FINDING THE MONEY FOR MEETINGS AND CONFERENCES...•Web-based & video production . ... • Suppliers & Marketing Groups • Public Interest Groups Types of Sponsors – Target Groups

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FINDING THE MONEY FOR MEETINGS AND CONFERENCES

ABOUT ME - WORK HISTORY

• Professional Development– Educational Institute of AH&MA

• Conference Coordinator - Educational Institute of AH&MA

• Program Coordinator – Michigan Public Health Institute

(System Reform, EarlyOn®)

• InterActive Learning Center Director – Michigan Public Health

Institute (MPHI)

• Meeting & Conference Coordinator – MPHI

• Global Collaboration Center Director – Michigan Virtual University

• Public Relations Coordinator – ASTEC

• President – Creative Learning Links, LLC

CREATIVE LEARNING LINKS SERVICES

• Learning project design

• Learning materials development

• Presenters, Consultants, and Trainers

• Voice talent

• Musical talent

• Web-based & video production

WHAT’S CHANGING IN COMPANIES’ MEETING & CONFERENCE SPENDING

• Many companies are downsizing and re-allocating employee resources

• Companies have staff redevelopment needs • Outside resources (conferences and

meetings) are used to improve skills • Web-based learning are used more often • Certifications more commonly required

• Learning is offered to multi-language groups • More national and international operations • Technology advancements present rapid

change and continuous learning • Rapid response to changing systems • Learning program funding is pulled from more

department budgets oMarketing, learning, operations, outreach

TARGET SPONSORS AND THEIR NEEDS

• Large Organizations & Corporate Business • Members and Member Employers • Suppliers & Marketing Groups • Public Interest Groups

Types of Sponsors – Target Groups

OUTLINE SPONSORSHIP BENEFITS

• Provide a pathway for sponsor to reach their target market (your event is the conduit)

• Meet sponsor’s marketing needs • Provide a return on investment • Provide opportunity for networking and

participation

Sponsorship Benefits

CREATE SPONSORSHIP PROSPECTUS AND/OR FORMS

• Build an introduction – yourself and your organization or event

• What are your proposing • What are the benefits of sponsorship • Conclusion – make a win-win statement • Closing should be positive and friendly

Sponsorship Proposal Cover Letter

SPONSORSHIP SOLICITATION

• Tailor your sponsorship proposal to your target group

• Research your target (75% of sponsorship time)

• Identify the appropriate contacts • Investigate the organization’s sponsorship

policies and guidelines • Brainstorm with your sponsor to obtain what

benefits they are looking for • Tag-along

Sponsorship Solicitation

• Social media • Press releases • Letters to prospective sponsors

• Create a web page • Share - • Raise money online • Recognition

Social Media

Online Fundraising Resources

FOLLOW-UP

RECOGNIZING YOUR SPONSORS

EXAMPLES AND QUESTIONS

• Presenter had sponsors (their new book publisher)

• Company interested in program content (they wanted some of their employees to attend)

• The binders for ASTD-T3 provided by manufacturer of binders and divider/tabs

• A member was part of a food-service group and they donated the catering

• Room/site donated in exchange for 2-3 free admissions

Some Unique Examples

• Presenter had sponsors (their new book publisher)

• Company interested in program content (they wanted some of their employees to attend)

• The binders for ASTD-T3 provided by manufacturer of binders and divider/tabs

• A member was part of a food-service group and they donated the catering

• Room/site donated in exchange for 2-3 free admissions

Some Unique Examples

http://www.powersponsorship.com/free-stuff.html?re=1/GenericInventory2008.doc