Fashion Go Social - Aarhus, April 30

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15inno by Stefan Lindegaard at LinkedIn Groups

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Twitter: @lindegaard

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Social media: A Game Changer for Innovation?- Fashion Go Social

Forget about marketing, brand building, customer loyalty and service.

Think innovation. Ask yourself: How is social media relevant for our innovation efforts?

…tools, services and platforms that drive virtual interaction, involvement for innovation efforts

Communities, idea platforms, Twitter and LinkedIn

Go beyond customer service, marketing, B2C!

Identify and interact with innovation partners

Generate more ideas, faster

Get market and competitor insights

Promote corporate innovation capabilities

Faster pace, shrinking window of opportunity, less time for cash cows

Driven by global megatrends: faster, more open, more transparent and more connected

We need a more holistic approach to innovation!

What is open innovation?

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation

process just as naturally as it does with internal input”

Open innovation as a term will disappear in 5-7 years!

What is crowdsourcing?

“Crowdsourcing represents the act of a company or institution taking a function once performed by

employees and outsourcing it to an undefined (and generally large) network of people in the

form of an open call…” Howe

”Online, distributed problem-solving and production model.” Brabham

Change how we innovate

Be competitively unpredictable

Develop the right conditions and framework

Social media is key for crowdsourcing

LEGO went out of comfort zone, partnered with another company

Do you know your external touch-points? Do you use them properly?

WORK

PRODUCTS FUNDING

INTER-MEDIARIES

COMPANIES

PUBLIC

Companies (open innovation / crowdsourcing):- Speed, diversity, new knowledge pools- Experimentation (don’t be left behind) - Marketing as well as innovation vehicle- More cost-effective than hiring consultants

People (crowdsourcing): - Learning opportunities- Enjoyable process - Financial compensation

Benefits:

Identify 10 keywords / terms and work with them on LinkedIn and Twitter. What happens?

No networking culture? No innovation culture!- future winners get communities to work!

Networking efforts (real world, virtual) require direction, training and time. Few executives get this.

“Måske skæres der ned på leverandørerne, fordi det er krisetid, men vi synes nu også, at

tendensen minder om co-creation. At man indgår perspektivrige alliancer og skaber noget

sammen, og vi kan høre, at virksomhederne er glade for disse nære samarbejdsrelationer.”

TEKO

Økosystemer, “Preferred partner of choice”, lokalt/globalt

“Forretningsmodellerne er endnu slet ikke udviklede omkring sociale medier. Der er kæmpe muligheder her. Vi har her i huset kun selvlærte medarbejdere indenfor området. Det er en stor udfordring, for hvilke medier skal vi beherske?

Hvad virker, og hvad virker ikke?” Michael Ring, adm. direktør Stelton A/S

Hvordan kan man lære? What’s in it for me?

“Designernes arbejdsfelt udvides, og det er mere afgørende end nogensinde, at de forstår

forretningen.” TEKO

www.businessmodelsinc.com

“Designernes arbejdsfelt udvides, og det er mere afgørende end nogensinde, at de forstår

forretningen.” TEKO

Design + Business model innovation + Åben innovation + Social media

Direktørerne ved godt, at de sociale medier er salgskanaler med potentiale, men de er i

vildrede, for hvordan skaber man værdi her? Genererer likes og bloggere nu også en

omsætning, og kan det betale sig at invitere bloggere til produktlanceringer?

Innovation hos Shell – inspiration?

SWOT on OI – know your motivation, mandate and strategic purposes

Map social media competence / opportunities

Experimentation + Documentation = Change (reward behaviors, not just outcomes)

Get corporate guidelines in place

Innovation (R&D, product & process development)In which ways has your organization benefited from the use of social media? (external focus)

Benefit todayNo benefit today, BUT future expectationsNo benefit today, AND no future expectationsDo not know

Increased feedback and inspiration to product- and process development with customers and external partners

Improved market insights, trends, technology development, competitor initiatives etc.

The open innovation process has a positive impact on the market – before marketing and sales

Improved access to cooperation with external innovation partners

Faster development cycles related to the development of new products and processes

Credit: SocialSemantic.eu

A CFO is wary about investing in the training and education of the employees.

He asks the CEO: ”What happens if we invest in developing our people and then they

leave the company?”

The CEO is a bright person and replies: ”What happens if we don’t and they stay?”

Do you want to know more about open innovation? Join my Innovation MasterClass – get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

[email protected]

Twitter: @lindegaard

Hey! Free books on 15inno.com!