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FAKE PRODUCTS AND PASS-OFF BRANDS GROUP -7 APURV SHARMA DEVDUTTA NANDI HEMANTH K. KOUSTUBH CHOUBEY SWATI SINHA
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GROUP -7 APURV SHARMA DEVDUTTA NANDI HEMANTH K. KOUSTUBH CHOUBEY SWATI SINHA

Fake

products are found worldwide and they are usually of poor quality sold at a fraction of the original price. substandard quality of beverage, which is similar in taste, is bottled with a logo of PEPSI, and is sold in the market.

If

Those

brands which tweak a well known symbol or style of a large company, to make their own and sell their products in the market are known as PASS OFF BRANDS. KAT-KAT; MELODY, MEDOLY

KIT-KAT,

RBK,RKB(REEBOK)

Talk

about counterfeit products and one automatically thinks of a few countries. While India is not lagging behind the rest of the pack - it is China that is head and shoulders above others in this category. China is the biggest source of counterfeit goods in Asia and piracy rate in China is more than 90 per cent. As much as 30 per cent of the counterfeit products worldwide is being made in China.

Industry :Challenge :

Pharmaceutical Antiseptic Perfumed Cream of a well-known company was being duplicated as well as Pass Off products was in circulation, using the same trademark. National Capital Region (NCR) Market survey, intensive investigation, monitoring and surveillance enabled our teams to locate the office and the factory of the counterfeiter. The enforcement action through court order with the active support of the local police stations of the respective areas was carried out. The list of the seized goods including finished product, packing material & printing machine for packing etc was submitted to the court. Duplicate & Pass off product of the subject item have now disappeared from the market. The sales of the Genuine Products have shown upward trends in the affected areas.

Area Affect : Solutions :

Gains :

According to Enforcers of Intellectual property Rights (EIPR), a private investigative agency specializing in anti-counterfeiting solutions, all Indian metros have become bases for manufacturing counterfeit products and account for maximum IPR violations. "Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate there," it said.

A FICCI survey has estimated the loss of revenue to the Indian exchequer by way of taxes to be roughly around Rs 1,000 crore a year. Rapid advances in technology and liberalization of the Indian economy has created an ideal market for people trying to misuse existing brand values that have been cultivated and nurtured over a period of time. FMCG, software, automobile, packaged water, and garments sectors are the most affected.

A recent survey from the US has come out with the finding that worldwide 10 per cent of perfumes and cosmetics, 11 per cent of clothing and footwear and around six per cent of drugs bought by consumers are fakes. The figure rises to a staggering 80 per cent in some developing countries.

Another estimate says 4,100 jobs are lost each year in the UK alone because of counterfeiting wrecking industries and draining funds which otherwise would have reached public services. While no organization has come up with such an assessment in India so far, a FICCI estimate has put the annual loss of revenue to the Indian companies in excess of Rs 4,000 crore. Individual losses to company vary from 4 per cent to 10 per cent of their annual revenues and profits.

To prevent forfeiting, the Govt. of India has introduced Intellectual Property Rights (IPR). Under intellectual property law, owners are granted certain exclusive rights to a variety of tangible & intangible products, such as musical, literary, and artistic works; discoveries and inventions, clothes and jewellery etc. Common types of intellectual property include copyrights, trademarks, patents, industri al design rights and trade secrets in some jurisdictions. Though there are laws in India against counterfeiting, their enforcement is tedious. Lengthy legal proceedings often yield no results.

PASS OFF BRANDS OF ADIDAS

FAKE PRODUCTS OF SONY

FAKE PRODUCTS FOR PUMA

OTHER FAKE PRODUCTS

it can be concluded that fake products and pass off brands are a harsh reality in today's markets and have no benefits at all. All efforts must be put in, both from the Govt. and the public to crush this malaise effectively. Hence,