EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN - #Inbound 2014 HubSpot COS Deep Dive Session

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EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN

STEVE JAMES Partner, Stream Creative @steve_james_

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Strategy

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1  Benchmark Your Current Metrics.

2  Determine Your Goal.

3  Define Your Brand.

4  Define Your Buyer Persona.

Strategy

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1  Large Cheese Producers

2  Small Market/Boutique Grocery Stores

3  End Consumer

Buyer Personas

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Takeaway Define & document at least 3 customer types your company currently services.

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2 Plan

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1  Define Your Team.

2  Platform Considerations.

3  Review and outline current assets.

4  Outline Site Architecture/Site Map.

5  Plan out your URL Mapping/301 Redirects.

6  Define Your Content Plan.

Plan

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Takeaway Plan. Purpose. Personalize.

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3 Design

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1  Website Creative Brief

2  Wireframes

3  Review Colors and Images

4  Full Color Mock-ups

Design

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Takeaway Simple, Purposeful and Responsive.

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4 Build

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1  Platform

2  Templates

3  Finalize Content

4  Testing and Review

Build

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Takeaway Find a platform that allows marketers to focus on marketing.

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5 Optimize

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1  Basics

2  Shareability

3  Analytics

4  Keywords

5  Redirects

6  Mobile

Optimize

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Takeaway Please do not forget your redirects!

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6 Launch

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1  Prepare

2  Checklist

3  Announce

4  Kick off content strategy

Launch

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Takeaway Manage expectations on launch day.

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7 Analyze

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1  Are pages indexed

2  Post-launch checklist

3  Benchmark metrics

4  Kick off content strategy

5  Update/test/measure

Analyze

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Takeaway Set Quarterly review times to see how your web site design is performing. Make frequent updates.

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QUESTIONS ?

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THANK YOU!