Fame Cinemas

7/31/2019 Fame Cinemas

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CRM


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CRM INITIATIVESBY


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CRM AT A GLIMPSE CRM manages a companys interactions with customers, clients and

sales prospects.

The overall goals of CRM -

find, attract, and win new clients,

nurture and retain those the company already has,

entice former clients back into the fold,

and reduce the costs of marketing and client


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THE FAME JOURNEY 28 years of experience in distribution

over five years experience in exhibition of films.

First Multiplex was launched in Andheri (W)Fame Adlabs

Till date 25 multiplexes across India. Operating 93 screens and 26269

seats across 12 cities.

The company spends Rs 70,000-Rs 1 lakh per seat. Each screen has

around 300-350 seats. Invests Rs.2 crore per screen on an average.


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THE FAME EXPERIENCE Transformed the experience of movie lovers.

Significant transformation in Indian film industry in the years 2002 to

2009

Benchmarked themselves with global multiplexes.

Introduced the Gold Class.

FAME also offers specialty food, which can be ordered and delivered

on ones seat!


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OFFERS FOR BANK CARD HOLDERS

INITIATIVES FOR CUSTOMERS


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DEUTSCHE

BANK


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4 free tickets at Fame cinemas in a calendarmonth

1 free ticket out of every 2 tickets purchased This offer is valid for all days, all shows and at all

Fame cinemas for on-line bookings

The number of free tickets available daily arelimited.

The offer cannot be availed if the ticket price (ofan individual ticket) exceeds Rs.300/-


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KOTAK


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Up to 20% savings on Kotak Trump Credit

Card

10% Instant Online discount.

10% Cash back on your monthly statement


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CITI CARD


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Get 2 times the reward points on the

purchase of your movie ticket

Redeem your reward points at anyFame cinema for movie tickets.


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This offer only applicable for

Ultima

Platinum Select

Platinum

Titanium

Gold and Silver

Diners Club

IndianOil Gold

IndianOil Titanium Credit Card holders.


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AXIS


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Buy 1 ticket get 1 FREEevery Friday

Get 30% off on tickets any day any show -except Friday

Offer valid at the Box-office only & At AllFame properties.


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For every Rs.100 spent through the membersState Bank debit card, the member earns 30

Freedom Points.

For every Re. 1 spent to purchase a movie

ticket, Freedom Rewardz deducts 4 FreedomPoints


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OTHER INITIATIVES


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Vodafone Tuesdays offer

Online contests


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ANY TIME BOOKING FACILITIES

NGPAY is an application that can bedownloaded onto your mobile phone usingwhich you can book tickets

Download

ngpay

Select

movie

Buy

tickets


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DIAL TO BUY TICKETS Fame makes buying tickets easier using

automated IVR booking service.

CALL CENTRES

Open for all 7 days of the week

Buy or book tickets at your time and at yourconvenience.


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ONLINE BOOKING It is a simple procedure of logging onto their

website and booking tickets using your creditcards

For this facility Fame uses the solution

provided by Idealake InformationTechnologies Pvt. Ltd


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CORPORATE BOOKINGS One can book for corporate houses, institutions

and various other large booking requirements. The corporate relations team liaises with clients

and ascertains their needs

BIRTHDAYS AND SPECIAL OCCASIONS book an entire theatre for you at the time and

date you desire


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CUSTOMER COMPLAINTS


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Vodafone Tuesday

Right To Information

Gold Class Online Transactions Have Been Very Faulty

(Reversal of Money, No Interconnectivity)

Online Booking Services Not At All The Places(Anand City)

Convenience Charges


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RECOMMENDATIONS


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1. OPEN ADDITIONAL MULTIPLEXESInox Leisure

29 multiplexes

105 screens

PVR

45 properties

200 screens

Fun Multiplex

24 properties

75 screens

Cinemax

28 properties

88 screens

Fame Cinemas

23 multiplexes

93 screens


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2. Subscribing to specific genre and receivingnotifications via emails/SMSes regarding the

show timings and ticket availability atvarious multiplexes

3. Sending an SMS to a specified number forinformation on the various movies beingplayed, price per ticket, availability of ticketand so on.


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4. Memberships for regular movie watchers

5. Private screening

6. Making Vodafone Tuesdays more efficient


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THANK YOU!

ADITI AURORA03

ANUSHA THAKUR09

BHUMI SHAH16

NATASHA BANDODKAR31

NAYANA MAKHIJA32

PRAJAKTA SHIKARKHANE42

Fame Cinemas

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