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Final Project on Reliance

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    SUMMER TRAINING REPORT SUBMITTED TOWARDSTHE PARTIAL FULFILLMENT OF POST GRADUATE

    DEGREE IN INTERNATIONAL BUSINESS

    SUBMITTED BY:Vikas Mital

    MBA-IB (2009-20011)Roll No. : A-1802009118

    INDUSTRY GUIDE FACULTY GUIDEMr. Bhupinder Singh Ms. Ekta Nand Chahal(Center Manager) FacultyReliance Securities Limited A.I.B.S., Noida

    AMITY INTERNATIONAL BUSINESSSCHOOL, NOIDA

    AMITY UNIVERSITY UTTAR PRADESH

    1

    An Overview & AnalysisOf Upcoming Trends in

    Capital Market

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    COMPANY CERTIFICATE

    TO WHOM IT MAY CONCERN

    This is to certify that Mr.Vikas Mittal, a student of Amity

    International Business School, Noida, undertook a project on An

    Overview & Analysis of Upcoming Trends in Capital Marketat Reliance Securities Limited from 17th May to 11th July.

    Mr.Vikas Mittal has successfully completed the project under the

    guidance of Mr.Bhupinder Singh. He is a sincere and hard-working

    student with pleasant manners.

    We wish all success in her/him future endeavors.

    Signature with dateMr. Bhupinder Singh

    (Center Manager)

    Reliance Securities Limited

    2

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    CERTIFICATE OF ORIGIN

    This is to certify that Mr.Vikas Mittal, a student of Post Graduate

    Degree in M.B.A.-International Business, Amity International

    Business School, Noida has worked in the Reliance Securities Ltd,

    under the able guidance and supervision of Mr.Bhupinder Singh,

    designation Center Manager, Company Reliance Securities

    Limited.

    The period for which he was on training was for Eight (8) weeks,

    starting from 17th May to 11th July. This Summer Internship report

    has the requisite standard for the partial fulfillment the Post GraduateDegree in International Business. To the best of our knowledge no

    part of this report has been reproduced from any other report and the

    contents are based on original research.

    Signature Signature(Faculty Guide) (Student)

    3

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    ACKNOWLEDGEMENT

    I express my sincere gratitude to my industry guide Mr. BhupinderSingh, (Designation) Center Manager, (Company) RelianceSecurities Ltd, for his able guidance, continuous support andcooperation throughout my project, without which the present work

    would not have been possible.

    I would also like to thank the entire team of Reliance SecuritiesLimited, for the constant support and help in the successful

    completion of my project.

    Also, I am thankful to my faculty guide Ms.Ekta Nand Chahal ofmy institute, for his/her continued guidance and invaluableencouragement.

    Signature(Student)

    4

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    TABLE OF CONTENT

    Serial No. Topics Page No.

    1. Company Certificate 2

    2.

    Certificate of Origin 3

    3. Acknowledgement 4

    4. Executive Summary 7

    5. Preface 8-9

    6. Objective of Training 10

    7. Scope of the Study 11

    8. Reliance ADA Group 12

    9. Profile Of the Company 13-14

    10. Business Overview 15-16

    11. Partners Of the Company 17

    12. Products Of the Company 18

    13. Reliance Life Insurance 19-25

    Insurance Plans 26-38

    14. Reliance Demat Account 39-47

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    15. Reliance Mutual Fund 48-60

    16. Reliance General Insurance 61-66

    17. Market Analysis 67-72

    18. Data Analysis 73-75

    19. Recommendation 76

    20. Bibliography 77

    21. Conclusion 78

    22. Case Study 79

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    Executive Summary

    This project has been a great learning experience for me; at the same

    time it gave me enough scope to implement my analytical ability.

    The first part gives an insight about the Demat Account, Life

    Insurance, General Insurance and mutual funds and theirs various

    aspects. It is purely based on whatever I learned at Reliance Money.

    One can have a brief knowledge about mutual funds and all its basics

    through the project. Other than that the real servings come when one

    moves ahead. Some of the most interesting questions regarding these

    products have been covered. Some of them are:

    Why has it become one of the largest financial intermediaries?

    How investors do chose between funds and these products?

    Most popular stocks among fund managers, most lucrative sectorsfor fund managers, a special report on Systematic Investment Plan,

    does fund performance persists and the topping of all the servings in

    the form of portfolio analysis tool and its application.

