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1 Women are disproportionately impacted by cardiovascular disease (CVD): n #1 killer – more deadly than all forms of cancer combined. n Accounts for 1 in 3 women’s deaths each year – one woman every minute. n 43 million women in the U.S. are affected. 2 A competitive edge in cardiovascular services builds business: n Healthcare leaders rank prevention and wellness as their top priorities in cardiovascular services. n 76% report positive margin contribution. n 66% expect margin to increase in next three years. 3 Exclusive gender-specific programming delivers a competitive edge: n Supports reduced readmissions. n Provides measureable community benefit. n Reshapes cardiovascular services. n Drives volumes. WHAT WHY heartcaring.com | spirithealthgroup.com 561.544.0755 | FAX 561.544.8149 © 2015 Spirit Health Group. All rights reserved. EXECUTIVE OVERVIEW HOW 1 Engage physicians. 2 Educate and screen consumers. 3 Navigate patients to your services. 4 Measure success. Attain a measurable competitive edge in cardiovascular services by navigating under-diagnosed populations and activating physicians with exclusive gender-specific programming. With consultative planning and dedicated support from your HeartCaring team: 50 , 500+ HOSPITAL STAFF EDUCATED attendees in 2014 4 0+ Active hospitals in 24 states 75% Retention Rate screenings per year REFERRED FOR TREATMENT 19% ARE WOMEN 74% SUCCESS HeartCaring hospitals realize signifi- cant market share growth, increased utilization, and revenue returns Average annual results measured from HeartCaring consumer database: $676,012 net revenue $3,725 net revenue per HeartCaring consumer 4.52:1 ROI based on net patient revenue
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Exec Overview_HeartCaring

Jan 25, 2017

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Page 1: Exec Overview_HeartCaring

1 Women are disproportionately impacted by cardiovascular disease (CVD):n #1 killer – more deadly than all forms of cancer combined.n Accounts for 1 in 3 women’s deaths each year – one woman every minute.n 43 million women in the U.S. are affected.

2 A competitive edge in cardiovascular services builds business:n Healthcare leaders rank prevention and wellness as their top priorities

in cardiovascular services.n 76% report positive margin contribution.n 66% expect margin to increase in next three years.

3 Exclusive gender-specific programming delivers a competitive edge:n Supports reduced readmissions.n Provides measureable community benefit.n Reshapes cardiovascular services.n Drives volumes.

WHAT

WHY

heartcaring.com | spirithealthgroup.com 561.544.0755 | FAX 561.544.8149

© 2015 Spirit Health Group. All rights reserved.

EXECUTIVE OVERVIEW

HOW

1 Engage physicians.

2 Educate and screen consumers.

3 Navigate patients to your services.

4 Measure success.

Attain a measurable competitive edge in cardiovascular services by navigating under-diagnosed populations and activating physicians with exclusive gender-specific programming.

With consultative planning and dedicated support from your HeartCaring team:

50,500+

40+

HOSPITAL STAFF EDUCATED

Active hospitals in 24 states screenings per year

75%

Ret

entio

n Ra

te

REFERREDFOR TREATMENTattendees in 201419%

ARE WOMEN74%

50,000+40

+HOSPITAL STAFF EDUCATED

Active hospitals in 24 states screenings per year

75%

Ret

entio

n Ra

te

LISTEN TO YOUR HEART CAMPAIGN

KNOW YOUR PULSE CAMPAIGNattendees in 2014

50,000+

40+

HOSPITAL STAFF EDUCATED

Active hospitals in 24 states screenings per year

75%

Ret

entio

n Ra

te

LISTEN TO YOUR HEART CAMPAIGN

KNOW YOUR PULSE CAMPAIGNattendees in 2014

50,500+

40+

HOSPITAL STAFF EDUCATED

Active hospitals in 24 states screenings per year

75%

Ret

entio

n Ra

te

REFERREDFOR TREATMENTattendees in 201419%

ARE WOMEN74%

SUCCESSHeartCaring hospitals realize signifi-cant market share growth, increased utilization, and revenue returnsAverage annual results measured from HeartCaring consumer database:

$676,012 net revenue

$3,725 net revenue

per HeartCaring consumer

4.52:1 ROI based on net patient revenue

Page 2: Exec Overview_HeartCaring

© 2015 Spirit Health Group. All rights reserved.

