• 2003 Precision Agricultural Services Dealership Survey Results Staff Paper No. 3-10 Sponsored by Crop Life Magazine and Center for Food and Agricultural Business Purdue University June 2003 Dr. Linda D. Whipker* Dr. Jay T. Akridge *Linda D. Whipker is a marketing consultant in Raleigh, NC. Jay T. Akridge is Director of the Executive MBA Program in Food and Agricultural Business and the Center for Food and Agricultural Business at Purdue University and a Professor in the Purdue Department of Agricultural Economics. Purdue University is committed to the policy that all persons shall have equal access to its programs and employment without regard to race, color, creed, religion, national origin, sex, age, marital st atus, disability, public assistance status, veteran status, or sexual orientation.
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Evolving Media: Will Content, Distribution or New Platforms Dominate?
Mike Milken Chairman
Milken Institute
Chase Carey Deputy Chairman, President and COO
News Corp.
Charlie Ergen Chairman and Co-founder
Dish Network
Robert Pittman CEO, Clear Channel
Communications
International Phone Call: ~$12/Minute
1957 America
2012 $.01
1975 $10
Cost of a 1-Minute Phone Call from the U.S. to India
Telecommunications cost to business approaches zero.
Computer Storage: $2 million per megabyte
1957 America
IBM System 370/168 in 1976
• 8 megabytes for $8 million
• Cost per megabyte: $1 million
Apple iPad 3
• 64 gigabytes for $699
• Cost per megabyte: $0.01
Blockbuster $4.5 billion
Netflix $0.16 billion
28 Netflix = 1 Blockbuster
Blockbuster vs. Netflix - 2002 Market Value
Blockbuster vs. Netflix Market Value
Netflix $16 billion
7/13/2011
Blockbuster $0
Source: PBS; EW; CNN Money
• Netflix lost $2 billion in value within 8 hours following announcement to split services (Sept. 2011)
• Netflix lost 800,000 subscribers in Q3 ’11, most of them DVD subscribers
Blockbuster vs. Netflix Market Value
Blockbuster vs. Netflix Market Value
Netflix $16 billion
7/13/2011
Blockbuster $0
5/1/2012
Netflix $4.5billion
Growth of Mobile TV Advertising
Multichannel 27.9%
Online 1.8%
Mobile 0.4%
Terrestrial 69.9%
2010 Multichannel
27.9%
Online 1.8%
Mobile 3.6%
Terrestrial 64.8%
2015
Source: Adapted from PricewaterhouseCoopers (2011); Global Entertainment and Media Outlook
• Tape recorder and transistor radio (1950s)
• 5-inch micro TV (1962)
• Trinitron Color TV (1965)
• U-matic video tape system (1969)
• Beta-Max (1975)
• Sony Walkman (1979)
• Compact discs and player (1982)
• Handycam 8mm video camera (1985) (Sony sales and profits triple during the 1980s)
• Sony Play Station (1994)
Akio Morita
Co-founder
S Source: “Historical Review of Sony's Innovations and Future Steps” (Masanori Hachiya/Sloan School of Management)
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's about the people you have [and] how you're led.”