SSRIMR INTRODUCTION Researcher’s team: We had a strong team of four researchers:- 01) Nishant Upadhyay. 02) Mahesh Purohit. 03) Neeru Rinwa. 04) Sigi Francis. Objectives of the study :- To study the concept of Mobile Number Portability. Analysis on strategies adopted by various Mobile operators for acquiring new customers. To study the user behaviour towards Mobile Number Portability. To study the impact of Mobile Number Portability on service provider as well as users Problem statement:- In the Indian communication industry a new concept has been introduced that is Mobile Number Portability which allows customer to change their service provider without changing their number. Hence research team is interested to know the strategies adopted by service provider and their impact on 1
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SSRIMR
INTRODUCTION
Researcher’s team:We had a strong team of four researchers:-
01) Nishant Upadhyay.
02) Mahesh Purohit.
03) Neeru Rinwa.
04) Sigi Francis.
Objectives of the study:- To study the concept of Mobile Number Portability.
Analysis on strategies adopted by various Mobile operators for acquiring new
customers.
To study the user behaviour towards Mobile Number Portability.
To study the impact of Mobile Number Portability on service provider as well
as users
Problem statement:-In the Indian communication industry a new concept has been introduced that is Mobile
Number Portability which allows customer to change their service provider without
changing their number. Hence research team is interested to know the strategies
adopted by service provider and their impact on users behaviour. Hence research
team decided to do a research on Mobile Number Portability.
Scope of the study:-In the Project we have studied the strategies of Mobile Service Provider and their impact
on the consumer behaviour in respect of their switching over to the new service provider.
We could study the statistics of the service provider in customer turnover, customer
retention and new customer employment. We could study the adaptability of Mobile
handsets in the youth world, and their awareness towards the new concept of MNP. 1
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RESEARCH METHODOLOGY
1. Origin of Problem :-This is the first stage or root level when the need for research is realised. MNP is a new
concept started in full-fledged manner in January 2011, of giving a magic stick in the
hands of customer to fulfill their needs of switching over a potential service provider
while retaining their mobile number as per their need and changing requirements. The
concept holds strong strategies by service providers on which research done becomes
worthwhile, and a knowledge gaining exercise. Hence research team is interested to know
the strategies adopted by service provider and their impact on user’s behaviour. Hence
research team decided a research topic as study on strategies adopted by mobile service
provider and user’s response towards mobile number portability.
2. Formulation of research design :- Exploratory research:
It is design to generate basic knowledge, clarify the relevant issue and define the
alternatives for addressing the research objectives.
Descriptive research:-
It is used for profiling, defining, estimating, predicting and examine associative
relationship.
Causal research:-
It is done to analyse cause and effect relationship.
Sample size: .
Research tem has decided to take sample size of 100 respondent
Sampling Method:
Stratified area sampling
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3. SELECTION OF SOURCES OF DATA
Sources of data are classified into two:
Secondary data
Primary data
Secondary data
The secondary data has been collected from Newspapers, magazines & Internet
Primary Data
The data source used for this research is “Primary data”. This source was used to meet the
objective of research i.e. “User’s response towards Mobile Number Portability”.
Various methods used for collecting primary data are:-
Personal survey
Internet survey
Mail survey
Telephonic survey
For this research, a personal survey was conducted to gather data from the consumer. This
method was easier, faster and convenient to collect the data.
4. DATA COLLECTION There are various ways to collect the data. The data can be collected through observation,
questionnaire etc. In each method there are multiple questions. Researcher collects the
data through questionnaire which consists of 19 to 20 questions. Researcher questionnaire
consists of different question:-
Multiple-choice question
Grading method
5. ANALYSIS OF DATA After collection of data, researcher analyse the data. The researcher analyse the collected
data by using various statistical measures.
