Final 20091216 All

Facelift

Do

Mö

llevån

gen

Attra

ctiv

e

Face-lift

do Möllevången attractive !

Mo, Kuo-Chen@BAS, Norway, 2009/12/17

Facelift

Do

Mö

llevån

gen

Attra

ctiv

e

The most colorful district in Malmö. The

market trade is lively here and the shops and

restaurants have roots all over the world.

Möllevången was the first planned, large-

scale working class neighborhood in Malmö

and the result of the growing industrial city in

the late 19th century.

The labor movement gained tremendous

influence here. The worker's newspaper

Arbetet and the cooperative association

Solidar were founded in Möllevången, which

was also the site of the first Folkets Park

("Community Park") in Sweden.

About Möllevången

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eMöllevången’s Surrounding

The best neighborhood of Malmö- Möllevången, or

short as "Möllan". It's packed with markets, restaurants,

bars and nightclubs, and is arguably the most

integrated and multicultural inner city neighborhood in

all of Scandinavia.

Möllevången is a high density district, and therefore

people have so few open space for public use. Besides

“Malmö Folkets Park”, there are several points of public

green lands distribute in the north and the south of

Möllevången.

There are just two public squares for people using,

“Möllevångstorget” is located in the beginning of the

main street as the heart of this district. Most restaurants,

clubs…etc, are opened around “Möllevångstorget”.

Möllevångstorget is the plaza as the heart of this living

area, and therefore people use the public open space in

a beneficial way and give the same space more

elasticity. In the morning, the plaza plays a role as an

open market, and afterward it becomes a common

place of the community.

Malmö Folkets Park is the entertainment park has

plenty for all the family. There is a fairground, Northern

Europe’s biggest Ferris wheel, a reptile centre, a

miniature farm, children’s theatre and entertainment.

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eF

acelift

Do

Mö

llevån

gen

Attra

ctiv

e

Möllevången is the hinge between the downtown & suburbs

The 11/15 bus lines from

different terminals of

Malmö City converge on

Möllevången, and transfer

to destinations.

Facelift

Do

Mö

llevån

gen

Attra

ctiv

e

Västra Hamnen

Renewal

inhabitant

& commercial

area

Gamla Staden

Old town

shopping

& commercial

area

Möllevången

Multicultural

& colorful

area

Inhabitable

Commercial

Cultural

The each theme of hierarchies in Malmö City

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eDistrict Context

The district has long been a low priority

and is in need of a renovation, "says city

environmental section Deputy Director

Sten Göransson.

Möllevången is like a weave to connect

with human being, cultures, life, and

space. Each unit or element has

different flexibility in between.

Roads System

Open Space – Green Land

Open Space – Public Square

Consumption Distribution

Restaurant X 24

Café X 4

Bar X 2

Grocery X18

Hotel X 1

Video & Film Shop X 2

Intensity Distribution

Pharmacy X 2

Facelift

Do

Mö

llevån

gen

Attra

ctiv

e

Outward

Pass Through

Not Pass Through

Inward

Outside Connection

Inside Connection

Bikeway

Bikeway

34,35,46

5,32

5,32

3

1,3,35

1,2

3,5

6,7,8

34,35,46

34,35,46

34

35

46

1,2

6,7

8

1,2

6,7

8

1

2

3

5

1.Goes from early morning to late night.

2.The best was 5-8, e minute and never

more frequently than every 20th minute.

Huvudlinjer (Main Lines)

6

7

8

Pluslinjer (Plus Lines)

32

34

1.Goes every 10-30 minutes, but not as

late in the evenings as the main lines.

35

46

Traffic System

Roads System

Public Transit

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 1st Term – The Heart Area

Master Plan

1 Greeting Park

2 Main Square

3 Main Street

4 Youth Square

5 Graffiti Circle

6 Back Yard Park

The 2nd Term – The Inner Connection

7 Corner Square

8 Inner Link Streets

The 3rd Term – The Outer Connection

9 Sidewalk

10 Corner Park

11 Outer Link Streets

Existent Buildings

Planned Area

Unplanned Area

1

2

4

5

6

3

7

89

10

11

Facelift

Do

Mö

llevån

gen

Attra

ctiv

e

The 1st Term

The Heart Area

The 2nd Term

The Inner Connection

The 3rd Term

The Outer Connection

The Master Plan

More Attractive

Terms & Ultimate Purpose

From inner to outer; from heart to skin.

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 1st Term Program

The 1st Term – The Heart Area

1 Greeting Park

The 1st Term is plan on the main street of Möllevången

where starts from the “#1-Greeting Park” to the end “#6-

Back Yard Park(Parque de Jesus)”. It’s about 570m in

length, and it’s also the heart of Möllevången region.

There are 6 themes in the 1st term program. The intention

is to intensify the main image of Möllevången, and

therefore connect the space and people’s activities.

