Final document

Public Relations Report

July 2010

TO

May 2011

INDEX

Sales Activities

1. Reports - July 2010 to May 2011

- Indaba 2011 Meetings & Overviews

Marketing Activities

1. E-banners

2. Press Releases (July 2010 – May 2011)

3. Media Synopsis (July 2010 – July 2011)

4. Clippings (July 2010 – July 2011)

REPORTS

SHANTI MAURICE – A NIRA RESORT

May 2011 Monthly overview

Submitted by: Lesley Simpson (LS), Laura Rodrigues (LR)

Date: 14 June 2011

1. Overview

1.1 The Tourism Indaba took place between 7 and 10 May 2011 with both Mr Puri and Deyna attending the

four day inbound travel show. Since the show is predominantly aimed at the inbound tourism market,

there were a number of international tour operators, some of whom were already existing supporters of

Shanti Maurice. A few new contacts were also made with SA operators.

1.2 In addition to the trade appointments set up over the course of the show, media interviews were also

arranged. These resulted in some good contacts for future features and potential media trips, as well as

an article in Sake 24.

1.3 Following previous meetings with British Airways, the promotion to the airline’s Executive Club

database, is well on track. Holiday Tours will be the facilitator for this promotion. Exclusive packages are

in place and have been priced based on their contract rates. All details and next stages of planning have

been handed over to Deyna.

1.4 There are six clippings for the months of May, June and July 2011.

1.5 There were three bookings made during May: Two direct bookings and one from The Holiday Factory,

totalling 33 room nights.

1.6 In light of the expiry of LSC’s contract this month Laura has prepared and forwarded all day facto issues

pertaining to local tour operators and agents to Deyna. A comprehensive marketing report has also been

compiled and couriered to Mauritius.

2. Market Intelligence

2.1 The next peak travel season to Mauritius is August when the private schools are on holiday.

According to operators, although many travellers will have already booked their holidays for this

period, there is always a lot of last minute booking opportunities during this period as it is South

Africa’s cold and winter season. The focus going forward should be yearend/December & January.

2.2 World Leisure Holidays are offering the following special offers over the winter months: Le

Touessrok at R17 584 per person sharing and Le Saint Geran at R14 801 person sharing. Both are for

7 nights on a HB basis.

2.3 Europcar have partnered with Air Mauritius to add further value to packages on the Travel Smart

campaign. Through this partnership they will be offering preferential car hire treatments.

3. PR activities

3.1 Food & Home

Food & Home is a monthly magazine with a readership of 588 000, with the majority of their

readership in LSM 7-10.

The competition was signed off by all parties and appears in the July 2011 edition, set to tease

readers about the November feature article (post both the Editor and Food Editor’s visit to Shanti

Maurice). The competition is referred to on the front cover and then features on pages 6 and 7,

which is a definite coup. Details are also on the magazine’s website, together with the reader’s offer.

(See attached)

3.2 Sake 24

Sake24 is the financial supplement appearing in the daily newspapers Beeld, Die Burger en

Volksblad. It has a daily circulation of 218 000 newspapers and a readership of 779 000. 70% are in

LSM 8-10.

Inge Lamprecht interviewed Mr Puri at Indaba about market and booking trends, as well as his own

portfolio of properties, and has subsequently published an article. (See attached)

3.3 Business Day Wanted

Wanted is a supplement to prestigious business newspaper Business Day (subscribers only) - they

have an LSM 9-10, are highly educated, and have large amounts of disposable income.

David Allardice is writing a special report on Luxury Travel over a four month period. David met with

Deyna at Indaba, who gave him an overview of the resort and they discussed future editorial

possibilities. Deyna to follow up with David on a potential visit to the resort.

3.4 Jane Broughton

Is a freelance journalist focusing on travel, food and lifestyle writing. She contributes to a number of SA’s glossy magazines including Horizons, Conde Nast House & Garden, G&W, Opulent Living and Conde Nast Traveller.

Jane Broughton’s target market is definitely well suited to Shanti Maurice. Jane met with Puri at

Indaba and will look into future editorial possibilities once she has thought of a good angle and

suitable publications. Deyna to follow up on a potential visit to the resort.

3.5 Responsible Traveller – Tessa Burhmann (editor) Quarterly B2B travel magazine, for companies who are committed to the environment and to community development. It showcases Southern Africa as a responsible tourism destination. Distributed freely to the travel industry and local & international business travellers, select rooms of Sun International and Southern Sun hotels. Tessa met with both Deyna and Puri at Indaba. She was very interested in the hotels greening policies and sustainability, particularly Grandma’s Kitchen. She is interested in running an article in the next issue and also discussed a potential visit to the resort.

3.6 Out There Travel Guide

Out There Travel is an upmarket publication, capturing the marketplace in the travel industry and

equipping readers with all the necessary information to make an informed decision on travel

destinations.

Provided information on Grandma’s Kitchen, for inclusion in the magazine’s news pages in the July

issue.

3.6 Clippings

Shanti Maurice featured in the following publications:

- SA Conference, Exhibition and Events Guide, May 2011. Shanti’s Award Winning Spa. Total value:

- R9 200.00 = €940.12

- Sake 24, 16 May 2011. Article based on Inge Lamprecht’s interview with Puri. Total value: - R26

868.75 = € 2745.64

- Food & Home, June 2011. Snippet in editorial about the upcoming competition in the July issue.

Total value: - R750.00 = €76.64

- GQ South Africa, June 2011. Snippet on the resort. Total value: - R2167.00 = €221.44

- Horizons Magazine, June 2011. Special offers at Shanti Maurice. Total value: R3987.50 = €407.47

- Food & Home, July 2011. Win a stay at Shanti Maurice. Total value: R53 580 = € 5475.18

Total value = R48 448.43 = € 4950.00

4. Marketing

4.1 British Airways joint promotion

This joint promotion is scheduled to take place in July. An electronic flyer will be sent out to the Executive Club database (made up of very high income customers) with 3 exclusive packages: - Couples package - Family package - Pamper package

This has been handed over to Deyna including an electronic introduction to Brand Manager Steven Parsley, who is responsible for managing the campaign. Holiday Tours will be handling the bookings

which are made up of these exclusive land packages together with BA flights. These have been priced based on Holiday Tours contract rates with Shanti Maurice. Dates of this very valuable joint promotion will run from 1 August - 31 October 2011.

5. Feedback & Discussions with the trade

Herewith an overview of various other travel trade communications this month, excluding Indaba, which

rather than repeat again, please find the Indaba report herewith:

Contact Activity Follow-Up

1. Air Mauritius Airline

Deyna met with Carla and Fazeela at

Indaba

The joint competition in Food & Home

ran this month following a signed

agreement from LSC.

Tickets are being issued for the

Women’s Health competition.

When the winner is announced, this will be handed over to Deyna to liaise with the magazine and Air Mauritius. Laura will initially advise the prize winner before passing onto Deyna.

2. Travkor Tour operator

The booking for Dr Venter is back in

the pipeline. Passed over details to

the reservations department.

Deyna should follow up with reservations as this is a repeat customer.

3. Gateway Travel and Tours Tour operator

Have approached SM about inclusion

in the 2011/12 brochure. This will be a

part barter agreement.

Deyna to respond to Charmien about whether SM would like to be included.

6. Conclusion

Regretfully, despite discussions during Indaba, and a subsequent new proposal to target more direct

marketing to the South African market, a decision was taken by Client not to renew LSC’s contract at this

stage, as the response in bookings has not proved as profitable as was originally anticipated. It goes without

saying that promotion of any new product in the SA market takes a while, however we believe that all the

effort of 12 months should culminate in the coming months to meet desired expectation. The number of

room nights is on the increase (currently sitting at 121 nights); especially from preferred partners such as

The Holiday Factory and the number of direct bookings indicate that PR efforts have been effective. The BA

joint promotion can be seen as a final push by the LSC team to target the right clientele for Shanti Maurice in

this market. If it goes ahead smoothly as planned there is no doubt that it has the potential to be very

successful. The foundations have been laid in this country and if contact is kept with the trade, there is still a

great deal of potential for an increase in number of visitors to the resort.

Regards

Lesley & Laura

ENDS

REPORT PREPARED FOR


JULY 2010


Date: 12 August 2010


Following discussions with tour operators it is apparent that Shanti Maurice is well priced given

the calibre of the resort. As far as other hotels that are of the same standard are concerned,

Shanti Maurice is actually coming out cheaper once the 50% discount is applied.

Competitor St. Geran is offering 2-for-1 holidays at the moment, which poses a competition.

2. PR / Marketing

2.1. Shanti Maurice Launch Ebanner

We sent out an Ebanner to tour operators on our IOI database, as well as to those

operators who Exclusive Serenity had been dealing with in the past. The Ebanner was a

teaser to a follow up press release which indicated that Shanti Maurice had been

reinvented.

2.2 Shanti Maurice Launch Press Release

Following the Ebanner we distributed a press release about the re-launch of

Shanti Maurice as a Nira Resort. We distributed to this to the tour operators which were

sent the ebanner as well as the media (travel trade and consumer media). This received

interest from various media and tour operators, who enquired about photos and asked

for more information. An article in South African Tourism Update and Hotel & Restaurant

(online) followed soon afterwards. Other media showed interest in featuring the resort in

upcoming publications.

2.3 Business Travel Now – Sustainability article

Motivated and sent through information and photos to Business Travel Now (a travel

trade publication) about how Shanti Maurice is ‘reducing their carbon footprint’. The

article is focussing on how different travel destinations are doing their bit for the

environment and focussing on sustainable development. The article is due to feature in

the September issue.

2.4 Lowvelder – Women’s Month article

Sent information through to journalist Melanie Reeder who works for the Lowvelder,

which is a community based newspaper in the province of Mpumalanga, South Africa. In

this article she featured Shanti Maurice as a ‘spoil spot’ for women during women’s

month. The article is due in mid-August.

2.5 Opulent Living Magazine

Negotiations were made on an on-going basis with publisher Barbara Lenhard about

featuring Shanti Maurice in the next edition of Opulent Living. Negotiations were based

on a part barter, part payment for the editorial.

2.6 Social Media

LR spent quite a bit of time updating Facebook and Twitter. Facebook involved changing

info details. Adding links to website, changing name, logo, added LSC as new PR

company, added a number of photos to the album. Also created a new fan page under

Shanti Maurice. Twitter involved changing all the branding details and linking up to the

Facebook page. When Facebook is updated, Twitter is automatically updated as well.

3. Fam Trips

3.1. Group Fam Trip

There are no concrete fam trips in the pipeline for now. But there have been discussions

about sending over the top tour operators for the official launch of Shanti Maurice – A

Nira Resort, in September.

4. Feedback & Discussions with TO/Corporate Clients/Incentive Houses

Herewith an overview of meetings and discussions with different members of the trade whether

it was telephonically or in person:


1. Pulse Africa LS and LR met with Nicci

Lanferna (director), Bronwen

Pearson (Product manager) and

Natasha Springer (consultant) to

give a presentation and training

on the product. Provided

brochures, photos and fact

sheets, etc.

LR.

2. To Escape To LR spoke with destination

specialist Jo-Anne Nicholson

about rates for Shanti Maurice.

Jo-Anne had a potential booking

so wanted to know more about

the resort. Sent over information

and rates.

LR.

6. Conclusion

During the month of August, LSC will be focusing on Puri’s visit to SA. We will be arranging

cocktail parties for the trade as well as media lunches for exclusive journalists. We will also be

arranging one on one meetings with various tour operators. Potentially we will have a radio

interview on a talk radio station and we are also looking to do a one on one interview with a

journalist from the travel trade as well as a consumer mag.

ENDS.


April 2011 Monthly overview


Date: 5 May 2011

1. Overview

1.1 As similar with all trade shows, preparation for exhibitors is extremely time consuming – scheduling

appointments including contacts to meet with Puri and Deyna during Indaba (7-10 May). Story angles

have also been submitted to the Indaba Daily Newspaper and information and pictures have been

included in all correspondence to be given to the media during the show.

1.2 Chef Willie and Deepak visited South Africa, namely Johannesburg and Cape Town, on a fact finding

mission to source new contacts including suppliers of kitchen equipment, cheeses and wines. The

intention was also to establish relationships with top chefs in the country and possibly look at an

exchange programme between Shanti Maurice and a chosen SA hotel (either The Sandton Sun or The

Michelangelo). LSC assisted with setting up appointments with various contacts, chefs from top

restaurants and hotels, and a number of suppliers of both Johannesburg and Cape Town.

1.3 Successful training at Holiday Tours cemented LSC’s belief that this should be a “preferred partner” – a

dinner is being arranged with Jackie and Flora during Indaba.

1.4 A few bookings were received this month, totalling 27 room nights. These included: The Holiday Factory,

UAR Tours, Unusual Destinations as well as a direct booking (via Africology).


2.1 SAA increased its passenger capacity to Mauritius with the upgrade of its aircraft from a B737-800 to

an A340-200 to accommodate Easter holiday passengers. Flight availability was initially very low at

the beginning of the month but the increased number of seats attracted some last minute bookings.

2.2 The official launch of MK’s Travel Smart programme will take place at Indaba. It is anticipated that

this will give the destination further exposure and spread the word to operators and agents to make

use of these special offers.

2.3 World Leisure Holidays opened Long Beach Hotel in April, with opening specials of 7 nights on a half

board basis at R13 065, valid from 2 – 28 April 2011. They are also offering a special agents rate until

the end of October at R6875 for 7 nights on a half board basis, incl flights with MK.

2.4 Experiential travel is the new buzz in travel spheres and has hit SA’s tour operators whose

requirements include an increased need for day tours that will improve client’s knowledge about the

destination or improve their skills in a particular art or sport. It is important to offer more than

simply a beautiful destination and different and exciting activities. (Source: Travel News Weekly)

3. PR activities

3.1 Food & Home



The competition as a build-up/teaser to the Dec article is scheduled to appear over a DPS in the July

issue. The prize was finalised, information was provided by Air Mauritius together with a reader’s

offer from The Holiday Factory.

3.2 Horizons Magazine

Horizons is an in-flight magazine for BA with a focus on local, international and African destinations,

travel news, leisure & entertainment. Readership 160 000, circulation of 16 000.

Provided information on the 50% discount for the low season for a feature on special winter deals.

3.3 Conde Nast House & Garden

Conde Nast House & Garden is monthly magazine providing ideas and inspiration to its readers. LSM

8-10 with age group between 35 and 49 years. Focus includes food, travel and décor. Distributed

monthly with a circulation of 40 932

The magazine requested information on the Nira Spa for an upcoming feature on top spas.

3.4 Indaba Daily News

The Indaba Daily News is the official newspaper for The Travel Indaba held in Durban. The

publication is distributed to all exhibitor and delegates during the entire duration of the exhibition

and includes all newsworthy stories from exhibitors at the show.

Submitted stories on Plant a Tree and Grandma’s Kitchen. The editor has requested a pic to

accompany the Plant a Tree story for possible inclusion.

3.4 Grandma’s Kitchen Press release

Distributed to travel trade media, travel magazines and food magazines. Also distributed to our tour

operator database

3.5 Conference Exhibition and Events Guide

Provides the latest conference, exhibition, travel, accommodation and other related information to

companies and organisations. Distributed via subscription.

Following the submission of information on the Nira Spa for a Spa and wellness centres feature, the

editor requested some images.

3.6 SQ Magazine

SQ Magazine targets the most affluent homes and potential homeowners. Over 10 000 copies of SQ

Magazine are printed and distributed on a quarterly basis.

The publication approached Deyna to include the resort in an upcoming issue on exclusive getaways.

Lesley negotiated a four page advertorial in exchange for part cash, part barter. This was however

declined by Puri.

3.6 Clippings

Travel Industry Review Southern Africa, April 2011. Snippet on activities available at Shanti Maurice.

Total value: - R6465.00 = €659.63

4. Marketing

4.1 E-banners The following e-banners were distributed to the South African travel trade this month. Copies attached:

2nd April 2011 Looking to book a last minute holiday over the Easter period?

Take advantage of the Free Nights special on offer at Shanti Maurice ... hurry offer is valid until 30 April 2011.

4.2 Indaba 2011 4.2.1 Appointment Electronic appointments were sent out to LSC’s database of travel trade

request as well as to all delegates attending Indaba from South Africa, South America, North America, Russia, and a selection of European countries.

Appointments have been plotted for tour operators – new and old to meet

with Puri and Deyna

4.2.2 Media Meetings have been scheduled with three journalists namely: - freelance journalist David Allardice – writing and article on luxury travel - Tessa Burhmann, editor of B2B publication Responsible Traveller - Jane Broughton, freelance journalist who writes for a number of glossy magazines featuring high end properties.

4.3 Pull up banners

These are in the process of being designed – images and content have been submitted. They were

initially intended for Indaba, but are still being designed for future shows, functions and training;

especially the joint promotion with MK and the German Chamber of Commerce in August


Herewith an overview of meetings and discussions with different members of the trade:


1. The Holiday Factory Tour Operator

Training with reservation staff from

the Holiday Factory. This was a very

interactive session with lots of

questions being asked and a lot of

interest in the product.

