Exporting Laptops

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Exporting LaptopsGroup 6: Andre West, Hemisha Khatri,

Chance Lain, Reshma Parikh, Jinye Chen and Ali Malik

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Main Idea: ◦Exporting refurbished laptops from the US

to the countries of Zimbabwe and Uganda in Africa

The Process: ◦Outsource used laptop repair to India

through a joint venture at low cost◦Ship repaired laptops to Zimbabwe and

Uganda from India for sale

What is the Product?

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Why Africa?◦ Not as technologically advanced as the US◦ Citizens can improve their standard of living

through the educational opportunity provided by laptop adoption

◦ Virtually untapped market in the computer industry

Why India?◦ Cheaper to get laptops repaired and fixed◦ High IT knowledge

Why Africa and India?

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Business challenges will be faced in Africa

Compared to US: Africa and

IndiaCompared to India: Africa

Culture Different Similar

Administrative Different Similar

Geographical Far away Closer

Economical Low economy Low economy

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Countries of Zimbabwe and Uganda (with potential to expand)

Citizens ages 4-35 Students Missionaries Adults with disposable income looking to

invest in an educational opportunity

Who will be targeted for the sale of laptops?

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Schools and Universities Local electronics retailers

◦ In Kempala, Uganda and Zimbabwe Small businesses Missionaries Local Government

Common markets to target in Zimbabwe and Uganda

http://answersafrica.com/top-10-most-technologically-advanced-countries-in-africa.html

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Procurement via recycling and donations of laptops.

Local storage facility that determines the condition of products◦ Sort: Repairable laptops vs. non-repairable

laptops Contract with DHL

◦ To ship laptops from US to India for repair ◦ To ship repaired laptops from India to Zimbabwe

and Uganda

Business operations starting from procurement to shipment

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Outsourcing labor repairs to a foreign facility in Chennai, India.

Why a Joint Venture in Chennai? ◦ Store and distribute repaired laptops◦ Cheaper to repair laptops◦ High IT knowledge ◦ Machines and security ◦ Various optional repair facilities for Joint Venture

Joint Venture for refurbishment of laptops in Chennai, India

http://www.justdial.com/Chennai/computer-repairs-and-services

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Run advertisements on: ◦ Radio◦ Local print and ◦ TV

Partner with schools and local retailers to push the product

Set up a local warehouse in Zimbabwe as a local distribution center

How to promote sales and services in Zimbabwe and Uganda?

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Organizational ChartCEO

Reginal Director in America

Reginal director in

India

Reginal director in Africa

HRMARKE

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DSITRIBUTION

MANAGER

CIODISTRIBU

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RMARKE

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DISTRIBUTION MANAG

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SALES MANAG

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STAFF STAFF STAFF STAFF

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STAFF

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Any questions?