Final Report- Pravi (2)

Project report

COMPARISON OF “PROMOTIONAL PROGRAMS ” UNDERTAKEN BY three KUDUMBASREE UNITS AND MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERENCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT.

Submitted in partial fulfillment of the requirements of the degree of

MASTER OF BUSINESS ADMINISTRATIONKannur University

By

PRAVEEN KUMAR P (BOGMBA 1062)

Under the guidance of

Assistant Prof. NISHITH ANAND

Chintech School of Management Studies

Chinmaya Institute of Technology

Kannur

2011

CERTIFICATE

This is to certify that the project report entitled

COMPARISON OF “PROMOTIONAL PROGRAMS ” UNDERTAKEN BY THREE KUDUMBASREE UNITS AND MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERENCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT.

Is a bona fide record of work done by

PRAV EEN KUMAR P (B0GMBA1062)

and submitted in partial fulfillment of the requirements of the degree of Master Of

Business Administration of the Kannur University

Place: Kannur Assistant Prof. NISHITH ANAND

Date : (Supervising Guide)

CERTIFICATE

This is to certify that the project report entitled

COMPARISON OF “PROMOTIONAL PROGRAMS ” UNDERTAKEN BY three KUDUMBASREE UNITS AND MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERENCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT.

Is a bona fide record of work done by

PRAVEEN KUMAR P(B0GMBA1062)

and submitted in partial fulfillment of the requirements of the degree of Master Of

Business Administration of the Kannur University

Place: Kannur Dr. K. K. Falgunan

Date (Principal)

DECLARATION

I hereby declare that the project entitled, COMPARISON OF

“PROMOTIONAL PROGRAMS ” UNDERTAKEN BY three

KUDUMBASREE UNITS AND MARKET SHARE ANALYSIS OF

THESE UNITS – A STUDY WITH REFERANCE TO

KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU,

KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT.

is a report of original work done by me under the supervision of, Assistant

prof. NISHITH ANAND Chinmaya Institute of Technology and is

submitted to Kannur University in partial fulfillment of the requirements for

the award of the Degree of Master of Business Administration.

I also declare that this report has not been submitted by me fully or

partially for the award of any degree, diploma, or any other similar title or

recognition before.

Place: Kannur PRAVEEN KUMAR PDate

ACKNOWLEDGEMENT

I would like to express my heartfelt thanks and gratefulness to

all those people who have cooperated with me for undertaking this project.

I am deeply indebted to Dr K.K Falgunan, Principal, Chinmaya Institute

of Technology for giving me the opportunity to carry out this project.

I express my immense gratitude to my mentor Assistant Prof.

NISHITH ANAND School of Management Studies, Chintech who has

helped me during the course of my project.

I am thank full to the members of 6 kudumbasree units who helps me

to collect data

I am also thankful to all other faculty members in the Department of

Management Studies and all my friends who have helped me during the

course of the project.

Last but not the least I am thankful to the Lord almighty who led me in

the right way to attain the successful completion of this project.

PRAVEEN KUMAR P

TABLE OF CONTENTS

CHAPTER PARTICULARS

CHAPTER 1 INTRODUCTION

OBJECTIVES OF THE STUDY

METHODOLOGY AND DATA COLLECTION

LIMITATIONS OF THE STUDY

CHAPTER 2 COMPANY PROFILE

CHAPTER 3 ANALYSIS OF DATA

CHAPTER 4 FINDINGS

SUGGESTIONS

CONCLUSION

BIBLIOGRAPHY

CHAPTER-1

INTRODUCTION AND DESIGN OF

STUDY

INTRODUCTION

Kudumbasree, the poverty eradication mission of the state of Kerala is a

community based self help initiative involving poor women. It has been envisaged

as an approach to poverty alleviation focusing primarily on micro finance and

micro-enterprise development, and integrally linked to local self-government

institutions. National Bank of Agriculture and Rural Development (NABARD)

initiated women Self Help Groups (SHGs) in India with the support of local

NGOs. The formation of SHGs led to the implementation of Swarnajayanti Gram

Swarozgar Yojana (SGSY), launched by the Ministry of Rural Development. In a

similar line Kudumbashree is sponsored by local self-government institutions in

Kerala. Though local government institutions are not organically linked to

Kudumbashree, they are active partners in the programme.