The team mentioned that they have

been receiving more and more

enquiries from travel agents for

Shanti Maurice.

LSC will commence with training at

various travel agencies, together with

the National Sales Manager in mid-

May.

A meeting has been scheduled for

Indaba.

2. British Airways Comair Airline

Meeting scheduled for 13 May to put

plans into place for the joint direct

sales promotion which will run from

July – September.

Special packages need to be discussed and compiled for presentation to BA at the meeting.


Liaised with the marketing

department on content for the Food

& Home competition which is being

published in July.

The Women’s Health winner’s dates

are confirmed. Awaiting feedback

from Air Mauritius on the availability

of tickets.

A meeting has been scheduled with

Carla for Indaba.

4. UAR Tours Tour operator

Following receipt of an ebanner, a

booking of 11 room nights was made

for April/May. LSC coordinated the

booking.

A lot of interest has been shown and

therefore a good partner to have. The

owner is however concerned about

the turnaround time from Shanti

reservations.

Not at Indaba so must therefore arrange a meeting when next in CT

5. Voila Travel Travel Agent

The product manager visited Shanti

Maurice in April with an agent

discount. The trip was highly

successful. They much prefer the

atmosphere to that of Shanti Ananda

and thought the service was excellent

and the food was outstanding.

LR is in contact with the

manager to see how they

can further promote the

product to clients.

6. Africa A-Z Tour operator

Following the receipt of an ebanner,

two enquiries were made about trips

in May and June. One was cancelled

due to budget constraints, the other

postponed until later in the year.

LR to follow up

7. Dream Escapes This tour operator contacted the

resort directly for STO rates. They

specialize in Indian Ocean Islands,

Honeymoon Destinations and Dream

Vacations. A meeting has been

scheduled to meet at Indaba.

8. Thompsons Holidays Tour operator

Tried to schedule an appointment

with Joanne and Celeste during

Indaba but they are unfortunately

fully booked throughout. They have

agreed to schedule an appointment

after the show.

Schedule a meeting with Celeste and Joanne when back from Indaba.

6. Conclusion

A lot of research was done this month into new potential contacts who will be attending the Travel Indaba in

Durban. There are a few promising operators and agents, especially noting New Frontiers Tours and Infinity

Holidays (the Wholesaler for Flight Centre), who are very excited to meet with Puri and Deyna. The meeting

will hopefully result in strong new relationships being built.

Bookings are on the increase and improving from last year. There have been a total of 88 room nights

booked this year and far more enquiries about the resort, which means that interest is snowballing and the

word is really starting to get out there in the SA market. Indaba will ideally motivate even further

relationships.

Regards

Lesley & Laura

ENDS


March 2011 Monthly overview

Submitted by: Lesley Simpson (LS), Laura Rodrigues (LR), Michelle Whittemore (MW)

Date: 5 April 2011

1. Overview

1.1 Positive response to LSC’s e-banner campaign is showing increased interest in Shanti Maurice with

more enquiries being received by our office.

1.2 One booking was made this month by Voila travel, a small boutique retail agency dealing

predominantly with the luxury market. This was a trade booking for the product manager who is

visiting Mauritius with his family.

1.3 Preparations for Indaba 2011, taking place in Durban in May, are well under way. Personal

invitations to be sent to delegates who are attending the show are in the process of design and

distribution. Preparations are also underway for an exclusive function to be held for top supporting

operators, one evening during the four day travel show.

1.4 After much negotiating with MK and Food & Home magazine to reach a final agreement and

itinerary, the journalists finally left for Shanti Maurice on 28 March and stayed for five nights with a

jam packed itinerary of both work and leisure activities.

1.5 A number of story ideas based on unique activities at the resort among other USP’s, have been

submitted to the various travel trade publications for upcoming relevant features.


2.1 March saw a name change from MK’s “Smart Season” to the “Travel Smart program”, which it will be

known as and promoted as from now on.

2.2 Air Mauritius has decided to expand the Travel Smart program to include travel agents. According to

Travel News Weekly, from 1 April SA agents will have the opportunity to earn smart points for all

bookings made on the carrier, which can be exchanged for travel prizes. Some of the prizes in the

incentive include air tickets to Mauritius, accommodation in Mauritius, Ipods, cameras and gift

hampers. It will be worthwhile seeing how Shanti Maurice can become also become more involved.

2.3 While advertising of Mauritius properties in regional newspapers was very top heavy in February,

March saw a massive drop in advertisements to the destination, with the exception of Beachcomber

who continues to feature the packages to Mauritius in newspapers and travel trade publications.

Analysis across a range of newspapers over the last couple of months indicates that the increase in

advertising in February was to coincide with the launch of Travel Smart and the exceptional family

and honeymoon deals offered in the month of February. One can predict an increase again to

coincide with more family and honeymoon offers in May.

3. PR activities

3.1 Food & Home



Editor and Food Editor travelled to Shanti Maurice from 28 March - 2 April 2011. Trip included site

inspection, interviews with management and food photo shoot with Willie. A local photographer

handled all photographic requirements for the shoot including a choice of marketing pics.

Feedback from the editor is that it was an outstanding experience. They loved the resort, the food

and Chef Willie. The preparation for the trip was exceptional– everything was ready and prepared

for by the resort upon arrival;, they had all the support they needed and everything was smooth

sailing. They are very much looking forward to the article coming out in December issue.

3.2 Conference Exhibition and Events Guide

Provides the latest conference, exhibition, travel, accommodation and other related information to

companies and organisations. Distributed via subscription.

Submitted information on the Nira Spa at Shanti Maurice for an upcoming feature on Spa and

wellness centres.

3.3 Travel Industry Review

Influential and trusted monthly publication for SA travel trade media. Circulation: 5100 copies

Submitted information on creative activities at Shanti Maurice (easels and paint, telescopes and

cooking lessons), for an upcoming article on Kids and Family travel.

3.4 Travel News Weekly

Weekly travel trade publication aimed at travel managers, professional travel consultants and those

engaged in the sale & promotion of every facet of travel in SA. Circulation of 6831 copies.

Submitted information on the large range of activities on offer at Shanti Maurice, including the

Easter activities for an upcoming feature on Mauritius.

3.5 Business Travel Now

Monthly travel publication aimed at SA travel procurement decision-makers in varying types of

companies. Circulation: 3829 Readership: 20 000 copies.

Submitted information on luxury accommodation and service for an upcoming feature on luxury

travel.

4. Marketing

4.1 E-banners The following e-banners were distributed to the South African travel trade this month. Copies attached:

9TH Mar 2011 Be sure to take advantage of this massive 50% discount, offered by “Shanti Maurice” - the boutique lifestyle resort, with 61 suites and villas situated in

the southern part of Mauritius. Valid 01 May - 31 October 2011

23 Mar 2011 With Easter around the corner family holidays are top of mind, and where better to spend a family vacation than at Shanti Maurice – A Nira Resort … where kids stay absolutely free. Valid 10 January - 31 October 2011 inclusive.

Thank you E post cards following any meetings or training sessions have been

implemented this month.

4.2 Indaba 2011 4.2.1 Appointment LSC has designed a suitable electronic appointment notification, whereby

request interested tour operators can book their Indaba appointments with Puri /Deyna on line on a real time calendar.

4.2.2 Post Indaba Possibility of inviting a select group of t/ops to consider visiting Shanti

fam trip Maurice upon their return to Europe etc. Would also include invites to SA t/ops plus one journalist.

4.2.3 Pull up banners These are being designed for Indaba and are to include a few eye

catching signature pics, the logo, and contact details.


Herewith an overview of meetings and discussions with different members of the trade:


1. Thompsons Holidays Training took place on 23 March with Meeting with the chief

Tour operator a group of 12 staff members from the

IOI res department. Full presentation

and discussion of specials.

Provided staff with brochures, fact

sheets, special offers and overviews of

the resort.

Comments / feedback were received

re the Sept University.

operating officer and Product and contract exec Mauritius cancelled until later in April.

2. The Holiday Factory Tour Operator

Four staff members from the Holiday

Factory visited Shanti Maurice on 3

April for lunch and a site inspection. A

mixology lesson was included as a

surprise.

Feedback was incredibly positive and

the consensus is that it is a vast

improvement from Shanti Ananda.

The sales manager is certain that

there is definitely a market for the

product.

Training of HF reservations staff to

take place in April.

On the road training with travel

agents to take place in May.

Awaiting feedback from HF to see whether to tie in with a function. LSC to visit res teams with HF sales manager.


Following a meeting where thoughts

were put into place surrounding a

proposed campaign for BA Executive

Club members, LSC drew up a formal

proposal and action plan for the BA’s

consideration.

Management are very pleased with

the ideas, however have proposed

that the 3 month campaign be

launched in July instead of the original

plan for May.

Meeting scheduled for May to put

final plans into place.

LS to send final formal proposal to Puri. Discuss packages with Duarte for final sign off at meeting


LSC managed to negotiate the final

agreement on 4 tickets for Food &

Home and have built the relationship

for future media trips and

competitions. LSC has signed a formal

contract with MK in this regard.

Women’s Health competition winner

confirmed and in discussions with MK

for tickets for requested dates.

Need to confirm dates for winner this month.

5. Traveller’s Choice Tour operator

Feedback from the Sales Manager

indicated that despite a couple of

minor delays on check in, the fam trip

on 2 March was a massive success.

The agents loved the property and

believe they have clients who would

be interested in Shanti Maurice.

Following receipt of an e-banner, the

MD requested more information on

the specials for a potential booking to

the property.

LR to arrange training with staff of Traveller’s Choice.


Received an enquiry for 5 April 2011

but the client decided to book

elsewhere due to budget constraints

LS to set up a meeting during Cape Town visit or arrange a meeting during Indaba.

7. Voila Travel MD enquired about possibility to

utilise the 50% discount during April

for her product manager. LR

negotiated the agent discount with

Duarte as the guest is a member of

staff.

LR to follow up with product manager on return.

6. Conclusion

Following the e-banners campaign, we believe that the impact has been extremely positive and an increase

in enquiries has resulted. The obvious conclusion is that it is important to convert these enquiries into

bookings. Shorter turnaround time is necessary, especially if possible within 24 hours. Feedback from a few

tour operators recently has suggested that they look elsewhere, and are able to get a response from other

resorts sooner. It is important to continue with regular contact and a ‘top of mind strategy’.

The coming month is set to be a busy one as LSC as the SA inbound Travel Industry start preparation for

Indaba. Invitations have been sent to the trade requesting appointments and after thorough investigation of

the list of delegates and exhibitors; LSC has identified other potential contacts. Those not attending Indaba,

will be encouraged to set up a meeting or training at another stage.

Regards

Lesley & Laura

ENDS


February 2011 Monthly overview


Date: 4 March 2011

1. Overview

1.1 The Smart Season was launched between Air Mauritius and a select group of tour operators. The airline

have agreed on special airfares which include up to two children flying free; and the bride saving up to

20% on her airfare during February and May 2011. Tour operators are packaging holidays accordingly.

1.2 A meeting with Air Mauritius has resulted in a number of partnership opportunities that should

hopefully see a bigger increase in business through this channel.

1.3 In February LSC introduced bimonthly ebanners to be sent to the trade database. These were designed

in house with the objective of sending a different offer or announcement every second week.

1.4 Distribution of ebanners has kept the resort top of mind for operators and a number of new enquiries

have subsequently been received. One booking was made by The Holiday Factory this month.

1.5 Build up to the forthcoming Indaba has started – lots to consider.

1.6 Further to discussions between Mr van Frank, Anna and Karl Braunecker in Mauritius about

possible participation in Connections newly established ‘MAURITIUS INCENTIVE CONNECTION’

Lesley has been in frequent contact together with Karl to assist with his planning around

placement of advertisements and design of logos for this exciting campaign to promote ‘other

exciting’ incentive options on the island of Mauritius. Karl’s intention is to promote 10 different

hotels similar to a campaign he and Lesley managed together previously. We believe this is

going to be a very worthy opportunity to promote Shanti Maurice to the incentive houses within

South Africa, as well as to the corporate market.

1.7 Supplied Duarte with a full database of partner tour operators, with updated details who currently hold

contracts with hotel.


2.1 With the launch of the “Smart Season” there has been an increase of Mauritius holiday packages

Mauritius in the press. Most of these have been lead in prices, but some packages to note are:

- Paradis – ZAR19 360 pp (€2006) for 5 nights. Valid 7 February to 23 March 2011

- Dinarobin – ZAR21 790 (€2258) for 5 nights. Valid 7 February to 23 March 2011

- Le Touessrok – pay 6 stay 7 in a deluxe room from ZAR24 249 (€2513). Valid 1 February – 10 April

2011

2.2 In order to create a greater interest from families it might be useful to promote family packages –

advertising one total cost for the whole family. This would be especially appealing to families given

the fact that children under 12 stay free.

2.3 During a discussion with MK, they have advised their objective to promote their routes beyond

Mauritius e.g. Shanghai. Part of LSC meeting this month included a special “Stop over” rate req for

passengers spending a few days in Mauritius enroute. MK has also requested a special rate for their

corporate clients to stay at Shanti Maurice.

3. PR activities

3.1 Food & Home



Two journalists are travelling from 28 Mar – 02 Apr 2011. Itinerary to be drawn up for journalists –

to include a food shoot together with chef Willie. Food editor Anna Montali will commence direct

contact with chef Willie, week commencing 07/03

LSC has negotiated four free tickets from MK for this joint promotion: - these will be for the media

trip for the editor and food editor (Dec issue); as well as for the competition (July issue).

The Holiday Factory is to include a reader’s offer on both competition and editorial.

3.2 Southern African Tourism Update

Southern African Tourism Update is the region’s only independent locally-published and produced

tourism publication which seeks to inform readers on developments and products on offer in the

region. Tourism Update is a monthly magazine with several bumper issues (including Indaba).

Submitted information about “Plant a Tree” to include as a story in the April / May issue of SATU

which will be available over the Travel Indaba held in Durban, South Africa.

3.3 Clippings

Shanti Maurice featured in the following publication:

- Your Wedding Day, 2011 – part of a larger article on Mauritius, promoting Shanti Maurice as a

wedding and honeymoon destination. Total value: - R15 000 = €1554.40

4. Marketing activities

4.1 E-banners

The following e-banners have been distributed to the South African travel trade. Copies attached

(these were sent in the body of the email as opposed to an attachment):

7th Feb 2011 Shanti Maurice introduces a series of special offers valid 7 Feb – 31 Oct 2011 9th Feb 2011 As February marks the month of romance, there’s no time like the present to start

planning the perfect honeymoon to Mauritius. Shanti Maurice are pleased to present an unbeatable Honeymoon offers.

21st Feb 2011 This Easter “Shanti Maurice” are not only offering fantastic deals but are Sure to keep the whole family entertained with a host of activities!



telephonically or in person:



Training has been booked for their

team of 15 res staff for 16 March.

A meeting with the chief operating

office and Product and contract exec

Mauritius, has been scheduled for the

same day.

Objective to maintain relationship, regardless they declined inclusion of SM in their IOI brochure.

2. The Holiday Factory Tour operator

Booking made for 2 adults, 21-28

February 2011.

LR met with HF to discuss Smart

season and other promotional

activities – as mentioned in January, a

Smart season value add package has

been implemented.

Will actively start promoting SM

during low season as this is when

prices become more competitive –

this will include advertising, e-shots

and flyers.

LR to visit luxury travel agents

together with HF sales rep to do

training

Discussed possibility of LSC hosting a

function for all staff – funded by SM

and to include training and possible

prize giveaways

LR to start drawing up a schedule for visits LR to set up a date – possibly second week in April

Proposed that Puri host a function for

VIP travel agents during his August

visit.

Requested a special agents fare for

low season.

LS to discuss with Puri LR to initiate


Second meeting to discuss SM’s

exclusive BA Executive Club

promotion.

Campaign to promote different

packages with business class flights

and special packages and value adds

at SM.

Have suggested three different

packages:

- Couple package

- Family package

- Pamper package

Marketing channels to include special

email, possible hand delivery, BA

website, big screens in Slow Lounges,

advertising in inflight magazine.

Also suggested cocktails in Slow

Lounges and on board in business

class with tags promoting the

package.

Shanti Maurice brochures to be made

available in the slow lounges.

Once packages are booked – deliver

beautifully wrapped brochures to

clients.

Follow up with Comair to find out flight situation LR to draw up a suitable action plan and propose packages, to enable LS to discuss with Puri. Deadline: Tues 8th March


LSC met with country manager and

marketing manager

Negotiating a special rate at SM for

MK staff, walk in business, MK

Suppliers & Special Contacts and an

STPC rate.

Joint prize giveaway for the German

Chamber of Commerce approved

Have agreed to sponsor four air

tickets for Food & Home promo in Jul

and Dec issues. Discussed

expectations for all future media trips.

LS in contact with the resort To become a stand-alone promotion.

5. Blue Moon Travel Retail Agent

Included the Honeymoon offer in a

newsletter that went out to their

database. This special is also being

promoted on the website.

Copy of newsletter to be sent to client.

6. DMAfrica Tour operator

An inbound tour operator – dealing

mainly with high end clients from

Russia, China, South America and

France.

Met to discuss changes at SM and

how to promote this to their clientele.

