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BUSINESS BACKGROUND
1980s
F O U N D E D Y E A R
CHONG MAN TUCK
F O U N D E R N A M E
9AM – 10PM
B U S I N E S S H O U R
TUCK KEE B I O B R I E F
The dried meat business was interviewed in Penang -‐
‘TUCK KEE Dried Meat’.
1980an F O U N D E D Y E A R
CHONG MAN TUCK T H E F O U N D E R
Was founded aPer his marriage (27 years old)
‘TUCK KEE Dried Meat’ is named due to the founder’s name is related and also a remembering on his effort on
the dried meat business.
TUCK KEE H I S T O R Y
MAIN PRODUCT T U C K K E E
Pork Dried Meat
Seasoned & Dried Food
Minced Chicken
Dried Meat
Business Background
KHUE CHOW KONG F O U N D E R N A M E
1970s
F O U N D E D Y E A R
10AM-‐10PM DAILY
B U S I N E S S H O U R S
No. 30, Jalan Hang Lekir, 50000 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur L O C A T I O N
OLOIYA B I O B R I E F
1970an
KHUE CHOW KONG T H E F O U N D E R
(Grandfather of Raymond Khue)
ventured into making orange juice.
He had a Taiwanese friend who willing to exchange his recipe of making dried meat with him who always visit him when he reached Malaysia.
RAYMOND KHUE 3rd Generacon of Family Khue
take over the company currently with the assistant of his brother.
OLOIYA H I S T O R Y
MAIN PRODUCT O L O I Y A
SAVOURY MINCED CHICKEN
DRIED MEAT
Hakka-‐style Beef Dried
Meat
Minced Pork Dried Meat
5 – 10 COMPET ITORS
TUCK KEE C O M P E T I T O R S
TOP 3 COMPETITORS in their respeccve geographical market
LOONG KEE OLOIYA
BAH KUAH ENG
LOONG KEE C O M P E T I T O R O F T U C K K E E
1976s F O U N D E D Y E A R
Currently 21 Branches Naconwide
Ayer Itam, Buferworth and Gurney Plaza
( B R A N C H O U T L E T S I N P E N A N G ) L O C A T I O N
Dried Meat, Meat Floss, Meat Fluff and Mooncake
P O P U L A R P R O D U C T S F O R F E S T I V E F A V O U R I T E S
Food Fairs, Food Exhibicons and Fescve Events
P R OM O T I O N E V E N T S
1970s F O U N D E D Y E A R
One of the dominant company in this industry
36 branch outlets in Malaysia
Penang Island & Buferworth ( 2 O U T L E T S I N P E N A N G )
L O C A T I O N
High Popularity
OLOIYA C O M P E T I T O R O F T U C K K E E
Good Quality of Their Products
Good Service Manner
Reasonable Price
Chicken Dried Meat MA I N P R O D U C T
Seafood Dried Meat, Meat Floss, Pastry
S U B P R O D U C T S
OLOIYA C O M P E T I T O R O F T U C K K E E
A small shop not a chain nor a franchise
Lebuh Cecil, Georgetown
L O C A T I O N
Dried Meat, Meat Floss and Others S T A N D A R D I Z E D P R O D U C T S
Roasted Pork
D I F F E R E N T I A T E D P R O D U C T S
BAK KUEH ENG C O M P E T I T O R O F T U C K K E E
5 -‐ 10 COMPET ITORS
TOP 3 COMPETITORS in their respeccve geographical market
BEE CHENG HIANG
WING HEONG
LOONG KEE
OLOIYA C O M P E T I T O R S
1930s F O UND E D Y E A R
Well known & the Biggest
Dried Meat Chain
Originated from Singapore
BEE CHENG HIANG C O M P E T I T O R O F O L O I Y A
More than 200 branches all around Asia
including Korea, China, Malaysia, Macau, Thailand, Philippines, Indonesia, Taiwan, Hong Kong and Singapore
Dried Meat, Meat Floss, Chinese Sausages, Mooncakes and some Snacks like Grilled Cuflefish
P RODUC T S
BEE CHENG HIANG C O M P E T I T O R O F O L O I Y A
WING HEONG C O M P E T I T O R O F O L O I Y A
1970s F OUND E D Y E A R
Klang Valley
6 B R A N C H O U T L E T S L O C A T I O N
Chicken, Beef and Pork Dried Meat
MA I N P RODUC T S
Won high popularity among the local residents
LOONG KEE C O M P E T I T O R O F T U C K K E E
1976s F O U N D E D Y E A R
Currently 21 Branches Naconwide
Ayer Itam, Buferworth & Gurney Plaza
( B R A N C H O U T L E T S I N P E N A N G ) L O C A T I O N
Dried Meat, Meat Floss, Meat Fluff & Mooncakes
PO PU L A R P RODUC T S ( F E S T I V E F A V O U R I T E )
Food Fairs, Food Exhibicons & Fescve Events P R OM O T I O N E V E N T S
OBSTACLES
TUCK KEE OLOIYA
Approval from Government
Lack of Huge Capital
Cost of Expenses
Limited Markecng
Outdated Technology
Insufficient Workers
Limited Supplier
Limited Choice of Product
NATURE OF BUSINESS
TUCK KEE OLOIYA -‐Oligopoly Market -‐ Oligopoly Market
-‐ 5 – 10 Compectors -‐ 5-‐10 Compectors
-‐ Protected by strong barriers to entry -‐ Protected by strong barriers to entry
-‐ Standardized products : dried meat -‐ Differencated products : seafood dried meat, duck dried meat, old style burger and etc…
-‐ Price Taker -‐ Price Maker
-‐ Inconstant advercsing and promocon -‐ Constant advercsing and promocon
-‐ Rarely invented new products -‐ Launching of new products annually
STRATEGIES
TUCK KEE OLOIYA
-‐ Lower the sugar content
-‐ Invent new product annually
-‐ Rent a shop in a strategic locacon
-‐ Apply subsidies from government
-‐ Purchasing more machineries to replace the insufficient of workers
-‐ Cut down unnecessary expenses
-‐ Held promocon events and advercsements frequently
-‐ Vacuum packaging for the convenience of tourists
SIMILARITIES TUCK KEE & OLO I YA
Non – Halal Business Family Business
DIFFERENCES TUCK KEE & OLO I YA
Used of Technology Advercsing Promocon Number of Premises Management
RECOMMENDATION TUCK KEE
Make more Advercsing and Promocon -‐ Create an official website and promoconal campaigns
Launching of New Products Frequently -‐ Afract the afencon of the customers -‐ Customize exclusive product
Providing Services for the Convenience of the Customers -‐ Delivery services -‐ Online shopping -‐ Phone order services
OLO IYA RECOMMENDATION
Expand the Market to Asia Pacific -‐ Thailand, Vietnam, China and Singapore -‐ Non-‐halal countries
Enlarge the Company -‐ Become one of the company liscng on Bursa Malaysia
in order to gain capital -‐ Obtain approval from the shareholders
Invencng New Halal Product -‐ Get halal verificacon/cercficacon -‐ Can enter to the market of the Islamic countries such as
Indonesia, Brunei and Philippine
Enjoy The Video!! hfps://www.youtube.com/watch?v=SS6zDDUoKV0
THANK YOU
AMANDA CHIONG
BRIDGET HSU
CHAU XET NEE
WONG DEVIN
NGO JIA HAUR
FOO ZHI FUNG
MARCO LIONG
LE JIA NIAN
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