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    A PROJECT REPORT

    ON

    INDUSTRY VISITS

    BY

    PRATIK R. DOSHI

    (BBA) (2009 2010)

    IN PARTIAL FULFILLMENT OF

    Bachelor of Business Administration

    UNIVERSITY OF PUNE

    MITSOM College

    PUNE: 411038

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    CERTIFICATE

    This is to certify that Mr. / Miss PRATIK R. DOSHI

    of MAEERs MITSOM College has successfully completed the project work in

    partial fulfillment of requirement for the award of Bachelor of Business Administration prescribed

    by the University of Pune

    This project is the record of authentic work carried out during the academic year

    2009 2010.

    Mrs. DhanashreeGhate Brig. (Dr.) R.K.Bhatia

    Course-in-charge Principal

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    DECLARATION

    I, Mr. / Ms_________PRATIK R. DOSHI________________________ hereby declare that this

    project is the record of authentic work carried out by me during the academic year 2009 2010

    and has not been submitted to any other University or Institute towards the award of any degree.

    PRATIK R. DOSHI

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    Sr. No. Name of the Company/Organization Date of the visit

    1 FORBES MARSHALL PVT. LTD. 25 TH SEPTEMBER 2009

    2 PRAVIN MASALEWALE 1 ST FEBRUARY 2010

    3 SERVICE MARKETTING SEMINAR 6 TH FEBRUARY 2010

    4 UNIVERSAL CON. & EQU. LTD 6 TH MARCH,2010

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    1.FORBES MARSHALL

    ADDRESH: FORBES MARSHALL PVT LTD., KASRAWADI,

    PUNE.411034

    DATE: 25 TH SEPTEMBER 2009

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    Profile of FORBES MARSHALL

    Forbes Marshall Inc. Is a specialist in process efficiency and energy conservation solutions. Our Steam

    Engineering and Control Instrumentation product lines span the entire range from energy generation, energy

    distribution, energy efficiency to control and instrumentation for the process industry. In the United States,as well as throughout the world Forbes Marshall products find application practically all major process

    industries like the Textile, Paper, Chemicals and Pharmaceuticals, Power, Refineries, Rubber, Distillery and

    many such more. Technology for diverse process- Combining more than 50 years of engineering, research

    and manufacturing experience, with technology from world leaders in the field of energy efficiency and

    process automation and control, Forbes Marshall delivers an unbeatable mix of solutions to make your

    process better. Our collaborators are pioneers in their industry and lead the field in the development of

    innovative, effective and reliable solutions to the challenges of the process industry today. Many of these

    partners rely on Forbes Marshall for a synergistic two-way collaboration in technology, manufacturing and

    research. Manufacturing - Forbes Marshall owns and operates some of the worlds finest manufacturing

    facilities and technology labs. All our plants are certified under ISO 9001 . Many of our joint venture

    partners source their worldwide requirements from Forbes Marshall's manufacturing plants. Annual

    manufacturing audits ensure our manufacturing practices are in line with the latest advances in production

    technology. Our quality standards and practices are implemented right through the supply chain, with

    stringent norms applied to our materials suppliers as well. Forbes Marshall maintains a database of

    approved vendors who undergo regular inspection by our team of quality assurance specialists.

    A LITTLE BIT OF HISTORY:

    In 1926 we made our first supply of textile accessories to a thriving textile industry in Ahmedabad,

    Western India.In 1946, the Spirax department was set up as a representative of SpiraxSarco,

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    U.K.,worldleaders, in the technology of efficient and effective use of steam as a source of energy.

    Hundreds of surveys were done in process industries, especially textile mills, and it was proved that by

    using Spirax products, great savings could be made in fuel bills. In 1958, following the policy of indigenous

    manufacture as prescribed to Indian companies by the Government, the first manufacturing unit of the

    Spirax Marshall division was established in Kasarwadi, Pune, with 12 people. Forbes Marshall today hassix manufacturing divisions in joint venture with leading International companies, and has representations

    with several more. A leader in Process Efficiency and Energy Conservation over the last 50 years, through

    joint ventures, technology tie-ups and focused investment in manufacturing and research,Forbes Marshall

    has added products and services to serve complex and critical needs in industry for giving the better

    solution.

    In 1946, soon after the association with SpiraxSarco, UK became operative, Forbes Marshall

    finalized a tie up with Cochran boilers for selling packaged boilers.

    Later, Spirax Marshall, a joint venture born out of our association with SpiraxSarco, was formed.

    The superior technology and manufacturing quality of Spirax Marshall steam traps and other steam related

    equipment, made them very popular with Indian industry. The products of Spirax Marshall soon became the

    standard for increasing steam efficiency in the process industry. In 1962, building on the expertise gained

    through studying hundreds of process plants for energy conservation recommendations and improvements,

    Forbes Marshall entered the field of control instrumentation introducing a range of world class pH

    analysers. In joint venture with Cambridge Instruments, UK, and later with Polymetron of France (now part

    of Hach Ultra Analytics, USA), Forbes Marshall began manufacture of a complete range of water quality

    analysers. A natural extension of the expertise in Steam processing and analysis of liquids was the

    management of process media; through a joint venture with KrohneMesstechnik, Germany, Forbes

    Marshall began manufacturing a wide range of flow and level equipment. Krohne Marshall's vortex

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    flowmeter,manufactured in India for the world market, soon became known as one of the most accurate

    andintelligentflowmeters of 5000mm(highest)in the world.

    Continuing its mission to become a specialist in process control,Forbes Marshall in 1985 introduced a

    range of control valves and desuperheating stations in collaboration with ArcaRegler, Germany. Thesecontrol valves set a new standard in accuracy and reliability with actuators guaranteed and tested to work over one million strokes.Several more products and services, including instrumentation systems, gasanalysers, peristaltic pumps, data acquisition systems, vibration monitoring systems, steam and water analysis systems, energy audits, and training were added. Forbes Marshall became the only company tooffer a truly complete line of products and services for optimizing process efficiency and maximizingenergyconservation.

    In 2000 we began to get truly global. International operations commenced with theincorporation of Forbes Marshall Inc., in the United States. Later Forbes Marshall opened severalmore sales, manufacturing and customer support facilities in different parts of the world in over 32countries.