Very keen to promote SM as it is

exactly the sort of exclusive product

their clients look for.

Need to keep them up to date with all changes so as to inform their sales reps. LSC to meet together with sales reps for further training.


Accommodation at SM arranged as

part of an agent educational - 2 Mar

2011 for 8 travel agents and 2

Traveller’s Choice staff members.

Follow up upon their return to the office on Monday 7 Mar 2011.


Requested a contract following

receipt of special offers. This has been

issued.

LS to set up a meeting during Cape Town visit.

9. African Horizons Tour operator

Honeymoon enquiry following receipt

of special offers.

Client is still deciding.

6. Conclusion

An overall comment relative to this month passed is that there have been some very positive responses from

the trade, especially Air Mauritius, to a forward on-going relationship with Shanti Maurice. The fact that we

have two special offers out in the retail trade via two different operators, namely Holiday Tours and The

Holiday Factory is also positive. They obviously need to be monitored, but likewise encouraged to see how

we can turn these special deals into actual bookings. We have also identified some independent agents to

see what opportunities lie within their luxury travel business bookings. This month has also seen the

introduction of a much increased flow of communication to our Shanti Maurice database of operators and

agents – the objective being to be ‘in their faces’. We have received quite a lot of compliments in return

(), but let’s hope it pushes the button that they think of SM over and above the competition! We have

also started analyzing package offers in the same league as SM advertised in the weekend press, although as

we know, the trend in the SA market is more to target that 3* & 4* market. Regardless it is contributing

towards some interesting market intelligence should Mr. Puri or Paul van Frank require.

Working through channels such as BA’s Executive Club will we believe also contribute hugely to an improved

awareness campaign for the Shanti Maurice brand, so I am excited about the opportunities this will present.

Likewise the presentation to the South African chapter of the German Chamber of Commerce in August, via

the joint prize sponsored together with Air Mauritius. Both of these opportunities will assist with our overall

brand awareness objective to that exclusive luxury end of the market.

Plans for Indaba are under discussion internally within LSC at the moment, and upon approval of Shanti’s

position on the MTPA stand, we need to start working with immediacy on a suitable meeting schedule, as

well as a possible dinner for select operators and media partners.

Regards

Lesley & Laura

ENDS


December / January 2011 Monthly overview


Date: 4 February 2011

1. Overview

1.1 December and January are quiet months in the trade in South Africa because many companies close

for a few weeks over the festive season. However LSC managed to spend some time contacting the

trade and looking for potential opportunities to get 2011 off to a good start.

1.2 January saw four bookings being made, one of which was unfortunately cancelled due to a change of

destination choice. However, one was a direct booking of 30 room nights.

1.3 Special offers have been negotiated with the two top supporting tour operators, Holiday Tours and

The Holiday Factory. Coincidentally they support Air Mauritius special “Smart Season” promo,

whereby Air Mauritius will offer reduced rates in return for reduced rates at hotel partners and the

relevant exposure. Both operators will actively promote the offers on their websites as well as

advertise in the local press. Press releases have also been distributed promoting the campaign.

1.4 A media trip and a competition have been motivated and accepted for one of South Africa’s top

glossy magazines, Food & Home Entertaining.

1.5 Lesley participated in the GSA meeting held mid-December in Ascot. The meeting was extremely

successful. Many new systems into managing room night targets were implemented and strategies

have subsequently been introduced.


2.1 A focus during the month of January was the unfortunate murder which took place at Legends Hotel.

While this created a slight concern among travellers, a number of tour operators have been quoted

in the media, ensuring the public that it was an isolated incident and that Mauritius is still extremely

safe.

2.2 An article on luxury travel in Travel Industry Review (TIR) (December 2010) has indicated that luxury

travellers are not travelling less but have changed the way they are travelling. They are limiting their

trips outside of the country to one a year. Furthermore for beach holidays such as Mauritius, they

are looking for early booking offers and added value in packages.

A subsequent meeting between LSC and Holiday Tours indicated that the luxury market has been the

least affected by the recession. Travellers are obviously always very interested in special offers, but

value adds are not important.

2.3 An article in TIR (January 2011) indicated that there has been an increase in demand for cheaper

accommodation and packages in the 3* categories. This means that while the market for Mauritius

might have increased, there is not necessarily a greater demand for 5* plus accommodation. The

article also indicated that customers are booking holidays to the IOI for a shorter time and at the last

minute.

2.4 World Leisure Holidays’ 5* Long Beach Resort is due to open in April providing further competition

and offering another appealing option to the SA market.

2.5 Another article in TIR (January 2011) has indicated that spas have become a must-have for luxury

travellers. Something to note when promoting what Shanti Maurice has to offer.

2.6 Please find attached an interesting document on “lesser-known travel trends for 2011”. These

trends are not specific to the SA market but rather broad trends, applicable worldwide.

3. PR / Marketing

3.1 Holiday Tours press release

Press release detailing the Honeymoon offer designed exclusively for Holiday Tours was distributed

to Wedding publications, travel editors and travel trade media.

3.2 Special offers with extension of Kids special offer

The special offers detailing the extension of the kids stay free offer, was distributd to members of

the trade.

3.3 Food & Home



LSC met with editor Rosanne Buchanan and a media trip as well as a competition is being

negotiated. SM is to sponsor a prize in return for a double page spread, while the media trip will

result in a 6 page article on cuisine at the resort, including photographs of surroundings plus one

dedicated page to the resort.

Awaiting response from airline re sponsorship of flights.

3.4 Woman & Home

Readers are mostly women aged 35+. It is the best-selling English women's glossy in the country,

selling 96 000 magazines a month. Their estimated readership is 300 000 a month.

Woman & Home included a short piece on Shanti Maurice in an article on 38 travel treats for 2011.

(see attached)

3.5 Women’s Health Magazine

Women’s Health is the sister brand to Men’s Health. It is in its first year of circulation and has a

circulation of 65 000.

Shanti Maurice and Air Mauritius sponsored a superb competition to celebrate their first year in the

November issue. Final stats from the magazine’s marketing department showed that they had a

total of 7441 entries for the competition. The winner is Marieke Marcus and partner from

Johannesburg.

3.6 Clippings


- Opulent Living, November 2010 – 5 page article based on a barter agreement to the

value of R60 000 plus one additional page highlighting the launch function held on 8

September 2010. Total value: - R85 000 = €8551.31

- Private Edition, December 2010 – 2 page article on Mr Puri and Nira Hotels and Resorts.

Total Value. Total value: - R65 000 = €6539.24

- Woman & Home, January 2011 – Shanti Maurice featured as one of 38 travel treats for

2011. Total value: - R14 426 = €1451.31





1. Holiday Tours Tour operator

The special Honeymoon package (exclusive to Holiday Tours) was approved by Puri and Paul.

LSC met with res and sales team for training and promotion of the special offers.

LSC also met with Directors to discuss the state of luxury travel in South Africa

LSC distributed press release to help promote the awareness of the package.

Monitor status of bookings. Look at different promotional opportunities for the offer every couple of months.


Training has been booked for their

team of 15 res staff for 9 March.

A meeting with Joanne Adolphe (GM

product and contracts) and Celeste

Keller (Product and contract exc

Mauritius) has been scheduled for the

same day.

Objective to maintain relationship, regardless they declined inclusion of SM in their IOI brochure.

3. The Holiday Factory Tour operator

HF have been included in Air

Mauritius’ “Smart Season” campaign

and will include SM in their special

promotions

Free private transfers, as well as

complimentary golf has been

approved. Additional promotional

opportunities pending.

Discussions pending re Puri’s visit.

LR to look at press release distribution. LR to follow up in upcoming meeting


Following proposal for the Executive

Club campaign, targeting April 2011.

Meeting in mid-February to start

putting plans into motion.

LSC awaiting confirmation of budget

on annual plan.

LR to draw up a suitable action plan, following meeting


Meeting pending to discuss more

opportunities with “Smart Season”.

6. Blue Moon Travel Retail Agent

LR met with this travel agent for

training

Based in Johannesburg and Cape

Town - has specialized in tailor-made

packages for the last 10 years

Interested in promoting the

honeymoon offer in next newsletter.

Also discussed the possibility of media

trips (with the CT office)

LR to follow up to ensure included in newsletter

7. Rhino Africa Tour operator

Confirmed a booking, for a single

traveller for 13 nights – 19 Feb – 4

Mar 2011.

Subsequently “paid” for using Opulent

Living’s bed nights from their barter

agreement.

LS to consider the future role-play of barters

8. Mars Travel Retail Agent

Retail agent

Booking made for 19 – 26 February

2011 - three Junior Suites Beachfront.

Meet for training and to discuss further promotional opportunities.

9. DMAfrica Tour operator

Issued STO contract for a booking in

March 2011.

Meeting pending in February for

training.

Discuss further opportunities.


Requested a date for training the res

team in February.

LR has invited director of the co. to do

a site inspection during his upcoming

visit to Mauritius at the end of

February.

Status of visit still pending – LR to follow up.

11. Gateway Travel Tour operator

Product Manager Charmien van der

Merwe reported that her stay at

Shanti Maurice at the end of

November was superb and could not

fault the resort. She did report

however that additional costs were

expensive and therefore has

requested that FB special offers be

considered.

Pending further discussions when LSC travels to CT on sales calls.

12. Voila Travel Retail Agent

Request received for a competition at

Johannesburg entertainment venue

“Monte Casino”.

Assess the proposal and sum up the benefits.

13. Quintessentially Concierge Service

Contact made with PR, Marketing and

events manager about opportunities

to sponsor a prize. Regretfully no

opportunities at the moment.

LR to keep in regular comms in case an opportunity arises.

14. Go2Africa Tour operator

Loaded SM special offers onto the

website.

Follow up on response from offers on the site.

15. Perfect Africa Tour operator

Very interested in SM special offers. Build relationship further

6. Conclusion

Plans are well under way for opportunities in 2011. Meetings have been scheduled for February which will

see a lot of promotional ideas being put into practice.

The room night target which has been set for the South African market means that a lot of hard work has to

be done to really cement Shanti Maurice’s presence in the current market. This challenge has been eagerly

accepted by LSC. Ideas behind possible incentives for bookings are being discussed which could see a major

increase in bookings if implemented.

The Southern Africa Travel Organisers Association (SATOA) has reported that the current economic upturn

will be an important driving force in 2011 and will also have a lasting and positive influence on European

travel behaviour. This will impact the SA market through inbound tour operators who will ideally look to

Mauritius as an add-on to their itineraries. It is important to use this information by targeting inbound

operators as well as realising the potential that 2011 brings, as we look to increase bookings out of South

Africa quite substantially.

Regards

Lesley & Laura

ENDS


November 2010 Monthly overview


Date: 6 December 2010

1. Overview

It was a productive month in terms of touching base with tour operators (telephonically) and visiting

various members of the trade. However, operators are into their busy season already and are not able to

work on new promotional activities or have staff training before the end of the year. Discussions are well

underway for exciting 2011 opportunities.

Feedback from tour operators has shown plenty of last minute Christmas / New Year enquiries, however

flights to and from Mauritius are minimal for this period so their Mauritius bookings have been low for

the last couple of months.

A great deal of time was spent working on the presentation for the December strategy meeting in Ascot.

This included researching markets, finding statistics on the South African travelling and included

feedback from tour operators about 5* competitors they are promoting.


2.1 The Mauritius government has imposed a new airport departure tax, applicable from 1 November

2010.The Terminal Expansion Fee is priced as follows:

- €11 for adults and €6 for children under 12 for long haul departures

- €3,10 for adults and €1,60 for children for regional departures (Reunion, Seychelles,

Madagascar, Comoros, Kenya and SA).

According to trade publication Travel News Weekly, while the tax has annoyed UK tour operators, SA

operators don’t seem worried. The cost is low and they are building the cost into their quotes on

packages.

2.2 Discussions with tour operators over the last month have indicated that South Africans are

predominantly looking for all inclusive 4* properties offering hassle free holidays.

An estimated 10% of the market is currently staying in 5* properties as those who normally stay in

these have had to downgrade due to the economic recession. Tour operators are expecting an

increase in 5* bookings in 2011.

2.3 The Residence are offering a Honeymoon package at a cost of R11 990 (€1309) for 7 nights, based on

half board, return flights, private transfers and value adds including: champagne, fruit bowl, beach

bag, pareo, T-shirt, set of postcards plus a full day catamaran cruise including lunch and soft drinks.

The groom pays the normal contract rate while the bride is FOC.

2.4 Constance Prince Maurice is offering a 30% discount this festive season (23 December 2010 – 6

January 2011). This is on a half board basis and no minimum stay is required.

3. PR / Marketing

3.1 Your Wedding Day Magazine

Your Wedding Day is South Africa’s first annual special interest magazine celebrating real-life weddings. From sharing other brides’ anecdotes and inspired and treasured moments to those vital details and how-to’s that effectively promote the industry’s most important bridal suppliers.

Following Your Wedding Day’s attendance at a media lunch in Cape Town during Puri’s visit in

August, Shanti Maurice will be included in the 2011 issue as part of a larger Mauritius feature (along

with two other properties). A quarter page advertisement was also placed. LR provided publication

with copy and details, who in turn designed the advert.




The competition was a great success and saw many entries (awaiting final stats from the magazine).

The special offer which was partnered with Holiday Factory was loaded onto the Women’s Health

website and has subsequently received a few enquiries as well as greater interest in the product.

3.6 Clippings


- Afropolitan, October 2010, a guide by Quintessentially Travel; featuring Shanti Maurice.





1. Holiday Tours A special honeymoon package has been negotiated. This is a more competitive rate than was previously offered, when comparing to their other 5* properties.

LSC to meet with Margaret Park in early January for staff training and to discuss further promotional activities. It has been a slow couple of months

Assist marketing department with electronic mailshots they send out.

for them in terms of Mauritius packages due to lack of flights.

2. Thompsons Holidays Negotiations pending regarding

inclusion in the next Specialist

Collection, since they were not

included in the current one.

Discussions to resume in the New

Year.

Training was booked for November

but had to be rescheduled for early

January due to end of year work

commitments.

3. The Holiday Factory Last minute changes were made to

the brochure page, which has now

been signed off and is ready to go to

print

Following last month’s decision to not

refund the Mullers, the clients

objected. As a gesture, they have

been offered a 5 night refund while

the remaining funds are to be held for

a future booking by Holiday Factory.

A few enquiries have been received

following the Women’s Health

readers offer.

Get a final breakdown of bookings and enquiries

4. British Airways Comair LR and LS met with marketing

manager of Comair, Heidi Brauer,

following her visit to Shanti Maurice

in early November, as well as Shaun

Pozyn who is responsible for the

loyalty programme.

Heidi was very impressed with the

resort and sees great potential in their

loyalty clubs.

They feel that it is worth putting

together a very special package to

market to their VIP clients, as this is

the type of clientele we should be

targeting.

LS has received a proposal from Shaun

to discuss further with Puri in London.

5. Air Mauritius LR met with sales executives

Samantha Marshall and Mario Baccani

to discuss the South African market as

well as joint marketing opportunities

with the airline.

Keen to look at cosponsoring

potential media trips in 2011.

Discussed package opportunities for

clients flying via Mauritius. It might be

worthwhile using Shanti Maurice as a

stopover.

Discussed opportunities for special

travel agent packages to offer the

trade in the low season (November).

6. Voila Travel LR met with GM Maria Jacobs.

Discussed promotional opportunities.

Maria would like to involve Shanti

Maurice in a competition to be held at

local entertainment venue “Monte

Casino”. Exposure will include flyers,

billboards, adverts on the big screens

in the casino and inclusion in the in

house magazine (available to the

casino’s tenants as well as all guests

at the three onsite hotels).

Awaiting a formal proposal. LR to follow up with Maria.

7. Traveller’s Choice LR met with GM Louis Venter to

discuss how we can promote the

resort to their clients better.

Mauritius is their second biggest seller

so there are good opportunities.

New collateral has been provided and

staff training has been arranged for

early January.

Louis would like visit the resort (even

if it’s a day visit) during his Mauritius

trip in February.

Louis would also like to look at Fam

trip opportunities in the new year.

8. Unusual Destinations They have done a rerun of 2000

copies of their current brochure. Once

again Shanti Maurice has been

included but with new name,

information and photos.

9. Pulse Africa Nicci Lanferna’s corporate booking of

26 people fell through because the

group decided to travel locally instead

The IOI product manager is currently

on maternity leave, but upon her

return in March they are interested in

doing a mail shot so as to increase

their business to Mauritius.

LR to follow up in the new year

10. Quintessentially Shelley Jordan has advised they will

not be using ZAR rates for now and

will keep their contract through the

UK office.

11. One Stop Africa Advised that they are going to be

sending out an electronic mailshot in

early 2011 and would very much like

to include Shanti Maurice.

LR to follow up in the new year.

12. Unusual Destinations Discussions pending regarding the

2011 brochure.

13. Travkor Africa Enquiry received for 6 adults and 1

child to travel over New Year. LR

liaised with Duarte and advised agent

of availability and costs. Enquiry still

pending.