Promote your hospital as a valued contributor to a powerful coalition of healthcare organizations and advocacy groups.

Adopt or adapt from marketing and educational content and creative that is consistently recognized for excellence from the major healthcare award organizations.

Have a Ball Exercising

Want to know what you can do to improve your heart health, decrease risk factors for

cardiovascular disease and strengthen your feeling of overall well-being? Exercise.

The American Heart Association suggests 150 minutes of moderate, or 75 minutes of vigorous

exercise per week, which is about three minutes a day for five days a week. For those attempting to lower their blood pressure, 40 minutes of aerobic exercise is recommended three to four times a week, which can lower the risk for heart attack and stroke.

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MARKET-READY PROGRAMMING

AWARD-WINNING PROGRAMMING, CONTENT AND DESIGN

IS YOUR HEART AT RISK?Heart disease is the leading cause of death in the United States for both men and women. To find out if you are at risk, check the factors on the back of this card that apply to you and share with your doctor.

Together you can create a plan to keep your heart healthy.

HC-PanelCard15.indd 1 3/6/15 10:19 AM

HEARTCARINGJOURNAL

Your guide to cardiovascular health

ADVOCACY AND GOVERNMENTAL AFFILIATIONS

ATAQUE CARDÍACOUn ataque cardíaco también se conoce como infarto de miocardio o MI por sus siglas en inglés. Sucede cuando se bloquea un vaso sanguíneo que proporciona oxígeno al músculo cardíaco y se detiene el flujo sanguíneo a una parte del corazón. Si no es tratado de inmediato, parte del músculo cardíaco muere. Cuanto antes obtenga ayuda, menos daño sufrirá su corazón.

El bloqueo de un vaso sanguíneo puede deberse a:

n Un déposito de grasa llamado placa;n Un coágulo de sangre;n Un espasmo de un vaso sanguíneo.

SIGNOS DE UN ATAQUE CARDÍACORespirar aire cálido y húmedo ayuda a suavizar la mucosidad que provoca la sensación de ahogo. Esto puede ayudar:

n Dolor, presión, rigidez, pesadez, tirantez o ardor en el pecho, brazo, mandíbula, hombros o cuellouPuede darse tanto durante una actividad como descansandouDura más de 5 minutos, o se va y regresa

n Sudoraciónn Falta de airen Náuseas o vómitosn Dolor de estómago o acidezn Sensación de cansancio, mareo o desmayon Sensación de miedo o de pánico

Llame al 911 inmediatamente si tiene alguno de estos signos. Siéntese o recuéstese hasta que llegue el equipo de emergencia. No conduzca al hospital ni se retrase llamando a su médico.

Algunas personas, en especial las mujeres, pueden no sentir dolor en el pecho, o pueden tener signos muy leves. Cuantos más signos se presenten al mismo tiempo, más posible es que esté teniendo un ataque cardíaco. Si ya ha tenido un ataque cardíaco anteriormente, puede que los signos sean diferentes en una segunda ocasión. No ignore sus signos. Llame y pida ayuda rápidamente para limitar el daño a su corazón.

SU CUIDADO EN EL HOSPITALLe harán exámenes para determinar si ha sufrido un ataque cardíaco y si su corazón ha sufrido daños. Es posible que deba permanecer en el hospital algunos días. Es posible que le indiquen que comience a tomar medicamentos o que se someta a tratamientos para mejorar el flujo sanguíneo a su corazón.

© 2015 Spirit Health Group. All rights reserved.

Healthy Diet, Healthy Heart

Ahealthy diet is important to managing your blood pressure and reducing your risk of heart

attack, heart disease, stroke and other diseases. How much of what you’re eating is just as important as what it is you’re eating. Being able to recognize portion sizes and monitor intake is essential

to a heart-healthy diet. Eating out of the bag, overloading your plate and taking second helpings until you’re full and eating all of what’s on your plate at a restaurant can lead to eating more calories, fat and cholesterol than needed.