    Name of the persons contacted

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    PRODUCT LINE:

    Forbes Marshall has 950 trained professionals all over India. The company produces many

    products like:

    1. Flowmaters:

    y Magnetic Inductive Flow Meter(Mag meter)y Vortex Flow Meter y Variable Area Flow Meter y Ultrasonic Flow Meter

    2. Steam System:

    y System Distribution Efficiencyy Efficiency in Steam Generationy Confensate and Flash Recoveryy Efficiency in Steam Utilisation

    3. Level Instruments:

    y Level Instrumentsy Level Switchesy Ultrasonic Level Transmitter y Displacer Type Level Indicator y Flow Switches

    4.Boilers:

    y Marshall Sy Marshall Cy Modular Boiler y Marshall Wy Marshall B

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    y Minimax Compact Boiler y Marshall Burnersy Modupac

    5. Valves:

    y Control valvey Three-way valvesy Desuperheater y Positionersy Piston valvey Glandless Piston Valve

    5. Vibration Monitoring:

    y Online Vibration Monitoringy Portable Vibration Monitoringy Condition Monitoring Consultancy Services

    6. Steam And Water Analysis System(SWAS):

    y Sampling Systemy Analyzer y Special Products

    7. Emission Monitors & Combustion Control Analysers

    y FM CODEL GCEM1000-Online Co Gas Analyser y FM CODEL GCEM4000-InstituMulti Gas Analyser y FM CODEL DCEM1000-Opacity/dust monitor y FM CODEL DCEM2100- Opacity/dust monitor y FM CODEL 1010-Online oxygen Analyser y FM CODEL VCEM5100-Flue Gas Flow Monitor y Oxistec 5000-Online Oxygen Analyser y Airpoiner y FM CODEL Coal Mill CO

    8. Water & Waste Water Quality Analyser

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    y Tranmitter y Special Analysers

    9. Guages:

    y Temperature Guagesy Pressure Guagesy Recorders

    y Temperature Elementsy Pressure Transmitters

    10. Controls:

    y I/P Convertersy Controllersy Pressure and temperature Tranmitters

    11. Turkey System & Special Products

    Theoretical background of the focus area

    (PRODUCTION MANAGEMENT)

    The definition of Production Management given by E.S. Buffa:

    Production management deals with decision-making related to production processes so that the

    resulting goods or service is produced according to specifications, in the amounts and by the

    schedule demanded and at minimum cost.

    The definition given by E.S. Buffa is simple, clear and exhaustive. It explains the following

    important aspects of production management.

    a. It is a decision-making managerial function.

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    b. The decisions are made regarding the production processes required for converting

    the raw-materials into finished products, and

    c. The production or outputs should be according to specification, in the specified

    quantities, as per the schedule and at minimum cost.

    The word Production Management arrived first with the emergence of manufacturing industry

    and the necessity to manage it as such.

    Production Management is the process of the planning, organizing, directing and controlling the

    activities of the production function. Production function is the conversion of raw materials into

    finished products.

    In other words, Production Management is concerned with those processes which convert the

    inputs into outputs. The inputs are various resources such as raw materials, men, machines,

    methods, tools and equipments, etc. and the outputs are goods and services.

    The word production is often used to mean the same as manufacturing. In order to go through a

    process of manufacturing itself, we need basically three things: someone to do the job, equipment

    and the necessary materials. To run production, we require service activities, which make sure the

    manufacturing activity, run smoothly and control them to make sure that it goes in the right

    direction.

    THEORY OF PRODUCTION AND OPERATION MANAGEMENT:

    Operations management is an area of business concerned with the production of goods andservices, and involves the responsibility of ensuring that business operations are efficient in termsof using as little resource as needed, and effective in terms of meeting customer requirements. It isconcerned with managing the process that converts inputs (in the forms of materials, labour andenergy) into outputs (in the form of goods and services).

    Operations traditionally refers to the production of goods and services separately, although thedistinction between these two main types of operations is increasingly difficult to make asmanufacturers tend to merge product and service offerings. More generally, OperationsManagement aims to increase the content of value-added activities in any given process.Fundamentally, these value-adding creative activities should be aligned with market opportunity(see Marketing ) for optimal enterprise performance.

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    According to the U.S. Department of Education,Operations Management [is the field concernedwith managing and directing] the physical and/or technical functions of a firm or organization,

    particularly those relating to development, production, and manufacturing. [OperationsManagement programs typically include] instruction in principles of general management,

    manufacturing and production systems, plant management, equipment maintenance management, production control, industrial labor relations and skilled trades supervision, strategicmanufacturing policy, systems analysis, productivity analysis and cost control, and materials

    planning.

    BENEFITS DERIVED FROM EFFICIENT PRODUCTION MANAGEMENT:

    The efficient Production Management will give benefits to the various sections of the society.

    (i ) Consumer benefits from improved industrial Productivity, increased use value in the product.

    Products are available to him at right place, at right price, at right time, in desired quantity

    and of desired quality.

    (ii ) Investors: They get increased security for their investments, adequate market returns, and

    creditability and good image in the society.

    (iii ) Employee gets adequate Wages, Job security, improved working conditions and increased

    Personal and Job satisfaction.

    (iv ) Suppliers: Will get confidence in management and their bills can be realized with out any

    delay.

    (v ) Community: community enjoys Benefits from economic and social stability.(vi ) The Nation will achieve prospects and security because of increased Productivity and

    healthy industrial atmosphere.

    MY OBSERVATION

    On Thursday 24 th September 2009, we thestudents of MITSOM College BBA 2 nd were

    provided with a great opportunity of having an industrial visit to Chinchwad M.I.D.C based

    industry FORBES MARSHALL. It was basically provided for industrial exposure to the under

    graduate students.

    PRESENTATION

    When we started the visit 1 st we see the presentation of company by presentator. In the

    starting of the presentation they gave us snacks and tea for taking rest. In this presentation, they

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    gave basic information about company to us. In that, profile of the company, product information,

    worldwide sales,etc.

    FORBES MARSHALL was earlier known as J.N. Marshall. The company was established

    in the year 1925. The name of the company makes us believe that its a foreign company doing itsoperations in India. But Forbes Marshall is purely an Indian Company established by a group of

    Parsis.

    Darius Marshall, son-in-law of J.N. Marshall expanded the family business. Now the

    company has reached greater heights like never before.

    Today, We saw that Forbes Marshall is known as a pioneer in Steam Engineering and

    solutions. They have many tie-ups with other foreign companies who render various services to

    each other like:

    o SpiraxSarco, UK Leaders in Steam Engineering

    o KrohneMessetechnik, Germany Flow and Level technologyo Arcaregler, Germany Control Valves and Steam Conditioningo Codel, Uk Emission Monitoringo Shinkawa Electric, Japan Vibration Monitoring Systems

    o Hach Ultra, France Water Quality Analyserso Eletta, Sweden Flow Monitor o Lufft, Germany Weather Monitoring Equipmento Weka, Switzerland Magnetic Level Gauges

    The distinctive aspect of the company is that they never tie-up or form partnerships with

    companies which are very high in class example:- Siemens, etc. which can overshadow them and

    count them as unimportant.

    Forbes Marshall operates in 35 countries around the world by manufacturing and sales

    offices. Browse through their list of product and services to find complete solution to our process

    and energy needs. Forbes Marshall sales their product and services direct to the costumer and they

    had also 11 international sales and marketing unit outside the country.

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    The company has a turnover of $100 million. It has got 3 state of the art manufacturing

    activities. Company is more in technology knowledge. Their Research &Development develop

    new products constantly that add value to customer processes.

    They have 21 regional Sales centers in India; they never tie up with intermediates for supplying products to its customers, because the company feels suppliers work for their own

    benefit and might sometimes create a bad name of the company in the eyes of the customers 11

    international sales on centers in India.

    When the factory was originally setup in Pune in 1958, Darius Forbes felt it was

    insufficient to merely purchase land from the farmer who were the originally owned the land. So

    the first jobs in the company were trained for operation and machine skills. The company provided

    good housing facilities as well to those who moved into their area.

    Forbes Marshall, they are not involve middle man in distribution channel. And after the

    production completion, they are avoiding the transfer cost of product from production center to the

    dispatch center. These both center made under one plant.