14. Perfect Africa An enquiry was received for a booking

in early April next year. LR passed on

rates and advised that the clients

could have the honeymoon offer on a

5 night only stay, as was agreed by

Duarte (exceptionally). The enquiry is

still pending but they hoping for an

answer over the next week.

15. World Wide Island Tours Website was updated this month with

special offers including Shanti

Maurice’s 2011 offers. The offers are

being featured on their golf,

honeymoon and main websites.

6. Conclusion

While it was clearly a productive month in terms of discussions with tour operators and other partners, it is a

busy time of the year with last minute bookings, meaning training or marketing opportunities are on hold

until the beginning of the next year.

Appointments have been scheduled for January to get 2011 off to a good start.

Discussions with tour operators and airlines have made it clear that given the exclusivity of the product, it

might be worth considering channelling marketing efforts through alternative methods, focussing on very

exclusive clients such as members of Comair’s Executive Clubs.

There are many exciting opportunities and plans which have been discussed and which will ideally be put

into practice over the next couple of months.

Regards

Lesley & Laura

ENDS


October 2010 Monthly overview


Date: 5 November 2010

1. Overview

It is a quiet time of the year for bookings in the South African market as most Christmas and summer

holidays have been booked up in advance. However there is still potential to target the late market and

LSC will be working with top tour operators in November to promote the late offers through

promotional activities such as mail shots.

Following Thompson Holiday’s withdrawal of Shanti Maurice’s inclusion in the Mauritius Hotel Specialist

Collection, efforts have been turned to The Holiday Factory as a top supporting tour operator in the

building of a strategic relationship. The brochure page has been finalised and a special reader’s offer has

been put into place with Women’s Health; encouraging reader’s to book a package to Shanti Maurice

with Holiday Factory.

LSC advised tour operator database of the 50% discount extension, in an effort to increase bookings for

the last couple of months of the year.

Following Duarte’s request for feedback on the special Ladies Package, LSC gave recommendations on

how to promote the special in the South African market. Feedback from Duarte pending.

LSC is currently combining all tour operators who have contracts into one common list, as per a request

from Duarte for contact details.


2.1 An article in Travel Industry Review (SA) weighs up the pros and cons of half board verses all-

inclusive in Mauritius. An interview was conducted between General Managers of Beachcomber

Shandrani (Jean-Louis Pismont) and Four Seasons Resort (Andrew Harrison) to argue the pros and

cons of each:

- While both have their strengths the general consensus was that guests are looking for hassle

free holidays with a few extra expenses as possible.

- Therefore, while Four Seasons still believe that Half Board is a more attractive option, they

have also introduced Food and Beverage credit offers, which is on a Bed & Breakfast basis

with a €250 credit per villa for a four-night stay and €500 for a seven-night stay. They

believe this gives the client the freedom to spend the credit as the please at bars and

restaurants in the resort.

- Andrew Harrison believes that South African’s still prefer half board as it is in line with what

most other resorts offer and is an established offering that works well in this market.

2.2 Beachcomber’s Trou aux Biches is set to reopen in November and after a R1-billion refurbishment

has been bumped up from a four to a five star resort.

- Although perhaps a different market to Shanti Maurice, mention should be made of the

special opening offer of less 20 percent, which expires in March 2011.

- According to Nadine Morley product manager for Bestbeach Travel, this property has been

one of the most popular for South African travellers, with high levels of repeat business.

3. PR / Marketing


Opulent Living is a high end coffee table magazine published twice a year, and distributed at

selected prestige hotels, lodges and lifestyle estates as well as on board various international and

national airlines and in airline lounges. It has a minimum of 180,000-240,000 readers per issue.

Following Florian and Barbara’s visit to Shanti Maurice in September, a six page article has been

written by journalist Michelle Snaddon for inclusion in the magazine. LS and LR assisted in signing off

the article.




As part of the birthday month competition, LR managed to secure a reader’s offer with Holiday

Factory. This will be exclusive to Women’s Health readers. The reader’s offer will be featured on the

website and will be accompanied by photos, Holiday Factory and Shanti Maurice logos and contact

details for Holiday Factory. The print edition, which includes the competition page, hit the streets

this month.

3.4 Private Edition

Private Edition is a quarterly publication, edited by the award-winning Les Aupiais. It offers a window

into the world of the understated wealthy. Its highly targeted distribution includes personalised

mailing by MTN Business, Investec Private Bank and the Pam Golding Property Group to their most

valued clients. It is also available at exclusive invitation-only events where each guest receives a

copy.

Editor Les Aupiais met Puri at the media lunch in Cape Town during his visit to SA. She will be

running an article in December’s issue (one of this month’s clippings mention this). LR assisted by

sending through photos to include in the article.

3.5 TNW

Travel News Weekly (TNW) is a weekly travel trade publication for travel managers, professional

travel consultants and those engaged in the sale and promotion of every facet of travel in Southern

Africa. It reaches 4 000 retail travel consultants and managers.

Following Puri’s interview with editor Natalia Thomson during his visit, an article was published in

TNW about Shanti Maurice. LR assisted Natalia by providing photos.

3.6 Clippings

Shanti Maurice was featured in the following publications:

- Women’s Health Magazine; November 2010 – Competition Double Page Spread

- Travel Industry Review; October 2010 – added to the Leading Hotels of the World collection.

- Travel News Weekly; 20 October 2010 – an overview of the property following Puri’s visit.

- Private Edition; September 2010 – Les Aupiais makes reference to Puri and Shanti Maurice in her

editor’s letter. There will be a full feature in the December issue.

- Ons Kontrei (Afrikaans newspaper); 29 October 2010 – Makes reference to Shanti Maurice as the

sponsor of Finesse Magazine’s “New You” Competition.

5. Feedback & Discussions with Tour Operators




1. Holiday Tours Following Comair SA acquiring a majority shareholding in Holiday Tours, all contracting for both brands has been taken over by Margaret at Holiday Tours.

As a result, all contact and contracting details had to be changed over for Comair to be under the control of Holiday Factory

The next Holiday Tours brochure is due for distribution in April. This will be a worldwide brochure as opposed to specifically Mauritius. Discussions pending regarding Shanti Maurice’s inclusion.

2. Thompsons’ Holidays Various discussions have resulted,

following General Manager Joanne

Adolphe’s decision for Shanti Maurice

to not be included in the Mauritius

Hotel Specialist Collection.

3. The Holiday Factory Shanti Maurice has been included on

one full page of the brochure.

Assisted with images and copy. This

has been signed off.

As part of the Women’s Health

Follow up with Women’s Health before offer is

competition, Holiday Factory has

included a reader’s offer on the

website. This offer is valid for travel in

early next year.

A complaint was received by the

resort from clients Muller. The

decision was taken for the money to

not be refunded and Holiday Factory

are currently holding the funds.

loaded on the website.

4. Africa A-Z LSC forwarded ZAR contracted rates

following request

5. Toucan Travel LSC forwarded ZAR contracted rates

following request

6. Siyabona Africa Travel LSC forwarded Euro contracted rates

further to request.

7. Pulse Africa Nicci Lanferna’s corporate booking of

26 people to visit the resort is still

pending.

8. Quintessentially Shelley Jordan (Head of Travel) to

meet with Christelle and Puri at ILTM.

Points for discussion:

- South African office’s request

for ZAR contracted rates.

9. Getaway Travel and Tours An extension on the R2000 half board

special currently on offer has been

requested following an increased

interest from customers.

Report back from director Robert Sneddon on the enquiries received.

10. Unusual Destinations Discussions pending regarding the

2011 brochure

6. Conclusion

One of the central focuses for November will be negotiations for inclusion in various tour operators’

brochures. LSC also received contacts via Christelle in her research of appointments for ILTM, namely Uni

Travel, Rewards, Boyz Travel Merchants, Liberty Group and Ecossential Escapes. LSC plan to make contact

over the next month in order to discuss opportunities with each.

ENDS


September 2010 Monthly overview


Date: 8 October 2010

1. Overview

A proactive month as many tour operators have been in contact about potential bookings, requesting

rates and additional information about Shanti Maurice.

Efforts to follow up on certain meetings during Puri’s visit in August continued.

There is definitely a greater interest in the product, so it is now a matter of marketing ongoing

awareness to the SA market.

Three direct enquiries as a result of the article featured in The Saturday Argus during Puri’s visit to Cape

Town were sent information about the resort. Whilst a booking for Wilderness Safaris Marketing

Director included a week’s stay at the resort. Further good news is tour operators copying LSC’s office in

on their confirmed bookings to the resort.

The media who met with Puri are also more aware of the product and are interested in discussing

potential editorial opportunities and media familiarisation trips.

The decision to extend the 50% discount, valid until 22nd December will we believe have beneficial

results. However as only confirmed in the last few days, it is too premature to report on this month.


2.1 Travel News Weekly (SA), reported on a meeting held between Mauritius, Seychelles, Madagascar

and Reunion tourism boards to develop a marketing plan for the Indian Ocean Islands.

Plans are being put into motion to market the area as “Vanilla Islands”.

The objective is to revitalise the Indian Ocean Islands’ tourism by reinforcing their attractiveness

through a series of measures that aim to penetrate and secure new tourist markets.

The aim is also to put into place either a culture of evaluation or a system of marketing research that

will assist the islands either on an individual or collective basis.

2.2 The Holiday Factory are offering the following discount at one of Shanti Maurice’s competitors:

Four Seasons Resort: R20 130 pps for 7 nights, valid from 4 October to 4 December 2010.

Pay 4 nights and stay 7.

Price includes flights, transfers, accommodation in a pool villa, breakfast, 500 Euro

food and beverage voucher per villa per stay and free unlimited golf with golf cart and GPS.

2.3 Thompson’s have recently added the Maradiva Villas Resort to their portfolio.

This was featured in an issue of Travel News Weekly, highlighting some of the main attractions of the

property.

The article highlights the resort’s spacious villas, a top class spa with Ayurvedic treatments and

children’s clubs, which are some of Shanti Maurice’s main attractions.

2.4 During a meeting with Quintessentially Travel and discussions that the South of Mauritius is still less

known than other parts, it was suggested to give consideration to marketing Shanti Maurice as a two

centre holiday, before moving North and staying at another resort where they can explore and have

more of a tourist holiday.

3. PR / Marketing


Opulent Living is a high end coffee table magazine published twice a year, and distributed at

selected prestige hotels, lodges and lifestyle estates as well as on board various international and

national airlines and in airline lounges. It has a minimum of 180,000-240,000 readers per issue.

Publishers Florian and Barbara visited Shanti Maurice from 7 – 9 September 2010. Part of the trip

included participation in the official launch of Shanti Maurice on 8 September 2010. The rest of the

time was spent researching the content for the 6 page lead in article for the special Mauritius

feature. Feedback was that the trip was busy but successful. Final copy for approval will be ready

towards mid-October.

3.2 Finesse Magazine

Finesse is a lifestyle magazine for 30+ Afrikaans-speaking women. It has a circulation of 95 358 and is

distributed nationally.

LR attended the “New You” breakfast function on 18 September 2010 to hand over the grand prize

which was sponsored by Shanti Maurice. Approximately 300 people were present at the breakfast.

Besides the opportunity to make a presentation during the function, a one page advertorial was

included in the September 2010 Finesse Magazine (see attached).




In celebration of Women’s Health’s first birthday, Shanti Maurice sponsored a prize in exchange for a

Double Page Spread in the November issue of the magazine, plus a special reader’s offer to feature

on the website. LSC approached Air Mauritius and were able to secure two return tickets as part of

the prize. All necessary copy and images for both Shanti Maurice and Air Mauritius have been

supplied for the DPS.

3.4 Travel Industry Review

TIR is published monthly and sent out free of charge to all the travel agencies in South Africa in

addition to subscribers from other sectors of the industry. There is a circulation of + 5000.

Information was submitted to the publication for an upcoming feature on Indian Ocean Islands.

Photos of the resort were also provided. The article is due in October 2010.

3.5 KFM

KFM is an adult contemporary radio station playing a mix of current and past hits. Also, keeps

listeners up to date with news, current affairs and community events. Targeted age group: 25 - 49

years. Listenership: 1 232 000.

Following an agreement initiated by Exclusive Serenity with KFM for a prize to Shanti Maurice,

necessary steps had to be taken to confirm the accommodation and flights for the prize winner,

Keith Abrehamse. Flights were booked through Air Mauritius as well as a connecting flight from Cape

Town to Johannesburg to enable the prize winners to embark upon a prize of a lifetime.

3.6 Clippings

Shanti Maurice was included in an article on “The Green Revolution” which was featured in Business

Travel Now. This was a snippet with accompanying photo.

It has also featured in an article in Out There Travel Guide entitled “New & Hot”. The article touches

on what’s new at the tourism industry and so the re-launch was mentioned.

(Refer to attached)

4. Fam Trips

4.1 Official launch

8 September 2010

Two representatives from Thompsons Holidays attended the official launch of Shanti Maurice:

Joanne Adolphe, General Manager of products and contracts and Angela Wood, General Manager of

marketing. Opulent Living also took part in the official launch.

4.2 Thompson Holidays University

8 and 14 September 2010

As part of the Thompsons Mauritius University, a group comprising 30 top supporting travel agents

visited Mauritius.

Shanti Maurice participated in a workshop, in the neighboring tea plantation, providing

agents with the necessary knowledge about the resort. Elvis Follet, Sales & Marketing

Manager and Christelle Di Natale, Sales & Marketing Manager Europe, attended the

workshop.

Shanti Maurice hosted the agents on 13 September in 15 Junior Suites, on a double

occupancy basis. The resort hosted a gala dinner at the Fish and Rhum Shack that evening.

General feedback shows that the agents were impressed with the resort and are eager to

start selling Shanti Maurice more actively, given their new found knowledge and experience.

5. Feedback & Discussions with Tour Operators




1. Holiday Tours Following original discussions with LS + Puri, Margaret Park has advised that it will only be feasible to send Holiday Tours res staff to Shanti Maurice, in early 2011.

Received first booking for Mr Human/ Ms Botha 23 – 30 October 2010

2. Travkor For the second time, a great deal of

effort went into Dr and Mrs Venter’s

booking.

Unfortunately the clients were unable

to travel yet again due to medical

reasons but will look to book later on.

3. Thompsons’ Holidays Following negotiations with

Thompsons, special contract rates

were issued.

Discussions pending regarding

inclusion in the brochure.

LS has advised extension of 50% discount valid till 22/12, as well as highlighted details re honeymoon special

4. The Holiday Factory LS and LR met with Ops Mgr Flora

Fubbs.

Discussions re Puri’s hosting an event

for Holiday Factory consultants as well

as top supporting agents.

Brochure participation also discussed

based on part barter for 1 page.

Participants include:

Intercontinental

4 Seasons

Hilton

The Residence

Grand Mauritian

The Maritim

Heritage Property

Oberoi

The Belle Mare Plage

F/Up Shanti Maurice layout for approval before going to print

5. Gateway Travel and Tours LR assisted with sending through

rates, images and fact sheets to assist

with the special offer flyer sent out to

their database.

Follow up with Keith Gow showed that the response was not huge as there are many competitive deals available that are more appealing to the SA market.

6. One Stop Africa Michelle Van Aardt requested

information about a group quote as

well as clarification of the specials.

The website has been updated with

photos and information.

The 50% offer is currently being

featured on the home page

7. Quintessentially Travel LS and LR met with Shelley Jordan,

Head of Travel to advise her of the

changes at Shanti Maurice.

Brochures, images and fact sheets

were provided.

Shelley has visited Shanti Maurice

previously.

Subsequently received a booking

enquiry for a member to visit the

resort.

Discussions have also begun regarding

potential prize sponsorship for

upcoming gala dinners for members.

ZAR rates have been passed on to Shelley who will liaise with the Quintessentially rep in the UK about having a separate SA contract.

8. Go 2 Africa Updates were made on the website

with regards to images and

information.

Euro Contracted rates were sent.

9. Bush Buzz This Zambian tour operator contacted

Shanti Maurice, hoping to move into

the Mauritius market and as such

include Shanti Maurice.

LR researched the operator and its

potential and LS contacted the MD of

the company offering LSC as a contact

for images, information and rates.

Have since passed on Euro contracted rates.

10. Blue Moon Travel Contracted SA Rand rates sent to tour

operator.

11. Unusual Destinations Contracted Euro rates sent to Tour

operator

12. To Escape To Contracted UK Pound rates sent to

Tour operator

Booking made in the name of Caplin.

21 – 31 October 2010

13. Perfect Africa LSC and forwarded Euro contracted

rates onto Tour operator.

Fact sheets, CD and brochures posted

14. Siyabona Africa Travel LSC forwarded Euro contracted rates

further to request.

15. Pulse Africa Nicci Lanferna requested a group

discount for a group of 26. The

request was passed on to reservations

who advised that group discounts are

not available.

LR discussed other special offers with

Nicci to include when quoting the

group.

The client is still deciding between this another Mauritius property. The group size is also likely to increase.

6. Conclusion

Reports from the tour operators suggest that bookings for Mauritius are much the same at this current time

when comparing figures to the same time last year. The extension of the 50% discount valid until 22

December 2010 should contribute to increased bookings. However, it may be preferable to look at strategic

relationships with select tour operator partners, so as not to over emphasise the reduced rate in what is

considered as peak season. LSC will also investigate a few other marketing opportunities including a page on

Travel Info.