    All the topics have been covered in a very systematic way. The

    language has been kept simple so that even a layman could

    understand.

    All the quarries of the customer asked by them had been solved with

    the support of the seniors in the organization. The problems of the

    customer were being recorded for the purpose of the research and

    development.

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    PREFACE

    Private sector is one of the fastest growing sectors in the country.

    After the Liberalization the Private industry still holds vast

    opportunities for young and experienced professionals. On the life

    insurance side public sector life insurance Corporation of India is, of

    course, the largest player with a history of over 50 years. After

    Privatization, the PSU has been making efforts to improve efficiency

    and customer services. Among the private life insurance player

    Reliance life insurance is the key player.

    Reliance money - Anil Dhirubhai Ambani Group offers most dynamic

    web based trading environment to its customers .The Reliance Money

    stock trading websites uses special security features 'Security Token',

    which makes you online trading experience more secure without

    complexity. Reliance ADG provide the vast opportunities to the new

    aspirants of the business administration. The financial Sector is full of

    competition even if there are a lot of opportunities to the job in

    Reliance Money and It is the platform to go on the highest peak in the

    life of any coming one. Reliance Money is a single window that

    provide the multisystem facilities of the financial Products. There aremany companies in the market which are providing the financial

    product like insurance, demat account services, mutual funds, general

    insurance, Portfolio management services(PMS), wealth

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    management, gold coins, Money changing , Money Transfer, and the

    others.

    Hence Reliance Money provide many financial product on the single

    window. Reliance money deals with the product and Investmentoptions are available in...

    Equity (Stock) Trading

    Derivatives Trading Special feature is available first time to

    track your positions online, in real time.

    Forex Trading

    Commodity Trading

    IPO's

    Mutual Funds

    Insurance

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    OBJECTIVE OF TRAINING

    Frankly speaking, any job or the task, have the specific objective i.e.

    what is need and what is the requirement of the particular work. In

    the same way my objective is also to learn something from the

    summer internship program. It means that the training program inany reputed company give the market knowledge of its subject matter

    of study.

    My main objective in Reliance ADA Group was to insure the investors

    about the security of their investment in the company and providing

    them a secured platform for the investment and return on the

    investments.

    To know the different aspects of capital market, in which one

    can invest and get beneficial returns on their investments.

    To get knowledge about different areas in which investments

    are much safer than other aspects.

    To know the different phases of investments.

    Reliance Money a growing reputed company give the good platform in

    investing different financial instruments like insurance, Equity &

    commodities, derivative, IPOs, offshore investment, mutual fund,

    gold coins etc.

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    SCOPE OF STUDY

    The scope of the study refers to the job that to know about the

    activities of the organization. The study means that the analysis of the

    products of the company on which he/she has to focus.

    During the summer training the volunteer need to find out the

    corporate strategies of the running company and the mile stone which

    the company has covered during its journey. In the summer training,

    it is necessary for the student that he /she involve with the

    experience guys to get the knowledge about the company. That is how

    the company has got the success, Or if it is going in the loss, why.

    In my training period I have found that the reliance group is the

    biggest group in Indian companies. I felt that I can learn the more in

    the Reliance Life Insurance Limited.

    Reliance Life Insurance Limited is the part of the Reliance Capital

    Limited which is a growing company in the financial products.

    Reliance Anil Dhirubhai Ambani group is also deals in

    communication, energy, natural resources, media, and entertainment,

    healthcare and infrastructure.

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    Reliance ADA Group

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    COMPANY PROFILE

    Reliance money is a part of the reliance Anil Dhirubai Ambani

    Group and is promoted by Reliance capital, the fastest growing

    private sector financial services company in India, ranked amongst

    the top 3 private sector financial companies in terms of net worth.

    Reliance money is a comprehensive financial solution provider that

    enables you to carry out trading and investment activities in a secure,

    cost-effective and convenient manner. Through reliance money, you

    can invest in a wide range of asset classes from Equity, Equity and

    commodity Derivatives, Mutual Funds, insurance products, IPOs to

    availing services of Money Transfer & Money changing.

    13

    Reliance Capital

    RelianceLifeInsurance

    RelianceGeneralInsurance

    RelianceMoney

    RelianceConsumer

    Finance

    RelianceMutualfundMutual Fund

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    Reliance Money offers the convenience of on-line and offline

    transactions through a variety of means, including its Portal, Call &

    Transact, Transaction Kiosks and at its network of affiliates.

