Findability Day 2015 Liam Holley - Dassault systems - Insight and discovery with EXALEAD

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Lian Holley – Dassault Systems

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Information Insight with EXALEAD PLM Analytics

Liam Holley

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Where did EXALEAD come from? Founded: 2000 & acquired by DS June 2010 Created by AltaVista innovators that wanted to

move in a different direction A Web Search engine

– 32 billion pages Big data before they invented the term We are a provider of Search Based Application

Mainly in PLM AnalyticsOOTB applications

Search is the data access infrastructure, content distribution platform, innovation driver and main differentiator of web businesses

Web -driven innovation allows powerful new Search-Based applications combining structured & unstructured data

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What is EXALEAD’s PLM Analytics strategy IP Reveal & Reuse

• The OnePart suite (Reveal, Reuse & Reduce)

• OOTB software

• 3D comparison

Programme Health

• Not just PLM reporting

• Hindsight & Insight

• Context for Decision Makers

After-sales & Service – Brining together

• Parts, Assemblies, CRM events and ERP data

• Product/service events (machine data)

• Product/service documentation

Customer Contact

• OneCall

Programme Health

Product in Life

Customer Contact

IP Reveal & Reuse

Conceive

& Design

After-s

ales &

Service

Realize &

Manufacture

Increase customer

intimacy

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PLM Analytics

Search technology for analytics?

Traditional reporting

(absolutely vital)

KPI Reporting PLM Analytics

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Why the focus on PLM?

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Sarbanes Oxley?Some basic Good Corporate Governance advice Form an audit committee Prevent whistle-blower complaints from becoming lawsuits Keep a lid on insurance premiums Be credible in raising capital

Deal with real data in making decisions Figure out if SAS 70 applies to you (even if the rest of SOX doesn’t) Communicate about control Prepare management for new levels of liability Adopt a code of ethics, and mean it

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A clear shift from financial transparency to product engineering!

Toyota’s Unintended Acceleration recall issue happened during the global recession, with losses totalling as much as US$2,000 million from lost output and sales worldwide. Between 25 January and 29 January 2010 Toyota shares fell in value by 15%

GM fined $900m over recall scandal in deal with Department of Transportation

TAKATA Airbag RecallAcura: 2002–2003 TL; 2002 CL; 2003–2006 MDX; 2005 Acura RLBMW (approximately 765,000): 2000–2005 3-series sedan and wagon; 2000–2006 3-series coupe and convertible; 2001–2006 M3 coupe and convertibleChevrolet (330,198, including GMC): 2007–2008 Chevrolet Silverado HDChrysler (approximately 4.75 million, including Dodge): 2004–2010 Chrysler 300; 2007–2008 AspenDaimler (40,061): 2006–2008 Dodge Sprinter 2500 and 3500; 2007–2008 Freightliner Sprinter 2500 and 3500Dodge/Ram (approximately 4.75 million, including Chrysler, not including Daimler-built Sprinter): 2003–2008 Dodge Ram 1500; 2004–2010 Charger; 2004–2011 Dakota; 2004–2008 Durango; 2004–2009 Ram 2500 and 3500; 2004–2010 Ram 4500; 2005–2010 Dodge Magnum; 2008–2010 Ram 5500Ford (1,380,604): 2004–2006 Ranger; 2005–2006 GT; 2005–2014 MustangGMC (330,198, including Chevrolet): 2007–2008 GMC Sierra HDHonda (approximately 6.28 million, including Acura): 2001–2007 Accord (four-cylinder); 2001–2002 Accord (V-6); 2001–2005 Civic; 2002–2006 CR-V; 2002–2004 Odyssey; 2003–2011 Element; 2003–2008 Pilot; 2006 RidgelineInfiniti: 2001–2004 Infiniti I30/I35; 2002–2003 Infiniti QX4; 2003–2005 Infiniti FX35/FX45; 2006 Infiniti M35/M45Lexus: 2002–2007 SC430Mazda (450,000, est): 2003–2008 Mazda 6; 2006–2007 Mazdaspeed 6; 2004–2008 Mazda RX-8; 2004–2005 MPV; 2004–2006 B-seriesMitsubishi (104,994): 2004–2006 Lancer; 2006–2010 RaiderNissan (approximately 1,091,000, including Infiniti): 2001–2003 Maxima; 2001–2004 Pathfinder; 2002–2006 Nissan SentraPontiac: 2003–2005 VibeSaab: 2005 9-2XSubaru (approximately 80,000): 2003–2005 Baja, Legacy, Outback; 2004–2005 Impreza, Impreza WRX, Impreza WRX STIToyota (approximately 2,970,000, including Lexus and Pontiac Vibe): 2002–2007 Toyota Corolla and Sequoia; 2003–2007 Matrix; 2003–2006 Tundra; 2004–2005 RAV4

Volkswagen says 11 million vehicles worldwide are involved in the scandal that has erupted over its rigging of US car emissions tests.It said it was setting aside €6.5bn (£4.7bn) to cover costs of the scandal.Earlier, the boss of Volkswagen's US business, Michael Horn, admitted the firm "totally screwed up".