ENDS.

REPORT BACK

PURI’S VISIT TO JHB & CT

17 – 21 AUGUST 2010

TUESDAY 17 AUGUST 2010 JOHANNESBURG

Company: Thompsons’ Holidays

Contact: Joanne Adolphe

Designation: General Manager

Background Info:

Recently visited Mauritius & although suggested that she should visit Shanti Maurice, due to

a tight schedule, it was not feasible. She does however have the special 50% offer & is

very interested to meet & discuss opportunities further. Joanne previously visited Shanti

Maurice when it was a destination spa.

Points of Discussion:

What No. of Passengers do you send to Mauritius annually?

+/-11000 in 2009 with 2010 showing more growth.

Which 5* hotels are you promoting/selling?

Thompson‟s policy used to be to sell +/-25 different hotels on the island, but recently

have introduced a strategic marketing plan called their Specialist Collection, where they

only promote/sell from a range of 7 different hotels. Parameters include:

4 x brochures published per year, meaning they negotiate rates every quarter with

their partners;

Joint promotions including an annual University for each product, where they take 30

of their top supporting agents to experience the destination first-hand. The next one

in Mauritius is scheduled +/-30th September;

They sell B2B. However they also have a Thompsons Retail division, as well as

Visions which handles groups & incentives. CompuTicket Travel is their newest

acquisition including procurement & fulfilment;

Christian Fevre is their on the ground DMC;

International partners include New Horizons in Perth; Lion World Tours in Canada;

Brendan Tours in the UK all handled by Thompsons Africa based in Durban;

Follow-Up Required:

Partnering with Thompsons in their Specialist Collection would be perfect in terms of

targeting volume to Shanti Maurice. Puri in agreement.

Discuss rates with Francesca; including a 3% discount on final bill as contribution

towards Thompsons‟ own marketing activities;

See how SM might be able to participate in the Mauritius University – Joanne next there

on 8th September which co-incides with the hotel‟s opening function;

Travel trade journalist often travels with;

Should SM be included, Thompsons generally launch an incentive AFTER the University;

discuss together with Joanne;

Prepare a list of Agents‟ Special Notes e.g. are extras charged in rupees or Euro? Even

rands?

Current Status:

24/08 Discussed some rate ideas with Joanne – most important is receipt of 3% over-ride;

03/09 Confirmed Shanti Maurice‟s commitment to hosting 30 agents in 15 Suites on the

13th September. This will also include hosting dinner in the Fish & Rumshack on the

same evening.

05/09 Awaiting contract rates from Francesca

07/09 Received & distributed accordingly

Company: Holiday Tours

Contact: Margaret Park

Designation: IOI Manager

Background Info:

Margaret is extremely pro Shanti Maurice, having tried a few times over the years to

promote it both to direct clients & their agents booking Mauritius. She has had little success

unfortunately & based on an in-depth meeting with Lesley is looking forward to further

discussions with Puri during his visit to SA. Have contract rates & special offers.


What No. of Passengers do you send to Mauritius annually?

3500 of which 65% are requesting 4* properties


o The Residence;

o Prince Maurice;

o The Grand Mauritian;

Other hotels include Sofitel; Bell Mare Plage; Four Seasons & 20Degrees South

Comair (local internal airline) own 65% of Holiday Tours & Margaret will be responsible

for contracting product for the airline‟s own packages;

Discussed there could potentially be more on-line opportunities. Andrew Miller who is in

charge of the group‟s marketing to prepare a proposal for Puri, in order to see where

other opportunities lie?

Possibility of hosting +/-4 staff members to Shanti Maurice still this year ... together

with a few of their supporting agents;

When asked what „added value‟ would Margaret like included in SM‟s rates, her reply

was „at least one ayurvedic treatment‟.

Margaret, Gavin Simpson & Otto de Vries have all stayed previously at Shanti Maurice

Follow-Up Required:

Remind Margie re the marketing proposal from Andrew Millar;

Discuss FAM trip opportunities

Current Status:

04/09 Received advise that it would not be possible to organise staff FAM trips to the hotel

still this year, but they would definitely like to early 2011.

Margaret, Otto de Vries and Andrew Millar will be visiting Mauritius in October –

Lesley invited them to stay at Shanti Maurice, however they declined as they stayed

their last year, and do not want to abuse the association.

07/09 Will await a marketing proposal from Andrew Millar as discussed together with Puri

Company: Personal Africa

Contact: Steve Ellis

Designation: Owner

Background Info:

Personal Africa was founded two years ago after splitting from Private Ocean

Islands. They deal with upmarket inbound holidays.


What No. of Passengers/room nights do you send to Mauritius annually?

+/-1200 room nights annually of which 85% are 5* resorts


o One & Only St Geran

o Prince Maurice

o Maradiva

o LeTelfair-Heritage

Personal Africa is a boutique inbound tour operator to Southern Africa. Their markets

are vast including USA, UK, Oz & Spain as just some examples; Plans to target more of

the SA outbound market, especially to Mauritius; Recently booked a group from

Microsoft (which hotel??)

Steve has a partner based in Mauritius; very IT & web focused (Search Engine

Optimisation); No brochure/online only;

Close association also with Christian F.

Policy is NOT to sell on price, but on experience and knowledge of a destination;

Pushes their knowledge of a destination all the time!

Bulk of business is currently B2B but wanting to grow their online direct enquiries;

IOI in general is good business – sells mostly Mauritius, yet Seychelles produces a

higher yield;

Considering implementing a policy of „hand-picking‟ select hotels;

Colleague (Inken) has stayed at Shanti Maurice previously;

Follow-Up Required:

Send new pics for their website (Shanti Maurice is the lead-in hotel for Mauritius);

Look at some FAM trip opportunities;

Discuss rate parity, especially as they are dealing with mostly international markets for

now;

Company: The Holiday Factory

Contact: Flora Fubbs

Designation: Operations Manager

Background Info:

Only two years old, this company is run by two very dynamic ladies. Jackie herself is ex

World Leisure Holidays & has managed to negotiate a shared GSA with One & Only.

Mauritius is their main destination although do sell others, and are particularly keen to

support Shanti Maurice, having recently had a R330K booking! Flora is the Operations

Manager and comes originally from Thompsons. Jackie was in Dubai and hence met only

with Flora.



30-35000 room nights per annum spread across 4* & 5* resorts (60% vs. 40% 4* vs.

5*) Puri’s objective is to target +/-1200 bed nights per annum from HF


o St Geran

o Four Seasons (biggest seller mainly as they have invested together in a lot of

joint promotions; flyers; ads in TNW; media visits)

o Maradiva (not a high demand)

All combined, these hotels make up Holiday Factory‟s own „Exclusive Island Collection”,

targeting 11 different hotels across Mauritius, Seychelles & Zanzibar;

Mauritian DMC = White Sand Tours

11 x res team & 15 support staff;

Most of business comes B2B

Have a sales team in Jhb, CT & Durban

Spend a large marketing budget targeting the consumer directly : place ads in Sat Star

& Rapport

Recently redeveloped their website & promoting it much more aggressively;

Follow-Up Required:

Unfortunately meeting was cut short somewhat as Carla da Silva from Air Mauritius joined

us.

Flora, Bronwyn, Lily and Claudia are planning a visit to Mauritius – invite them to spend

a night at Shanti Maurice. Puri already confirmed okay.

Puri also offered to host a dinner for all Res Team – said he would fly back to SA for the

occasion!

Identify potential media visit soonest;

What other joint opportunities? Seemingly similar proposals have been sent to

Francesca in the past;

Current Status:

27/08 Flora advised they had to postpone visit to Mauritius;

04/09 Followed up with a meeting request & awaiting commitment from Jackie as well

Company: Air Mauritius

Contact: Carla da Silva (accompanied by Fazilla)

Designation: Regional Manager: Southern Africa & Latin America


Beginning of meeting included discussions with Flora Fubbs from The Holiday Factory;

Thereafter she opened up a bit more in terms of sharing some new marketing strategies

she would like to implement in the SA market:

o What opportunities do Tourvest & Bidvest offer over & above The Big 5 operators

selling outbound?

o A German consortium called GSTA?

o Corporate companies? To which LSC advised their strong contacts with incentive

houses;

o Government

o Club Travel = Alan Lunz;

o Carla is visiting Mauritius the following week. Puri invited her to visit Shanti

Maurice and initially she accepted, but later in the eve advised that it would be

too tight on her itinerary

Carla is ex SAA and a very switched on lady

Follow-Up Required:

Request a follow-up meeting to discuss some of these opportunities further

Current Status:

25/08 Sent her a follow up mail requesting a meeting ASAP

Replied advising she has been very busy but happy to meet early to mid September

_________________________________________________________________________

COCKTAIL FUNCTION - At the Saxon in the Dining Library

Guest List included:

Sandy Wood – Director of Pulse Africa; Nicci Lanferna – Director of Pulse Africa; Joanne

Adolphe – GM Operations Thompsons Holidays; John Riddler – PR Manager Thompsons

Holidays; Margaret Park – IOI Product Manager, Holiday Tours; Flora Fubbs – Ops Mgr, The

Holiday Factory; Kerry Fine – Key A/C Mgr, Travellers‟ Choice; Birgit Lategan – Director,

Private Ocean islands; Mark Chiat – Owner, Travel With Mark; Inge Roux – Product Mgr;

Superior Choices; Marta & David Hellman – Directors of Blue Moon Exclusive Travel; Daniela

Scotty – Hartley‟s Oceans & Islands; Carla da Silva – Air Mauritius; Yolisa Pasipanodya –

Bairds Communications representing Mauritius Tourism Office

WEDNESDAY 18 AUGUST 2010

INTERVIEW: Now Media

Contact: Natalia Thompson

Designation: Managing editor

Background Info:

Now Media is one of the leading publishing houses in travel trade media in South Africa. It is

a privately owned organisation founded in 1953 committed to promoting travel and trade to

and from the Southern African region. Natalia writes for a number of publications within the

organisation. Her interview will focus on the hospitality industry and the meaning of

ultimate service.

Company: Unusual Destinations

Contact: Rita Bachman & Cindy Zwarts

Designation: Director (owner)

Background Info: This company is handling predominantly inbound tourists to South

Africa with add-ons to the IOI. Mauritius is not a big seller for them, but their clientele

definitely suites the profile of Shanti Maurice, so believe this will be a worthwhile meeting to

motivate them with updated knowledge and information since changing to a Nira Resort.

They are already familiar with the product.



Rita couldn‟t give exact number of bed nights but did advise that 60-70% of their

clientele are either American or Russian


o Shanti Maurice

o The Residence

o Constance Group

Cindy handles the company‟s brochure & newsletter – Rita asked if she might attend the

opening on the 8th September?

Will shortly be launching a new website;

Rita is travelling to US & Canada shortly. Also attends exhibitions such as PURE where

she has secured business from the likes of Valerie Wilson and Pro Travel

Follow-Up Required:

Ensure that Cindy has both Euro and Rand rates; as well as all the pics she requires to

feature Shanti Maurice on the new website;

Pick up again with Rita in early September – training her res team;

N.B. This was probably our weakest meeting, and Puri got quite annoyed!

Company: Private Ocean Islands

Contact: Birgit Lategan

Designation: Director

Background Info:

Private Ocean Islands is an Island specialist company with over 40 years of experience in all

aspects of the Southern Africa Beach and Leisure industry including the surrounding regions

and Indian Ocean Islands

Points of Discussion


Wasn‟t able to share this info



o Le Tousserok

o Royal Palm

o Four Seasons

o Prince Maurice

B2B business but also starting to receive direct bookings via their website. Only

international clients.

Follow-Up Required:

Send her Euro rates – already got rand rates

Check what pics of Shanti Maurice are being used on their site?

N.B. Unfortunately another very weak meeting!

LUNCHEON in the Saxon Wine Cellar

A Finger luncheon with some of Johannesburg‟s top magazines & supporting journalists.

These included Linda Stafford, Leisure Editor of the Financial Mail; Julia Mafcher, Features

Writer for Woman & Home magazine; Zodwa Kumalo, Beauty Editor for Marie Claire

Magazine; Rosanne Buchanan, Editor of Food & Home magazine; and Johannesburg Style;

Christine Cashmore, Director of The Good Food & Wine Show.

THURSDAY 19 AUGUST 2010 CAPE TOWN

Company: Sure Tours

Contact: Anthony Kearny

Designation: Product Manager, Africa & IOI

Background Info: One of the largest travel groups in Southern Africa. Sure Tours is the in-

house tour operator for all the Sure Travel agencies. It consists of more than 130 branches

located throughout South Africa.



Difficult question to answer, but estimated 6 bookings per month


o Only really the Hilton so there is definitely good opportunities with Sure Tours,

provided they can target the right 5* market

Explained the history of Sure Tours, saying that previously the preferred partner was

Beachcomber, but at the end of 2008 when Vanya Lessing became MD of the Sure

Travel, and Miles Willis of Sure Tours, they opened up the market allowing for more

product range than in the past;

Currently business is coming mostly B2B;

Anthony‟s responsibilities include e-flyers; website and Travel Info;

Puri invited him to come and visit Shanti Maurice – 2011;

Although Shanti Maurice might not be in the correct target range, he did show a lot of

enthusiasm to start selling the resort, explaining that Shanti Maurice would be included

in their weekly advertising in the Saturday newspapers;

He also explained Sure Travel‟s association with Top Billing – could definitely be some

opportunities here

Follow-Up Required:

Resend all rates as well as all promotional material, including press release pack and

Fact Sheet;

Follow up with Tash McClimant of Sure Travel in CT who is responsible for dealing with

Top Billing

Company: One Stop Africa Travel & Tours

Contact: Michelle Richardson (Van Aardt)

Designation: Owner

Background Info:

One Stop Africa is a young, dynamic and fun company, with more than 12 years experience

in the hotel, tour operating, and travel agency and product management sectors of the

industry. She is an independent company which focuses on Seychelles, Mozambique &

Mauritius



50 – 100 room nights per annum


o Shanti Maurice which is her lead-in product on her website; Hence has an

existing contract already;

Uses Beachcomber & World Leisure holidays for her more budget clients;

Profile of clients is definitely upmarket with a few well-known celebrity names such as

Michelle Bruce and Jerry Ramseli;

No brochure, but aggressively markets her website through Google. Also prepares &

distributes regular e-flyers to her own d/b of +/-200 regulars who travel with her.

Database covers CT, Jhb and Dbn but mostly CT;

Puri proposed a DIRECT GUEST EVENT targeting Michelle‟s database i.e. she will invite

high end individuals to a dinner possibly at The Grand Restaurant at the Waterfront ... to

represent the Fish „n Rumshack at Shanti Maurice. Puri would host & return to CT

especially for this occasion;

Michelle made a request of Puri to consider a „fully inclusive rate‟ based on her

experience of selling a lot of Des Roches in the Seychelles (fully inclusive);

Michelle got married in Mauritius (very impromptly!)

Follow-Up Required:

Pics to be updated on her website;

Clarify whether it was Jerry Ramseli who went to Shanti Maurice?

Discuss the proposed event with Michelle further (although she has already voiced that

she is concerned whether people would participate!)

Status:

27/08 Michelle requested group rate for ladies travelling together in Feb 2011

RADIO INTERVIEW: SA FM

Contact: Karen Key

Designation: Travel presenter

Background Info:

SA FM is a leading national talk radio station that deals with a number of different subjects.

Karen‟s show “Time to Travel” is as the name suggests and Karen explores various beautiful

destinations throughout the world.

Subsequently sent the link to Puri and Francesca

Company: Gateway Travel and Tours

Contact: Keith Gow


Background Info:

Launched by an entrepreneur in Travel and Tourism, Keith Gow. He focuses on selling

Southern Africa, Indian Ocean Islands and select international products to the South African

outbound market. Could be regarded as a „wheeler & dealer‟!




Company deals B2C and has a database of 120 000 contacts

Decision taken to use this database to TEST the SA market with a LAUNCH SPECIAL ...

taking current 50% discounted rates and packaging a 4 night/5 day half board package

including transfers to the hotel for the MONTH OF SEPTEMBER 2010.

Keith to prepare a suitable electronic mailer to be promoted on his website as well as

distributed to the d/b. All bookings to come back via Gateway Travel & Tours;

Also opportunities to promote the LAUNCH SPECIAL in a full page ad he is taking in the

Sunday Times;

Keith also tried to „sell‟ Puri to include Shanti Maurice in his brochure, but Puri declined –

only interested electronically.

Follow-Up Required:

Send all rates & pics to Keith so he can design e-flyer;

Cross ref that flyer IS included on the Gateway website;

Discuss Lesley‟s return to CT to train his res staff;

Status:

07/09 After some considerable backwards & forwards, the flyer was completed & distributed

to Gateway Travel‟s database only today ... September & October travel dates offered. See

attached.

Company: Opulent Living

Contact: Barbara Lenhard (Publisher) & Florian Gast (Designer)

Background Info:

Opulent Living is a high end coffee table magazine in every aspect.

Circulation per issue: 30,000 copies minimum = 180,000-240,000 readership per issue.