    PRODUCTION

    In the production center, they have wide area for production. They had use the area of that

    plant very nicely. In that they had put the walking are for person. And they can easily move the

    final product to dispatch center by electrical Crain.

    In company, the production department collects the orders from the sales department. They

    are directly connected with consumer for easy transaction. In this consumer can get benefits like

    low cost, required quality product, no middle man, etc.

    In the production strategy, in the starting they are producing parts which are used for

    assembling the main products. After making these parts, those are stored in the storage table.

    When they are starting assembling parts for main product, than they pick up the parts with

    electrical trolley, but in case of heavy parts those are pick up by crain. Those employee who are

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    working with this gadgets they are well trained. They have remote control with that they control

    the machine.

    And they start assemble the parts. After this process, they check the product manually and

    by computerized system. All those person who are checking the products they are specialized inthat process. After this process they paint the product with die. After painting they passed product

    through the furnace for good paint. In the furnace, there was a high temperature from products

    were passing. After that, they store the product in store room. When they have to dispatch the

    product, they put out the product form store room to the dispatch center which comes in this plant

    also. In the end product was safely packed by the company for dispatching. And in heavy

    machines product, they transfer those product with their Air tide container to the consumer. And

    dispatch department have all the details about their dispatching activity.

    Presently the social initiatives of Forbes Marshall are in the area of health and education in

    company not for just child and adolescent education but also personality development, legal right,

    awareness building and skill-learning for women also. Forbes Marshall usually partners with

    NGOs who have the expertise.

    They were also awarded by S P Jain Institute of Management and Research as a Social

    Impact Award on January 25 th, 2006.

    Forbes Marshall has been ranked as one of the top 25 Best Workplaces in India for year

    2008 based on a survey conducted by the Great Place to Work Institute in association with

    Economic Times.

    Thus, the visit was a very nice experience. It was a great opportunity and a great learning

    experience for us.

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    2.PRAVIN MASALEWALE

    Plant address: Yavat Plant,

    PravinMasalewale,

    Gat No. 461, A/P Bhandgaon,

    TalukaDaund,

    District Pune 412214.

    Date of Visit: 1st February 2010

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    PROFILE OF PRAVIN MASALE COMPANY

    PRAVIN MASALEWALE founded in 1962 by Shri. HukmichandChordia, known as

    "Bhau" (elder brother) to all who know him closely, teamed up with his wife, Sou.

    KamalbaiChordia (aka "Bai" as she is respectfully addressed) to create ground spices and spice blends for the families in GuruwarPeth, Pune. Today PRAVIN MASALEWALE is the largest

    procurer, processor and marketer of spices in Maharashtra. It was a home based business then,

    Pravin has expanded today to include 3 advanced manufacturing facilities, offering 50 + ground

    spices and spice blends. These products of Pravin are categorized into 3 specific categories to cater

    to the varied tastes and requirements of over 2 million plus customers across the world.

    In the initial days ShriHukmichandChordia (Bhau) would carefully pick up basic spices

    from the local markets and ShriKamalbaiChordia (Bai) would grind them manually with

    painstaking toil. Then Bhau would sell the ground spices in the neighbourhood. Later on Bhau was

    making trips to the wholesale markets of Mumbai to bring basic spices in 4 or 5 sacks per visit. As

    business grew, Bhaus purchases expanded from a few sacks to truckloads. At the same time he

    developed close relationships with a few trusted suppliers and today we buy the best that world of

    spices has to offer; coriander from Rajasthan, chilly from Guntur, turmeric from Nizamabad,

    cinnamon from Mumbai and China, etc.

    Bhau over the years built a team of experts who travel across the country, meet suppliers,

    farmers, study crop surveys, observe weather conditions, monitor the quality of spices that are to

    be purchased, and identify new regions and spice sources. This team has also developed close

    relationships with vendors who act as an extended arm of the Pravin family. An example would be

    Kumar Gajendra and Co. in Andhra Pradesh who have been procuring and supplying chillies to us

    since 1994.

    As the business expanded further in 1971 a small production facility - a shed was built to produce spices on a larger scale at Hadapsur, Pune. This facility in Hadapsur, on the outskirts of

    Pune, employed 20 people. In 1983 Bhaus eldest son Shri. Raj Kumar Chordia led a

    modernization campaign and a modern production and business facility was developed in Hadpsur.

    Soon more plants, products and people followed. Shri Raj Kumar Chordias son Shri Vishal

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    Chordia joined in 1999 to spearhead marketing initiatives. His younger brother ShriAnandChordia

    joined the business in 2004 to lead R&D. To assure the flow of quality products the Pravin

    Research & Development lab works closely with the procurement (purchasing), production and

    marketing teams.

    Once a 2 people home enterprise, Pravin now employs more than 500 people, and reaches

    its consumers through a network of 287 distributors and 30,000 retailers.Pravin is run by 3

    generations of the Chordia family. The founders provide the wisdom and guiding philosophy for

    an enterprise whose products are consumed everyday in over 500,000 families.

    SeptagenarianShriHukmichandChordia (Bhau) still visits the procurement centers andguides the Pravin teams.

    PRODUCT LINE:

    SeptagenarianShriHukmichandChordia (Bhau) still visits the procurement centers andguides the Pravin teams. Following are the product range :

    1) Blended Spicesy Ambari Kanda Lasun Masalay AmbariChatpat Masalay AmbariSpl Kanda Lasun Masalay AmbariGoda Masalay AmbariGaram Masala

    2) Special Blended Spicey AmbariSuhanaGaram Masalay AmbariSuhana Tea Masalay AmbariSuhana Super Masalay AmbariSuhana Super Garam Masalay AmbariSuhanaRajma Masalay AmbariSuhana Biryani Masala

    3) Seasonaly AmbariSuhana Pickle Masalay AmbariSuhanaChillie pickle masalay AmbariSuhana Lime Pickle Masalay AmbariSuhanaChiwda Masalay AmbariSuhanaChaklibhajani

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    4) Spices Powder y Ambari Chillyy Ambari Turmericy AmbariDhaney Sarvam Chillyy Sarvam Turmericy SarvamDhane

    5) Ready to Cook y Suhana Butter chicken mixy Suhana Chicken gravy bmixy SuhanaKahmiri Dum alooy SuhanaPaneertikka masala mixy Suhana Mutton gravy mix

    6) Papady SuhanaSplUdidPapady SuhanaSplUdidTikliPapady SuhanaSplUdidPapad 7y SuhanaSpl Punjabi Papad 7y Suhana Red Chilly papad

    Name of the Persons Contacted at the Industrial Site

    We contacted three persons:

    1) Agriculture Supervisor Mr.SanjaySanas

    2) Quality Assurance Officer Ms. Heli Shah

    3) Production Supervisor Mr.

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    Theoretical background of the focus area

    (MARKETING)

    Definition given by Hugey and Mitchell is:

    Marketing includes all the activities in the creation of place, time and possession utilities.

    Place utility is created when goods and services are available at the places they are needed, time

    utility is created when they are needed, and possession utility is created when they are transferred

    to those who need them.