    Some key steps of the company that are as..

    Success is a journey, not a destination. If we look for

    examples to prove this quote then we can find many but there is none

    like that of Reliance Money. The company which is today known as

    the largest financial service provider of India.

    Success sutras of Reliance Money:The success story of the company is driven by 8 success sutras

    adopted by it namelytrust, integrity, dedication, commitment,

    enterprise, hard work and team play, learning and

    innovation, empathy and humility. These are the values thatbind success with Reliance Money.

    Vision of Reliance MoneyTo achieve & sustain market leadership, Reliance Money shall aim for

    complete customer satisfaction, by combining its human and

    technological resources, to provide world class quality services. In the

    process Reliance Money shall strive to meet and exceed customer's

    satisfaction and set industry standards.

    Mission statement:

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    Our mission is to be a leading and preferred service

    provider to our customers, and we aim to achieve this

    leadership position by building an innovative, enterprising ,

    and technology driven organization which will set thehighest standards of service and business ethics.

    BUSINESS OVERVIEW

    Reliance Capital has interests in asset management and mutual funds,

    life and general insurance, private equity and proprietary

    investments, stock broking, depository services, distribution of

    financial products, consumer finance and other activities in financial

    services.

    Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life

    Insurance is India's fastest growing life insurance company and

    among the top 4 private sector insurers. Reliance General Insuranceis India's fastest growing general insurance company and the top 3

    private sector insurers. Reliance Money is the largest brokerage

    and distributor of financial products in India with more than 2.5

    million customers and the largest distribution network. Reliance

    Consumer finance has a loan book of over Rs. 8,000 crores at the end

    of June 2009.

    Reliance Capital has a net worth of Rs.6, 862 crores (US$ 1.6 billion)

    and total assets of Rs. 19,940 crores (US$ 4.6 billion) as of June 30,

    2008 and over 26,000 employees.

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    Money has increased its market share among private financial

    companies to nearly Convenient & effective Anytime & anywhere

    financial transaction capability. Launched in April 2007. It provides

    the Flat fees system. It has 2.2 million customers in 1 year of officiallaunch. It has over 5,000 outlets across 700 towns/cities. Average

    daily turnover in excess of Rs 2,000 crores.

    Considering the entire life market, including the Rs. 12,890 crores

    booked by life insurance Corporation, Reliance life insurance market

    share works out to around 6.25%.

    The life insurance market continuous to be dominated by LIC which

    has about 67% share this only a marginal dip from its 73% share in

    end-July. These comparisons are only for first year or new business

    premium.

    The gap between Reliance life insurance and the second-in-line

    private insurer is vast. In fact, this scenario has led some analysts to

    wonder if the company is not a trifle too aggressive. But others say

    this has more to do with the companies customer-centric focus, its

    pan-India presence and superior risk management and investment

    strategies. Reliance Money is not, however, resting on its laurels.

    Companys customer centric approach will be studied during the

    training period and the finding of the research work will definitely

    focus on the present condition & future requirement (if any) relatingto products of company.

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    PARTNERS OF COMPANY

    BARISTA COFFEE WEBAROO

    KHUSHALI BAZAAR

    DTDC

    REUTERS

    THE MUTHOOT GROUP

    CMC LIMITED

    WORLD GOLD COUNCIL

    DUBAI INTERNATIONAL SECURITIES

    WINCOR NIXDORF

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    PRODUCTS OF COMPANY

    Demat Account Services

    Reliance Mutual Funds

    Reliance General Insurance

    Reliance Life Insurance

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    RELIANCE DEMAT ACCOUNT

    Overview of Demat Account.

    In India, a Demat account, the abbreviation for dematerialized

    account, is a type of banking account which dematerializes paper-

    based physical stock shares. The dematerialized account is used to

    avoid holding physical shares: the shares are bought and sold through

    a stock broker.

    This account is popular in India. The Securities and Exchange Board

    of India (SEBI) mandates a demat account for share trading above

    500 shares. As of April 2006, it became mandatory that any person

    holding a demat account should possess a Permanent Account

    Number (PAN), and the deadline for submission of PAN details to the

    depository lapsed on January 2007.

    Procedure

    1. Fill demat request form (DRF) (obtained from a depository

    participant or DP with whom your depository account is opened).

