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Tornadoes and Turmoil: Staying Ahead of the Storm Ken Reeves Vice President and Director, Forecasting Operations AccuWeather

•  Leader in incident notification systems

•  Fast-growing global company with more than 1,500 clients in more than 100 countries

•  Serve the Global 2000, healthcare systems, state and local government, federal government, military, financial services firms, and universities

•  100% focused on incident notification solutions that merge technology and expertise

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About Everbridge

Part 1: Presentation

•  The 2011 Severe Weather forecast

•  Reducing risks by planning communications •  Keeping others informed of facility closures, hazardous conditions,

and more

Part 2: Q&A

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Agenda

Use the Q&A function to submit your questions.

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Note: slides are currently available to everyone on blog.everbridge.com

Q&A

http://blog.everbridge.com/

Tornadoes and Turmoil: Staying Ahead of the Storm

Ken Reeves AccuWeather Enterprise Solutions

© 2011 AccuWeather.com

Spring 2011 Forecast from February


Spring 2011 review


Spring 2011 review


Spring 2011 review


•  AccuWeather issued over 2,000 actionable warnings to clients over a 72-hour period

•  Over 3,000 communications with clients •  Detection of the user-defined severe event within

6 miles of a location with 20 minutes of notice

•  National Weather Service tornado false alarm rate is at 75%

•  Only 1 out of every 4 tornado warnings verifies •  Average time issued in advance of the event 13 minutes

Warnings by the numbers


When this is what can happen…

You need timeliness and accuracy


Where tornadoes strike


•  Huge impact but small area •  Can be less than a football field wide

•  Devastating consequences in minutes •  Critical decisions to be made in seconds •  Be prepared

•  It is not always the direct hit that causes the biggest problem

•  Real life environmental examples in Japan •  Be prepared

•  Not the only threat…

Keys to severe thunderstorms and tornadoes


Wet is an understatement


March and April 2011 review


Memphis beaten


Vicksburg rising


•  Longer lasting problem with broader scope •  More advance notice because more defined risk,

longer lead time •  Hidden stories from Hurricane Katrina

•  Just like with severe weather, fixed assets in the way

•  Damage can be just as great and have a lingering effect on your organization

Flooding


•  Combines the effects of both severe weather and flooding

•  More than just a coastal issue

•  More frequent than large-scale floods

•  Potential to disrupt is actually a magnitude higher than flooding

•  But with generally less lead time for individual storms

•  Planning, as always, is critical

Hurricanes


April 26, 2010 SST anomaly

© 2011 AccuWeather.com 22

April 25, 2011 SST anomaly


Year NTC Tropical Depressions

Tropical Storms

Hurricanes Major Hurricanes

1971 91 20 13 6 1 1974 72 20 11 4 2 1989 130 15 11 7 2 1996 192 14 14 10 6 1999 185 16 12 8 5 2008 162 17 16 8 5

Average 139 17 13 7 3.5

NTC: Net Tropical Cyclone Activity Equals sum of above plus the number of days for each event

2011 Tropical season points


Year US landfalls 1971 5 1974 2 1989 4 1996 4 1999 5 2008 7

2011 Tropical season points


A look back at 2008


A look back at 2008: Gustav


A look back at 2008: Ike


Before and after Ike


2011 Tropical season


2011 Impact regions


•  Not because of global warming •  Demographics play a large role

•  Location of people •  Age •  Income •  Lack of action due to complacency

•  In some cases, earlier notice/decisions are the only answer

•  Decreases the accuracy of the information needed to make decisions

•  Regardless, preparation, information and communication are the keys to success

Humans can be blamed for higher risk


•  Provides mission-critical, weather-driven solutions to enterprises world-wide.

•  Our weather information and warnings are the most accurate, site-specific, and customized.

•  Our warnings are based on your criteria and enable your organization to protect your people, property and profits.

AccuWeather Enterprise Solutions

•  78% of the Fortune 100 benefit from AccuWeather Enterprise Solutions.

•  221 of the Fortune 500 subscribe to AccuWeather services.

•  80% of the Class One Railroad mileage in North America subscribe to AccuWeather Enterprise Solutions.

•  4 of the top 5 manufacturers in the U.S. leverage AccuWeather unique weather intelligence to run their organizations more effectively.

•  Many industry leading companies protect their data centers with SkyGuard site-specific weather alerts.


Why AccuWeather Enterprise Solutions?

•  Consider people affected by your organization

•  Walk through every possible emergency scenario

•  Make choices about types of messages

•  Determine channels of communication •  How will these messages be delivered?

•  How will you know the message was received?

•  Is there a confirmation process?

•  Is an automated system in place?

•  Pre-messaging

•  Deep background education

•  Hone and refine actual message

You create an effective plan

•  Key personnel may be unavailable

•  Have teams ready for day or late night hazards

•  Take into consideration hazard may have effected team member

•  Ensure an alternate reliable decision maker is in place if key personnel is unavailable due to hazard or schedule absences or illness

Are your first responders prepared to send your message?

Lightning

Floods

Tornadoes

Snow Storms

Hail Storms

Wind Damage

AccuWeather Enterprise Solutions + Everbridge

Keith Tyndall Product Marketing, Director

Expert Insight: Huron County, Ohio Challenges:

•  Tornado & prevalent flood prone region •  Accurate shape files for notifying the ‘right’ households •  Up-to-date weather information to coordinate responders

Solution: SmartGIS® & AccuWeather®

•  Meteorologist-backed weather intelligence •  Notify specific households with location-based information •  Early warning for first-responders and emergency personnel

“Our goal is to keep our citizens informed ahead of drastic weather. With the reliability of Everbridge and the accuracy of AccuWeather, we discovered a whole layer of protection we didn’t know existed in the market place.”

-- Jason Roblin, Director of Huron County Emergency Management Agency

Smart GIS – Visual Intelligence

•  Leader in incident notification systems

•  Fast-growing global company with more than 1,500 clients in more than 100 countries

•  Serve the Global 2000, healthcare systems, state and local government, federal government, military, financial services firms, and universities

•  100% focused on incident notification solutions that merge technology and expertise

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About Everbridge

Incident notification solutions address common communication challenges

• Communicate quickly, easily, and efficiently with large numbers of people in minutes, not hours, making sure that the lines of communication are open

• Receive feedback from your messages by using polling capabilities

• Ensure two-way communications to get feedback from message receivers

• Reduce miscommunications and control rumors with accurate, consistent messages

• Satisfy regulatory requirements with extensive and complete reporting of communication attempts and two-way acknowledgements from recipients

• Deliver refined, prepared , timed messages to each pre-designated audience group, by scenario

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•  Experience and expertise

•  Ease of use

•  Ease of integration

Key evaluation criteria for an incident notification system

Use the Q&A function to submit your questions.

Missed anything? Slides are currently available on blog.everbridge.com

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Q&A


Ken Reeves [email protected]

AccuWeather [email protected] 1.814.235.8600

Keith Tyndall [email protected] 1.818.230.9700

Communication resources Upcoming webinars: •  System Demo (May 31) www.everbridge.com/webinars White papers, literature, case studies www.everbridge.com/resources Follow us: blog.everbridge.com

twitter.com/everbridge

facebook.com/everbridgeinc

youtube.com/user/everbridge

Reminder Everbridge Insights webinars qualify for Continuing Education Activity Points (CEAPs) for DRII certifications. Visit www.drii.org to register your credit.

Item Number (Schedule II): 26.3 Activity Group: A 1 Point for each webinar

Contact information


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Final4 post tornadoes and turmoil

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