    The concept of marketing is essentially a concept of customer orientation. For a long time

    it has been preached by all, including Mahatma Gandhi, that the customer is king. What this

    implies is that products or services are bought not merely because of their quality, packaging or

    brand name, but because they satisfy a specific need of customers. It also implies that

    organizations have to provide services to their customer and that too without any obligation. In

    other words, marketing means understanding and responding to customer needs, prerequisite for

    any organizations success. And this certainly cannot be ignored by any organization in todays

    competitive environment.

    The customer is the king of todays market who acts as a major beneficiary of marketing.

    Customer needs, wants and desired receive top consideration in all business activities. Marketing

    enables various competitive firms to satisfy the consumer needs and wants, by bringing constant

    improvements in their products and to launch totally new products as often as possible.

    The success, stability and profitability of a business depend on the performance of the

    marketing front. Marketing research, packaging, branding, buying and assembling etc. are the

    various activities which support marketing of goods and services. It encourages consumers to buy

    the goods and services that consumers need, at a fair prices. It avoids exploiting consumers and

    using any unfair trade practices. It also includes the forecasting of sales.

    Thus, marketing is a specialized function having a scope to regulate the level, timing and

    character of demand for the goods and services in order to accomplish the stated objectives of an

    organization.

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    Thus, the concept of marketing should be that business exists to crate customers rather than

    to create products i.e. business unit should be customer oriented towards making markets.

    4PS OF MARKETING:

    Product - A tangible object or an intangible service that is mass produced or manufactured on

    a large scale with a specific volume of units. Intangible products are service based likethe tourism industry & the hotel industry or codes-based products like cellphone load andcredits. Typical examples of a mass produced tangible object are the motor car and thedisposable razor. A less obvious but ubiquitous mass produced service is a computer operatingsystem. Packaging also needs to be taken into consideration.

    Pr i ce The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, product identity and thecustomer's perceived value of the product. The business may increase or decrease the price of

    product if other stores have the same product. Place Place represents the location where a product can be purchased. It is often referred to

    as the distribution channel. It can include any physical store as well as virtual stores on theInternet.

    Promot i on represents all of the communications that a marketer may use in the marketplace.

    Promotion has four distinct elements: advertising, public relations, word of mouth andpoint of sale. A certain amount of crossover occurs when promotion uses the four principal elementstogether, which is common in film promotion. Advertising covers any communication that is

    paid for, from cinema commercials, radio and Internet adverts through print media and billboards. Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.Word of mouth is any apparently informal communication about the product by ordinaryindividuals, satisfied customers or people specifically engaged to create word of mouthmomentum. Sales staff often plays an important role in word of mouth and Public Relation.

    Relationship between 4ps:

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    Market Segmentation:

    Market segmentation is a concept in eco and marketing. A market segment is a sub-set

    of a market made up of people or organizations sharing one or more characteristics that cause them

    to demand similar product and/or services based on qualities of those products such as price or

    function. A true market segment meets all of the following criteria: it is distinct from other

    segments (different segments have different needs), it is homogeneous within the segment

    (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a

    market intervention. The term is also used when consumers with identical product and/or service

    needs are divided up into groups so they can be charged different amounts .

    Market segmentation strategies can be developed over a wide range of characteristics found

    among consumers. One group within the market may be identified by gender, while another group

    may be composed of consumers within a given age group. Location is another common component

    in market segmentation, as is income level and education level. Generally, there will be at least a

    few established customers who fall into more than one category, but marketing strategists normally

    allow for this phenomenon.

    One of the main reasons for engaging in market segmentation is to help the company

    understand the needs of the customer base. Often the task of segregating consumers by specific

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    criteria will help the company identify other applications for their products that may or may not

    have been self evident before. Uncovering these other ideas for use of goods and services may help

    the company target a larger audience in that same demographic classification and thus

    increase market share among a specific sub market base .

    MY OBERSVATION

    we reached PravinMasalewale at around 12:30 PM. We were welcomed with tea and

    snacks. After some refreshment, our batch of around 65 students was divided into 2 groups. One

    group was taken for companys presentation and the other group was taken for farm visit. And I

    was in group that visited farm first.

    FARM VISIT

    After some refreshment the other group gone for companys presentation and our group was

    guided to Farm visit by Mr. Sanjay Sanas, the Agricultural Supervisor. The farm which we saw,

    was based on a organic cultivation. This farm was well maintained and looked by the staff of 15

    persons. The products of this organic farm were used for private purpose and for some production

    process only. And no sales of these products were done.

    The farm was spread over 6 Acres. The farm was divided into different parts. These parts were

    connected to each other by a walking pathway. The first path which came across, in that there

    different types of plants like lemon, tulsi, neem, spring onions, etc.

    On the way, there was a tree name called Allspice from which 5 different types of

    fragments comes. Then we went to a part of farm which was called Polyhouse. In that house there

    were 80 different types of cactus, cauliflower, spinach, etc. These cactus are only for shows. This

    Polyhouse was well maintained and regularly looked after by staff.

    On the way, there was an under construction cafeteria for the employees refreshment.

    Then there was a huge part of the farm which was used for cereal cultivation like wheat, bajra, etc.

    For the purpose of farming and other dairy requirements, there was also a corner shed under which

    cows and oxen were kept. The dung cakes were also used for fertilization of the land so that nice

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    quality of the farm products can be obtained. The cow milk also catered the private use of the

    owner and also used as refreshments (hot beverages) for the employees.

    There was also a meditation hall, which was recently constructed for stress management as

    well as relaxation of the employees. This hall was uniquely constructed in a pyramid like structure.And capacity of this meditation hall is 15-20 person.

    After the meditation hall there was also a well, which was used for serving the water

    requirements of the factory as well as the farms. Apart from this there were also various flowers, a

    small pond, few black bamboos, beautifully shaped coconut trees, channatree. There was also a

    well equipped play area for children.

    So meanwhile the other group was in the production site, we were asked to wait and were

    provided with some recreational activities. Some of us also enjoyed the bullock cart ride. It was

    really a great fun to visit such a farm and also very knowledgeable about the different plants. Mr.

    Sanjay gave us a very nice and clear explanation of each and every part of the farm which we

    visited.

    PRESENTATION

    When the other group was done with the production unit visit, we were guided to the presentation room after the farm visit. The presentation was given by Ms. Heli Shah who is theQuality Assurance Officer.

    The presentation started with a video which gave the basic idea of importance of spices inseveral dishes of India. The video also briefed about the history of the company and also thefamily members who carried forward the business, marketing strategies, different product line andalso different brands. The company produced different products such as spices, pickle and papad.These products were produced under different brand names. These brand names are:

    1) Ambari (Har din ho SwaadBhara)2) Suhana (Ho jai aajkuchkhaas)

    3) Sarvam (UchitMol, Shuddhataanmol)

    4) Seva

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    Ambari is believed to be the trusted name for everyday spice requirements for the last forty

    years. Products that range from fresh pure, single ground spices like Chilly, Turmeric and

    Coriander to the pioneering leaders among daily utility masala blends, the Ambari Kanda Lasun

    Masala and Chatpat Masala to a range of flavorful Garam Masalas to the earthy Lasun Masala and

    many others.