    2. Deface the share certificate(s) you want to dematerialize by writing

    across Surrendered for dematerialization.

    3. Submit the DRF & share certificate(s) to DP. DP would forward

    them to the issuer / their R&T Agent.

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    4. After dematerialization, your depository account with your DP

    would be credited with the dematerialized securities.

    Reliance Money Demat Account

    Services

    Reliance Money Transacting and investing simplified.

    Get ready to change the way you transact and invest in financial

    products and services.

    Whether you wish to transact in equity, equity & commodity

    derivatives, IPOs offshore investments or prefer to invest in mutual

    funds, life & general insurance products or avail money transfer and

    money changing services, you can do it all through reliance money.

    Simply open a reliance money account and enjoy the convenience of

    handling all your key financial transactions through this one window.

    Benefits of having a reliance money account

    Its cost effective

    You pay comparatively lower transaction fees. As an introductory

    offer, we invite you to pay a flat fee of just Rs. 500/- and 750/- and

    transact through reliance money. This fee is valid for two months or a

    specified transaction value

    See the table below for details.

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    Its offers single window access

    Through reliance moneys associates, you can transact in equity,

    equity and commodities derivatives, offshore investments mutual

    funds, IPOs life insurance, general insurance, money transfer, money

    changing and credit cards, amongst others.

    Its convenient

    You can access reliance moneys services through

    The internet

    Transaction kiosks

    The phone (call & transact) Our all India network of associates

    On an assisted trade (through the call centre or our network of

    associates) a charge of Rs 12 per executed trade will be applicable.

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    Its SafeYour account is safeguarded with a unique security number that

    changes every 32 seconds. This number works as a dynamics

    password to keep your account extra safe.

    Its provides you a demat accountYou get your own demat account with reliance capital at an annual fee

    of just Rs. 200/-.

    Its provides you a 3-in-1 facility.You can access your banking, trading and demat account through a

    single window and transfer funds across accounts seamlessly.

    It provide you value- added servicesAt www.reliancemoney.com, you get

    Reliable research, including views of external experts with an

    enviable track record

    Live news updates from Reuters and Dow Jones

    CEOs / expert views on the economy and financial markets

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    Tools that help you plan your investments, tax, retirement, etc.

    in the personal finance section

    Risk Analyzer for analysis of your risk profile

    Asset allocators to build an appropriate investment portfolio

    Innovative use of technology for facilitating convenient

    trading/investments kiosks (similar to ATMs)

    Reliance Money Provide the kiosks (similar to ATMs) Facilities, totheir customer through which the customers can trade on available

    kiosks at the particular Branch of Reliance Money. The company is

    going to open these kiosks in the market as the ATMs of the Banks.

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    Reliance Money provides 3 different trading platforms for equity

    trading:

    Insta Trade Fast Trade Easy trade

    The benefits

    A safe and convenient way to hold securities;

    Immediate transfer of securities;

    No stamp duty on transfer of securities;

    Elimination of risks associated with physical certificates such as

    bad delivery, fake securities, delays, thefts etc.;

    Reduction in paperwork involved in transfer of securities;

    Reduction in transaction cost;

    No odd lot problem, even one share can be sold;

    Nomination facility;

    Change in address recorded with DP gets registered with all

    companies in which investor holds securities electronicallyeliminating the need to correspond with each of them

    separately;

    Transmission of securities is done by DP eliminating

    correspondence with companies;

    Automatic credit into demat account of shares, arising out of

    bonus/split/consolidation/merger etc.

    Holding investments in equity and debt instruments in a singleaccount.

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    Required Documents

    The extent of documentation required to open a demat account may

    vary according to your relationship with the institution. If you plan to

    open a demat account with a bank, a savings, current and, or other

    account for which the holder have been issued a check book, such

    holder has an edge over the non-account holder. In fact, banks usually

    offer additional incentives to customers who open a demat account

    with them. Along with the application form, your photographs (with

    co-applicants) and proof of identity/residence/date of birth have to be

    submitted. The DPs also ask for a DP-client agreement to be executed

    on non-judicial stamp paper. Here is a broad list:

    A canceled check, preferably MICR Proof of Identification

    Proof of Address

    Proof of Pan card (mandatory)

    Recent photographs, one and, or more

    For proof of identification and, or address self-attested facsimile

    copies of PAN card, Voters ID, Passport, Ration card, Drivers license,

    Photo credit card, Employee ID card, Bank attestation, latest IT

    returns and, or latest Electricity/Landline phone bill are sufficient.