“Greeting Park” plays a role of the entrance image of

Möllevången. Besides, by carrying out the pattern plan to

connect with the opposite Main Square, it extend the

invitation from Möllevången to old town area.

2 Main Square (Möllevångstorget)

“Main Square” is the only one complete and multi-use

public open square in Möllevången. It’s also the few open

markets in Malmö City. The pattern plan, Lighting plan,

plant plan, Traffic Control Plan, and Sustainability Plan all

intend for promoting the space image.

3 Main Street (Ystadsgatan)

There are many famous and the most integrated and

multicultural restaurants along the both sides of the “Main

Street”. Use the traffic control to separate the walking

people and cars in the night time, and therefore gives

people a pedestrianized street in the inner Möllevången.

Besides, by the lighting plan can shows the different

expression from day and night here.

4 Youth Square

A inner public space in Möllevången, and belongs to the youth people live here.

The lighting plan and plants plan are the main idea to work here.

5 Graffiti Circle (Rondellen på Kristianstadsgatan)

There are walls between the Malmö Folkets Park and Rondellen på

Kristianstadsgatan, and therefore makes a fantastic image of Graffiti wall. By

running the facade plan can encourage the people to show their talent and

redecorate the city back wall.

6 Back Yard Park

The park now is very important for people to enjoy the family entertainment

during their leisure time. The location is also good for people taking sun bath in

the summer because of the direction of sun. By running the plants plan, paving

plan, and the lighting plan can make the park has more leisure for enjoyments.

1

2

3

4

5

6

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 2nd Term Program

The 2nd Term – The Inner Connection

7 Corner Square

The 2nd Term is plan on the South-West Corner Square

and Inner Link Streets in Möllevången.

Södervärn Bus station is the main transfer station in

Malmö City. The South-West Corner Square is the closest

point to connect with Södervärn Bus station, and therefore

people who come from the suburbs can directly get into

Möllevången from here.

The Corner Square plays a side entrance of Möllevången,

by running the paving plan, plants plan, and lighting plan

can intensify the greeting image to clarify the space

speciality.

8 Inner Link Streets

The Inner Link Streets connect different meeting points to

the Main Square and the Main Street as the secondary

connection in Möllevången.

By running the paving plan, lighting plan, and some image

promoting can brighten the walking net, and make

Möllevången more attractive.

8 Inner Link Streets

7 Corner Square

8

7

8

8

8

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 3rd Term Program

The 3rd Term – The Outer Connection

9 Sidewalk

The 3rd Term is the main edge of western Möllevången,

and plays a role of the outline.

A clear outline of Möllevången can brighten the spcae

quality, and promote the old image to the brand-new

invitation.

The Sidewalk is a linear system of edge; by running the

paving plan, plants plan can clarify the local character.

Besides, people will have more relaxing comfortable

walking space.

10 Corner Park

The Corner Park is a green space and located in the north

point of Möllevången. Now is separated by the street and

has weak connection with the main living area. By running

the paving plan and traffic control plan can increase the

chance for people using.

9

11 Outer Link Streets

The Outer Link Streets connect the outline to the inner

area of Möllevången. The idea of this theme intends to

easily invite people to come into Möllevången and

completes the connection net in Möllevången.

11

11

11

9

10

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eProject Plan

Greeting Park & Main Square

Graffiti Circle

Corner Square

Street Side Bike Parking

Back Yard Entrance

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 1st Term - Main Square& Main Street

Yellow asphalt Main StreetMosaic Cross

New Center Line

subordination

Social Networking

Personal leisure

Regular consumption

Group / Public Matters

Bike Parking

1.Connect the city and Möllevången

2.New invitation of Möllevången

3.Extend the Möllevången open space

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eMain Square & Greeting Park Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eMain Square Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eMain Street & Bike Route / Parking Image

Green asphalt Bike Route

Green asphalt Bike Parking

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eGraffiti Circle Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eBack Yard Entrance Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 2nd Term – The Corner Square

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe 3rd Term- Street Side Facelift Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe Lighting Plan

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eMain Square & Greeting Park Lighting Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eMain Square Lighting Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe Corner Square Lighting Image

Facelift

Do

Mö

llevån

gen

Attra

ctiv

eThe Image Prmotion – Möllevången Attrativa Card

Corporate with different business or industries to get the crossing corporation. The

1st step can combine with banks, make some fair-trade deal with each other.

Promote the Co-Branded Card for increasing and inviting people to come to

Möllevången, when people who have the “Möllevången Attrativa Card” can have

discount in most consumption in Möllevången area. Besides, people can also have

discount in taking the city bus by use this card.

Crossing Corporation

Facelift

Do

Mö

llevån

gen

Attra

ctiv

e

Have Fun In Möllevången…