Under Kudumbashree, women have organized themselves under a three –

tier community based organization. The bottom of the KDMS programme is

formed by the Neighborhood Groups (NHGs) comprising of 20-40 women

members selected from poor families. Area Development Society (ADS) is formed

at the level of ward of local government by federating 8-10 NHGs. The

Community Development Society (CDS) formed at the village panchayat level or

at the municipality (town) or corporation (city) is a federation of ADSs. CDS, the

highest tier, is the federation of all the ADSs in the respective panchayat (rural) or

municipality (town) or corporation (city).The KDMS system works in close

association with both the urban and rural local governments through a network of

Community Based Organizations working with women.

As on March 2008, KDMS has covered 36,53,655 families through 1,85,309

NHGs, 16,950 ADSs and 1058 CDSs. It also plays an important role as a nodal

agency for anti-poverty programmes sponsored by central, state and local

governments with focus on micro enterprise development. It has become a conduit

for a variety of government programmes. This poor women-oriented self help

group programme strives to tackle poverty in an integrated manner through an

effective convergence of resources and actions. Micro finance, especially provision

of thrift and credit services using bank linkage appears to have proved its viability.

Thrift and Credit activities at the level of NHGs promote saving habit among the

poor and help them access loans for both consumption and investment purposes.

These Thrift and Credit Societies play a significant role in channelising rural

savings for the poverty eradication programme of Kudumbashree. It has developed

training modules for micro- enterprise management and conducted several training

programmes. Kudumbashree mission is implementing the projects for the destitute.

Various development activities in the state of Kerala are being brought together

through the group dynamics developed under the Kudumbashree programme. This

has resulted in convergence of resources leading to poverty reduction (Jose, 2006).

It is significant to examine the functioning of KDMS programme in the state

of Kerala which has caught the attention world-wide, due to high social and

equitable development in the backdrop of limited economic growth. Kerala,

despite having a relatively low GNP, has achieved life expectancies comparable to

industrially advanced countries. Among various Indian states it has an impressive

Human Development Index (HDI).

OBJECTIVES OF STUDY

To study the role of Kudumbasree in empowering the women.

To know how the Kudumbasree units functioning and processing.

To find out the various programs and campaign’s conducted by

Kudumbasree units.

To understand how the Kudumbasree units marketing their products.

Identify major problems being faced by Kudumbasree units, especially

related to production and marketing.

Critically examine the role of local government institutions and financial

institutions in the Kudumbasree units.

METHODOLOGY

Both primary and secondary data’s were used for the study. Primary data

collected by direct interview with the Kudumbasree units. Questionnaires were

used for the study.

Members of 6 kudumbasree units were interviewed.

Secondary data collected from the records of kudumbasree units and

kudumbasree articles, and the web-sites of Kudumbasree.

LIMITATIONS OF STUDY

Kudumbasree units are not much active in the study area, i.e.

Pathanamthitta, so these six units were selected from a wide search.

Some of the members were not much aware about project. So I had to

explain about the significance of the project and also about the course

MBA.

The members didn’t have much time to spend with me, because they were

busy with their jobs.

CHAPTER SCHEME

The project report has been presented in following format.

The first chapter gives an introduction and design to the study. It deals with the

introduction, objectives, methodology of the study, Limitations of the study

The second chapter is the analysis of the data’s collected from the 6 Kudumbasree

units in pathanamthitta district.

The third chapter deals with the findings, suggestions and conclusion derived from

the study.

