Final lesson evaluations a2

Coursework Evaluation

‘The unit is marked out of a total of 100 marks: 20 marks for the planning and research and its

presentation; 60 marks for the construction; 20 marks for the evaluation.’

Your Evaluation will be uploaded to your blog.

OCR says…

‘Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work electronically. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class.’

In what ways does your media product use, develop

or challenge forms and conventions of real media

products?

How effective is the combination of your main

product and ancillary texts?

What have you learned from your audience

feedback?

How did you use media technologies in the

construction and research, planning and evaluation

stages?

Which question are you LEAST confident in answering?

In pairs, use the planning sheet to unpick the question and identify

the key areas.

Question:

What medium can I use to present this question?

What is the question asking me to do?

Highlight the key words in the question

What theory (if any) can I apply to this question?

What media terminology, media texts, conventions etc can I reference in this answer?

What key concepts can I link this to?

How to plan Hand plan

What are your five key points in response to this question?

Point 2: I conformed to the conventions…

Point 3: I developed my use of conventions…

Point 4: I challenged the conventions…

Point 5: My reflection on the use of conventions…

Point 1: The conventions of the genre are…

Evidence:Pharcyde ‘Drop’

Analysis:• What• Who• Why• Where• When

Explain the purpose and effect.

How to plan Drop the bomb

Plan outwards from the question.

How effective is the combination of your

main product and ancillary texts?

Effective

Not effective

Synergy

Mise en scene – costume in all

Number and prioritise the points you have chosen

Bullet points and lists work too.

Don’t forget the key elements of a plan:• Unpicking the question (highlight, underline, define key words)• What are your main points?• Plan your evidence• EVALUATE and ANALYSE (who, what, where, when, WHY,

PURPOSE AND EFFECT)• Link to theory• Link to media language (conventions etc)• Link to the key concepts (Genre, Representation, Audience,

Institution, Narrative)

How to plan

Which question should you prepare for first?

In what ways does your media product use, develop

or challenge forms and conventions of real media

products?

How effective is the combination of your main

product and ancillary texts?

What have you learned from your audience

feedback?

How did you use media technologies in the

construction and research, planning and evaluation

stages?

What have you learned from your audience feedback?

In your production groups, decide on your approach to this question.

• Who are you going to ask?• When?• Who is responsible for what in your group?• What format for the research?

• What format are you (individually) going to present the response to the question?

15 minutes

Planning

For the remainder of the lesson it is up to you to plan your response to the four questions, starting with audience feedback.

Use this time effectively. We are quickly running out!

Final evaluation questions must be submitted on your blog by 9pm on Friday the 14th of February.

How effective is the combination of your main product and ancillary texts?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

What have you learned from your audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

Level 4 Evaluation (16-20 marks)• There is excellent understanding of the forms and conventions used in the productions.

• There is excellent understanding of the role and use of new media in various stages of the production.

• There is excellent understanding of the combination of main product and ancillary texts.

• There is excellent understanding of the significance of audience feedback.

• There is excellent skill in choice of form in which to present the evaluation.

• There is excellent ability to communicate.

• There is excellent use of digital technology or ICT in the evaluation.

Examples of A* Evaluations

http://cnsmediaportfolio.blogspot.co.uk/2011/06/g324-evaluation-grade.html

http://www.youtube.com/watch?feature=player_embedded&v=YXkQZkaNFmM#!

Powtoon

http://www.youtube.com/watch?v=zcbej5n0viY

Pixton

Infogr.am

Voki Go animate

Survey monkey Vox pops

vlog Pop up video

http://www.youtube.com/watch?v=3verXCN1CX0

Video production

http://www.youtube.com/watch?feature=player_embedded&v=YXkQZkaNFmM#!

Glogster

PreziGlogsterVideo/editvlogPowtoonScreencast-o-maticGarageband (can incorporate still images/jpegs)Podcast, jellycast, soundcloudSurvey monkey, vox popsPixtonInfogr.amGo animatePop up video9 key frame analysisVokiSurvey monkeyFilmed presentation

How will I present each question?

Which format is suitable for

which question?

1. In what ways does your media product use, develop or challenge forms and conventions of real media

products? Things to consider in your answer:

• What media platform have you used to present your video and ancillary texts?• What are the genre conventions? (compare to existing examples.)• How have you conformed to the forms and conventions? (consider technical,

symbolic, verbal, genre) Reference illustrative examples from your own products.

• Did you make a conscious decision to challenge any forms and conventions? Explain with reference to illustrative examples from your own texts and compare to examples from professional media texts.

• Have they proven successful? Have you developed (extended/improved/made more prevalent) any existing conventions in your own video and ancillary texts?

• How did YOU demonstrate this? What was YOUR contribution? What were YOU inspired by and why?

2.How effective is the combination of your main product and ancillary texts?

Things to consider in your answer:• You must illustrate your answer. Show that you have created

synergy across your 3 products in your design, layout, construction of representations, mise-en-scene, colour scheme etc etc

• You need to evidence how your products will be easily identifiable to your audience.

• Comment on how you think they are – successful? Are you happy with it? Does it meet the expectations/conventions

desired?Theory to incorporate?:• Audience theory (Uses and gratification, demographics and psychographics)• Reception theory• Representation – Ideology, Laura Mulvey Male Gaze, stereotypes, countertypes• Narrative theory

3. What have you learned from your audience feedback?

• Design a questionnaire. This can be carried out via survey monkey, social media and/or vox pops.

• This question should be presented in a film format and is arguably the most complex to answer.

• The questionnaire must obtain feedback on the music video AND ancillary texts.

• When analysing the feedback, consider WHO you are interviewing. Are they a cross section of society, niche market or selection of the target audience? Which do you think would be most appropriate?

• When analysing their response consider incorporating Stuart Hall’s reception theory (and other audience theory). You will have to consider how you build this into your original questions in order to extract the most useful information out of their responses.

• Consider comparing the response of different demographic groups. Male vs female perhaps? (Particularly if you have constructed positive/negative stereotype/countertypes associated with gender…)

4. How did you use media technologies in the construction and research, planning and evaluation stages?

• You are effectively auditing your skills as a Media student.

• There should be some reflection about how you have progressed since AS and what was different about this unit.

• Use Bubbl.us to create a detailed mind map exploring the answer (1 for research, planning and evaluation?) Support with a written post supported with screen grabs and photographs documenting your personal development

Finished music videos

• http://mrsblacksmedia2.wordpress.com/2014/01/24/year-13-music-videos-final-edits/

Homework

• Over the half term, you must complete the following:

• Design a questionnaire as part of your group and decide how you are going to collate your results and who you are going to target for a response.

• COLLECT THE FEEDBACK. When you return you will have ONE WEEK to put it together.

• Q1, 3 and 4 must be completed (INDIVIDUALLY) and uploaded to the blog by the Monday after half term.