Feasibility Report on Formal Trouser

FEASIBILITY REPORT PRESENTATION

FORMAL TROUSERGroup: C

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What is Feasibility Report?

A report which projects the practical viability of venture with respect to different dimension is called a feasibility report. Feasibility study mainly includes the feasibility study of the three important parameters.

• Marketing feasibility • Technical feasibility• Financial feasibility

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History of Indian Textile• The archaeological surveys and studies have found that the people of

Harappa civilization knew weaving and the spinning of cotton four thousand years ago .Reference to weaving and spinning materials is found in the Vedic Literature also.

• The Indian silk was often exchanged with the western countries for their spices in the barter system.

• During the late 17th and 18th century there were large export of the Indian cotton to the western countries to meet the need of the European industries during industrial revolution.

• There was also export of Indian silk, Muslin cloth of Bengal, Bihar and Orissa to other countries by the East Indian Company.

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Indian Textile Market

• Textile sector contributes about 14 per cent to industrial production, 4 per cent to the gross domestic product, and 11 per cent to the country’s export earnings.

• Readymade garments accounted for the highest share in total textile exports, with a share of 39.61%.

• The industry is now looking to target a growth of six to seven per cent this 2013, and 10-12 per cent next year.

• The share of textiles in total exports was 11.04% during April–July 2010.

The Menswear Market

• With a market size of 87,500 crore in 2012, menswear is the largest segment in India’s apparel market, accounting for 42% of the overall market. In comparison, women wear makes up 38%, while kids wear comprises 20%, of the market.

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Types of men trouser

• Chinos or chino-style pants

• Corduroy pants

• Pleated Pants

• Flat Front Pants

• Cargo Pants

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Pest Analysis P: political • Tax policy : price decision • Labour law: affect cost of production• Environmental law• Trade restriction: affect the turnover• Political stability: consistency of business• Textile park: it provide knowledge and

market opportunity• Welfare scheme: TUF [Technology

Upgradation Fund Scheme-Textile]• VAT Concession: Gujarat VAT act, 2003

and remission of VAT/CST.• Scheme for Integrated TextileParks (SITP)

E: Economical• Economic growth• Interest rate• Exchange rate• Inflation rate

S: Social• Change in fashion• Vibrant and growing up market

fashion segment and• A relatively stagnant, low priced and

standardized segment.• Population growth rate• Age distribution

T: technical• Technological change in weaving

industry• Chines and korian technology• Technical textile• Computer Aided Designing (CAD) has

also become a very important part of both textile and garment industries.

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SWOT Analysis

Strengths1. Abundant raw material

availability2. Low cost skilled labour3. Presence across value chain

Weaknesses1. Fragmented industry2. Lower productivity & cost

competitiveness3. Technological obsolescence

Opportunities1. Liberalizing economy2. Growing dual income3. Sizeable urban middle class4. Fifth largest consumer5. Rising Disposable Income

Threats1. Fluctuation in rupee value2. State of Recession in the

economy3. Competition from global players4. Ecological & Social Awareness

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Name of Company

Scintillating Pvt. Ltd.

Type of Organization

Partnership Firm

Product Readymade Formal Trouser

Address Location of Plant: B - 78,79,80 Sardar Patel

Industrial Estate, Narol, Ahmedabad. – 382405.

Brand Logo

Company Information Selection of product

Level Specification

Need family

To Cover and Protect human Body

Product family Cloth and Apparels

Product class Readymade garment

Product line

Formal Readymade Garment

Product type

Readymade Formal Trouser

Item or SKU

Any Formal Trouser of ‘Scintillating Formal Wear’

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ColourAll colour of Mostly prefer Colour Shade like Black, Blue, Brown, Grey, Green, Cream, Khakhi.

WeightWeight of Formal Trouser differs as per the fabric use and size of Trouser.

DimensionWaist of Trouser in Inch: 28, 30, 32, 34, 36, 38, 40.Length of Trouser in inch: 38 to 42

Package Design

We pack formal trouser in Cardboard Box

Quality StandardsWe provide Best Fabric Quality Formal Trouser with Durable stitching thread and Fine finish wash and press.

Specification of Product

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Production process• overall process of textile industry how the cotton results in final apparel.

