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Innovative Products
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Dec 02, 2015

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Meena Iyer

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Innovative Products

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How innovative are you?How innovative are you?

• Remove three sticks to leave fourRemove three sticks to leave four

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Answer

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• The word innovation derives from the Latin word innovatus, which is “to renew or change”.

• The main driver for innovation is often the courage and energy to better the world. An essential element for innovation is its application in a commercially successful way.

• Innovation comes about through new combinations of– a new product– a new process– opening of new market – new way of organizing the business – new sources of supply.

Introduction

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Process of Innovation

•The Innovation process can be depicted as a series of funnels each getting progressively smaller.

•Typically sixty ideas into the top funnel only produces just one innovation.

•The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation

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Types Of Innovation

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A Suggested Innovation Framework

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No knowledge of the night sky is required.  One touch innovation turns anyone into an instant astronomer.

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 Sky Prodigy Automatic Telescope

• Key Features The earliest known working telescopes appeared in 1608

and are credited to Hans Lippershey  A truly revolutionary product with ground breaking

technology, Sky Prodigy is the product of a culmination of decades of telescope advancements.  It combines electronic motors, an intelligent on-board computer, a digital camera and Star Sense technology to create an automatic, instant alignment telescope that requires no input from the user.

With built-in tracking cameras and a digital database of more than 4000 heavenly objects, the SkyProdigy telescopes sight themselves in less than 3 minutes, so even a first-time stargazer can experience the thrill of discovery. 

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Cont.. The telescopes use: an integrated imaging camera and patented Star

Sense Technology to automatically align with the night sky and determine where the telescope is currently pointing.

The camera automatically captures an image of the sky, which is processed internally to positively identify the stars in the image. Once a positive match is found, SkyProdigy determines the coordinates of the center of the captured image. The process is automatically repeated two more times so that the system has three known alignment points that can be used to make an accurate model of the night sky.

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Cont.

• Price : ($797.5)• Weight :18 (lbs) (8.16 kg)• Optical Design : Newtonian • Reflector Aperture :130 mm (5.12 in)

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The brand name that comes to your mind when, you hear the word

“NOODLES”?

MAGGI NOODLES

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Introduction Julius Michael Johannes Maggi (Frauenfeld, Switzerland, 9

October 1846 – Küsnacht, 19 October 1912) was a Swiss entrepreneur, inventor of precooked soup  and the Maggi spice.

Maggi noodles is a brand of instant noodles manufactured by Nestlé. 

Nestle is a Swiss company founded in 1866 by Henri Nestle.

Nestle market its products in 130 countries across the world.

Nestle sells over a billion product every day.

Nestle put the nutrition as the core of their business i.e: The main consideration of Nestle is Good Food, Good Life to all consumer.

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Vision Statement : Nestlé Norden’s aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality.

Mission Statement: To become an inspiring growth partner that delivers creative, branded food and beverage solutions enabling operators to innovate, and delight our consumers.

Objective :•Good to know

•Good to remember

•Good to talk Consumers

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MAGGI

• A key need for a product that provides good quality food

convenient.

take less time to cook

Maggi consumer uses that product to get fast relief from hunger

Claimed to be “2 minute noodles”.

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MAGGI IN INDIA

• Maggi in India Nestlé India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982.

• With the launch of Maggi noodles, NIL created an entirely new food category – instant noodles - in the Indian packaged food market.

• Maggi launched in India at a time when the

instant noodle was not that well known a category.

• Tagline, ‘Fast to cook and good to eat’

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STP ANALYSIS

Segmentation: • Age • Life style • Eating habits of urbanfamilies Targeting • Kids • Youth • Office Goers • Working women Positioning :• Easy to cook• Good to Eat 2-minute Noodles

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Top Ramen (tough competitor in terms of pricing)

Competitor of Maggi 2 min Noodles

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Brand recall and Future trends

• Introducing a fictitious character who can connect with kids for better brand recall.

• Organization contests, Games and industrial visits for

school kids to further strengthen the brand image.

• Invite housewives to send new innovative recipes made from maggi and introduce rewards for the same.

• Foray into the Chinese food segment by introducing branded products for chowmeen, schezwan and Hakka noodles.

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PHOTOCOPIER

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INVENTION

1937 – XEROGRAPHY

CHESTER. F. CARLSON – AMERICAN LAW STUDENT

PATENT NUMBER(S) 2,297,691

Inducted 1981:PHYSICIST CHESTER F. CARLSON, THE FATHER OF XEROGRAPHIC PRINTING, WAS BORN IN SEATTLE, WASHINGTON.

IN 1938 SUCCEEDED IN OBTAINING HIS FIRST 'DRY-COPY' AND THE FIRST OF MANY PATENTS TWO YEARS LATER

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CONT..

Invention ImpactChester Carlson's FrustrationsSelling the Xerox Photocopier

Carlson - Patent Attorney Experiments with photoconductivity Electrophotography experiments in the kitchen(1938 –

patent process) First photocopy – on a zinc plate covered with sulfur "10-22-38 Astoria“ - on a microscope slide, placed on top

of more sulfur and under a bright light. After the slide was removed, a mirror image of the words remained.

