Experience Designing - Philosophy & Psychology Shaheena Attarwala | @RuthlessUx Head of Design | Wigzo Technologies www.RuthlessUx.com 28th October, 2017 | 8.30 am to 6.30 pm | ISIDI Ace, 7th Floor, Tower 2A,One Indiabulls Centre, Lower Parel, Mumbai
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Experience Designing -Philosophy & Psychology
Shaheena Attarwala | @RuthlessUx
Head of Design | Wigzo Technologieswww.RuthlessUx.com
28th October, 2017 | 8.30 am to 6.30 pm | ISIDI Ace, 7th Floor, Tower 2A,One Indiabulls Centre, Lower Parel, Mumbai
@RuthlessUx
Philosophy of Design
@RuthlessUx
@RuthlessUx
Experience Design is a process for creative problem solving.
@RuthlessUx
@RuthlessUx
Digg > UI change Digg3.0>DiggApocalypse
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Psychology of Design & Decision Making
@RuthlessUx
@RuthlessUx
90 Percent of all our purchasing decisions are made subconsciously
Most purchasing decisions take as little as 2.5 seconds.
- Martin Lindstrom
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@RuthlessUx
Half a box of chocolate now?Full box of chocolate in a week?
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@RuthlessUx
@RuthlessUx
@RuthlessUx
B2CEnhancing Customer Experience
Spotify Case Study : 2014
Spotify is a streaming music service
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A movie theater experience : A Big Change
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A movie theater experience : A Big Change
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Facebook, you needy sonofabitch
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@RuthlessUx
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