CHAPTER- 2

COMPANY PROFILE

The Mission Statement

"To eradicate absolute poverty in ten years through concerted community

action under the leadership of local governments, by facilitating organization of

the poor for combining self-help with demand-led convergence of available

services and resources to tackle the multiple dimensions and manifestations of

poverty, holistically."

Organizational structure Kudumbashree was conceived as a joint programme of the Government of

Kerala and Nabard implemented through Community Development Societies

(CDSs) of Poor Women, serving as the community wing of local government.

Kudumbashree is formally registered as the "State Poverty Eradication

Mission" (SPEM), a society registered under the Travancore Kochi Literary,

Scientific and Charitable Societies Act 1955. It has a governing body chaired by

the state minister of LSG. There is a state mission with field officers in each

district. This official structure supports and facilitates the activities of the

community network across the state

KUDUMBASREE MARKETS

The ME survey conducted in October 2007 survey gave new insights to

Kudumbashree. Immediate interventions in the area of marketing, quality

improvement, production capacity enhancement, product standardization,

branding, packing etc. were seen to be imperative for the success of enterprises.

The first market intervention by the mission in this regard was to organize

monthly markets across districts. The monthly markets became operational in

October 2007 with the active support of the CDS's and entrepreneurs. Every

festival, special fairs are organised in which entrepreneurs of Kudumbahsree

participate. The Onam fairs of 2009 were a resounding success.

Local markets were organised in 1028 locations across the state. 65000 lady

entrepreneurs and farmers participated in the Onam fairs and over Rs.12 crore

turnover was generated over a period of 4 days.

Other marketing interventions include the Community Marketing Network,

Retail Shop, Sales and Marketing Enterprises and the Home shops. Direct

marketing, groups, participation in national and international trade fairs,

commercial tie ups for marketing, PIPS for marketing and developing retail outlets

are some of the other marketing interventions.

Management and Administration of the Mission

Governing Body

Governing body being reconstituted.

Executive Committee

As per G.O. (MS) No.70/08/LSGD dated 11-3-2008, government have constituted

an Executive Committee with the following members.

1. Principal Secretary, LSGD - Chairman

2. Director of Panchayats - Member

3. Representative from Finance Dept.- Member

4. Director, Urban Affairs - Member

5. Commissioner for Rural Development - Member

6. Executive Director, Kudumbashree - Convenor

Executive directions for scheme formulation and execution are taken in the

Executive Committee.

District mission

District Mission Office- Pathanamthitta

District Mission Co-Ordinator

Kudumbashree, Civil Station, Collectorate,

Pathanamthitta.

Ph-0468-2221807

[email protected]

CHAPTER- 3 ANALYSIS OF DATA

ANALYSIS OF DATA

There are six Kudumbasree units under my study. These six units I selected

from three villages in Pathanamthitta district, they are Anicadu, mallappally,

kottangal. I visited the head office of 5 villages in Mallappally. From there I

collected the details of 10 kudumbasree units which are active in business. From

those 10 units I selected these 6 units for my study. Kudumbasree units under my

study are:

1) Dhanalakshmi Kudumbasree unit

Ward number- 8, Anicadu village

Reg. no- P 426/02

2) Navarashmi Kudumbasree unit.

Ward number-6, Anicadu village

Reg. no- P 426/02

3) Sowparnika Kudumbasree unit

Ward number-12, Kottangal village

Reg. no- 83

4) Navajyothi Kudumbasree unit

Ward no-12, Kottangal village

Reg. number- 13/2011.

5) Bhavana Kudumbasree unit.

Padimon p o, Powathilpadi.

Reg. number-MLPY/14/2005

6) Anugraha Kudumbasree unit

Mallappally village

Reg. number- 596/2007

Keezhuvaipur p.o, Mallappally.

Details of 6 kudumbasree units.