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Process Layout

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Production Machinery Cutting

Machine

Overlock / Safety Stich Sewing Machine

Chain stitch Machine

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Single Needle Stitching Machine Bartacking Machine [Loops Machine]

Single needle, Needle-feed, Lockstitch Machine [Belt Machine]

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Eyelet Buttonholing Machine

Automatic 1-needle Belt-Loop Attaching Machine

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Chainstitch, Button Sewing Machine (thread-fray-prevention ON/OFF changeover mechanism)

Washing Machine Fusing Machine

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Steam Iron Press with Vacuum Table

Steam Boiler

Tumbler Dryer

Wash Room Trolleys

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Waste Disposal Fabric• Waste in fabric is approximately 10 to

12%.• They sold it to local market who buys it

for further production of Rope, Doormat and mattress. They sold at 7 to 8 Rs. Per k.g.

Empty plastic cone of thread• sold it to the Thread manufacturer who

refill it and sold it. Empty plastic cone sold on Weight 20 to 22 Rs. Per K.g.

Water• This detergent mix water has no further

use. So, company simple dispose it through drainage system.

Utility and communication

• Tube light• Fan• A/c for office• Locker• Office furniture• Land-line telephone• Stationary• Computer• Printer• Seating table for worker• Fabric cutting scissor• Bobbin filling machine• Numbering machine• Water cooler• Measurement scale

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Location Analysis

Location of Plant: B - 78,79,80 Sardar Patel Industrial Estate, Narol, Ahmedabad. – 382405.

Advantage of This Location• Most important advantage is many Readymade Garment Manufacturers are located

in this area.• Nearest location to over supplier of Raw material like Fabric, Stitching Thread,

Cardboard Box. Most of them are located in Narol and Isanpur.• Many Garment manufacture are there so small supply like Needle, Bobbin, Plastic

Bag, Button, Zipper are conveniently available.• Shared Buyer relationship among the manufacturer.• Full time availability of Power and Water.• Skilled and Unskilled Worker are available because of many Garment firm are located.

Layout and Space• Size of our plot B- 78,79 and 80 is 15 * 55 for one Plot.• Total area in Square Feet is 15*55*3 = 2475 Square Feet.

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Raw MaterialName Price / Other information Supplier

Fabric Cotton 98 Rs. Per meterLinen 117 Rs. Per meterRayon 87 Rs. Per meterPolyester 92 Rs. Per meter

• Rinkoo Processors Limited [Cotton and Polyester]

• M. P Textile Private Limited [Rayon and Polyester]

Stitching Thread [ For 5000 meter]Cotton Thread: 110 Rs. Bobin Cotton Thread: 53 Rs. Polyester Thread: 97 Rs.

• Shree Balaji Industries• Local Isanpur Market

Paper Cloth [inner fitting] 42 Rs. Per meter Local Market

Button Differ as per quality and Design of Button

Local Industrial Market in Isanpur

Zipper 3 to 5 Rs. M G Mehta at Gheekanta

Brand Sticker 3 to 4 Rs. Local Print Maker at isanpur

Plastic Bag 1.5 Rs. Bag PlacePaldi, Ahmedabad

Cardboard Box 13 Rs. Nsn Packprints Pvt. LtdNarol Cross Road, Ahmedabad

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Power and Electricity, Water, Repair and Maintenance

Power Water• Water is use for washing in the

production process of Trouser. In one wash we can wash 200 to 250 unit of Trouser. For each wash 500 to 600 liter water is require.

Lubricants• Price of 5 KG pack of Lubricant

Grease is 350 to 400 Rs.• Supplier: Qualilub Speciality

Lubricants, Narol, Ahmedabad

Needle, Bobbin and Shuttle• Needle is use for Stitching the

fabric.• Bobbin holds Cotton thread for

lower supporting Stich.• Shuttle hold bobbing and keep it

functioning.

• Price:• Needle: 8 Rs. for pack of 10 Needle• Bobbin: 30 Rs. For Pack of 10• Shuttle: 150 Rs. For pack of 10

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Marketing Feasibility

Research Plan“The Systematic design, collection,

analysis, and reporting of Data relevant to a specific marketing situation facing

an organization.” Research approach• Observation,• Survey,• Focus groups,• Behavioral data and• Experiments.• We use Survey method for research.

Contact method• Mail questionnaire• Telephone interview• Personal interview • Online interview• We use Personal Interview.

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Sampling Plan

Purpose of sampling• Sampling Unit: We will select Sample

unit Trouser wearing population specially Male and Corporate Female.

• Sampling Size: The sample size for our Survey is 200 respondents.

Sampling Procedure: Probability Sampling: • Simple Random sampling• Stratified sampling• Systematic sampling• Cluster/Area sampling

Non Probability Sampling:• Convenience sampling• Judgmental sampling• Quota sampling

We have use convenience sampling for the survey.