Published twice a year (May and November). Targets selected prestige hotels, lodges and

lifestyle estates. Distribution via various international and national airlines and in airline

lounges. Francesca & Puri have agreed to participate in the next edition.


Lesley requested that Shanti Maurice be the opening article in the November issue,

featuring an exclusive Mauritius section – confirmed!

Puri agreed to commit to a 6-page article which is shared cash and barter;

Inclusion of Shanti Maurice‟s Opening in the Events Section (over & above 6 pages);

Article to focus on the location of Shanti Maurice i.e. promote the southern region & the

authenticity on offer;

Barbara to visit Jhb on 4th September

Follow-Up Required:

Written confirmation re 6 pages

Confirm Barbara & Florian‟s participation at Opening Event on the 8th September (2

nights to research the article);

Discuss photographic requirements with Paul van Frank;

LS to proof article before going to print – get sign off from Paul/Puri

COCKTAIL FUNCTION - At the Mount Nelson Hotel

Invitations extended covering some of those whom Puri is already meeting with, but others

that were unable to commit to one-on-one meetings. Some of these we believe to offer

potential and hence important that they obtain more product knowledge.

Final Guest List included: Carlien Rossouw from Go2Africa.com; Liesel Muller Product

Developer, Go2Africa.com; Amy Edmonds Product Manager, Livingstone Safaris; Carol

Neethling, World Wide Travel West Coast; Jenny Diamond International Marketing Manager,

Giltedge Travel; Lydia Herselman & Melinda van der Westhuizen, Travel Menu; Hazel

Edginton IOI Product Manager & Tom Corcoran, Director of To Escape To; Michelle

Richardson, One Stop Africa Travel & Tours

FRIDAY 20 AUGUST 2010 CAPE TOWN

Company: Travel Concepts & Wedding Concepts

Contact: Richard Holt

Designation: Managing Director

Background Info:

An inbound operator specialising in tourists wanting getting married in South Africa, often

including honeymoon arrangements to the Indian Ocean Islands.


Richard & his wife run the companies – he is British and she is German (Christina)

Opened the business in 2005 and recently started Travel Concepts to assist with

honeymoon requirements which are natural add-ons to the wedding requests;

What No. of Passengers are you handling annually?

o Weddings vary in size ranging from 45 - 300 pax;

o Budgets also range, most expensive being R2 million; R3 500 per head;

o Total of 4500 pax per annum;

o Markets include UK, Europe (Germany & Sweden); Dubai, India, USA

o Even South Africa (Jewish markets)

Most popular destinations for honeymoons include Mauritius, Mozambique, Tanzania

(Kilimanjaro); golf holidays & game lodges. These are also sometimes used as the

wedding venue;

Puri offered a honeymoon at Shanti Maurice as a prize – to give away jointly to assist

with equal awareness;

Marketing is mostly electronic & social media; also do joint promotions with local

wedding magazines e.g. Wedding Album (Emma)

Database has 6000 contacts; do a lot of e-flyers;

Puri got excited at a potential „special honeymoon or wedding offer‟ (same as an Easter

egg hunt he did at Shanti Maurice) and promised to get back to Richard;

Follow-Up Required:

Pick up discussions re the honeymoon prize offer & how to promote it?

Send Rand & Euro rates;

Send Richard Puri‟s special wedding/honeymoon ideas!

Company: World Wide Island Tours/World Wide Travel West Coast

Contact: Steve Allen


Background Info: World Wide Island Tours specialise in travel to Mauritius and Seychelles.

They offer a variety of accommodation and packages, at competitive rates and packages are tailor made. Their partner company is World Wide Travel West Coast.



13000 room nights into Mauritius of which 2 ½ - 3000 target 5 * hotels



o Prince Maurice

Clientele ranges from local South Africans to foreigners from UK, USA & Germany. Also

a lot of honeymoon business, often combined with safaris (seemed to be Steve‟s

speciality)

Voiced concern about Shanti Maurice‟s previous positioning – Puri put mind at ease;

Puri invited Steve to visit Shanti Maurice;

Feature “Hotel of The Month‟ on their website each month;

Rate & joint opportunities: company policy if Shanti Maurice give them a special rate,

will be to promote on website & send weekly reminders to their d/b;

Database comprises of 10 700 contacts made up of both agents & direct clients;

Follow-Up Required:

Send Steve a list of ALL Spa treatments;

Discuss rates with Cathy Johns, manager of WW Island Tours – what has she got? What

does she need?

Puri to send Steve a special „honeymoon package‟ for promotion ... along the lines of

„Discovering One Another‟.

MEDIA LUNCHEON - At the Mount Nelson Hotel

A small intimate presentation followed by lunch included:

Les Aupias – Private Edition magazine; Sonja Naude – Horizons magazine (in-flight BA);

Michelle Snaddon – freelance travel writer for luxury products; Julia & Meghan – feature

writers for Top Billing magazine; Angela Devenish – My Wedding magazine; Janis Kinnear –

journalist for Cape Argus (see article attached); Lori Cohen, Woman‟s Health

Some general FYI:

GENERAL MARKET INTELLIGENCE

Update the Travel Calendar to include June & July government holidays. September

offers a mid-term break to Western Cape Schools

Air Mauritius claim that 60% of the airline‟s business comes from passengers flying out

of South Africa.

Beachcomber‟s name comes up often – their one stop service to operators & agents is a

definite „plus‟ in this market.


August 2010 Monthly overview


Date: 6 September 2010


1.1 Puri’s visit allowed for many in depth discussions with a number of the top tour operators

specialising in Mauritius. It is evident that certain operators are only now becoming familiar with the

product and are in fact very impressed with the resort and what it has to offer. The move from

destination spa to a lifestyle resort is certainly a very positive one as there was previously a stigma,

with operators using terminologies like “hospital”.

1.2 There is still a certain amount of apprehension about sending clients to the South of the island,

which poses as a challenge. Regardless, most of the operators who were met with are certainly

interested in promoting this part of Mauritius.

1.3 An article in Travel News Weekly, a weekly publication going out to the trade, has shown that there

has been a slow return to premium travel this year. This is good news for products such as Shanti

Maurice as it will mean a gradual increase in business following the global economic recession. In

comparison to 2009, 2010 has seen an obvious increase in demand for premium products.

1.4 Flora Fubbs from Holiday Factory was quoted in the same article saying that while upmarket clients

are choosing premium products, they are still price conscious and will opt for five-star

establishments that are offering the best deals. This is a positive for Shanti Maurice as the deals that

are currently being offered are very good value for money. Travellers want a good level of comfort

but at an affordable rate.

2. PR / Marketing

2.1. Now Media

Managing editor of Now Media Natalia Thomson interviewed Puri during his visit to South Africa.

The article will be a profile feature, highlighting the objectives of Puri’s trip within the South African

trade and how the resort has been reinvented. Natalia is still in the process of writing the article.

2.2 SA FM interview on “Time to Travel”

Karen Key, presenter of the show “Time to Travel” also interviewed Puri during his visit to SA. The

interview was broadcast on her show on 25 August 2010.

2.3 Media Luncheons

During Puri’s visit, exclusive media luncheons were held in both Johannesburg and Cape Town. Only

a select group of media were invited, five attended the Johannesburg event and eight were at the

Cape Town one. The media were mainstream newspapers and glossy magazines. All were very

impressed with Shanti Maurice and the Nira brand. There has already been an article in the

Weekend Argus and the magazines are all looking to feature the resort in some way in upcoming

editions. (See attached)


Plans were finalised for Shanti Maurice to be included in the next edition of Opulent Living

magazine, focusing on a special Mauritius feature. Both Florian and Barbara will be visiting Shanti

Maurice during the official launch taking time to research the content of the 6 page lead-in article.

2.5 Finesse Magazine

Following Shanti Maurice’s sponsorship of a prize last year, Finesse Magazine requested that an

advertorial be placed in the September issue of the magazine. The winners will also be announced in

September. Content of the advertorial will focus on particular reference to the name change and

resort reinvention.

2.6 Special offers

The special offers for November 2010 through to October 2011 were distributed to Shanti Maurice’s

tour operator database, as well as to the travel trade media.

2.7 LHW Press release

A press release announcing Shanti Maurice’s entry into the Leading Hotels of the World portfolio

was distributed to all tour operators as well as the media.

2.8 Social Media

LR has spent considerable time updating Face book and Twitter. This has included adding photos as

well as adding special offers, etc. The question going forward is whether or not LSC will continue

handling this?

2.9 Clippings

An article appeared in the Weekend Argus on both Saturday and Sunday, following the media lunch

with Puri.

An article on spoil spots for August in Lowvelder featured Shanti Maurice.

3. Fam Trips

3.1. Official launch

Further to LSC’s advice of potential main supporting operators, invitations were hand delivered for

the official launch. Regretfully, few accepted this prestigious invitation other than two

representatives from Thompsons Holidays, Joanne Adolphe and Angela Wood and Opulent Living

Magazine. The event will take place on 8 September 2010.

3.2 Thompson Holidays University

As part of the Thompsons Mauritius University, a group comprising 30 top supporting travel agents

will be visiting Mauririus between 8 and 14 September 2010.

Shanti Maurice will be hosting a workshop, on 9 September, at the tea plantation, providing

agents with the necessary knowledge about the destination. The benefit is that the hotel can

showcase their product, by combining the information passed on at the workshop with the

experience of being at the destination. Elvis Follet, Sales & Marketing Manager and

Christelle Di Natale, Sales & Marketing Manager Europe, will attend the workshop.

Shanti Maurice will host the agents on 13 September in 15 Junior Suites, on a double

occupancy basis. The agents will be given the opportunity to do a site inspection, and the

resort will host a gala dinner at the Fish and Rhum Shack that evening.

4. Feedback & Discussions with TO/Corporate Clients/Incentive Houses

Herewith an overview of meetings and discussions with different members of the trade whether it was



1. Holiday Tours Meeting with IOI manager Margaret Park at her offices. Discussions included the ‘new’ Shanti Maurice and how the resort can be marketed and into the SA market. Margaret is very familiar with the product and is a great supporter. A follow up meeting took place with LS and Puri.

Reference to dedicated report on Puri’s visit.

2. Travkor LS met with manager Ana Fasulakis

on the day that Puri was scheduled to

arrive. STO rates were sent and

potential bookings have come in. A

booking for a repeat guest is in the

process of being finalised.

3. Thompsons’ Holidays LS and Puri met with Joanne Adolphe.

A subsequent meeting confirmed

Thompsons request to include Shanti

Maurice in their Mauritius Hotel

Specialist Collection, featuring only 7

hotels.

Part of the inclusion has resulted in the University and hosting of agents at the hotel on 13 September.

4. Personal Africa Meeting with with Owner Steve Ellis Reference to report.

5. The Holiday Factory Meeting with Operations Manager

Flora Fubbs

Reference to report.

1. Air Mauritius Meeting with country manager Carla

da Silva


2. Unusual Destinations Meeting with Director and owner Rita

Bachmann.


3. Private Ocean Islands Meeting with director Birgit Lategan Reference to report.

4. Sure Tours Meeting with product manager

Anthony Kearny


5. One Stop Africa Meeting with product manager

Michelle van Aardt


6. Gateway Travel and Tours Meeting with director Keith Gow.

Discussions included a special offer

for distribution to their database.

With the assistance of LSC, a flyer has

been designed.


7. Travel Concepts Meeting with managing director

Richard Holt.


8. World Wide Island Tours

Meeting with manager Steve Allen Reference to report.

9. Siyabona Distributed rates for September

booking.

6. Conclusion

September will focus on activities and follow up, post Puri’s visit to Johannesburg and Cape Town. This

includes promotions and flyers, ensuring that all operators have the contracted rates and seeing to it that all

websites and brochures are up to date with the new name and information about the resort, as well as the

most recent images. Thompson Holidays University will also require special pre-planning and post attention.

ENDS.

INDABA 2011

Shanti Maurice, a Nira Resort – satisfying all the senses Indaba 2011 Invitation

This intimate resort, a member of Leading Hotels of the World offers a unique choice of both suites and private villas on one of the best beaches in the South of Mauritius

Trip Advisor says: “A cut above the rest. This boutique hotel has perfected the art of hospitality and attention to detail . Having had a choice of many other luxury hotels in Mauritius,

we were fortunate to have picked this gem of a place.” March 2011.

Manvinder Puri from Nira Hotels & Resorts and Deyna Marianen from Shanti Maurice will be in attendance during Indaba in South Africa this year. Join them for an update on this

property’s exciting plans for the seasons ahead.

Once you confirm and submit your appointment request you will receive a confirmation via email. If you experience any difficulty in confirming your desired slot email Laura Rodrigues [email protected]

to assist you with a suitable appointment time.

MTPA STAND (SADCA 003)

mailto:[email protected]

http://www.venudata.co.za/shanti-calendar








REPORT-BACK ON INDABA 2011

Shanti Maurice Puri and Deyna’s meetings with SA tour operators

7 – 10 May 2011

SATURDAY 7 MAY 2011

To Escape To - Hazel Edginton (Indian Ocean Product manager) Met with Deyna and Laura Inbound tour operator to South Africa, for UK customers. Specialising in Africa and the Indian Ocean Islands.

They have sold a few room nights following Puri’s visit last year, but looking to branch out and sell more.

They currently have contract rates in GBP, Euro and ZAR.

They are on our mailing list and Laura is sending them all specials on a regular basis. They have however requested that these are resent

They are currently making changes to their website where they are pushing experiences: - Honeymoon - Family - Activities

Hazel was very interested in the unique activities, especially Grandma’s Kitchen. Also discussed the new Royal Proposal package.

Going to send information to Hazel about all the unique experiences that are available at Shanti Maurice, including excursions in the area.

David Allardice (freelance journalist) Met with Laura and Deyna David is writing an article on luxury travel for Business Day Wanted Magazine: This is a supplement within Business Day Newspaper - inserted on the last Friday of every month. Wanted only goes to subscribers of Business Day - they have an LSM 9-10, are highly educated, the decision makers and have large amounts of disposable income.

David was very interested in what Shanti Maurice had to offer.

His readers are looking for a different product with unique activities. He is writing a report which will feature various destinations in Southern Africa and is very interested in featuring Shanti Maurice. He is also interested in doing a following up article, focusing purely on Shanti and it might be worth getting him to visit the resort. He is going to keep in touch with Laura about a potential work trip to Mauritius, where he can tie in a visit to Shanti.

Air Mauritius – Carla Da Silva (Country manager) and Fazeela Sayed (marketing manager) Met with Deyna and Lesley Travel Out Loud – Carina Janse (consultant) and Natasha Dos Santos (consultant) Met with Puri and Laura New SA tour operator dealing in local and outbound travel, including IOI and a specialist luxury department.

This operator has been started in conjunction with local publication Live Out Loud. The magazine features a number of high end destinations and often receives enquiries about the various resorts / hotels / camps featured. They have therefore started an operator to start selling the properties.

This operator has only just established a Mauritius department, and have therefore only been selling a few properties for the last two months.

Most of the properties they are currently selling are 3 and 4 *but they are also looking to start selling a lot more 5* properties. They are currently selling St Geran.

The operator is given a free page in the magazine every month where they can promote whichever destination they choose to.

They are also interested in barters, whereby they can visit the resort in exchange for pages in the magazine.

SUNDAY 8 MAY 2011

Jane Broughton (freelance journalist) Jane focuses on travel, food and lifestyle writing. She contributes to a number of top glossy magazines including Horizons, Conde Nast House & Garden, G&W, Opulent Living and Conde Nast Traveller. Met with Puri, Deyna and Laura

The readers of the magazines she writes for are definitely Shanti Maurice’s target market.

Will look into a potential media trip once she has spoken to magazines about possible story angles.

Infinity Holidays – Vanessa Butler (Product contracting manager IOI), Anusya Papia (product manager IOI) and Jillian Robertson (Product Co-ordinator Africa/IOI) Wholesaler for Flight Centre, destinations include Mauritius, Seychelles, Thailand & China. Promote more upmarket holidays than normal Flight Centres. Met with Puri, Deyna and Laura

Flight Centre Global has a number of divisions across different markets, including SA, UK, Australia, New Zealand and the USA. And therefore have global rates across all markets – which will be in Euros

Flight Centre Global is new to Indian Ocean Islands.

They sold around 7400 room nights to Mauritius last year

They suggested the Travel Associates brand for a product like Shanti Maurice because it has a very niche and exclusive market. In the UK market they have suggested Explore.

They publish brochures which they are willing to consider a barter for inclusion. They will be producing new brochures next year. - Both Travel Associates and Explore (UK) have IOI brochures.

Need to send new rates through

Vanessa will send Deyna the various country managers details should she wish to deal with the individual markets directly.

Need to set up training with the reservation staff – training days are either Tuesday or Thursday.

The Holiday Factory – Jackie Turnbull (Director) and Flora Fubbs (Contracts and Operations Manager) Only two years old, this company is run by two very dynamic ladies. Jackie herself is ex World Leisure Holidays & has managed to negotiate a shared GSA with One & Only. Regardless however they sell other products, and are Shanti Maurice's top supporter in the South African market. Met with Puri, Deyna and Lesley

Both ladies visited the resort when it was still Shanti Ananda but need to revisit to get a feel for Shanti Maurice and its current status as a lifestyle resort. Need to follow up with them to identify dates as soon as possible.