    Suhana is the festive sibling of the Ambari range offering a tasteful range of products that will

    satisfy your urge to break the monotony of everyday cooking and eating with products such as

    Biryani Masala, PavBhaji Masala, the authentic Sambar Masala, the delicate saffron flavored Milk

    Masala or the rich Tea Masala.

    Sarvam is the popular range of spices fresh, pure and pure value for money. Available in a

    basic range featuring freshly ground Chilly, Turmeric and Coriander and a robust Garam Masala blend.

    Seva is the brand which serves the low income individuals and families. So the price of this

    product is low.

    In Ambari there are 17 varieties of Spices, in Suhana there are 39 varieties of Spices, and

    Sarvam there are 6 varieties of Spices. The Pravins range starts from Re. 1 for Sarvam and Rs. 3

    for Suhana.

    PravinMasalewale is an ISO 9001:2008 company. It has recently been certified with the ISO

    22000:2005 from TUV NORD India (P) Ltd. for implementing Food Safety Management System.

    It is also Agmark Certified Company.

    Pravin now employs more than 500 people, and reaches its consumers through a network of

    287distributors and 30,000 retailers.

    Company has been occupied with Automatized Machines like Cleaning Machines, Mixing

    Machines and Automatized Packing Machines for packing its different products. Domestic Market

    Share of PravinMasalewale is 8 to 10 %. The companys turnover of Spices is approximately

    Rs.140 Crores. PravinMasalewale is an enterprise whose products are consumed everyday in over

    500,000 families all over the nation.

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    This company believes in one to one interaction with the customers. According to them

    constant anticipation of the market for new competitors and new technology is also very important.

    To cater to their sophisticated customers, they use a blend of mechanization and human effort.

    There are many intricate processes in spice processing which should not be automated and they

    have ensured that human experts carry out such processes.

    They started with paper packaging, but with the expansion of markets, and the need for more

    product stability, laminated pouches made on fully automatic machines were introduced.

    PRODUCTION SITE VISIT

    After the completion of presentation, we headed towards the production site. Before going

    inside the units we were provided with aprons and caps for safety measures and their maintenance

    purpose. First came the Turmeric Plant where first we were shown the types of turmeric and

    impurities extracted from raw turmeric during the process. This process gives fine turmeric

    powder.

    As we entered this turmeric unit we saw a huge machine around 18 20 feet tall which

    costed more than Rs. 10 lakhs. The raw turmeric was inserted in the machine and impurities of bigsize were removed at the first part. Then this turmeric, still in raw form, was lifted up with the help

    of a bucket elevator. The turmeric coming out of this part was then manually checked by two

    workers so that any impurities can be removed. And finally this turmeric enters the third part of the

    machine where in it was converted into fine turmeric powder. This turmeric powder was directly

    stored in sacks.

    Then we proceeded towards the Packaging unit. This unit contained of automatic

    packaging machines which worked very efficiently and also less time consuming. The powder obtained from the processes was poured in the huge drums above the packaging machine. The

    pouches of different sizes were made in batches. Some of the packaging was also done manually.

    Pouches were also kept in boxes for long distances. There was also a metal detection machine

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    through which each batch of package would be passed so that metal of minimum size can also be

    detected and then removed.

    At last came the Coriander plant. Here also like the turmeric plant we were shown the types

    of coriander and impurities extracted from raw coriander during the process. This process givesfine coriander powder.

    The first machine which we observed was the one where in raw coriander was processed

    for the first time so that any impurities can be removed. Four different types of impurities came out

    in this process. Then the coriander was passed through a shredder machine where in it was

    shredded into two pieces. This shredded coriander was then divided into two categories i.e. one of

    a good quality and the other of inferior quality with the help of a machine. Then it was passed on

    to the machine where this coriander was obtained in the powder form.

    By this our visit come to an end, while going back to our college many of us purchased many type

    of masala, paped and pickles from companys retail shop which was there inside the companys

    premises.

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    3.SEMINAR ON SERVICE MARKETING

    Venue of Seminar Conducted: Shri Saint Jnaneshwara Hall,

    MIT Campus, Kothrud,

    Pune.

    Date of Seminar: 6th February 2010

    SERVICE SECTOR MARKETING AND ITS APPLICABILITY IN BANKING

    SEMINAR BY: SANDEEP SHASTRABUDDHE (AXIS BANK) regional manager

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    Profile of the organization (Axis Bank)

    Axis Bank was the first of the new private banks to have begun operations in 1994, after

    the Government of India allowed new private banks to be established. The Bank was promoted

    jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life

    Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other

    four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance

    Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.

    The Bank today is capitalized to the extent of Rs. 358.97 crores with the public holding

    (other than promoters) at 57.59%.

    The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai.

    Presently, the Bank has a very wide network of more than 729 branch offices and Extension

    Counters. The Bank has a network of over 3171 ATMs providing 24 hrs a day banking

    convenience to its customers. This is one of the largest ATM networks in the country.

    The Bank has strengths in both retail and corporate banking and is committed to adopting

    the best industry practices internationally in order to achieve excellence. Notwithstanding the

    immense benefits that Internet Banking brings, the Bank also has other distribution channels. At

    the end of December 2008, the Bank increased its reach to 454 cities, towns and villages across the

    country through 749 Branches & Extension Counters and 3171 ATMs. The Bank offers a complete

    range of retail and corporate services, including retail loans, corporate and business credit, forex

    and trade finance services, investment banking, depository services and investment advisory

    services. Our deposit base currently stands at over Rs. 1,05,715crores with over 103 lakh accounts.

    Theoretical background of the focus area (Service Marketing)

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    Services marketing, as the label suggests, relates to the marketing of services, as opposed to

    tangible products (in standard economic terminology, a tangible product is called a good).

    A typical definition of a service (as opposed to a good) is thus:

    The use of it is inseparable from its purchase (,i.e. a service is used and consumed

    simultaneously)

    It does not possess material form, and thus cannot be smelt, heard, tasted, or felt.

    The use of a service is inherently subjective, in that due to the human condition, all persons

    experiencing a service would experience it uniquely.

    As examples of the above points, a train ride can be deemed as a service. If one buys a train ticket,

    the use of the train is typically experienced concurrently with the purchase of the ticket. Moreover,

    a train ride cannot be smelt, heard, tasted or felt as such. Granted, a seat can be felt, and the train

    can be evidently heard, nonetheless one is not paying for the permanent ownership of the tangible

    components of the train.

    Services (by comparison with goods) can also be viewed as a spectrum. Not all products are pure

    goods, nor are all pure services. The aforementioned example of a train ride can be deemed a pure

    service, whilst a packet of potato chips can be deemed a pure good. An intermediary example may

    be a restaurant (as the waiter service is intangible, and the food evidently is tangible in form).

    Services marketing is marketing based on relationship and value. It may be used to market

    a service or a product. Marketing a service-base business is different from marketing a product-

    base business.

    The Bank launched its Credit Card in Gold and Silver variants in August 2006, and these

    are presently available in 37 cities across the country. Our latest offering is India's first EMV

    standard based Platinum Credit Card.

    Service marketing :Services marketing is marketing based on relationship and value. It may be

    used to market a service or a product.

    Marketing a service-base business is different from marketing a goods-base business.