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    While they only ask for photocopies of the documents, they will need

    the originals for verification.

    Points To Remember

    1. Only securities admitted by NSDL can be dematerialized. The

    list is available with your DP.

    2. Only securities registered in the name of the account holder can

    be dematerialized.

    3. Dematerialization is normally completed within 15 days afterthe share certificates have reached the issuer/ their R&T Agent.

    Thus it may take you a month from the date you hand over

    shares, to receive demat credit.

    4. Dematerialization would be done only when the issuer / their

    R&T Agent is satisfied of genuineness of securities & ownership

    status.

    5. All the joint holders should sign the DRF.

    6. The pattern of holding in the DRF should match the pattern of

    holding on the share certificate & the pattern in which account

    is opened.

    7. Demat requests with name(s) not matching exactly with the

    name(s) appearing on the certificates merely on account of

    initials not being spelt out fully or put after or prior to the

    surname, would be processed, provided the signature(s) of the

    client(s) on the DRF tallies with the specimen signature(s)

    available with the issuer/ their R & T agent.

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    8. If the signature in the DRF does not match with the signature

    available with the issuer/ their R & T agent, the issuer/ their R

    & T agent may at the time of demat confirmation, ask for

    additional documentation (like bank attestation/ notarisation,etc.) to prove that the certificate belongs to the person who

    forwarded the DRF.

    9. In case there is any problem in processing the DRF, contact

    your DP and if he cannot resolve the problem you may contact

    NSDL.

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    MARKET ANALYSIS

    Markets

    In tune with the global stock markets that began to recover from the

    second half of 2003; Indian stock markets too witnessed rapid

    growth. Indias two leading indices, the most popular BSE Sensex,

    and the one most used by the markets the National Stock Exchanges

    S&P CNX Nifty rose to record levels. Both primary and secondary

    market activity experienced sharp surge. Much progress was made in

    further strengthening and streamlining risk management, market

    regulation and supervision. A few aspects of the major developments

    in the Indias stock markets are described below. And the insurance

    sector is also play an important role in the growth of the financialmarket.

    Market Structure

    Indian securities market is fairly large as compared to several other

    emerging markets. There are 22 stock exchanges in the country,

    though the entire liquidity is shared between the countriess two

    national level exchanges namely, the National Stock Exchange of

    India and the Bombay Stock Exchange Ltd. The regional stock

    exchanges are in pursuit of business models that make them viable

    and vibrant. Meanwhile, these exchanges have become members of

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    the national level exchanges through formation of subsidiaries whose

    business is showing continuous growth and progress.

    The number of brokers in various stock exchanges rose from 6,711 in

    1994-95 to 9,335 in FY06. The number of brokers in all the

    exchanges together peaked to 10,213 in the year FY01 but gradually

    declined thereafter when the regional stock exchanges began to lose

    business in the light of wide ranging market structure reforms

    introduced since then. In FY01, when the markets were in upswing,

    several regional stock exchanges were generating business owing to

    the availability of deferral products, such Badla and different

    settlement calendars prevailing at that time in these exchanges. For

    instance in FY01, the Delhi Stock Exchange registered cash market

    turnover of Rs 838.71 bn; Uttar Pradesh Stock Exchange, Rs 247.47

    bn, Ludhiana Stock Exchange Rs 97.32 bn, Pune Stock Exchange Rs

    61.71 bn as against Rs 13,395.11 bn of the turnover at the National

    Stock Exchange and Rs 10,000.32 bn turnover at the Bombay StockExchange. With the abolition of the deferral products and

    introduction of uniform T+2 settlement cycle, the liquidity in these

    exchanges flowed to the national level system consisting of NSE and

    BSE.

    Major Broking house

    During the analysis of the market it has been found that there are a lotof the brokeing house in the market which are providing the online

    trading facility to the individuals or the group of the individuals.

    5paisa.com

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    You can now buy and sell shares on 5paisa.com with speeds

    comparable and at times better than NSE's NEAT Terminal. This

    speed and reliability comes only with perseverance of pioneer backed

    by huge investment in technology! You can now buy and sell shareson 5paisa.com with speeds comparable and at times better than NSE's

    NEAT Terminal. This speed and reliability comes only with

    perseverance of pioneer backed by huge investment in technology.