Flora to send a marketing proposal, specific for Shanti Maurice, which will outline promotional opportunities (including advertising) and what the cost will be. This can include a few room nights for promotions.

They are interested in school packages for the July holidays.

Possible business class deals with SAA.

Pulse Africa – Nicci Lanferna (Manager) and Bronwen Pearson (Mauritius Product Manager) This is a small inbound/outbound operator, whose focus in this instance is promoting Shanti Maurice to SA travellers looking for a Mauritius destination. Profile of guest is very suited to Shanti Maurice. Met with Deyna Boundless Africa – Rowena Robartes (Specialist Travel Consultant) Boundless Africa Safaris is an owner-run specialist boutique tour operator, that tailor-makes unique travel experiences (combinations of lodges, destinations, activities and modes of transport) throughout Africa and the Indian Ocean Islands to each individual client’s specific requirements.

Met with Laura

Looking for a unique product for an upmarket clientele in SA. Looking for boutique resorts such as Shanti to appeal to the type of client who is not looking for big 4 * resorts.

The meeting had to be cut short but loved the look of the product and would like to have a longer meeting with Laura in Johannesburg, to discuss in detail and look at promotional opportunities.

Will send on rates and all special offers.

Augusta Tours – Nicole Staffen (Owner) Specialising in packages to Mauritius, the owner has a very good knowledge of the island and has chosen resorts that will appeal to the SA market. Met with Laura and Deyna

Mainly dealing in the 4 *market but looking to broaden their 5 * portfolio considerably.

Laura has been sending all offers but Nicole has requested they are resent as well as the new rates.

They have been asked to do add on packages to Mauritius by safari company &Beyond, which has a very upmarket clientele.

Nicole will be visiting Mauritius shortly and will be in touch with either Laura or Deyna about a day visit.

Responsible Traveller – Tessa Burhmann (editor) Quarterly B2B travel magazine, for companies who are committed to the environment and to community development and upliftment. It showcases Southern Africa as a responsible tourism destination. Distributed freely to the travel industry and local & international business travellers, select rooms of Sun International and Southern Sun hotels. Met with Puri and Deyna

Tessa was particularly interested in the hotel’s greening policies and other sustainable initiatives.

Particularly interested in Grandma’s Kitchen Finmedia24 – Inge Lamprecht (journalist) FinMedia24’s powerful combination of financial media brands reaches over 1.6 million South African investors and business leaders across multiple platforms. Met with Puri

Being a financial reporter, Inge wanted to discuss more of the business side to things. Inge was very pleased with some of the comments that were made during the interview.

Inge requested some photos of the resort which have been sent.

MONDAY 9 MAY 2011

Destinations uncovered – Shirley Long (manager) Privately owned tour operator, promoting and selling tailor-made holidays throughout Africa. They deal in both inbound and outbound travel. Met with Lesley, Laura and Deyna

Have a very high end clientele looking for 5* product.

Sell to both the SA market as well as to visitors from the UK and Czech Republic, visiting Southern Africa.

Laura to send all offers and discuss contracts and rates. Dream Escapes – Rudolf Eugene Prinsloo (product manager) “Dream Escapes” specializes in Indian Ocean Islands, Honeymoon Destinations and Dream Vacations. They are currently building up a database of very unique properties for their destinations. Their products will service the retail trade and direct marketing. Met with Deyna and Laura

They are brand new and are still finding partners and putting packages together.

Will mainly focus on 3 and 4 * but plan to appeal to a wide range of clientele.

Will do marketing through a brochure, website and newsletters to all corporate clients.

Possible market with group, incentive and conference travel.

Will add to the database and send all special offers and news and they will promote Shanti should a request for a 5* property come up.

Travel Designs – Nadira Adam (Managing director) An independent travel agent looking for unique products to offer to clients. Dealing in island holidays and honeymoon packages and would like to be able to offer something other than the usual resorts, etc. Met with Puri, Deyna and Laura

Mainly appealing to South African Indians booking Honeymoons.

They are a small agency who have mainly been selling to the 4* market up until now but feel that there is huge potential for 5* bookings in the wealthy community in which she operates.

Marketing is mainly advertising in the local newspapers.

Will be visiting Mauritius in June and would like to arrange a site inspection.

Currently dealing with Beach Comber, who offer a 10% commission.

New Frontiers Tours – Angie Potgieter (product manager) New Frontiers is a well-established travel service in the South African market. Combining many years of hands-on service in the tourism industry the New Frontiers team is capable of providing a professional service. This is a very good new contact that could potentially do quite a lot of business. Met with Deyna, Puri and Lesley

Advertise in the Sunday Times and the Star – boutique market

Currently selling Heritage and Veranda in Mauritius.

They do not have a flight allocation

They also have a separate inbound division from the UK and USA.

Their group clientele is mainly MD’s and CEO’s.

Need to send them a contract as special rates.

They are currently working with DoDo who have the rates.

Their concern is the weather during winter which means it might be worthwhile arranging a fam trip to show people what it is like.

Angie is responsible for the website.

MONDAY 10 MAY 2011

Tourvest Destination Management BASE Focuses on Sports Tourism and MICE business. It is the only integrated travel company in SA that does Incentives, Conferences & Sports Events in one single business unit. Met with Deyna and Lesley

They have contracts with suppliers: Beachcomber and World Leisure Holidays.

Wholesale: Don’t have restrictions and contract outside. Currently working with Mauritours

Third largest supplier to Mauritius after Beachcomber and World Leisure Holidays

4 and 5* deluxe properties

Have a small market for VIP groups

Would book through The Holiday Factory, with Cathy in groups.

Deyna wants to do a package – 6 nights for ± 40 pax, with galadinners. Target September at Golf clubs.

They don’t have access to flights.

Offer training in conjunction with Holiday Factory.

With Easter around the corner family holidays are top of mind, and where better to spend a family vacation than at Shanti Maurice – A Nira Resort …

where kids stay absolutely FREE!

KIDS STAY FREE Valid 10 January - 31 October 2011 inclusive

Parents travelling with up to 3 children aged 12 years or under, receive a second room for free including breakfast for the children, same category as parents.

A 3rd child aged 13-17 years of age sharing with 2 children aged 12 years

and under will be charged €54 net per night including breakfast. Maximum of 3 persons per room

Combinable with Free Half Board (applies to children in free room) and Free Golf

Not combinable with any other offer _________________________

Shanti Maurice is represented in South Africa by Lesley Simpson Communications

Contact Laura Rodrigues [email protected] Tel: +27 (011) 463 8195 | www.shantimaurice.com


http://www.shantimaurice.com/

Be sure to take advantage of this massive 50% discount,

offered by “Shanti Maurice” - the boutique lifestyle resort, with 61 suites and villas situated in the southern part of Mauritius.

DISCOUNTED RATES Valid 01 May - 31 October 2011

50% discount on the Double Occupancy Bed & Breakfast room rates For Single occupancy – use 50% of the double room rate – do NOT use single room rate

No minimum stay required Valid for all room/villa categories

Combinable with Free Half Board and Free Golf _________________________

Shanti Maurice is represented in South Africa by

Lesley Simpson Communications Contact Laura Rodrigues [email protected]

Tel: +27 (011) 463 8195 | www.shantimaurice.com



Looking to book a last minute holiday over the Easter period? Take advantage of the Free Nights special on offer at Shanti Maurice – A Nira Resort

... hurry offer is valid until 30 April 2011

FREE NIGHTS

7 Nights for the price of 5 nights 14 Nights for the price of 10 nights 21 Nights for the price of 15 nights

Combinable with Single Saver, Free Half Board & Free Golf


Contact Laura Rodrigues [email protected]

A boutique lifestyle resort with a world-class Spa

in southern Mauritius




Easter, devote it to pleasure ....... This Easter “Shanti Maurice” are not only offering fantastic deals but are sure to keep the

whole family entertained with a host of activities! TAKE ADVANTAGE OF OUR FREE NIGHT OFFER

April 15 – May 2, 2011

7 Nights for the price of 5 nights

14 Nights for the price of 10 nights 21 Nights for the price of 15 nights

Combinable with Single Saver, Free Half Board & Free Golf

Over the Easter weekend “Shanti Maurice” will be offering numerous family activities as well as an extensive Kids Club program, allowing parents to indulge each other.

For those wishing to unashamedly spoil themselves, we have an exciting 4-day tailor-made program at our award winning Nira Spa.

Food lovers will also be thrilled as at “Shanti Maurice”, the culinary art is sacred and no more so than at Easter.

____________________

Good Friday: April, 22 Sun and Moon salutation with relaxation at Nira Spa Bike tour to the village of Souillac and Gris Gris beach

Bouncy Castle Fun; T-Shirt painting; Hot Cross Bun baking for the little ones (4-12yrs)

Group Fun-Boat sailing initiation Remote controlled car racing & Mauritian Carrom for the teens

Tour of the Herb & Vegetable garden and introduction to Cape Cuisine Family Finger Painting on canvas **

Fish Market at the Red Ginger Terrace with live band ** Discover the beauty of the galaxy with Star gazing **

____________________

Saturday: April, 23 Experience Pilates at Nira Spa

Let the younger ones discover the mini pet zoo Visit the Rhumerie de Chamarel **

Join in the Treasure Hunt and multicultural kids fashion show (4-12 yrs) Visit the South of Mauritius by scooter **

Family sailing regatta Enjoy beach salsa class, Mocktail workshop and 3D movies for the teens

Discover the art of traditional Mauritian ship model making Easter Hawkers night with Sega dancing **

____________________

Easter Sunday: April, 24 Early morning beach Tai Chi

Discover the thrill of deep sea fishing ** Do not miss the exciting Underwater Easter Treasure hunt

Easter Bunny tug of war, egg and spoon beach relay and traditional Mauritian games for the smaller ones (4-12yrs)

Easter family brunch at Pebbles ** Family beach Olympics

Putting competition for the family Learn more about the “Role of Intellect in Human Life” – Vedanta

Churrascaria night at our rustic beach restaurant Fish & Rhum Shack **

____________________

Easter Monday: April, 25 Hatha Yoga at Nira Spa

Trekking in the hills of St. Felix ** Zip Lining and mini safari for the teens followed by T-Shirt image design and Karaoke **

Pony rides for the young ones (4-12yrs) Old story time (traditional Mauritian story telling)

Initiation to archery Windsurfing competition

Family round robin tennis tournament Kass Poz BBQ on the Beach with live band

** Nominal Charge


Lesley Simpson Communications Contact Laura Rodrigues

[email protected]






As February marks the month of romance, there’s no time like the present to start planning the perfect

honeymoon to Mauritius

are pleased to present an unbeatable Honeymoon offer valid 7 February - 31 October 2011 Inclusive:

50% on bed & breakfast double rate

Any room/villa category An “upgrade” to the next room category subject to availability

One private dinner with a bottle of wine One complimentary 55 minute spa treatment for newly weds

One complimentary Honeymoon petal bath per couple Complimentary early check-in

Complimentary late check-out till departure Valid up to 1 year after wedding

Not combinable with any other offer __________________________


Contact Laura Rodrigues [email protected]






A boutique lifestyle resort with a world-class Spa in southern Mauritius


__________________________

INTRODUCING THE FOLLOWING SPECIAL OFFERS 07 February – 31 October 2011

DISCOUNTED RATES:

Valid 01 May - 31 October 2011 Inclusive 50% discount on the Double Occupancy Bed & Breakfast room rates

For Single occupancy (50% of the double room rate, not single room rate) No minimum stay required for stays 01 May – 31 Oct 2011 inclusive

Valid for all room/villa categories Combinable with Free Half Board and Free Golf

FREE NIGHTS:

Valid 07 February - 30 April 2011 Inclusive 7 Nights for the price of 5 nights

14 Nights for the price of 10 nights 21 Nights for the price of 15 nights

Combinable with Free Half Board & Free Golf

FREE HALF BOARD: Valid 07 February – 31 October 2011 Inclusive

Complimentary Half Board for adults and children for entire stay Combinable with Discounted Rates, Free Nights & Free Golf

KIDS STAY FOR FREE:

Valid 07 February – 31 October 2011 Inclusive Parents travelling with up to 3 children aged 12 years or under, receive a second room

for free including breakfast for the children, same category as parents. A 3rd child aged 13-17 years of age sharing with 2 children aged 12 years

and under will be charged €54 net per night including breakfast. Maximum of 3 persons per room

Combinable with Free Half Board (applies to children in free room) and Free Golf Not combinable with any other offer

“STAY & PLAY” - FREE GOLF OFFER:

Valid 07 February - 31 October 2011 Inclusive Stay a minimum of 7 nights in any suite/villa category and receive one complimentary

Round of golf per person per day at the Domaine De BelOmbre 18 hole Championship Golf Course (10 minutes from the hotel)

Complimentary transfers to and from the golf course Combinable with Discounted Rates, Free Nights and Free Half Board Offers only


SINGLE SAVER: Valid 07 February – 31 October 2011 Inclusive

Reduced single supplement – Single rooms will receive a 30% discount on the double room rate. (N.B. This discount has already been deducted from the single net rates).

Combinable with Free Nights and free Half Board offer

HONEYMOON OFFER: Valid 07 February - 31 October 2011 Inclusive

50% on bed & breakfast double rate any room/villa category “Upgrade” to the next room category subject to availability

One private dinner with a bottle of wine One complimentary 55 minute spa treatment each

One complimentary Honeymoon petal bath Complimentary Early check-in

Complimentary Late check-out till departure Valid up to 1 year after wedding

Not combinable with any other offer

WEDDING OFFER: Valid 07 February - 31 October 2011 Inclusive

Bride Stays Free - 50% on bed & breakfast double rate for the bride and groom Any room/villa category

“Room Upgrade” for bride & groom subject to availability One bottle of champagne with our compliments

One complimentary Spa Treatment for the bride & groom on the wedding day One complimentary Couple’s treatment in our Kama Suite

One complimentary Honeymoon petal bath Complimentary Early check-in

Complimentary Late check-out till departure No minimum number of nights

Not combinable with any other offer

PLAN YOUR WEDDING: Our hotel staff will work with you or your wedding consultant to reserve your dates,

plan the schedule of events and coordinate all the arrangements. The following can be arranged at the respective costs; any other requirements will be charged as applicable.

Bridal bouquet at from €85 Centre Piece at from €65

Flowers for hair at from €6 per flower Button-holes at from €6

Photo; 50 photos + album from €225 Video: 1 DVD + 1 copy from €225

Musicians from €500 Various wedding locations are available at no extra cost

It will be a pleasure for our wedding planner to show you around…

COMPLIMENTARY GOLF & WATERSPORTS TRANSFERS Complimentary transfers are offered to all guests to the Golf at Domaine De BelOmbre

and motorised water sports facilities Combinable with all Special Offers and valid year round.

TERMS & CONDITIONS FOR ALL ABOVE OFFERS

These offers are subject to availability Shanti Maurice reserves the right to withdraw these offers with prior notice

Special Offers are not combinable unless otherwise stated


Contact Laura Rodrigues [email protected]| t: +27 11 463-8195 | f: +27 11 463-8196 | c: +27 72 379 0481



Lesley Simpson Communications

Contact Laura Rodrigues

[email protected]






PRESS RELEASES

NEWS RELEASE

May 2011

CELEBRITIES “PLANT A TREE” AT SHANTI MAURICE

Shanti Maurice – A Nira Resort, has introduced a new and exciting initiative, in keeping with the increasing need to be sustainable and find innovative ways to keep our planet green. This exquisite resort located on the southernmost unspoilt part of the island of Mauritius has started a “Plant a Tree” scheme for visiting celebrities. This worthwhile cause was initiated by none other that Phumzile Mlambo-Ngcuka, the ex-Deputy President of South Africa, who recently visited the resort. The scheme aims to maintain the natural beauty of the lush environment by inviting celebrities, staying at the resort, to plant a tree as an ecological investment, and return to witness it flourishing over time. Following in the footsteps of Mlambo-Ngcuka is the acclaimed British actress and Oscar nominee, Thandie Newton, as well as Kim Sjogren, one of Denmark’s most celebrated Violinists and most recently, Nick Knowles, the celebrated BBC presenter. The resort wishes for the “Plant a Tree” scheme to become a long lasting tradition which will see many celebrities planting trees in the 36 acres of exotic gardens at Shanti Maurice. For more information contact Shanti Maurice Tel 00 230 603 7200 , e-mail: [email protected] or visit www.shantimaurice.com Ends

For media related enquiries or supporting pictures, contact Laura at Lesley Simpson Communications on [email protected], Tel: +27 011 463 8195 or Fax: +27 11 463 8196. Notes to Editor:

Shanti Maurice – A Nira Resort is part of Nira Hotels and Resorts, which is a luxury hotel management company that was launched in 2009.

Shanti Maurice was added to the Leading Hotels of the World Collection in 2010.

It is located near St Felix, in the southernmost part of Mauritius; spread over 36 acres of tropical gardens; and just 45 minutes from the airport.