    There are several major differences, including:

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    4. Perishibility

    Services last a specific time and cannot be stored like a product for later use. If travelling by train,coach or air the service will only last the duration of the journey. The service is developed and

    used almost simultaneously. Again because of this time constraint consumers demand more.

    5. Heterogeneity

    It is very difficult to make each service experience identical. If travelling by plane the service

    quality may differ from the first time travelled by that airline to the second, because the airhostess

    is more or less experienced. A concert performed by a group on two nights may differ in slightways because it is very difficult to standardize every dance move. Generally systems and

    procedures are put into place to make sure the service provided is consistent all the time, training

    in service organizations is essential for this, however in saying this there will always be subtle

    differences.

    My Observation

    Marketing mix: (7 Ps of marketing)

    1. Product

    2. Price

    3. Place

    4. Promotion

    5. People

    6. Process

    7. Physical evidence

    PRICE

    PRICING STRATEGIES

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    Pricing is one of the most important elements of the marketing mix, as it is the only mix, which

    generates a turnover for the organisation. The remaining 3ps are the variable cost for the

    organisation. It costs to produce and design a product, it costs to distribute a product and costs to

    promote it. Price must support these elements of the mix. Pricing is difficult and must

    reflect supply and demand relationship. Pricing a product too high or too low could mean a loss

    of sales for the organisation. Pricing should take into account the following factors:

    y Fixed and variable costs. y Competition y Company objectives y Proposed positioning strategies.

    y Target group and willingness to pay.

    Relating price to applicability in banking:

    a) Interest rates on loans

    b) Forex commissions

    c) Fixed deposit rates

    d) Mutual fund professional fee

    e) Locker rate

    PLACE

    Place strateg i es

    This refers to how an organisation will distribute the product or service they are offering to the end

    user. The organisation must distribute the product to the user at the right place at the right time.

    Efficient and effective distribution is important if the organisation is to meet its overall marketing

    objectives. If an organisation underestimate demand and customers cannot purchase products

    because of it, profitability will be affected.

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    What channel of distribution will they use?

    Two types of channel of distribution methods are available. Indirect distribution involves

    distributing your product by the use of an intermediary for example a manufacturer selling to a

    wholesaler and then on to the retailer... Direct distribution involves distributing direct from amanufacturer to the consumer For example Dell Computers providing directly to its target

    customers. The advantage of direct distribution is that it gives a manufacturer complete control

    over their product.

    Relating place to applicability in banking:

    a) Place where banking business is carried out is a branch of a bank.

    b) Place strategy of banking decides where bank must open its new branchc) Which area must be targeted where competitor banks have not yet flourished in that

    particular area.

    d) Place strategy decides which consumers in which area to be targeted.

    PROMOTION

    Promotion Strategies

    A successful product or service means nothing unless the benefit of such a service can becommunicated clearly to the target market. An organizations promotional strategy can consist of:

    Advertising: Is any non personal paid form of communication using any form of mass media.

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    Public relations: Involves developing positive relationships with the organisation media public.

    The art of good public relations is not only to obtain favorable publicity within the media, but it is

    also involves being able to handle successfully negative attention.

    Sales promotion: Commonly used to obtain an increase in sales short term. Could involve usingmoney coupons or special offers.

    Personal selling: Selling a product service one to one.

    When an organisation introduces a product into a market they must ask themselves a number of

    questions.

    1.

    Who is the product aimed at?2. What benef i t will they expect?

    3. How do they plan to pos i t i on the product within the market?

    4. What d i fferent i al ad vantage will the product offer over their competitors?

    We must remember that Marketing is fundamentally about providing the correct bundle of benefits

    to the end user, hence the saying Market i ng i s not a bout pro vi d i ng products or ser vi ces i t i s

    essent i ally a bout pro vi d i ng chang i ng benef i ts to the chang i ng needs and demands of the

    customer.

    Service Marketing Mix/Extended Marketing Mix

    Relatingpromotionto applicability in banking:

    a) Bank making presentation for its customers at its office or branch.

    b) Tying-up with malls and gym to promote banking and to attract new customers

    c)

    Banks take on society promotion to promote banking and its products.

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    PEOPLE

    An essential ingredient to any service provision is the use of appropriate staff and people.

    Recruiting the right staff and training them appropriately in the delivery of their service is essential

    if the organization wants to obtain a form of competitive advantage. Consumers make judgmentsand deliver perceptions of the service based on the employees they interact with. Staff should have

    the appropriate interpersonal skills, aptitude, and service knowledge to provide the service that

    consumers are paying for.

    Relatingpeopleto applicability in banking:

    a) Recruiting right people in bank

    b) Use of appropriate staff and people in bank c) Banking staff must provide good services to client

    d) Training of recruits

    e) Training induction programs

    PROCESS

    Refers to the systems used to assist the organization in delivering the service. Imagine a person

    walks into Mc Donalds and order a Mc veggie and that person gets it delivered within 2 minutes.What was the process that allowed to obtain an efficient service delivery? Banks that send out

    Credit Cards automatically when their customers old one has expired again require an efficient

    process to identify expiry dates and renewal. An efficient service that replaces old credit cards will

    foster consumer loyalty and confidence in the company.

    Relatingprocessto applicability in banking:

    a) Process refers to the system used to assist the organisation b) CRM: customer relationship management must be involved in banking

    c) MIS: marketing information system used in banks to assist organisation

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    PHYSICAL EVIDENCE

    Where is the service being delivered? Physical Evidence is the element of the service mix which

    allows the consumer again to make judgments on the organization. If you walk into a restaurant

    your expectations are of a clean, friendly environment. On an aircraft if you travel first class youexpect enough room to be able to lay down! Physical evidence is an essential ingredient of the

    service mix, consumers will make perceptions based on their sight of the service provision which

    will have an impact on the organizations perceptual plan of the service.

    Relating physical evidence to applicability in banking:

    a) Consumer will make perceptions about the bank looking at its

    premises b) Customer expects bank premise to be well maintained and clean.

    c) Banks internet website reflects banks quality or status and customers

    make perception about a particular bank

    d) Banks brochure reflect a bank

    e) Same banks like ICICI bank have same furnishing in all its branches

    this creates good impression on baks customers.

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    My Observation

    BANK PRODUCT AND SERVICES:

    With years, banks are also adding services to their customers. The Indian banking industry is

    passing through a phase of customers market. The customers have more choices in choosing their

    banks. A competition has been established within the banks operating in India.

    With stiff competition and advancement of technology, the service provided by banks has become

    more easy and convenient. The past days are witness to an hour wait before withdrawing cash from

    accounts or a cheque from north of the country being cleared in one month in the south.

    This section of banking deals with the latest discovery in the banking instruments along with the

    polished version of their old systems.

    1. Corporate banking

    Dealing with companies requirements of loans. Providing companies:

    Small term loan

    Mid corporate loan

    Large corporate loans

    Cash Management Services

    Bank's Cash Management Services offer a full range of receivable and payable services to meet

    complex cash management needs. Payments received from dealers/ distributors and made to

    suppliers are efficiently processed to optimize cash flow position and to ensure effective

    management of the operations of business.