    Advani Share Brokers

    Advani Share Broker, a reputed Bombay based on investment house,

    operates from India's financial hub, Dalal Street, since sixty years. It

    deals in equities, debt and derivatives on the Bombay Stock Exchange

    and the National Stock Exchange of India.

    AGROY Group of Companies

    Agroy group of companies is a well established name in the field of

    capital markets and financial services. AGROY Finance & Investment

    Ltd. (AFIL) is the group's flagship company engaged in capital

    markets as a premier financial and stock broking house. The company

    was formed in July 1992. Since then it has enjoyed patronage of a

    large number of valued customers and business partners.

    Anand Rathi Securities Limited

    Anand Rathi Securities Limited provides financial and advisory

    services including wealth management, investment banking,

    corporate advisory, brokerage & distribution of equities,

    commodities, mutual funds and insurance - all of which are

    supported by powerful research teams.

    India bulls

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    India bulls is India's leading retail financial services company with 70

    locations spread across 62 cities. While our size and strong balance

    sheet allow us to provide you with varied products and services at

    very attractive prices, our over 450 Client Relationship Managers arededicated to serving your unique needs.

    Religare Securities Ltd.

    Religare Enterprises Limited (A Ranbaxy Promoter Group Company)

    through Religare Securities Limited, Religare Finvest Limited,

    Religare Commodities Limited and Religare Insurance Advisory

    Services Limited provides integrated financial solutions to its

    corporate, retail and wealth management clients. Provides various

    financial services which include Investment Banking, Corporate

    Finance, Portfolio Management Services, Equity & Commodity

    Broking, Insurance and Mutual Funds.

    Jaypee Capital Services Ltd.

    Jaypee Capital Services Ltd. is a registered self-clearing member with

    National Stock Exchange and SEBI. It has the expertise and the

    experience to capitalize on daily stock movements and employ over

    20 specialist traders certified by the NSE.

    ICICI Direct

    Online share and mutual funds trading facility by the ICICI group.

    Arcade Share & Stock Brokers

    Arcadia group began its modest journey in 1995 and now Arcadia

    proudly boasts about membership to NSE,BSE, Depository

    Participant (CDSL),MCX,NCDEX .The philosophy of client servicing

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    backed by all principal Indian Stock and Commodity exchange gives

    Arcadia edge over other players in the industry segment to offer value

    based services to its customers.

    Indianstockmarket.net

    Indianstockmarket.net is an effort to educate Indian investor by

    providing useful stock news, stock market websites, informative

    articles, resources to various investment guides.

    Major Developments in equity brokerage industry in India

    Corporate memberships

    Wider product offerings

    Greater reliance on research

    Accessing equity capital markets

    Foreign collaborations and joint ventures

    Specialized services/niche broking

    Online broking

    Emerging challenges and outlook for the brokerage industry

    Fragmentation

    Global Opportunities

    Competition from foreign firms

    Investor Protection

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    DATA ANALYSIS

    The following data has been gathered from the various clients of

    RELIANCE SECURITY LIMITED.

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    59

    25

    9 7

    0

    10

    20

    30

    40

    50

    60

    70

    Percentage

    Sector

    EQUITY

    MUTUAL FUND

    FIXED DEPOSITS

    INSURANCE

    This figure says that most people go for at 1st EQUITY investmentthen for MUTUAL FUND, FIXED DEPOSITS AND INSURANCE.

    Because equity gives good return in short time as well as long term ascompared to mutual fund

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    77%

    23%

    Sharemark M utual fun

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    This pie chart shows that share market give return 77% as comparedto mutual fund at 23% return. It signifies mostly more people go forshare market as compared to mutual funds.

    35

    24

    36

    20

    8

    0

    5

    10

    15

    20

    25

    30

    35

    40

    Investment Decisions

    Percentage

    Oneself

    Brokers

    Eco. Policies

    Market Ramous

    Friends/Relatives

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    How do investors take their investment decisions is presented in thisbar graph. In this graph it is evident that mostly investment decisionsare taken on the insistence of the brokers firms and companies andthat percentage is 36%.In this area RELIANCE MONEY has its own research report and thatstrike rate has 80%. This is an advantage to the customers ofRELIANCE MONEY.