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6. PREPARATION OF REPORT Finally, the researcher’s have to prepare the report of what has been done by them. The
layout of the report is as follows:
i. The Preliminary Page: It carries title and date followed by acknowledgement
and there should be table of contents followed by a list of tables and list of graphs
and charts.
ii. The Main Text : The report should have following parts:
a) Introduction
b) Summary of findings
c) Main report
d) Conclusion
iii. The End Matter: It includes bibliography and webliography i.e. lists of books,
journal etc.
LIMITATIONS:We have tried to give our 100% for this research but there were some limitation which
came in our way. The certain limitations are:
Time Limit: There was time constraint because research was done after college
hours.
Geographical: There was limitation of geographical areas because research was
done within college campus.
Data is collected directly from respondent hence may not be 100% accurate.
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Industry profileCommunication Industry in India
HistoryThe history of telephone services in India found its beginning when a 50-line manual
telephone exchange was commissioned in Kolkata in the year 1882 in less than five years
after Alexander Graham Bell invented the telephone. While India became independent in
the year 1947, the country had about 82,000 telephone connections, which slowly rose up
to 3.05 million by the year 1984. The telecom sector in India was a government
monopoly until the year 1994 when liberalization was gradually unrolled. For the first
time, cellular services were launched in India in Kolkata in the year 1995.
Telecommunications sector in India today, we can primarily identify two segments
namely Fixed Service Provider (FSPs) and Cellular Services. Some of the essential and
basic telecom services forming part of Indian telecom industry include telephone, radio,
television and Internet. Telecom industry in the country lays a special emphasis on some
of the advanced and the latest technical innovations like GSM( Global System for Mobile
Communications), CDMA(Code Division Multiple Access), PMRTS(Public Mobile
Radio Trunking Services), Fixed Line and WLL(Wireless Local Loop ). Especially, India
has a flourishing market in GSM mobile service, while the number of subscribers is on
rapid and dramatic increase. The Indian telecommunications industry boasts as being one
among the most rapidly growing chunks on the globe. Experts around the world estimate
that India holds the promise of emerging as the second largest telecom market of the
world.
The Communication Industry in India is one of the rapidly emerging sectors in India and
is estimated to surface as the second biggest international telecom market. As per the
report carried out by Telecom Regulatory Authority of India (TRAI), Indian
communication industry has registered a 3.5% increase in its total telecom subscribers in
December 2009. The sector touched 562.21 million in its total number of subscribers
within a month, against 543.20 million in November 2009.
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Today, India is the largest market in the world adding up a dramatic number of about 20
million mobile subscriber lines every month in an average. On the other hand, the number
of landlines is found gradually decreasing. At the end of the first quarter in 2010, we find
that the overall telecom subscriber penetration has gone up by more than 52 %. Though
this might occur as a relatively low volume compared with a number of other nations, this
comes as a quantum leap noting the figures recorded a few years back. Mumbai and Delhi
(NCR) enjoy the status among a few other metro areas around the globe boasting of more
than 25 m mobile subscribers in each of these regions. At present, The FDI cap in the
telecom sector in India is 74 %. In a recent move, UK’s Vodafone Group has purchased a
52 % stake in Hutchison Essar, the fourth largest mobile service provider in the country.
Bharti Airtel has the credit of being the first Indian operator to cross a subscriber base of
50 million.
The growth in communication industry was triggered by an increase in the revenues
generated from both landline and mobile facilities. On December 31, 2009 the sector
earned the revenue of USD 8.56 billion. As per the Business Monitor International report,
the nation is all set to include 8 to 10 million cellular phone subscribers on monthly basis.
At this pace the communication industry is expected to encompass more than half of
India's population i.e. 612 million cellular phone subscribers by mid 2012.
In addition, as per a research carried out by Nokia, the communications sector is
estimated to surface as the biggest driving component in India's GDP with a contribution
of about 15.4% by the FY2014.
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India as an emerging telecom equipment manufacturing MarketThe manufacturing of Cellular phone in India is predicted to expand at an annual rate of
28.3% till the FY 2011 which can be translated as a production of 107 million mobile
handsets by 2010. The production would automatically generate profits and is predicted
to increase at an annual rate of 26.6% till 2011, reaching the target of USD13.7 billion.