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    Bank provides a huge variety of products and services, ensuring that all the business requirements

    of the corporations are met under one roof. Further, Bank constantly innovates and improves its

    product offerings in order to improve client servicing.

    2. Retail banking

    Retail liabilities: deposits from clients

    Retail banking refers to banking in which banking institutions execute transactions directly with

    consumers, rather than corporations or other banks. Services offered include: savings and checking

    accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

    [A] ACCOUNTS

    Saving account: ease of access to saving account by providing facilities like mobile banking,

    internet banking etcEach bank has its specified average quarterly balance also known as AQB

    which is to be maintained by the account holder. Non maintenance of average quarterly balance

    attracts a fee. For savings account nomination facility is available to the customer or the account

    holder.

    Current account: current account is an account whose account holder is either of the following:

    Sole proprietor account

    Partnership account

    Companies account

    [B] RETAIL ASSETS:

    Personal loan

    Car loan

    Home loan

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    Education loan

    Loan against security

    Consumer loan

    [C] WEALTH MANAGEMENT

    Mutual funds

    Life insurance

    General insurance

    Gold coin

    Online trading account

    3. International banking

    If a bank has branches outside the country then it is known as an international bank. Bank provides

    facilities to the customers or account holder in India as well as in foreign country then it is

    recognized as an international bank.

    4. Investment

    Along with Deposit products and Loan offerings, Banks assists to manage finances by providing

    various investment options ranging from Tax Saving Bonds to Equity Investments through Initial

    Public Offers and Investment in Pure Gold. Bank facilitates following investment products:

    Mutual Funds

    Banks Bonds

    Banks Pure Gold

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    IPO

    5. NRI services

    The facilities available to NRIs for making investment in India are as follows:

    opening and maintenance of bank accounts in India;

    investment in shares and securities of Indian companies, government securities, units of

    domestic mutual funds and ,deposits with Indian companies/firms;

    investment in immovable properties in India;

    Investment in proprietorship/partnership concerns in India.

    6. Online banking

    This section is fully dedicated to the Tech Banking. A decade before, it was tough to belief that

    banking sector will be at a finger tip. Now its possible. A mobile hand set with a connection is the

    only instrument needed to make a gateway to banking transaction, the latest innovation of

    technology.

    Apart from the Mobile Banking, including of SMS Banking, Net Banking and ATMs are the major

    steps taken by the banks in India towards modernization. With all these devices and systems, there

    is a complete freedom to experience.

    Check account, transfer funds, make payments and what more, do anything of everything what has

    been followed in physical banking since ages. But this time no standing for hours in front of cash

    counter and no time bounding in withdrawing your own money.

    7. Commodities markets

    8. Treasury

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    4.UNIVERSAL CONSTRUCTION

    ADDRESS: UNIVERSAL CONSTRUCTION MACHINERY & EUIPMENT LID.

    UNIVERSAL HOUSE, WARJE NAKA,

    PUNE.411029

    Date: 6th March 2010

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    Mr. Ranjeet Moray, the elder son of Dadasaheb joined the UNIVERSAL band wagon in the year

    1994, and introduced the First Five year plan. Like father, he too set ambitious goals to benefit Company

    upraise, such as:

    1. Expansion of Sales & Service network

    2. Broadening of base of Construction Equipment

    3. Standard of Construction Equipment

    Mr. Abhijeet Moray, the younger son, joined Dadasaheb with his professional training in

    Management and Cost Accounts in 1997. He also brought along with him his ability to be a cheerful

    management leader, which later helped him to deftly handle labour and logistics.

    In the coming years UNIVERSAL, headed by Dadasaheb and his sons took this company to greater

    heights. In 1996, the Warje workshop was shifted to a new and big facility at Shirval. With this new

    beginning UNIVERSAL also opened up 15 branch offices all across Maharashtra.

    The next year, saw the incoming of new construction products such as Reversible Drum Mixers

    which were indigenously designed, and also mobile batching plants. UNIVERSAL turned into an ISO

    certified company and launched its own website displaying its wide range of power house products in the

    same year.

    High and lows are a part and parcel of life. 1997 witnessed a recession in Real Estate market.

    UNIVERSAL took this downfall into its stride and transformed it into a success story. The focus was

    effectively changed towards manufacturing special equipment for construction of dams, irrigation projects.

    The designs were delivered with personal involvement on-site.

    The year 2001 - 2005 is considered to be the Golden Era in the history of UNIVERSAL. This was

    the Second Five year plan of UNIVERSAL.

    Introduction of new products like Batching plants, Reversible Drum Mixers, Passenger-cum-

    Material Lifts and Works Platform.

    In 2004, UNIVERSAL participated in Bauma - the largest and prestigious exhibition in the world

    for Construction Equipment in Munich, Germany.

    This exhibition gave UNIVERSAL a hands-on chance to tap into the Export scenario by getting

    overseas orders for products through merchant exporters.

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    UNIVERSAL has started a unique training facility "UNIVERSAL Construction Machinery Training

    Centre (UCMTC)" for construction equipment operators at its Shiware plant.

    20 Engineers holding the reigns of a structured R&D prepares to launch one product to be launched

    each month over the next 12 months. Every step would be computer based bringing about a change in

    strategy. A special engineering team will provide solutions instead of just product sale. By taking

    opportunistic advantage of the recession, Universal has decided to launch Tower-Hoist, Lifts and Works

    platform of up to 100 mtrs height which in other terms will help in cost savings. UNIVERSAL is battling

    very well in the international arena too. It has beaten markets of many international brands such as SILA,

    Italy.

    THEIR PRODUCS:

    1. Batching plant with planetary mixer:

    Use: mixing the concrete

    Features: This powerful mixing action is both fast and thorough, resulting in a

    mixing time, after water is added, of 30 seconds or less for most types of concrete.

    2 Batching plant with reversible drum mixer:

    Use: mixing the concrete

    Features: Mobile Belt Conveyor system, Mobile Pneumatic Gate Feeding system,

    Cascade bin arrangement.

    3 Mini batching machine/ reversible drum mixer:

    Use:mixing the concrete

    Features: Auto Digital Water Control System,Auto Admixture Dozing

    System,Centralized lubrication System, capacity of 550 ltrs, 800 ltrs, 1050 ltrs

    4 Tough rider:

    Use: carry material

    Features:4 X 4 Wheel Drive, Available in 1 Ton & 2 Ton Model, Can be used for

    Towing and handling various jobs at site, Can be used in narrow places wheretrucks & tractors cannot reach.

    5 Passenger cum material handling lift:

    Use: carry material and person at high floor

    Features: Easy erection of mast, Self Braking Electrical Motors, Flap Arrangement

    for Safer Exit, Ascent & Descent Limit Switch, Mechanical Lock On Cage

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    Features: Sand Screening / Sand Screening cum Washing plant can be supplied

    upto 100 CuM/Hr. input capacity.

    17 Sand washing machine:

    Use: For washing sand

    NAME OF PERSON COTACTED:

    1. MR. DESPANDE

    MY OBSERVATION:

    We had visited the company on 6 th march,2010. We reached at the company at 10.00 a.m..The

    company situated at WARJE NAKA,PUNE. When we reach the company location, we see that they had

    covered the wide area for the production plant. They had given healthy infrastructure to people. In the visit

    1st we had seen the company presentation by Mr. DESPANDE. And after that we were gone for see the

    production plat.