1) Dhanalakshmi kudumbasree unit

Ward number- 8, Anicadu village

Reg. no- P 426/02

Kudumbasree community development society

Started their unit in 2002

Total no. of members: 22

They are joining together on each Sunday at 2 p.m. They have an investment of

20 rupees in each meeting. Each member have equal share.

The main business conducted by them are :

Table. 2. 1 Business of the unit.

Number. Business.

1 Soap making

2 Snacks

3 Tailoring

They have annual investment of Rs.21120. And the income from business is varies.

Their previous year’s revenue from all business is:

Table.2.2 Revenue from business.

Business Annual income

Soap making 23040

Snacks. 24000

Figure.2.1 Previous years revenue from business

Soap making Snacks.22400

22600

22800

23000

23200

23400

23600

23800

24000

24200

Annual income

Annual income

Soap making and snack business give them good return. But snacks is more

profitable for the unit

Govt. provides financial assistance to the units by providing loans with

subsidy. If the units submit a project to the govt. they study the project and grand

them loans for starting business. But in this unit the members are not ready to do

any business.

Govt. conducts camps and programs for the development of kudumbasree units

through villages. There is a CDS member for each ward and ADS members for

each units. They attend the camps and programs and take classes to its members.

There are camps in every month.

This unit markets their products through door to door selling.

The main marketing problems affected them are, low quality, poor packaging,

better substitutes.

There only a small scale sales, with a profit of 4700 per annum, so it is not easy to

calculate their market share.

2) Navarashmi Kudumbasree unit.

Ward number-6, Anicadu village

Reg. no- P 426/02

Kudumbasree community development society

Started their unit in 2005

Total no. of members: 16

They are joining together on each Wednesday at 2 p.m. They have an

investment of 20 rupees in each meeting. Each member have equal share.

The main programs conducted by them are:

Table.2. 3 Business conducted by the unit.

Number. Business.

1 Give animals to members for self

employment(cow,goat)

2 Snacks ( parippuvada, uzhunnuvada, chips,

)

3 Tailoring

They have annual investment of Rs.15360. And the income from business is

varies.Their previous year’s revenue from business is:

Table.2.4 Revenue from Business.

Business. Revenue.

Give animals. 4000.

Snacks. 36000

Figure.2.2 Previous years revenue of the unit

Give animals. Snacks.0

5000

10000

15000

20000

25000

30000

35000

40000

Annual income.

Annual income.

There are two sources of incomes, but they earn more income from their snack business. From this we can find that we can earn good returns from this business.

Govt. provides financial assistance to the units by providing loans with

subsidy. If the units submit a project to the govt. they study the project and grand

them loans for starting business. But in this unit the members are not ready to do

any business.

Govt. conducts camps and programs for the development of kudumbasree units

through villages. There is a CDS member for each ward and ADS members for

each units. They attend the camps and programs and take classes to its members.

There are camps in every month.

This unit also markets their products through door to door selling.

The main marketing problems affected them are, low quality, poor packaging,

better substitutes.

3) Sowparnika kudumbasree unit

Ward number-12, Kottangal village

Reg. no- 83

Started their unit in 2003

Total no. of members: 14

They are joining together on each Saturday at 2 p.m. They have an

investment of 10 rupees in each meeting. Each member have equal share.

The main programs conducted by them are:

Table.2.5 Business conducted by the unit

Number. Business.

1 Onam market

2 Agriculture unit.

3 Tailoring

Each year they conduct an Onam market in Mallappally market. They sell

their agricultural products, tailoring products in this market. They have an

agriculture unit, they took 30 cent of land and doing agriculture of bean, bitter

ground,banana,brincal, cheera etc.

They have annual investment of Rs.6720. And the income from business are:

Their previous year’s income from all business is

Table.2.6 Revenue from all business

Business. Revenue.

Onam market 7000

Agriculture. 34500

Figure.2.3 previous years revenue of the unit.

Onam market Agriculture.0

5000

10000

15000

20000

25000

30000

35000

40000

Annual income.

