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Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University Final Concept TEAM WIP Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes
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Final Concept Presentation

Oct 19, 2014

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Page 1: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

Final ConceptTEAM WIPBarbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes

Page 2: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

MARKET

K-8 Education

Page 3: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

DIRECTION

Traditional instructional methods in K-8 education are not preparing children to solve today’s and tomorrow’s complex problems.

Page 4: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

DIRECTION

Because classroom learning is focused on short term retention as measured by standardized tests, students are not taught to collaborate and apply knowledge and skills to complex problems.

Page 5: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

DIRECTION

As an instructional method, PBL addresses these needs and leads to sustained long-term transferable knowledge and skill development needed to solve complex problems.

Page 6: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

PBL VS. TRADITIONAL INSTRUCTION

PBL TraditionalSustains motivation

Promotes student interest in subject

Leads to short term knowledge

Leads to long term transferable knowledge

Engages students with real world problems

Teaches problem solving

Teaches collaboration

Improves verbal skills

Promotes confidence in learning

Sources: Interdisciplinary Journal of Problem-Based Learning, Research in Science Education Journal & The Buck Institute for Education

Page 7: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

SCHAEFFER ELEMENTARY

• 365 students• high poverty school (93% poverty rate)• survival is at the forefront of existence for most• no focus on getting homework done• kids don’t relate what they learn to real life

Page 8: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

SCHAEFFER ELEMENTARY

They don’t even know how to

”“

count money or tell time.

Page 9: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

SCHAEFFER ELEMENTARY

It’s ”absolutely criminal.

PSSA doesn’t tailor to student needs.“

Page 10: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

CITIZEN SCHOOLS

A non-profit offering PBL after-school program through partnerships with middle schools to extend the learning day for low-income students.

Page 11: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

CITIZEN SCHOOLS

• reintroduces fun to learning • supports students with behavioral challenges and

different learning styles• better follow-through on daytime lessons• adult role models contribute to academic achievement

and personal growth• 17% higher graduation rate

Page 12: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

GENERATIVE RESEARCH

• 2 collage sessions• current + ideal school system; ideal online community• confirmed previously identified needs• provided guidance for final concept development• additional session scheduled for March 25

Page 13: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

NEEDS TO BE ADDRESSED

• Awareness• Credibility• Time

Page 14: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

FINAL CONCEPT: RASING HANDS

Raising Hands is an online community helping raise awareness of PBL, increase its credibility as an instruc-tional method and enable teachers to effectively design and share PBL projects.

Page 15: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

FINAL CONCEPT: RAISING HANDS

Raising Hands connects professionals to PBL projects to bring real world experiences to the classroom. Finally, it allows students to showcase their work and learning.

Page 16: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

FINAL CONCEPT: RAISING HANDS

Page 17: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

- She links to site through online banner on the storehouse website- She goes online to check a resource center often used by low-income schools (like the one she teaches at) called Storehouse for Teachers

Welcome to thePBL community

Check it out! 

EXAMPLE SCENARIO

A teacher goes online to check Storehouse for Teachers, a resource center often used by low-income schools.

She links to Raising Hands through an online banner.

Welcome to Rasing Hands!

Page 18: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

- She comes across PBL teacher testimonials on the website and decides to find out more about PBL

Welcome to the PBL community sponsored by...

Sign in

Julia’s Testimonial (5th grade teacher)

What is PBL? About UsPBL Projects

Search 

EXAMPLE SCENARIO

She comes across PBL teacher testimonials.

She decides to find out more about PBL.

Page 19: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

EXAMPLE SCENARIO

- She learns about what PBL is and how it works

Welcome to the PBL community sponsored by...

Sign in

Why does PBL work?

What is PBL? About UsPBL Projects

lorem

Search 

She learns about what PBL is and how it works.

Page 20: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

EXAMPLE SCENARIO

- She searches the PBL database

Find by Topic

Find by Subject

Create Project Share Project

Recent Projects

Most Common

Welcome to the PBL community sponsored by...

Sign in

What is PBL? About UsPBL Projects

Search 

She searches the PBL project database.

Page 21: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

- She inputs her class data and finds a short project to do in her class to teach probability

- She wants more engaging way to teach lessons

1

4

3

5

2

6

She downloads PBL project

EXAMPLE SCENARIO

She inputs her class data and finds a short project to do in her class to teach probability.She is happy she can teach in a more engaging way.

Page 22: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

RAISING HANDS MEETS SERVICE

• introduces and spreads PBL• gives credibility to methods by sharing research• saves time on project design and planning• helps connect learning to complex problems• helps sustain student interest in subject

Page 23: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

RAISING HANDS MEETS SOCIAL

• enables sharing of student work and PBL resources• connects teachers for collaboration and feedback• encourages student input into project design• nurtures community ties • helps connect students with role models

Page 24: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

SERVICE PROVIDERS

Service Provider Service Model Sustaining Model Motivation

Microsoft +Buck Institute

University + School District Board

Book Publisher

Paid Online Subscription

Free Membership

Paid Online Subscription

• Start up money from Microsoft Education Learning Initiative and Buck Institute Partners

• Revenue comes from yearly subscrip-tions from schools

• Advertising from publishers, school supplies and educational services

• Start up money from educational research grants and district money

• Revenue from advertising and continuing support from the district

• Start up money from publisher and investors

• Revenue from yearly subscriptions

• Philanthropy

• Good PR

• Better future workforce

• Makes economy more competitive

• Sharing of info and research

• Good PR

• University involve-ment w/ community

• Mission fulfilment

• Promotional tool to sell more books

• Online presence

• New service to generate revenue

Page 25: Final Concept Presentation

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

SOURCES

SITE VISITSSchaeffer Elementary School, Pittsburgh, PACitizen Schools, New York City, NYThe Cyert Center for Early Education, Pittsburgh, PA

PEOPLETim Best, Matrix LearningMelissa, Spanish Teacher, Southern California H.S.Sharon Schneider, Special Ed Teacher, Schaeffer ElementaryCynthia Zurchin, Principal, Schaeffer ElementaryGail Sirota, Director of Engagement, Citizen SchoolsJudith Abrams, Program Director, CyertRenata Prochazkova, Director, Vacation with EnglishKevin, 3rd grade studentKaren, mother of 3rd grade studentNick, Music Teacher, Grandview Elementary

INSTITUTIONSBuck Institute for EducationEdutopia, The George Lucas Educational FoundationPartnership for 21st Century SkillsPBL Co-LaboratoryDesign Ignites ChangeSRI InternationalNorth American Reggio Emilia Alliance

JOURNALS & PUBLICATIONSResearch in Science Education JournalInterdisciplinary Journal of Problem-Based LearningEducation WeekPBL Starter KitThe XplanationNewsweek

IMAGE CREDITS Team WIP Citizen Schools www.flickr.com stock.xchng