    That chat is show the satisfaction level of current investment( inshare) and long term investment(mutual fund) than here shows thatthe satisfaction level in current investment (shares) is 58% and

    satisfaction in long term investment (mutual fund) is 42%.

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    58%

    42%

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    RECOMMENDATIONS

    The most vital problem spotted is of ignorance. Investors should be

    made aware of the benefits. Nobody will invest until and unless he is

    fully convinced. Investors should be made to realize that ignorance is

    no longer bliss and what they are losing by not investing.

    From the analysis we can say that if there is more risk there is

    more return and we can say that share market is totally dependent on

    the risk taken by the investors in investing in shares. And in mutual

    funds there is less risk as the money of investors invested in different

    sectors so it can divide the risk in different portfolio adopted by

    mutual funds companies.

    At last I can say that money invested in this rise and fall market

    it is better to invest in mutual funds for those investors who are risk

    adverse and for those who are risk taker it is better for them to invest

    in share market.

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    BIBLIOGRAPHY

    By the help of Books

    Business Environment written By

    Francis Cherunilam

    By the Help of Manuals

    Reliance Money Report of 2009 & Internet.

    By the help of Other Sources

    By the heads and the consultant of the Reliance Money.

    By the help of Websites

    1. www.rsec.co.in

    2. www.google.com

    3. www. Wikkipedia.com

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    http://www.rsec.co.in/http://www.rsec.co.in/
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    CONCLUSION

    With the globalize economy and immense competition among

    countries for faster development of their respective economies, the

    significance of Insurance, Mutual Funds and Foreign investment has

    taken manifold. With a buoyant vibrant and experienced stock

    market, India today is looking ahead to surpass China in terms of

    foreign Investment and growth prospects. Stock exchange being the

    barometer of the economy plays a vital role in showcasing growth of

    an economy and luring investment. While studying the role ofInsurance, Mutual fund and FIIs in Stock Market, I discussed with a

    few persons who are into stock broking business. And the information

    they have provided shows that though the investment and

    participation of domestic investors are rising, still, they have not been

    able to prove themselves to be as influential as Insurance, mutual

    funds and FIIs.

    Importance and the role of Insurance, Mutual funds and FIIs play in

    the Indian stock market can be seen from the fact that the recent

    surge in Sensex and NIFTY is attributed to the active participation of

    FIIs in the Stock Market. Despite being aware of the Asian economic

    crisis where FIIs role was of a major concern, the importance of

    foreign capital in the development of economy can not be undermined

    in anyway.

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    Reliance Money Case Study

    Reliance Money deploys DIGIPASS GO 3 to secure its online trading

    platform, becoming the first Indian brokerage firm to provide 2-factor

    authentication to all its customers.

    Reliance Money, the financial solutions arm of Reliance Capital trustson VASCOs DIGIPASS GO 3 and VACMAN Controller strongauthentication to secure its online trading platform for both retail andcorporate users. The brokerage company is the first in India to

    provide digital authentication devices to its entire customer baseirrespective of net worth, demonstrating its commitment in providingcustomers with a transparent, convenient and secure solutionsplatform.COMPETITIVE LANDSCAPE

    Reliance Money, a Reliance Capital Company, is part of the RelianceAnil Dhirubhai Ambani Group. It is one of Indias leading and fastestgrowing private sector financial services companies, and ranks among

    the top 3 private sector financial services and banking groups, interms of net worth.There are about 300 broking firms in the market with most of themhaving memberships in more than one stock exchange. Theircollective trading volume reaches over 6 million transactions per day

    valuing about Rs 700 billion. Reliance Money accounts for about60,000 transactions daily valuing around Rs 15 billion on an averageand Rs 22 billion as peak.

    According to industry estimates available, Indias total customer base

    of demat account holders a type of banking account whereby shareare bought and sold through a stock broker - attains to approximately10 million people. Reliance Money holds a lion share of the pie with3,5 million customers. The company is steadily augmenting itscustomer base with about 25,000 new customers every month,making it the fastest growing player in the broking industry.

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    RELIANCEMONEY.COM: MANAGE YOUR TRADING PORTFOLIOONLINE

    As a comprehensive financial services and solution provider, RelianceMoney endeavors to change the way India transacts in financialmarkets and avails financial services.The company provides customers with expert advice with regards totheir financial planning and money matters. Through its tradingplatform RelianceMoney.com, it provides both on- and off-lineservices to its retail and corporate customers allowing them to investand manage their trading portfolio. The website offers access toequity trading, commodity trading, mutual fund investment, IPOinvestment, life & general insurances and gold coins. Additionally,

    customers can perform money transfers and manage their loans andcredit card services. Almost all investment options are available underone account, offering customers single window access to almost alfinancial product and services.

