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Event Marketing - Simple Strategies for Better Events by Howard Flint of Ghost Partner, inc

May 19, 2015

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Business

  • 1. simple strategies for better event marketing 2014

2. 3 2014 3. todays agenda the real power of event marketing get them to sign up speak up show up make sure youfollow up 2014 4. at its core, marketing is about eliciting a physical and measureableRESPONSE5 2014 5. 6 2014 6. MARKETING HAS CHANGED traditional marketingnew marketingfindfindconvert keepconvertkeepFlip The Funnel: Retention is the New Acquisition -- Joe Jaffe (@jaffejuice)7 2014 7. reach past your own list8 2014 8. todays agenda the real power of event marketing get them to sign up speak up show up make sure youfollow up 2014 9. the invitation paper vs. email? simple graphics include ALL the basics write a compelling message anticipate questions be recognizable10 2014 10. {checklist} INVITATION make sure the host organization is very obvious,not just the logo offer date/time/location/topic sign-up link should be most obvious, if not ONLYoption, and be above the scroll line place left or center, not right use a text link dont give details that distract from signup11 2014 11. WHO should you invite? WHERE will you post event info online?WHEN should you time your announcements and invites?WHAT does success look like? How will you measure it?12 2014 12. if you HAVE an event webpageinclude all basic event infofocus on registrations13integrate social mediadifferent events? make it easy to tell multiple events apart 2014 13. if you DONT HAVE an event webpageuse online registration14offer printable registration 2014 14. shameless plug event home page15event invitation event registration 2014 15. registration pointers collect attendee data do not ask too many questions if you charge a fee, try to collect on the spot make sure a confirmation email goes out ASAP16 2014 16. todays agenda the real power of event marketing get them to sign up speak up show up make sure youfollow up 2014 17. encourage them to SPEAK UP drive pre-event build-up and promotion make it easy to share and forward info encourage activity during the event dont forget post-event18 2014 18. encourage them to SPEAK UP pre- and post-event surveys ask what they want and expect listen and respond announce changes ask immediately and offer incentives to get it19 2014 19. encourage them to SPEAK UP pre- and post-event surveys20 2014 20. todays agenda the real power of event marketing get them to sign up speak up show up make sure youfollow up 2014 21. get them to SHOW UP what is attrition? how do I avoid it? so, what do I do?22 2014 22. {checklist} REMINDER EMAIL use a first name again reconfirm their registration if there is a waitlist or the event is full, say so before 10am, send the day before; after 10am,send the SAME DAY describe check-in process, where to park, what to bring, emergency contact Send a long email (this is the only time I will say this!) 23 2014 23. two simple strategies for growth 1.start with smaller venues & and sell out2.do not post two of the same event at once24 2014 24. two simple strategies for growth 1.start with smaller venues & and sell out2.do not post two of the same event at once25 2014 25. todays agenda the real power of event marketing get them to sign up speak up show up make sure youfollow up 2014 26. {checklist} FOLLOW-UP use a first name again include at least one photo from the event! provide incentive to participate in a survey ask people to post, tweet, comment about theirexperience provide them with sample content! network and regroup on your page! emphasize the call to action why did you have the event? 27 2014 27. some final points: something will go wrong accept it and move on28 2014 28. some final points: you can do this! keep it simple!29 2014 29. some final points: help is available free classes and webinars www.constantcontact.com/learning-center www.constantcontact.com/local-learning Constant Contact blog blogs.constantcontact.com local partners who love helping small businesses marketplace.constantcontact.com/ServicesSearch30 2014 30. Q&A(AND PLEASE TAKE A MOMENT TO FILL OUT YOUR FORM!)want more help?CALL A COACH toll-free: 855-261-1978#EventSpot 2014