Chief Investments in the Communication Industry in IndiaOver the past one decade, the flourishing Indian Communication industry has been
successful in drawing the attention of conglomerates that have invested and are willing to
invest more in the sector. With the influx of new telecom giants in Indian market, the
investments are likely to gain immense momentum:
Investment of USD 6 bn by Vodafone Essar for the next 3 fiscal years in
order to expand its list of cellular phone subscribers to 100 million against the
existing 40 million.
By 2010, Reliance Communications (RCom) is expecting to increase the total
number of telecom towers by constructing 56,596 telecom towers and
attaining the preset target of 100,000.
Telenor, Norway based telecom giant has purchased 7% of shares in Unitech
Wireless and now possesses 67.25% by bringing in an investment of USD
431.70 million
Indian government owned telecom player, BSNL will invest USD1.17 billion
in its WiMax scheme
A proposal of foreign direct investment worth USD 660.1 million by Federal
Agency for State Property Management of the Russian Federation has been
recently approved by the Indian government. The Agency would be acquiring
20% stake in Sistema-Shyam after bringing in the investment.
A USD 1 billion investment will be brought in by Tata Teleservices in its
newly introduced GSM facility Tata DoCoMo.
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Future of Communication Industry in IndiaIndian Communication Industry has a flourishing future in its value-added services
market. The pre-set target of the 11th plan from FY 2007 - 12 is to provide 600 million
cellular phone connectivity aided by an investment of USD 74 billion.
Moreover, it is estimated that by the FY 2012 the profits generated by Indian
Communication Industry will touch USD 55 billion against the current USD 31 billion.
Players in Communication
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Introduction to Mobile Number PortabilityMobile Number portability, by definition and function means a customers can move/port
to another telecom service provider, while retaining his/her ten digit phone number.
Telephone Regulatory of India, (TRAI) has specified few guidelines for the portability in
order to safeguard the consumer from getting deceived by their respective Mobile
Number Portability Service Provider (MNPSP).
Benefits of Mobile Number Portability1) Customer can change their service provider without changing their number.
2) Customer can shift t best and cheapest mobile schemes without changing mobile no.
at a low cost of Rs. 19 in total.
3) If the customer is not satisfied with new mobile operator services, he will have option
to shift back to previous cellular operator but within 24 hours.
4) Under Mobile Number Portability, mobile customer can also shift from CDMA
technology operator to GSM technology operator and from GSM to CDMA.
How to switch?1) To switch operators, Type PORT, leave a space, type your mobile number and
text it to 1900. You will receive a reply from 1901 with a unique code and date.
2) You then have to submit your identity proof, address proof, and photograph with
the code to the service provider you want, by the date given to you.
3) In the next seven days, the master clearing house will check if you have any
outstanding dues and then process your request. Your new service will then start
a. Caller tune b. News updatec. Cricketer alert d. Horoscopee. SMS Pack f. Others ____________________
9) Are you satisfied with your current service provider?a. Yes b. No
10) Are you aware of mobile number portability?a. Yes b. No
11) Source of information?If yes, what is your source of information?SOURCES:-a. T.V b. Newspaperc. Internet d. Friendse. Others __________________________
12) Do you think using dual SIM card at a same time will be beneficial rather than going for Mobile Number Portability?a. Yes b. No
13) Would you like to change your current service provider?a. Yes b. No
14) Which operator would you like to switch?If yes, which operator would you like to switch.a. Vodafone b. Ideac. Airtel d. Tata Indicome. Reliance f. 3Gg. Others____________________
15) What is your Reason for change?a. Network b. Call ratec. VAS d. Others
16) Are you aware of the process?a. Yes b. No
17) Are you aware of the charges?a. Yes b. No
18) Are you aware of the terms and conditions?a. Yes b. No
19) If you are not satisfied with the new service provider will you switch again?a. Yes b. No
20) If yes then which operator will you select?a. Old b. New one