Failed to sell the invention; rejected by over 20 companies – IBM, General Electrics

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MODEL A

1949 – first Xerographic machine MODEL A

Hit in North America Photocopying – “xeroxing” Pre-xerographic copying

technologies – high cost of supplies

Xerographic copier manufacturers marketed “specially designed” papers for better xerographic output.

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THE FIRST OFFICE COPIER- cOPYFLO 1955 – Haloid Xerox, produced Copyflo, the first

automated xerographic machine.

22 years since conception the first true office copier was produced.

1958 - introduction of the first-ever commercial push button photocopier machine the 914.

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COPY MACHINE WITH A FIRE EXTINGUISHER

Introduced in 1959 – XEROX 914

136 copies per hour, and remains one of Xerox’s most successful products to date.

A wonder of modern office wizardry.

The flaw Overheating Fail to shutdown Catch fire

Shipped with a companion fire extinguisher

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GOOD TIMES FOR XEROX The 914 was a phenomenal success. In three years Haloid Xerox's income went from $2 million in 1960 -

when the first 914 was sold - to over $22 million by 1963.

1961 – shortened its name to XEROX and its stock was listed on the New York Stock Exchange.

Xerox introduced 24 new products over the next 20 years. CHANGING MARKETo XEROX v/s THE COPIER Ricoh – emerging competitor during 1955, developed RiCopy 101 Diazo

copier Developed the prize-winning RiCopy DT 1200 Minolta, Panasonic, Toshiba, Sharp, Konica and Canon started to

produce small office copiers. NEW BRANDS NOT TRUSTED Copier Dealerships – offer “local service” Canon most successful to employ this tactic (Guerilla Marketing)

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RE-BRANDING:- Correct customers – when referred to their brand of photocopier as a "Xerox machine". - "Xeroxing" corrected to "copying" - "Xerox Machine" - the "photocopier machine".

COPIERS TODAY:- Xerox – no longer the market leaders, still the most trusted brand.- 1975-85 the main battle was fought.- Neglected development in their core business and invested millions into the computer market.

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Jaipur Foot

From SOB to SMILE

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Bhagwan Mahaveer Viklang Sahayata Samiti, Jaipur

• BMVSS was set up in 1975

• Non – governmental, Non- religious,Non – religion, Non – political Society

• For helping physically challanged and financial weak among them

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Back to LIFE……

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Jaipur foot History

The idea of making Jaipur foot was first conceived by Mr. Ram Chander Sharma who designed and developed the foot and the limb.

The Jaipur Foot was developed in 1968.

To further improve the quality of Jaipur Limb, total contact socket systems have been incorporated in below-knee prosthesis.

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Advantages of Jaipur Foot over SACH-Foot (western design)

A person can walk like a normal person without a stick or support

Run, ride a bicycle and climb a tree

Go back to work in the field, factories, shops and offices

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Jaipur foot Vs SACH Foot

SACH-FOOT SACH Foot doesn't look like

a Normal Foot.

SACH Foot requires a closed shoe to protect as well as hide it. 

Cost : 8000 U.S. Dollar

Fitment Time : 3 Months

• JAIPUR-FOOT It looks like a Normal Foot.

No such need or requirement with Jaipur Foot. But in case someone wants to wear a shoe, he can do it comfortably with a flat heel shoe.

Cost : 35 U.S. Dollar

Fitment Time : 1 Hours

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Cont…

Stern training & skills are required to fabricate SACH Foot.

Raw Material for fabrications is not locally available.

It is costly and unavailability of the material further adds to the cost.

Requires very little training to fabricate.

Raw Material for fabrication is locally available.

 It is very economical

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Cont…

No cross- leg sitting is possible because it requires adduction at forefoot & transverse rotation of foot in relation to shank.

SACH Foot is suitable only for walking on level ground

Cross- legged sitting is possible because sufficient forefoot adduction & transverse rotation of foot

walking on uneven ground and rough terrain is very comfortable. 

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Awards and Recognition

• Received National Award for the best institution working in the field of Rehabilitation of the Disabled in the year 1998.

• Received Mahavir Award for the philanthropic services and welfare of the Handicapped in the year 1999.

• PADMA AWARDS - 2008:  THE PADMA BHUSHAN (Social Work) conferrred on Mr. D. R. Mehta, Founder and Chief Patron of BMVSS by Hon. President of India on the occasion

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Video:

Jaipur Footvideo.mp4

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Life-transforming ideas have almost come through reading books…

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Reading books inspires thought

And I believe every innovation was once a thought

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E-BOOKS

• An electronic version of a printed book

• Book-length publication in digital form

• Consisting of text, images, or both

• Can be read on Personal computers and many mobile phones

• No. of e-books read globally in 2011-14.7 million

• Generated revenue globally in 2011 –$ 6 billion

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Advantages of E-Books

Many books are available Free of cost

You don’t have to carry bundle of books with you all the time

Can be transformed in to multiple languages

Easily available

Production of e-books does not consume paper and ink

Can be read in low light or even in dark

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Drawbacks of E-Books

• Can’t provide visual appeal in library

• E-books mostly used for reference purposes

• Due to faults in hardware or software, e-book readers may malfunction and data loss can occur

• Piracy of e-books

• Environmental concerns

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Conclusion:

Creativity is thinking up new things. Innovation is doing new things

The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present…the decline will be fast.

Innovation happens because there are people out there doing and trying a lot of different things.

An innovation is said to be an accident meeting a prepared mind.”