Research Instrument• Questionnaires• Qualitative measure• Technological devicesWe use Questionnaires for our survey

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Data Analysis and InterpretationSample Profile

Category Criteria No. %

GenderMale 167 83.5

Female 33 16.5

Age [in year]

Below 18 17 8.518 to 24 49 24.524 to 30 34 1730 to 36 30 1536 to 42 22 1142 to 48 21 10.548 to 54 15 7.5

54 and Above 12 6

Occupation

Student 64 32Service 35 17.5

Professional 39 19.5Business 31 15.5Retired 11 5.5Other 20 10

Monthly Family Income[In Rs.]

Below 10,000 36 1810,000 to 20,000 56 2820,000 to 30,000 47 23.530,000 to 40,000 36 1840,000 to 50,000 17 8.550,000 and above 8 4

Do you PurchaseTrouser?

Yes 184 92No 16 8

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Category Criteria No. %

How Frequently Do you purchase

Trouser/s in a year?

Once 18 9.8Twice 48 26.1Thrice 55 29.8

Four time 43 23.4More than Four time 20 10.8

How Many Trouser/sYou purchase

In a year?

1 or 2 32 17.43 to 5 98 53.26 to 8 37 20.1

8 to 10 12 6.5More than 10 5 2.7

When do you purchaseTrouser?

Randomly 46 25During Festival 83 45.1

On Special Occasion 55 29.9

How much you spendOn Trouser/s

In a year?

500 to 1,300 21 11.41,300 to 2,100 32 17.42,100 to 2,900 41 22.32,900 to 3,700 56 30.43,700 to 4,500 21 11.3Above 4,500 13 7.1

Waist [in Inch]

28 12 6.530 25 13.632 37 20.134 45 24.536 34 18.538 20 10.840 11 5.9

What kind of TrouserYou purchase?

Formal Trouser 47 25.5Casual 33 17.9Both 104 56.5

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Analysis of Different parameters which consider while purchasing Trouser

Which type do you prefer for Formal Trouser?

Price Fabric Quality Fitting Style Comfort colour Stitching0

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2

3

4

5

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Avg. Rank of Parameters

Stitched From

Tai-lor

56%

Ready Made

44%

Type of Trouser

You Prefer Branded Trouser or Un-branded?

Branded Un-Branded Both0

5

10

15

20

25

30

19

26

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Branded or Un-branded

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What inspire you to Prefer particular Brand?

TV. A

ds.

Out Door A

dvertisin

g

Newsp

aper

and Rad

io Ads.

Inspire

by Fam

ily an

d Friend

Other

0

4

8

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What kind of Fabric you prefer in Trouser?

Cotton Rayon Polyester Linen Terylene Other0

1020304050607080

Fabric Prefer

What kind of Trouser you Prefer?

Pleated Front

Trouser28%

Flat Front Trouser

72%

Preferred Kind of Trouser

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Finding of Survey• Most of people purchase Trouser two to four time in a year.• People generally purchase 3 to 5 Trouser in a year.• People generally spend 2000 to 4000 Rs. In a year for Trouser• Ration of people belong to 28: 30: 32: 34: 36: 38: 40: is 1: 2: 3: 4: 3: 2: 1.• As the age increase people prefer formal trouser and as age is lower people prefer

casual trouser.• Waist size have direct relation with age of consumer, that mean as age is high size

of waist is also large and wise a versa.• Fitting, Price, Colour, Fabric Quality and Style is parameter that influence consumer

buying decision.• People generally prefer un-branded trouser but branded trouser wearer is also

sufficient.• T.V. Ads. Out Door Hoarding Ads. Newspaper Advertise mostly influence the buyer.• Cotton, polyester and linen are most prefer fabric Quality for Trouser• Black, Navy, Grey and Blue are preferred colour Shade for trouser.• Regular fit is prefer among Young people where comfort fit is among old age.• Flat front trouser is most prefer among trouser wearer.

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Marketing Plan

Product Product Variety:• Fabric: Cotton, Rayon, Polyester and

linen fabric Trouser• Waist: size of 28, 30, 32, 34, 36, 38,

and 40 inch

Product Quality Product Design:• Fitting: Comfort Fit (Slightly loose fit)• Regular Fit (Normal)• Slim Fit (More fit)• Front Design: Pleated Front Trouser• Flat Front Trouser

Brand Name:• Scintillating Formal Wear. Brand Logo:

Packaging:

Service

Price Method of pricing: • We follow cost plus pricing for

determining price of our product. • Net Cost of product includes production,

administration, transportation, depreciation of machinery.

Discount and Allowances: Credit Terms: • Retailer and Wholesaler get Credit

terms of 30 days.