Annual income.

This unit earns a good amount of income from the agriculture, in onam

market also they sell their agriculture products, so they collect all their income

from the field of agriculture,

Govt. provides financial assistance to the units by providing loans with

subsidy. If the units submit a project to the govt. they study the project and grand

them loans for starting business.

Govt. conducts camps and programs for the development of kudumbasree units

through villages

This unit markets their products through door to door selling, and also gives

directly to the market. And they conduct onam market for selling their products

The main marketing problems affected them are, vegetable sellers are not ready to

buy their products because they purchase vegetables in bulk quantities from

outside. So they are not ready to give a good price.

4) Navajyothi kudumbasree unit

Ward no-12, Kottangal village

Reg. number- 13/2011.

Started their unit in 2007

Total no. of members: 21

They are joining together on each Sunday at 3 p.m. They have an investment of

20 rupees in each meeting. Each member have equal share.

The main programs conducted by them are:

1) They have a stationery shop, they purchase stationary items from the nearest

wholesale market in Changanacherry and sell it with a higher rate.

2) They give animals like goat, hen, cow, to its members.

They have annual investment of Rs.20160. And the income from business are.

Their previous year’s income from all business is:

Table.2.7 Revenue from all the business.

Business. Revenue.

Stationary shop 36000

Rent from animal 3500

Figure.2.4 Previous years revenue of the unit.

Stationary shop Rent from animal0

5000

10000

15000

20000

25000

30000

35000

40000

Annual income.

Annual income.

This table shows that the above 90% income of this unit is from their

stationary shop.

Govt. provides financial assistance to the units by providing loans with subsidy. If

the units submit a project to the govt. they study the project and grand them loans

for starting business.

Govt. conducts camps and programs for the development of kudumbasree units

through villages

This unit markets their products through the stationary shop.

The main marketing problems affected them are, the shop is a small one. Not much

investment for the business, it’s in a local area so the customers are more

purchasing on credit.

5) Bhavana kudumbasree unit.

Padimon p.o, Powathil padi.

Reg. number-MLPY/14/2005

They joined together in each Saturday. Total number of members is 10. SBT is

the banker of this unit. They started their unit in 2005.

The main programs by them are:

1) Snacks.

2) Tailoring of special covers by avoiding the plastic.

They produce special type of cover for packing. The unit jointly produces these

covers by tailoring machine. The main feature of this cover is, it is made by a

special material. They never use plastic for production. Now a days the

government is banned plastic, so their product have a wide scope.

Income from business:

Table.2.8 Revenue from all business

Business. Revenue.

Snacks 23000

Tailoring of special cover. 60000

Figure.2.5 Previous years revenue from all business

Snacks Tailoring of special cover.0

5000

10000

15000

20000

25000

30000

35000

40000

Annual income.

Annual income.

6). Anugraha kudumbasree units

Ward no. 8, keezhvaipur po.

Reg. no. 596/2007.

They join together on each Saturday at 3 pm. They have an investment of

Rs. 20 per each meeting. They are 9 members, so the annual investment is 8640. It

is the unit which is most active in the study units. They have business of nutria

mix. Producing nutria mix for children’s aged between 6 months- 3 years. The

ingredients are wheat, nuts, soya, sugar, Bengal gram. They have a uniform for

nine members. They are very careful about the children’s, so they wearing special

cap to avoid hair in the nutria mix.

They have a building with three rooms. One store room, mill, packing room.

They started their unit with a capital of 440000. Out of this 100000 was subsidy.

Details of the product:

Table.2.9 Details of the product

Quantity. Price. Ingredients.

675 gram(packet) Rs.56 Wheat, nuts, soya, Bengal

gram, sugar.

Before starting their unit they attended a training program of I week in

Thrissur, and also PAP training in Trivandrum. They are providing their service to

200 anganvadi units, in Pathanamthitta, kottayam districts. They are getting order

from ICDS.

