videos –directly accessible
● Fast – Quickly read your media coverage by instantly filtering through it by topic, country, date and influence.
● Smart – Monitor the cross-‐over from tradiEonal to social media to see how your messages are spreading
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The Fisheye Media Graph All in one Interface: ● Easy – Predefine a view -‐ select
and deselect ready made graphs for you.
● Fast – Quickly filter by any sub-‐selecEon and see the effects real-‐Eme
● Smart – Compare any keywords or any saved search with each other.
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Our Metrics
Volume
SenEment
Concepts
Reach
Influence of Source
Geography
Valuable Insights ● Product posiEoning ● MarkeEng effecEveness ● Customer Service ● Risk management ● ReputaEon Management Language
Author
Source
Social Media Impact of ArEcle
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Measurement Reports Our measurement reports provide an in-‐depth analysis of your media coverage. They are delivered via email, pdf and via the Fisheye media lens. A sample of the types of analyses available through reports can be found in the appendix.
Brand Audit
Sponsorship Evalua4on
PR Performance
Launch Support
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We make sense out of media
Sample Analyses SAMPLE DATA ONLY. ALL ENTITIES FALSIFIED TO PROTECT CLIENT DATA.
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Government in the News MenEons and SenEment by Country
(for xxx Government)
>1,000 menEons 500-‐1,000 menEons
<500 menEons
Media not tracked in this country
-‐15,00% -‐10,00% -‐5,00% 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00%
United States
United Kingdom
United Arab Emirates
Spain
Philippines
Pakistan
Italy
Indonesia
India
Germany
France
Canada
Brazil
Australia
PosiEve
NegaEve
• Where is the UAE discussed? • What is the main SenEment?
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No. of
Men
Eons
0 500.000 1.000.000 1.500.000 2.000.000 2.500.000 3.000.000 3.500.000 4.000.000
0
10
20
30
40
50
60
19. Apr
20. Apr
21. Apr
22. Apr
23. Apr
24. Apr
25. Apr
26. Apr
27. Apr
28. Apr
29. Apr
30. Apr
Positive Neutral Negative Reach
Analy4cs of Stories
Health , 793, 4%
Defense, 849, 4%
Economy, 1.121, 6%
Sports & Entertainment,
1.599, 8%
Environment, 202, 1%
Communications, 521, 3%
Education , 669, 3%
Women and Youth, 113, 1%
Oil & Gas, 202, 1%
Philantrophy and Aid, 139,
1%
Technology and
Aerospace, 964, 5%
Other, 12.231, 63%
• How is UAE posiEoned? • What are main topics which are discussed about UAE? • How are important Stories Spreading between TradiEonal and Social Media
Story about “Tom hitng stores”
Topics in Arab World Example Data Main Topics in Colombia: 1. Investment 2. Governance 3. CorrupEon Main Topics for Rest of LAM: 1. Democracy 2. Governance 3. Inequality Main Topics Globally: 1. Trade 2. Environment (of low interest in
Colombia and LAM region)
Note: adjusted by Internet Users
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
USA Colombia Rest of Latam Rest of World
Distribu4on of topics worldwide
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Comparison and benchmarking
0
500
1000
1500
2000
Reach (in Millions ) 0
200
400
600
800
No. Of ArEcles( In Thousands )
Asean 2010
G20 Summit 2010
0
50
100
150
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EMV (In Million)
Asean 2010
G20 Summit 2010
Despite having 10% of the arEcles Asean 2010 had 1/3 of the EMV. Conclusions: A) SaturaEon of Reach –G20 reached
every person more then once. B) Asean 2010 was heavily covered in
mainstream press due to internaEonal concerns over Thailand’s economic stability.
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Topic Analysis
‘Iraq’ exhibits the greatest number of negaEve arEcles. ‘Employment’ and ‘ElecEons’ also have a higher than average proporEon of negaEve arEcles of close to 20%.
0 20 40 60 80 100 120 140
Employment
ElecEons
Race issues
Iraq
"First class"
Financial reforms
Healthcare
Obama topics sen4ment split (absolute)
PosiEve Neutral NegaEve
0% 20% 40% 60% 80% 100%
Employment
ElecEons
Race issues
Iraq
"First class"
Financial reforms
Healthcare
Obama topics sen4ment split (normalized)
PosiEve Neutral NegaEve
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Industry top media coverage analysis Proportion of coverage among Zurich Insurance !
and competitors in top media! Frequency!
Zurich compeEtors dominate coverage in all Etles however Zurich has a strong presence in Times Online, Insurance Daily, InteracEve Investor and The Herald.
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Stock Price and Media
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