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Place

Coverage Transportation

Promotion Advertising: • Out Door Hoarding• Newspaper Advertise • Local Trade Magazine

Personal Selling:• Sales person of Scintillating Formal

Wear visit different Readymade Garment Retailor and Wholesaler.

Public Relation:• Sales Person and Sales Executive of

Scintillating Formal Wear is Keep in regular Touch.

Scintillating Pvt. ltd. [A'bad]

Regional Warehouse

Wholesaler

Retailer

Consumer

Retailer

Consumer

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Human Resource Feasibility

B.O.D M.D.

MARKETING MANAGER

SALES EXECUTIVE SALES PERSONNELS

SALES EXECUTIVE SALES PERSONNELS

H.R.MANAGER

H.R EXECUTIVE

FINANCE AND PURCHASE MANAGER

PURCHASE ASSISTANCE

ACCOUNTANT CLERK

PRODUCTION & DESIGN MANAGER

SUPERVISOR 1SKILLED WORKERS

UNSKILLED WORKERSQUALITY CONTROL

MANAGER

SUPERVISOR 2

SKILLED WORKERS

UNSKILLED WORKERSTECHNICIAN

[CONTRACT BASE]

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Job ProfileJob title Supervises Functions Salary Education

Managing director

All managers • To handle emergency affairs.

• To approve organisation charges.

• To approve policies.• To call periodical meeting

of various managers & with B.O.D.

• Establish organisation vision and mission

50000 + allowance

MBA in specific field + M.E.

Marketing Manager

Sales executive & sales personnel

• To determine Marketing Plan.

• Establish marketing strategy regarding price and promotion.

• Provide the order information to production manager

35000 to allowance

M.B.A in Marketing

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Job title Supervises Functions Salary Education

Sales executive

Sales personnel

• To establish relationship between sales executive & consumer.

• To maintain good relationship with dealers & consumers.

• To execute the assigned work on time.

• Provide area and function to sales personal

20000 + Commission on sale

B.B.A.

Sales personnel

-------------- • To get order and increase volume of sales.

• To establish relationship between sales executive & consumer.

• To maintain good relationship between dealers & consumer.

• To execute the assigned work on time.

8000 + Commission on sale

Any Graduation

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Job title Supervises Functions Salary Education

Human resource manager

HR executive • Managing manpower in organization.

• To look after planning, staffing, Training & controlling.

35000 + allowance

MBA in HR

HR executive

------------- • To motivate the work force.

• To control over the work force.

• Separation of labour as per job.

20000 B.B.A

Finance and purchase manager

Accountants and Purchase assistance

• To make proper financial policies for the company.

• To ascertain budgets for all plans & projects.

• Get information about raw material and purchase as per requirement.

• Evaluate Different supplier.

40000 + allowance MBA in

finance/ C.A./ M.com [additional 3 year Experience]

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Job title Supervises Functions Salary Education

Purchase assistant

------------- • To control the purchases.

• Provide related aid to purchase manager.

20000 Graduation with computer knowledge.

Accountant

------------- • To keep the records of purchase, sales bad debt & credit period.

• To keep the track of debtors & send letters of reminder.

• To maintain all the records & to handle all legal formalities like income tax & sales tax.

• To assist & supervise the clerical staff.

15000 M.Com. with computer knowledge.

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Job title Supervises Functions Salary Education

Production and Design manager

Technician, Designer, Supervisor

• Create Design• To get production

target from marketing manager .

• To keep a record of raw materials required & give orders to purchase department.

• To be aware about the latest innovation, designs, machines, models, process, etc.

• Maintain desire level of finish goods inventory.

40000 + allowance

MBA with B.E. and Experience in CAD

Quality control manager

--------------- • To check and control quality of the product.

• To undertake quality control tests.

• To give the conclusions about the quality of manufacturing.

15000 + allowance

Post graduate with production management

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Job title Supervises Functions Salary Education

Technician [on Contract base]

------------ • To maintain the machineries in the production department.

• To solve the various problems of machineries.

• To give the knowledge to the workers about the performance of machinery.

5000 Contract base

B.E. in mechanical

Supervisor 1 Workers • Perform task of cutting of fabric.

• Supervise the worker in cutting and stitching.

• To perform the work given by the production manager.

• To supervise the production process

27000 B.com.

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Job title Supervises Functions Salary Education

Supervisor 2

Workers • Perform task after cutting to packaging.

• Supervise the worker in Washing, button and zip fitting and packaging.

• To perform the work given by the production manager.

• To supervise the production process

27000 B.com.

Skilled Worker

---------- • Perform given work Piece wage

IIT

Unskilled Worker

---------- • Perform given work Piece Wage

Not Requiere

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