    PRESENTATION:

    The presentation given by Mr. DESPANDE, who the member of the manufacturing and sales

    department. And he was working with this company from last 10 years. In the presentation we see the

    company history, their activities, their products, their production strategy, etc.

    The group activities of the company are,

    1. Universal construction machinery and equipment Ltd.

    2. Universal civil infraconPvt Ltd.

    3. Universal agritech

    4. Indian transport service

    5. U&D square solution Pvt Ltd.6. Sky elevators

    7. Universal sales and allied service

    Their commitment with the customer:

    y World class product

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    y Largest consruction equipment with help of R&Dy Strong support after sales

    The company was certified by 9000-2001 and also ISO 14001 & OHSAS 10001. They have also

    ISO/TS 16949 standards.

    There are some benefits of ISO 9000-2001 follow as:

    y have consistent, repeatable processes and a common system.y have fewer problems with failures in service or product quality.y Your people know what to do and how you want it done.y have more business, because you can sell to new markets or having the

    endorsement will distinguish you in the marketplace.

    y know more quickly if things are going wrong, and where; you stop spending money

    or wasting time on the same old problems. Many problems will disappear because

    you know how to prevent them; if they do come up, you'll know how to fix them

    faster.

    y Better management control and reporting - which means that you know how your

    business is doing.

    The company have 3 manufacturing setups in 23 acres. They have 50 different type construction

    machinery. They are selling their products in 32 countries. They are producing average 2 machine per hour.They have 32 zonal office and 33+ associate officers. And they have 10 distribution centre.

    It is mega project status by Maharashtra government. By that they are getting help from the

    government like low taxes, etc.

    2nd groups largest manufacturing facilities in shindewadi. From there 60% of total production was

    produced.

    KAIZEN:

    They are using this system. It was firstly implemented by Toyota company in japan. There are some

    information on kaizen system:

    Kaizen is one of the most commonly used words in Japan. It is in the newspapers, on the radio and

    TV. Japanese society is bombarded daily with statements regarding the Kaizen of almost anything. In

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    business, the concept of Kaizen is so deeply ingrained in the minds of both managers and workers that they

    often do not even realize that they are thinking

    Kaizen.

    There are some benefits of this system:y Constant improvementy Problem solvingy Standardizationy Process oriented thinking

    This system is based on 5 ss:

    1. Sort

    2. Set in order

    3. Shine

    4. Standardize

    5. Sustain

    These 5 ss are used in step by step as:

    1. Short

    2. Stabilize

    3. Shine

    4. Standardize

    5. Sustain

    They are using total quality management system for good production.

    What is TQM?

    TQM, also known as Total Quality Control (TQC), is a management tool for improving total

    performance.

    TQC means organized Kaizen activities involving everyone in a company managers and workers in a

    totally systemic and integrated effort toward improving performance at every level. It is to lead to increased

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    customer satisfaction through satisfying such corporate cross-functional goals as quality, cost, scheduling,

    manpower development, and new product development.

    In Japan, TQC activities are not limited to quality control only. Elaborate system of Kaizen strategies has

    been developed as management tools within the TQC approach. TQC in Kaizen is a movement aimed at

    improvement of managerial performance at all levels.

    According to the Japan Industrial Standards, "implementing quality control effectively necessitates the

    cooperation of all people in the company, including top management, managers, supervisors, and workers

    in all areas of corporate activities such as market research and development, product planning, design,

    preparation for production, purchasing, vendor management, manufacturing, inspection, sales and after-sale

    services, as well as financial control, personnel administration, and training & education. Quality control

    carried out in this manner is called company-wide quality control or total quality control (TQC)."

    Quality control in Japan deals with quality of people. It is the fundamental concept of the Kaizen-style

    TQC. Building quality into its people brings a company a half-way towards producing quality products.

    TQM MODEL:

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    TQM PROCESS:

    TOM ORGANISATIONAL FUNCTION:

    1. MARKETTING

    2. FINANCE3. DEDIGN

    4. ENGINEERING

    5. PRODUCTION

    6. CUSTOMER SERVICE

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    BENEFITS OF TQM:

    y Process improvement methods that reduce or eliminate problems i.e. non conformance

    costs

    y Tools and techniques for improvement - quality operating systemy Delivering what the customer want's in terms of service, product and the whole experiencey Intrinsic motivation and improved attitudes throughout the workforcey Enhanced communication&Reduction in waste and rework y Increase in process ownership- employee involvement and empowermenty Everyone from top to bottom educatedy Improved customer/supplier relationships (internally & externally)y

    Market competitivenessKANBAN SYSTEM:

    They are using also this system for the better production.

    What is kanban?

    KANBAN is combination of two words, which are KAN and BAN. KAN means visual and BAN means

    card.

    Kanban is a signaling system to trigger action. As its name suggests, kanban historically uses cardsto signal the need for an item. However, other devices such as plastic markers (kanban squares), balls (often

    golf balls), an empty part transport trolley, or simply a floor location can also be used to trigger the

    movement, production, or supply of a unit in a factory.

    The need to maintain a high rate of improvements led Toyota to devise the kanban system. Kanban

    became an effective tool to support the running of the production system as a whole. In addition, it proved

    to be an excellent way for promoting improvements because reducing the number of kanban in circulation

    highlighted problem areas.

    After the completion of the presentation, we get the break for taking rest. In that time, they gave us

    tea and biscuits for freshness.

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    PRODUCTION VISIT:

    After the presentation, we gone for visiting the production center.In starting of the visit, they gave

    us helmet for safety measure. This company producing product on the base of customer demand, not on the

    base of for stock. And they give 2-3 weeks for delivery time of the product. In the production center, all

    workmen have to wear helmet for their safety, because there might be chance to accidents.

    When we gone for production site visit, firstly we saw the shop floor of the company, where all

    types of concrete mixer and hydraulic pump are there. And at that time got the information about their

    specification.

    In the production center, they had used the area of plat very beneficially. In the starting of the plant,

    they had install a researcharea in this, they are try to found new product for giving satisfaction to the

    customer.

    After that, they are making parts, which are used for making main product. In that they are

    producing small size product. In that, they are producing passenger lift. They have electrical remote control

    craine, by that they can pick up heavy parts. In that they have take safety measure.

    Than they have metal straiten. By that they can give straight shape to metal. And also they can give

    any shape to the metal for their purpose. After that they are producing concrete mixer of all size. In that are

    producing only the mixer, they are not making any trucks for that mixer. They had committed with TATA

    and LAY LAND automobile industry for truck. And both company know that which size of truck they

    need. And also they can get truck at lower price instead of the market.

    Whatever they had committed with customer on that they are providing service. Like if customer

    need both mixer and truck form company than they are providing both. But if they need only mixer than,

    they are providing only mixer. But normally, all the customer purchase both only from the company.

    After making the product, these are checked by engineer with their special knowledge. An also they

    start the product for testing. And in the end, they paint the product and cover up with plastic. And from the

    production center, they directly dispatch the product to the customer.

    So this industrial visit very knowledgeable for us. And we get great the information about the

    production activity.

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