Profit of the unit:

Table.2.10 Profit of the unit

Income. 300000

Expense. 175000

Profit. 125000.

The profit is given to the bank account (Union Bank), they took only 6ooo

rupees as salary, remaining part of profit taken for the improvement of their unit.

They are proceeding under the district mission Pathanamthitta.

Members in each unit

Table.2.11 Members in each unit

Name of units. No. of members.

Dhanalakshmi. 22

Navarashmi 21

Sowparnika. 14

Navajyothi. 21

Bhavana. 10

Anugraha. 9

Figure.2.6 Members in each unit.

No. of members.

Dhanalakshmi.Navarashmi Sowparnika.Navajyothi.Bhavana.Anugraha.

This table shows the number of members in each unit. We can see that only

two units have above 20 members.

Annual investment of six units:

Table.2.12 Annual investment of six units

Name of unit. Annual investment.

Dhanalakshmi. 21120

Navarashmi. 15360

Sowparnika. 6720

Navajyothi. 20160

Bhavana. 9600

Anugraha. 8640

Figure.2.7 Annual investment of six units.

Annual investment.

Dhanalakshmi.Navarashmi.Sowparnika.Navajyothi.Bhavana.Anugraha.

This figure shows the annual turnover of each unit. Here anugraha

kudumbasree units have the lowest annual investment, but they have higher rate of

return as compared with other units.

Comparing the turnover of 6 units from business:

Table.2.13 Comparison of turnover of each unit from all business.

Name of unit. Annual turnover.

Dhanalakshmi. 47040

Navarashmi. 40000

Sowparnika. 41500

Navajyothi. 39500

Bhavana. 83000

Anugraha. 1350000

Figure.2.8 comparison of turnover of six units.

Annual turnover.

Dhanalakshmi.Navarashmi.Sowparnika.Navajyothi.Bhavana.Anugraha.

From this figure we can find that Anugraha kudumbasree unit earns a big

rate of profit, when compared to other units. They have a good earnings per month.

Women empowerment program by kudumbasree:

Now women are ready to climb coconut trees :

Climbing coconut tress is considered to be the monopoly of men, and

increasingly it is felt that there are fewer people to climb. These views may be a

thing of the past as Kudumbashree and Raidco initiated a tree climbing training for

women. A package has been developed, where the equipment costing Rs.2,350 and

which can climb even the most twisted coconut trees, is given together with a

Scooty, mobile phone at a total cost of Rs.40,000, for which a bank loan can be

availed. Kudumbashree provides a subsidy of Rs.7500. The Panchayat also

provides support for equipment purchase. Women from from 90 Grama Panchayats

took part in the training cum demonstration organised at the Mallapuram

Municipal compound. It takes about two weeks of training and practise to master

climbing trees with these equipment. The equipment is currently in use in

Nedirippur, Harijan Colony, Chungattan and Edakari, where each person makes an

average income of Rs.650 per day. Traditional climbers also find this equipment

useful, and find they don't suffer from chest pain while using it. The equipment

also has a mechanism whereby it can be locked and the top of the tree cleaned

effectively. Technically proficient climbers can work on upto 110 trees in five

hours.

Table.2.15 Is kudumbasree empowering the women.

Kudumbasree empowering

women

Yes. No.

45% 35%

CHAPTER- 4FINDINGS, SUGGESTIONS, AND CONCLUTION

FINDINGS

Found that the Anugraha kudumbasree unit earns more profit than

others.

Number of members of kudumbasree is very low, its below 10 in

almost all units.

Annual investment of each unit is almost same.

Anugraha kudumbasree unit they have cooperation between

members, if all the units are like this they become successful.

Kudumbasree units are profitable for women, if they are ready to do the

business.

It empowers the women by lot of programs. Government conducts a lot of

promotional programs and campaigns for empowering the women.

The study reveals found that how government helps the kudumbasree units

by providing funds.

