Apr 15, 2017
Increasing user expectations
>>‘Difficult' or 'very difficult' for users to find information<<
>>‘Dissatisfied' or 'very dissatisfied' with existing search application(s)<<
>40%
1/3
Main obstacles to improving findability
1. Lack of management attention
2. Lack of search resources/staff
3. Lack of data/information ownership
4. Poor information quality
5. Lack of search ownership and mandate
Search and Findability strategy
The purpose is typically to define:
• The desired findability state
• Guidelines and activities for how to get there
Strategy and Search Programme
With strategy
Without strategy
With strategy
Without strategy
>>More than 1 FTE in Search Programme<<
>>Cross-organisational responsible for search and findability<<
Strategy effects 2012-2016
With strategy
Without strategy
With strategy
Without strategy
>>‘Easy' or 'very easy' for users to find information<<
>>‘Satisfied' or 'very satisfied' with existing search application(s)<<
Strategy model - From current to desired state
CURRENT STATE
DESIREDSTATE
Challenges and scope
Vision and effects
Strategy model - Fill the gaps
CURRENT STATE
DESIREDSTATE
Challengesand scope
Success factors and activities
Visionand effects
Business
Users
Information
Technology
Organisation