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ROUP CAN INFLUENCE THE BEHAVIOR BY –Shradha Sharma, Diksha Pokhriyal, Mansi Verma, Yatin, Kushboo Sethi Amity Business School
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GROUP CAN INFLUENCE THE BEHAVIOR

BY –Shradha Sharma, Diksha Pokhriyal, Mansi Verma, Yatin, Kushboo Sethi

Amity Business School

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Amity Business School

LEARNING OBJECTIVES

• Define group and list it’s characteristics.• Explain why people join groups.• List the stages of a group development.• Describe group norms, goals, role, and

conflicts.• Suggest how to make group decision making

more effective.

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Chapters1.Introduction to Group2.Introduction to Group Behavior3.Introduction to Group Norms4.Introduction to Group Cohesion5.Introduction to Group Decision-

Making6.Introduction to Group Role

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Amity Business SchoolGROUP

A group is a collection of two or more individuals, interacting and interdependent, who have come together to achieve particular

common objectives.

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WHY DO PEOPLE JOIN GROUP ?

SecurityStatusSelf-EsteemPowerGoal Achievement

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STAGES OF GROUP DEVELOPMENT

FormingStorming

Norming

Performing

Adjourning

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TYPES OF GROUPS

Formal group:-Command groupTask groupProject groupCommittees

Informal group:-

Friendship groupInterest group

Reference group

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GROUP BEHAVIOR

EXTERNAL CONDITIONS IMPOSED ON THE GROUP WHICH AFFECTS OUR BEHAVIOUR

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GROUP BEHAVIOR

Groups are a subset of a larger workplace consisting of the following:1. Organization Strategy2. Organizational Infrastructure ( a ) Leadership ( b ) Rules ( c ) Resources ( d) Evaluation and Rewards3. Organizational Culture

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Amity Business SchoolGROUP NORMS

Group norms is a rule that tells the individual how to behave in a particular group.

Types of group norms:-FormalInformal.

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GROUP COHESION

"Together We Stand, Divided We "Together We Stand, Divided We Fall"Fall"

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Cohesion = Attraction, LikingCohesion = Unity

Cohesion = Teamwork

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Forming

Storming

Norming

Adjourning

Task

Performing

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Attractionbetweenmembers

Attractionto the

group-as-a-whole

Attraction Cohesion

Cohesion = Attraction, Liking

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Cohesion = Unity

Group Unity

Belonging (part of the group)

Unity Cohesion

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Cohesion = Teamwork

Cohesion

Group morale, esprit de corps

Teamwork

Collective EfficacyTask

Moti-vation

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GROUP DECISION-MAKING

1. Diagnosing the problem2. Developing alternatives3. Evaluating alternatives4. Implementing decisions

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GROUP ROLE

A role is a set of expected behavior pattern attributed to someone occupying a given position in a social unit.

Types of group role :Task oriented roles.Maintenance roles.Individual roles.

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Q2. How often do you meet your friends?

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days weeks months years

6 9 7 2

25%

38%

29%

8%

1

2

3

4

WEEKS

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Q3 Are your friends helpful towards you every time?

strongly agree

moderately agree

neither agree nor

disagree

moderately disagree strongly disagree

11 12 2 2 0

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Q3 Are your friends helpful towards you every time?

41%

45%

7%

7% 0%

1

2

3

4

5

MODERATELY AGREE

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usually sometimesoccasion

ally rarely never

14 5 6 1 0

Q4. Does your group makes you relax and calm when you are tensed?

54%

19%

23%

4% 0%

1

2

3

4

5

USUALLY

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usually sometimes occasionally rarely never

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Q12. Does your group acts as a support system for you in times of need?

17 3 3 2 0

68%

12%

12%

8% 0%

1

2

3

4

5

USUALLY

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usually sometimes occasionally rarely never

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Q19. Has your group ever motivated you to take part in an event or activity which you were otherwise reluctant to?

7 3 11 2 2

28%

12%

44%

8%

8%

1

2

3

4

5

OCCASIONALLY

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strongly agree moderately agree

neither agree nor

disagree moderately disagree strongly disagree

9 10 5 1 0

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Q27. Is there any contribution of your group in your improvisation as a human being?

36%

40%

20%

4% 0%

1

2

3

4

5

MODERATELY AGREE

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A group is collection of people who interact with each other, know one another and work together to achieve a common objective.

Groups established by the organization to achive organizational goals are called formal groups. Groups that are neither formally created nor controlled by the organization are called informal groups.

Formation of a group involves four stages, namely, forming stages, stroming stages, norming stages, and performing stages.

Brainstorming nominal group technique, Delphi techniques and consciences mapping are the main techniques developed to improve group decision making.

THUS WE CAN SAY THAT GROUP CAN INFLUENCE OUR BEHAVIOUR THROUGH TWO WAYS , ONE BY ACTUALY BEING MOTIVATED AND ONE IN PRESSURE. PRESSRISED INFLUENCED BEHAVIOUR RESULTS INTO NEGATIVE BEHAVIOUR AND MOTIVATED BEHAVIOUR RESULTS INTO POSITIVE RESULTS.

CONCLUSION

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THANK YOU !