    TWO-FACTOR AUTHENTICATION MITIGATES RISKS

    Reliance Money is very concerned about privacy and security of itscustomers data. Customers trust Reliance Money brand and the levelof security that needs to be provided to manage maintain and

    enhance the image of the brand warranted investments in two factorauthentication. The pace of change in technology has us living in a

    world where a lot of computing power comes packed in small sizes ataffordable rates. In such a scenario , to ward off cyber criminal, theneed for secure two factor authentication systems is therefore greaterthan ever. Static passwords are relatively easier to crack and these donot offer any protection to customers from fast growing forms ofonline fraud like phishing, keyloggers and Trojans.

    With two-factor authentication, the user must provide dual means of

    identification i.e. something only the user has (e.g. a physicalauthentication device) and something only the user knows (e.g. asecurity code or password).In order to mitigate risks and avoid unauthorized access to demataccounts, Reliance Money needed an adequate security solution tosafeguard its customers online trading transactions. Byimplementing a secure authentication solution, the company wanted

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    to increase customer confidence in its trading platform and at thesame time attract new customers. As we are active in the financial

    business domain, security was our major focus apart from providing arobust and efficient platform for our customers to trade and transacton, says Mr. G.N. Nagaraj, Senior Vice President & Chief TechnologyOfficer at Reliance Money. We chose two-factor authentication fromthe very first day of doing business. Whats more, two-factorauthentication was in perfect accordance with our corporate vision of

    being unique in our offering to the customers.

    VASCO OUTSMARTED COMPETITION

    Reliance Money conducted a formal and comprehensive evaluation ofvarious authentication products and solutions by different vendors in

    the market. VASCO clearly outsmarted the competition on three keyparameters: ease of deployment, scalability and focused support.Security is a prime demand for todays businesses especially those inthe financial domain,

    DIGIPASS GO 3 INCREASES CUSTOMER CONFIDENCE INRELIANCE MONEY

    DIGIPASS GO 3 is an affordable, user-friendly and efficient one-button authentication device. Moreover, the average battery lifetime

    of 5 years and beyond offers a very high return of investment. Theseadvantages allow businesses to close all security gaps in userauthentication in a matter of hours. With a single push on the button,the device generates a unique one-time password which the user thenenters into the applications login screen. The dynamic password isonly valid for 32 seconds, forcing fraudsters to operate in real timeand making hacking virtually impossible. Its use is obvious andsimple, requiring virtually no training, ensuring a high useracceptance.

    Furthermore, the authentication process is fast and doesnt interferewith the time sensitiveness associated with stock market fluctuations.User acceptance of security tools is a crucial factor in guaranteeingthe success of security solution implementations for secure access toremote applications and networks, according to Mr. G.N. Nagaraj.When the user is not confronted with procedures or difficult to usetools, the acceptance battle is won. DIGIPASS GO 3 allowed us to

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    increase customer confidence, increase our extensive customer baseand enhance our corporate image.

    TOWARDS A MOBILE TRADING PLATFORM

    In the wake of recent market and technology trends, trading andtransactions are moving from being Internet-based to being mobile-

    based. Reliance Money is following this trend closely and is currentlyexploring the possibilities of VASCOs DIGIPASS for Mobile toprovide a secure solution to its customers whod prefer to trade andtransact using their mobile phones. Given our pleasant experience,

    we are open to deploying VASCOs products and solutions again inthe days to come,

    Objective

    Provide a convenient and secure authentication solution for RelianceMoneys online trading platform for corporate and retail customers.Scalability and adequate support are decisive factors.ChallengeThe security solution must provide a high level of security to protectfinancial and critical transactions, offer a great flexibility and at thesame time remain user friendly as user acceptance by RelianceMoneys multi million customer base is very important.

    Solution

    DIGIPASS provides both corporate and retail customers with a user-friendly, flexible and scalable solution to access their online tradingaccounts at their own convenience 24/7. Integration and roll out wereswiftly completed without difficulties. Support rendered by VASCO

    was perceived as 100% satisfactory.