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OR

It’s not “If” it’s “When” - Where do you stand?

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PLM Analytics - What is it

Insight into Product Lifecycle Management content and processes

Insight into other vital, related, corporate information Transactional dashboarding, visualisation and discovery Major percentage of EXALEADS revenue

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Why is it needed?

Ford Capri 1300 L

Ford Capri 1600 XL

Ford Capri 1600 XL automatic

Ford Capri 2000 GT

Ford Capri 2000 GT automatic

Ford Capri 1974

Euro NCAP didn’t exist until 1996 Electronic ABS 1978 Airbags 1981 Front seatbelts 1983, rear seatbelts

1987 CD player 1982 First plazma screen 1983 First UK cell phones 1985 First iPod 2001 BlueTooth 1998 Electronic Engine Management 1986 Commercially available CAD 1982 First industrial robots 1973 Automotive Lambda sensor, late

seventies by Volvo Electronic heated seats 1972 Saab First commercial available CCD 1974

Ford Capri 3000 GT

Ford Capri 3000 GT automatic

Ford Capri 3000 GXL

Ford Capri 3000 GXL automatic

Ford Capri RS 3100

No computerized FEA No Fluid Dynamics Analysis No crash simulations until the 80s No catalytic converters (1993) Blue LEDs 1993, White LEDs 1995 Intel 8080 1974 Then. no added extras, just base

models Now, optional Extras – virtually

every car is different No two presses were the same No zinc plating – rusty when new Suspension by trail and error Tire pressure sensors Ligh function sensors 1st modern turbo diesel injection

production car, Mercedes 300SD introduced in 1978

Increasing Complexity

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PLM Analytics & Insight• The Challenge• Products & Services become more and more advanced• Customers expect year on year invocation• Fierce market competition• Increased regulation• Manufacturing, development and QA processes become more complex• Business information existing in multiple, complex silos (PLM, ERP, CRM and a host of other line-of-

business systems)• Greater support burden and new sale models• Heavy liability for: mistakes, lack or transparency, bad processes and compliance issues• EXALEAD’s PLM Analytics capability provides the insight require for informed decision making by

enabling all constituents to stay in control of business processes, products, issues, information, change and KPIs.

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Why is PLM Insight required in addition to PLM reporting? Senior managers and directors require: clear, concise, timely and digestible

information to monitor the business and to make informed decisions Such information isn’t just held within PLM. It also resides within: ERP, CRM,

email, customer & partner systems and a myriad of other line of business applications

Senior stakeholders tend not to be expert PLM, ERP, CRM etc. users and do not have the time to trawl these systems to find what they need

This issue often leads to “Excellitis”, which is not maintainable (poor governance) EXALEAD’s PLM Insight offers the required dashboarding capability by drawing

and consolidating information from multiple sources, providing meaningful, business user friendly visualisation – which is consistent, up-to-date and reliable

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Why was this hard to do before EXALEAD?

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So, how is this different to Business Intelligence then?

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"It is a capital mistake to theorize before you have all the evidence. It biases the judgment."

• While much of the information is stored within structures databases, you must consider that, if you want the complete picture, you need all the information.

• Can you make good business decisions without the following:• Specifications• Emails• Contracts• Certification• Project plans

Business plans Investment PlansSales & marketing collateral Content Management SystemsMarket analysis & feedback

3D CAD SystemsMarketing PlanCustomer feedbackSocial mediaTest results

Sherlock Holmes quoteFrom A Study in Scarlet

PLM Analytics – Start with all the information, not just data

EXALEAD adds value to unstructured content using the latest semantic

technology; ranging from semantic fact extraction, alternate configurations, views, access methods and intelligent semantic

linking across information silos to establish both explicit and implicit relationships, 3D

shape comparison etc..

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BI Data DNA

Driven by numbersTransactionalTime stamped basedPre build template for KPIsNumber aggregationOften dependent upon a data-warehouseBottom up construction

127

234

749 +17%

CRMERP

Transaction

Template

KPI

PLM Data DNA

Driven by contextDependency & Graphs

Lifecycle basedOriented for discovery

Text, number, object & linksTop down approach

CAD PLM

ProcessLinksLifecycle

749

ERP

Discover & Action

BI Data DNA PLM Data DNA

Pre-defined set of reports against fixed, structured data sources

Why PLM analytics is different to classic BI

Pre-defined and add-hoc querying against any structured and unstructured information source

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Why PLM analytics is different to “ERP” Analytics

Query & Drill Down Understand the Context Decisions Actions

Why did it happen? What might happen next? What else is happening?

Is measuring a set of the end of process or the start of another?

What relationships exist?What can we action to improve or prevent ?What is the context?

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EXALEADFit for Purpose

Search

Visualize

Notify

ExploreCollect diverse, distributed Big Data from the enterprise & the Web

Capture Transform Act

Export

Aggregate & enrich: Semantic Factory, Structured Data Consolidation

Drive efficiency & innovation through

Business Discovery

Share

IndexConnectors, API

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