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ISSUE 1 • 2014

Consumer product info:

SMARTPHONE ECGThe AliveCor™ System is a newheart-monitoring device thatwas recently approved by theFDA. With the purchase of thissystem, users have the ability torecord their own electrocardio-gram (ECG) on a smartphoneand receive a detailed report ofcardiac rhythms at any time ofthe day. The AliveCor Systemalso offers AliveInsights analysisservices, which allows users tohave a cardiac technician or car-diologist review the ECG resultsin as little as 30 minutes! Com-patible with most smartphones,AliveCor has a special universalattachment case that can recordyour cardiac rhythms. ThisAliveCor System isn’t yet avail-able without a prescription fromyour doctor, but it does offer anexciting peek into the future ofheart health.

Nutritional Info 1 popover Amount per Serving:

Calories 101

Protein 6 g

Fat trace

Cholesterol 1 mg

Carbohydrates 18 g

Fiber 0.5 g

Sodium 152 mg

PreparationPreheat the oven to 425 F. Generously coat 6 large metal or glassmuffin molds with cooking spray. Heat the muffin molds in the ovenfor 2 minutes. In a large bowl, add the milk, flour, salt, and egg whites. Using anelectric mixer, beat until smooth. Fill the heated muffin molds 2/3full. Bake in the top part of the oven until golden brown and puffy,about 30 minutes. Serve immediately. Dieticians Tip: To make cheese popovers, add 1 tablespoon batterto the bottom of each cup. Top with 1 teaspoon Parmesan cheeseand fill the cups 2/3 full with remaining batter. The Parmesancheese adds 7 calories, a trace amount of fat and cholesterol, and25 milligrams of sodium to each popover.

CAFFEINE’S EFFECTS ON YOUR HEART RATEWhen people want to stay awake, they often turn to caffeine. In the United Statestoday, about 80% of adults consume an average of 200 mg of caffeine perday, which equates to about two 5-ounce cups of coffee or four sodas.While caffeine can help you to feel more alert and stay awake, it alsochanges the way that the body and brain work. Caffeine can also have serious side effects on the cardiovascular system. It can make you feel jitteryand shaky, and if you already have cardiovascular issues, caffeine can induce arrhythmias (irregular heartbeats) and can lead to tachycardia(abnormally fast resting heart rate). This is more common in peoplewho don’t often drink coffee because they have not developed a toler-ance to caffeine. So, the next time you go to reach for that cup of coffeeor soda, be sure to remember the possible side effects.

Be sure to check out Issues 2, 3,and 4 for more recipes to com-plete your menu.

Ingredients1 cup fat-free milk1 cup all-purpose (plain) flour1/4 teaspoon salt4 egg whites

AUTOIMMUNE DISEASES INCREASE RISKFOR CARDIOVASCULAR DISEASERheumatoid arthritis is a chronic inflammatory arthritis that affects five or more joints. According to the AmericanCollege of Rheumatology, rheumatoid arthritis (RA) almostdoubles the risk of having a heart attack within the first 10years of receiving an RA diagnosis. Because RA causes in-flammation within the body, researchersbelieve that inflammation can also occurwithin the coronary arteries that supply the heart with blood.

Lupus, another autoimmune disease, causes the immune system to produce antibodies to cells within the body, leading towidespread inflammation and tissue damage.

People with lupus also

have an increased risk of coronary heartdisease or atherosclerosis, commonlyknown as hardening of the arteries, dueto the buildup and inflammatory natureof “bad” cholesterol within the arteries.Your physician will know how to besttreat your symptoms, but there are someways you can help protect yourself:

� Don’t smoke.

� Eat a diet rich in vegetables, fruits, low-fat proteins, and whole grains.

� Avoid foods that are high in sodium.

� Get regular checkups.

� Stay at a healthy weight.

� Get plenty of exercise and sleep.Appetizer:

Guilt-free Popovers

Did You Know?Your heart beatsabout 100,000 timesin one day andabout 35 milliontimes in a year. During an averagelifetime, the human heart will beat more than 2.5 billion times.

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© 2015 Spirit Health Group. All rights reserved.

for killing 600,000 people each yearHas ties to High Blood Pressure, High Cholesterol, and Diabetes. Lures its victims with Tobacco Use.

Linked to risky behaviors, including Physical Inactivity and an Unhealthy Diet.

a long and healthy life

Avoid being Heart Disease’s next victim. Get screened.