Shanti Maurice comprises 61 spacious suites and villas, and warmly welcomes couples, families, weddings and honeymoons.

The Nira Spa is the largest spa on the island offering Ayurvedic regimes combined with contemporary international treatments, embracing Africology.

From sourcing the majority of the restaurants’ ingredients from the island’s farmers and fishermen, to supporting village crafts

by supplying hand-woven beach carriers, the new team at Shanti Maurice has taken enormous care to work with the community

both to respect its environs and minimise the impact of the resort on it.


NEWS RELEASE

21 April 2011

Shanti Maurice Invites Guests to Dine at ‘Grandma’s Kitchen’

Shanti Maurice is delighted to announce the introduction of ‘Grandma’s Kitchen’, a new offering which allows guests of the resort to dine at the home of the grandmother of one of the resort’s own team members. Grandma’s Kitchen underpins Shanti Maurice’s commitment to highlighting the best of Mauritian culture, built on the resort’s philosophy that guests use Shanti Maurice as a base from which to experience the very best that the real Mauritius has to offer. The experience begins when guests arrive at Grandma’s local Mauritian home, where she will impart her knowledge on Mauritian cooking, which largely revolves around choosing the right ingredients, all of which are hand-picked from the local village markets. Grandma’s dishes include Honey Lamb with cinnamon, white wine, soy sauce and ginger, Fish Curry with an array of spices including tamarind, curry, coriander, chili and onions and Pineapple Bomb – a refreshing sweet treat made from sugar, pineapples, eggs and cream. Once the meal has been prepared, guests will enjoy the traditional home-style cooking around a communal table, enabling them to sample truly authentic Mauritian cuisine whilst spending time with ‘family’, listening to Grandma’s stories about the past and reviving childhood memories. To complete the experience, guests will leave with a mini cookbook, filled with a selection of Grandma’s handwritten recipes, photos from throughout her life and a few of her secret cooking tips, so that guests are able to recreate the flavours of Mauritius in their own kitchens. ENDS

For media related enquiries, contact Lesley Simpson Communications on Tel: +27 11 463 8195, Fax: +27 11 463 8196 or Email: [email protected] Notes to editor





Shanti Maurice comprises 61 spacious suites and villas, and warmly welcomes couples, families, weddings and honeymoons.


From sourcing the majority of the restaurants’ ingredients from the island’s farmers and fishermen, to supporting village crafts

by supplying hand-woven beach carriers, the new team at Shanti Maurice has taken enormous care to work with the community

both to respect its environs and minimise the impact of the resort on it.

NEWS RELEASE

January 2011

THE PERFECT HONEYMOON AT THE PERFECT PRICE

Shanti Maurice – A Nira Resort and Holiday Tours are delighted to announce the launch of an unbeatable Honeymoon offer, to this exquisite boutique lifestyle resort in southern Mauritius. Couples looking for the perfect, romantic getaway to celebrate their new life together will find no setting more perfect than the beautiful Shanti Maurice. And Holiday Tours are offering a once in a lifetime opportunity to experience luxury, exclusivity and service at its best. Until 31 October 2011 Holiday Tours will be offering brides a stay at Shanti Maurice, on a half board basis, absolutely free. Grooms will pay the cost of a second person sharing, plus the dinner supplement, but brides will incur no costs on dinner, bed and breakfast. In addition to this, the newlyweds will receive a number of special “extras” to make their holiday even more memorable. These include an upgrade to the next room category subject to availability, one private dinner with a bottle of wine, a complimentary 55 minute spa treatment for each of them and a complimentary Honeymoon petal bath. In addition to this, the hotel will also offer the couple early check-in and late check-out. This amazing offer is valid for up to a year after the wedding but terms and conditions apply. So for the ultimate getaway in the perfect location, contact Holiday Tours on 011 289 8000 to take advantage of a special offer which is not to be missed. ENDS





It comprises of 61 suites and villas.



NEWS RELEASE

October 2010

SHANTI MAURICE EXTENDS 50% OFFER UNTIL DECEMBER 2010

Shanti Maurice a Nira Resort is pleased to announce that a massive 50% discount is being offered until 22 December 2010, allowing families to take advantage of the school holiday period, and newlyweds to have the ultimate honeymoon. The special offer which was previously valid until 31 October 2010 has now been extended, allowing travellers almost two extra months to book a holiday using this unbeatable offer. The boutique lifestyle resort is located around a pristine horseshoe coral sand cove on the largely untouched south coast of Mauritius, providing guests with access to the sights, sounds and flavours of the unique mix of Indian, African, French and Chinese influences that form the Mauritian culture. Shanti Maurice comprises 61 spacious suites and villas, spread across a 36 acre landscape of fragrant tropical gardens. It boasts one of the largest spas in the Indian Ocean Islands with 25 treatment rooms covering 75000 square feet. Nira Spa combines Ayervedic regimes with contemporary international treatments, embracing Africology. The resort offers extensive dining options, with an emphasis on locally-sourced fresh fare. Guests can dine at the signature restaurant Stars, at Pebbles restaurant or the resort’s rustic beach-side Fish and Rhum Shack. ENDS


Shanti Maurice was formerly Shanti Ananda, a sister property to Ananda in the Himalayas.

Shanti Maurice is now part of Nira Hotels and Resorts, which is a luxury hotel management company that was launched in 2009.

It is located near St Felix, in the southern most part of Mauritius; spread over 36 acres of tropical gardens; and just 45 minutes from the airport.



Media Contacts: Lesley Simpson / Laura Rodrigues Lesley Simpson Communications Tel: +27 11 463 8195 Email: [email protected]

September 2010

Shanti Maurice Added to Leading Hotels of the World Collection

Prestigious Accolade Highlights the Resort’s Devotion to Excellence

Shanti Maurice is delighted to announce their recent inclusion in The Leading Hotels of the World portfolio, underpinning the resort’s devotion to quality and service. Re-launched in June 2010, Shanti Maurice is a boutique lifestyle resort with an award-winning spa located around a pristine horseshoe coral sand cove, on the largely untouched south coast of Mauritius. The pride of the almost exclusively local staff at the resort is evident throughout the Shanti Maurice experience, manifesting itself in genuinely warm and caring service. The resort’s philosophy is built on a desire for guests to use Shanti Maurice as a base from which to experience the very best that the real Mauritius has to offer. Manvinder Puri, CEO of Nira Hotels & Resorts said, “This is an exciting step for Shanti Maurice and I am thrilled that the resort is now a part of this esteemed and influential collection. It is a true testament to the staff, all of whom consistently deliver exceptional service to each guest.” For more information please visit www.shantimaurice.com. ENDS

Notes to Editor: Shanti Maurice is a boutique lifestyle resort with an award-winning spa located around a pristine horseshoe coral sand cove, on the largely untouched south coast of Mauritius. Set between the turquoise of the Indian Ocean and the vivid greens of the sugarcane fields, Shanti Maurice provides its guests with access to the sights, sounds and flavours of the unique mix of Indian, African, French and Chinese influences that form the Mauritian culture. From sourcing the majority of the restaurants’ ingredients from the island’s farmers and fishermen, to supporting village crafts by supplying hand-woven beach carriers, the new team at Shanti Maurice has taken enormous care to work with the community both to respect its environs and minimise


the impact of the resort on it. Shanti Maurice comprises 61 spacious suites and villas, spread across a 36 acre landscape of fragrant tropical gardens, and warmly welcomes couples, families, weddings and honeymoons. About Leading Hotels of the World: The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing the world’s finest hotels and resorts. Headquartered in New York City, the company maintains offices in 22 cities around the globe. Formed in 1928 by an entrepreneurial group of forward-thinking Europeans, The Leading Hotels of the World, Ltd. was initially known as The Luxury Hotels of Europe and Egypt, representing 38 hotels with approximately 9,000 rooms and suites. Today, the company represents more than 450 luxury hotels with over 84,000 rooms, in 80 countries. With more than 450 members in 80 countries, The Leading Hotels of the World offers the largest collection of luxury hotels, resorts and spas -- from grand palaces, to intimate city hideaways, from luxury tent enclaves to expansive self-contained resorts to private island retreats.

Media Contacts:

Lesley Simpson / Laura Rodrigues

Lesley Simpson Communications

Tel: +27 11 463 8195

Email: [email protected]

July 2010

SHANTI MAURICE LAUNCHES

Southern Mauritius’ Boutique Lifestyle Resort is Unveiled

Manvinder Puri is delighted to announce the reincarnation of Shanti Maurice as a boutique

lifestyle resort. Formerly known as Shanti Ananda, the repositioning marks a departure from

the Ananda brand, with its Destination Spa roots, and embraces a genuine Mauritian

experience.

Located around a pristine horseshoe coral sand cove on the largely untouched south coast

of Mauritius, Shanti Maurice provides guests with access to the sights, sounds and flavours

of the unique mix of Indian, African, French and Chinese influences that form the Mauritian

culture.

The new team at Shanti Maurice has taken enormous care to minimise the impact of the

resort on the environment and support the local community; from sourcing the majority of

the ingredients for the restaurants from local farmers and fishermen, to supporting local

artisans and performers and ensuring, whenever possible, that resort staff are recruited

from the surrounding villages.

The pride of the almost exclusively local staff at the resort is evident throughout the Shanti

Maurice experience, manifesting itself in genuinely warm and caring service. The resort’s

philosophy is built on a desire for guests to use Shanti Maurice as a base from which to

experience the very best that the real Mauritius has to offer. Shanti Maurice’s genuine wish

is that travelers arrive as guests, leave as friends and return as family.

Shanti Maurice comprises 61 spacious suites and villas, spread across a 36 acre landscape

of fragrant tropical gardens. All 17 villas – including the Presidential villa – are located on

the beachfront overlooking the Indian Ocean, and are designed with a contemporary yet

timeless blend of Mauritian and African culture and style. The resort welcomes couples and

families, and offers a Kids Club and Kids Activities Programme, with recreational pursuits

such as non-motorised water sports, tennis, and arts & crafts including shell-painting, clay-

modelling and ‘treasure hunts’.

Shanti Maurice makes an ideal setting for a wedding or honeymoon. Couples getting

married at the resort are able choose from numerous potential venues, from a wedding

pavilion at the end of the jetty jutting out into the Indian Ocean, to the ancient Badamier

tree beside the resort, with a backdrop of lush mountains. True to Shanti Maurice’s

connection with the environs outside of the resort, memorable wedding ceremonies can also

be arranged in the village’s 18th century chapel, complete with a Mauritian choir.

Forming an integral part of the re-launch, Africology – an ethical and natural spa range

utilising African botanicals – has been introduced to complement the range of traditional

Ayurvedic treatments offered at the resort’s Nira Spa. In line with the philosophy of the

resort, Africology is working with the Nira Spa team and local horticulturists to develop a

range of unique products and treatments based on the flora and culture of the island.

Shanti Maurice offers extensive dining options, with an emphasis on locally-sourced fresh

fare. New Head Chef Willibald Reinbacher sources the vast majority of ingredients from the

island’s farmers and fishermen, as well as utilising herbs and vegetables grown on the

estate to offer dishes which are sustainable and seasonal. The resort’s new signature

restaurant, Stars, is defined by its contemporary Cape cuisine and wide selection of South

African wines, minimising food miles. Pebbles restaurant offers an international menu

influenced by the flavours of India, whilst the resort’s rustic beach-side Fish and Rhum

Shack celebrates the bounty of the surrounding seas, complemented by cocktails using rum

from the local distillery and a selection of beers from the village brewery. Shanti Maurice’s

exotic gardens also provide picture-perfect picnic places to enjoy fresh, home-grown

produce in cultivated yet wonderfully wild surroundings.

Guests are encouraged to explore the South of Mauritius, rather than being separated from

it. The concierge is at hand to arrange a huge diversity of local experiences from swimming

with dolphins at Tamarind Bay to a tour of the Bois Cheri Tea Factory – which has been

making tea for over 100 years – or a leisurely lunch at Le Saint Aubin, a plantation house

built in 1819 which has been converted into a restaurant serving classic Mauritian cuisine.

For the actively inclined, the South of Mauritius offers a wealth of outdoor pursuits, such as

windsurfing, zip-lining and hiking.

For more information please visit www.shantimaurice.com.

ENDS

Notes to the editor

Shanti Maurice was formerly Shanti Ananda, a sister property to Ananda in the

Himalayas.

Shanti Maurice is now part of Nira Hotels and Resorts, which is a luxury hotel

management company that was launched in 2009.

It is located near St Felix, in the southern most part of Mauritius; spread over 36 acres

of tropical gardens; and just 45 minutes from the airport.



MEDIA SYNOPSIS

PRINT

PUBLICATION JOURNALIST SOURCE DATE OF APPEARANCEPRODUCT &

DESCRIPTIONSIZE

B/W OR

COLOURPIC AD VALUE

Hotel & Restaurant Susan ReynardLaunch press

release07-Jul-10

Relaunch to Shanti

Maurice

250-500

wordsColour 1 R 2 760.00

Travel News Weekly Natalia ThompsonLaunch press

release21-Jul-10

Relaunch to Shanti

Maurice1/6 page Colour 0 R 5 652.00

SA Tourism Update Online Kate ElsLaunch press

release07-Jul-10

Relaunch to Shanti

Maurice

125-250

wordsB/W 0 R 1 840.00

Lowvelder Melanie Reeder Adhoc 13-Aug-10 Spoil spots 1/8 page Colour 1 R 2 330.39

Saturday Weekend Argus Janis Kinnear Media lunch 28-Aug-10 South Mauritius Magic 21cm x 3 col Colour 1 R 14 134.05

Business Travel Now Kim Cochrane Adhoc 01-Sep-10 The Green Revolution 1/4 page Colour 1 R 6 656.00

Private Edition Les Aupias Media lunch 01-Sep-10 Editorial - mention Snippet B/W 0 R 750.00

Out There Travel Guide Fiona McIntoshLaunch press

release01-Sep-10

Relaunch to Shanti

MauriceSnippet Colour 0 R 2 125.00

TIR Southern Africa Sarah Billimore LHW press release 01-Oct-10SM added to LHW

collection1/8 pg Colour 1 R 7 200.00

Finesse N/A

Advertorial for

"New You"

competition

01-Oct-10Heaven in Mauritius -

overviewFull page Colour 4 R 24 000.00

Afropolitan N/AQuintessentially

Travel01-Oct-10

A guide to Mauritius by

Quintessentially travel1 3/4 pages Colour 1 R 41 856.00

Ons Kontrei Clan WilliamFinesse

Competition29-Oct-10

Winner of prize to SM for

"New You" winner.Snippet B/W 0 R 750.00

Media Synopsis: July 2010 - July 2011

SHANTI MAURICE

Travel News Weekly Natalia Thompson Interview with Puri 20-Oct-10 Shanti eyes SA market 1/6 page Colour 1 R 7 639.00

Women's Health N/A1st birthday

Competition01-Nov-10

Win a 5 night holiday for

twoDPS Colour 4 R 83 000.00

Opulent Living Barbara Lenhard Adhoc 01-Nov-10 SM Destination 6 Pages Colour 19 R 85 000.00

Private Edition N/A Media lunch 01-Dec-10MPS Puri's guide to

knockout serviceDPS Colour 3 R 62 000.00

Your Wedding Day Leverne Gething Media Function 01-Jan-11 Mauritius feature 3/4 page Colour 3 R 13 500.00

Woman & Home Kate MacFarlane Adhoc 01-Feb-11 Shanti Maurice 1/8 page Colour 1 R 5 950.00

Your Wedding Day Angela Devenish Media Function 01-Feb-11 Honeymoon 3/4 page Colour 3 R 13 500.00

Travel Industry Review Sarah Billimore Adhoc 01-Apr-11 Families at Shanti Snippet Colour 0 R 240.00

SA Conference, Exhibition &

Events GuideIrene Costa Adhoc 01-May-11 Award winning Spa 1/2 page Colour 1 R 9 200.00

Sake 24 Inge Lamprecht Indaba 16-May-11 Shanti & Puri 25 cm x 5 col Colour 2 R 26 868.75

Food & Home Rosanne Buchanan Competition 01-Jun-11 Competition Snippet Colour 0 R 750.00

GQ South Africa Sian Morgan Adhoc 01-Jun-11 Destination Snippet Colour 0 R 2 167.00

Horizons Mag Jane Broughton Adhoc 01-Jun-11 Islands in the sun 1/8 pg Colour 1 R 3 987.50

Food & Home Natasha Wintle Competition 01-Jul-11 Competition 2 pages Colour 5 R 53 580.00

Food & HomeRosanne Buchanan &

Anne MontaliMedia Fam November 2011 Feature 6 pages Colour TBA TBA

R 477 435.69

BROADCAST

STATION JOURNALIST SOURCE DATE OF APPEARANCEPRODUCT &

DESCRIPTIONLENGTH

B/W OR

COLOURPIC AD VALUE

SAFM Karen Key Puri's visit 25-Aug-11 SM in SA market 10:00 N/A N/A R 5 400.00

R 5 400.00

R 482 835.69OVERALL TOTAL

PRINT TOTAL

BROADCAST TOTAL

Final document

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otto de vries

corporate

woven beach

warmly welcomes

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pr marketing3

supporting

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