Kudumbasree units are not much active in the study area. Only a small

number of women are part of this.

There are profitable units, so it can be found that kudumbasree units can

make profit.

Members are not ready to go for promotional programs and campaigns

conducted by government.

SUGGESTIONS

Kudumbasree units producing only home made products, they are not

concentrated on export quality products.

Some of the members have lack of knowledge if the unit empower them they

become productive.

Women must utilize these services by doing businesses.

Government has lot of funds to spend for this program. But the public never

utilize this income. So they must ready to do business or program with the

help of government.

The members must go for the promotional programs and campaigns

conducted by government.

CONCLUSION.

The study shows that the women can make a good earning by utilizing

the kudumbasree service provides by government. Kudumbasree units try to

Empower the women, but women are not ready to go for the campaigns and

promotional programs. Out of the six units, only two units are properly working.

Bhavana and Anugraha kudumbasree units working very well and they are doing

their business with a good profit. Other units are only for name sake. They are not

ready to work.

Kudumbasree units can empower the women. But the women are not

ready to empower.

BIBLOGRAPHY.

Annual report of kudumbasree units.

Kudumbasree articles

www.wikkipedia

Philip Kotler, Marketing Management.

APPENDIX

QUESTIONNAIRE

1) Is there any name for your KUDUMBASREE unit?

Yes No

(If yes, specify) -----------------------------

--------------------------------------------------

2) Your Register number, and in which year you started the unit?

----------------------------------------------

-------------------------------------------------

3) How many members are there in your unit?

a.) Below 20

b.) 20- 40

c.) Above 40

4) How will you collect your capital?

a.) From members

b.) Loan

c.) Government

d.) others (specify………………………………….)

5) Is every member has equal shares?

Yes No

6) What are the income generating activities with which you have been associated through Kudumbasree?

………………………………………………………………….…………………………………………………………………..

7) How much is your annual income from such activities?

a) Below 10000

b) 10000-20000

c) Above 20000

8) Whether Government is providing any financial assistance to this unit?

Yes No

9) If yes what are they, specify

………………………………………………

………………………………………………

10) How will you utilize this finance?

…………………………………………………

………………………………………………….

11) Whether your unit is conducting any promotional activities or campaigns?

Yes No

12) If yes, what all are the activities?

-----------------------------------------------------------------

------------------------------------------------------------------

-------------------------------------------------------------------

13) Is there any special purpose for these campaigns?

Yes No

14) If yes, what are the purposes?

-----------------------------------------------

------------------------------------------------

-------------------------------------------------

15) How many campaigns do your unit conducted?

……………………………………………….

Please indicate to what extent you agree with the following statements

16) Campaigns & promotional programs empower the women.

Strongly agree Agree Neutral

Disagree Strongly disagree

17) Kudumbasree schemes helps in improving the position of women in the family & public life

Strongly agree Agree Neutral

Disagree Strongly disagree

18) To what extent your campaigns & programs are successful in reducing poverty and improving the income of the family? Explain

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19) Did you conduct programs or campaigns outside this village?

Yes No

20) Did you enjoy any additional benefits after conducting such programs?

Yes No

21) If yes, what all are the benefits?

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22) Are there any deficiencies for the program?

Yes No

23) How these programs help to marketing your products?

……………………………………………………………………………………………………………………………..……………………………………………………………….

24) Is there any difference in the market share after conducting such programs?

Yes No

25) If yes, to what extent?

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26) How do you market your products?

a.) Door to door campaigns

b.) Local Market

c.) Nearby towns

d.) Others

27) What all are the marketing problems affecting you?

Higher prices

Better substitute products

Poor packaging

Transportation problems

Low quality

28) Is the govt. providing any help or suggestions, information’s?

Yes No

39) How they help you?…………………………………………………………………………..…………………………………………………………………………..

30) What are the innovative projects that Kudubashree units can take up in future in your area?

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