Evaluation2

Moiza ButtCandidate Number: 3124

OCR G324 Advanced Production – Soap opera

EVALUATION

Q1

Q2

Q3

Q4

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learnt from audience feedback?

How did you use media technologies in the construction and research, planning and evaluation stages?

Final Product – TV Listings Q1

Final Product – BillboardQ1

Trailer: http://www.youtube.com/watch?v=2BSzKMpEMBk

Final Product Q1

SOAP CONVENTIONS.Narrative – either LINEAR which follow one narrative or parallel which follow more than one point of view and creates one narrative. Lighting

Mise en sceneSound – Diegetic or non diegetic. Major or minor.

Camerawork

Editing

Enigma – adds mystery to characters and leaves us wanting to know more.

Realism

Use of genre

Make up and Costume

Q1

Media Soap Conventions

• Sound – Diegetic or Non diegetic. Major or Minor.• Mise En Scene – Lighting, Costume and Make up, Location. • Camerawork – All footage has a camera angle or camera shot.

We mainly used Medium Close ups and Over the shoulder shots.

• Editing – Fast paced and slow paced.

Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Q1

Colour code

USE

DEVELOP

CHALLENGE

Anytime I have used, developed or challenged media conventions I will use the following colour code to show which of the three I have used:

Q1

Existing Media Product - Conventions

MASTHEAD

PRICE

TAGLINE

MAIN STORY

BIG TITLE

OTHER STORYLINES

BARCODE

BRIGHT COLOURS

REALISTIC CHARACTERS

Q1

MASTHEAD

PRICE

BRIGHT COLOURS

REALISTIC CHARACTERS

BARCODE

MAIN STORY

BIG TITLE

OTHER STORYLINES

My TV listings Q1

EXISTING BILBOARD

MAIN PICTURE

E4 LOGOMAIN CHARACTERS

Q1

My Billboard

MAIN PICTURE

E4 LOGOMAIN CHARACTERS

Q1

How soap conventions were implemented

• Realistic Lighting – grey lighting to show region as Britain is known for its bad weather

•Enigma – want to know who the characters are and what the developing storylines are about.

Q1

•Editing

•Fast paced editing towards the end to build up tension.

Slow paced along with fade outs towards the beginning to show sad characters.

Q1

•Parallel Narrative – follows one main story and lots of other little stories

•Camerawork – lots of close ups to show facial expression

Point of view shot(P.O.V SHOT)

•Realism – costume and make up

•Sound •Non diegetic sound which is something the audience would listen to. •Diegetic sound creates tension

Q1

•Mise en scene – we selected a few locations that we’re where teenagers spend most of their time:- park, house and college.

Q1

http://www.youtube.com/watch?v=85EEdnfG-z4Products that are similar to my trailer show the basic conventions of a trailer.

DIFFERENCE: NO ESTABLISHING SHOT USED.

Q1

Similarities• Camerawork: Close ups (CU’s) to show facial

expression• Storylines

Q1

SimilaritiesEditing and Mise en scene: Variety of shots used to show location used as its a big part of the soap. 90210 is a drama based on the location and how this effects the characters, where as Borderline is based in a college in the UK, and is based on drama in the teenagers lives.

Q1

SIMLIARTIES Style and performance:Characters spoilt personalities shown through red heels, perfect hair, red lipstick and props.

Show characters stereotype through red lipstick, full side fringe, skinny jeans and converse

Lying on top of a expensive car.

Expensive alcohol.

Q1

DIFFERENCE•The last shot shows us the drama will settle as we have a nice shot of the sea and sunset. In my soap we have a title card.

SIMLIARTIES•Same E4 logo•Sound: Music tells the story, and there isn’t much dialogue in both trailers.

Q1

http://www.youtube.com/watch?v=q57wGjXbEIM&feature=player_embedded Products that are similar to my trailer show the basic conventions: of a trailer.

SIMLIARITIES:The sequence opens with three closes up shots of Clay getting ready into a suit, with non diegetic sound of minor music in the background, making the audience feel sad, so we know problems will be occurring with the characters.

My sequence is similar as it opens with a few shots of the characters looking unhappy or being bullied followed with non diegetic sound in minor key.

Q1

SIMLARTIESENIGMA CREATED: In the one tree hill trailer, We then get ‘What’s so good’ come across the screen leaving the audience wanting more. In my trailer, we have an enigma of the characters as its a new soap.

SUSPENSE CREATED:Both trailers are building up to the final dilemma.

Both trailers end with the time and date the episode will be aired.

Q1

DIFFERENCES:AUDIENCE is older for one tree hill as the characters are older, where as Borderline is aimed at teenagers, because the characters are teenagers.

Q1

Another product similar to my trailer – 90210 TRAILER.http://www.e4.com/video/Uz2EgEibA2vz1QM5t1Z7DM/play.e4

SIMLARITIES•Music is used to tell the story in both trailers. •Audience is the same.

DIFFERENCES:•Lifestyles are different for USA teenagers and UK teenagers. 90210 is based on wealth and spoilt teenagers where as Borderline focuses on the sorrows of teenagers.•Mise en scene

Q1

Challenge of media conventionsQ1

We challenged the media conventions by aiming the soap at different demographic -age group: we opted for a younger audience so we could pick realistic issues that connect with the demographic.

- likes and hobbies – using things like Facebook, converse and showing friendships and jealously evolving, we tried to pick things they would enjoy and feel.

-Education: most shots take place in a college showing the audience would still be in education.

Q2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

•Brand

Colours:Black and white which is also displayed on the Billboard.

Colour, Fonts, LogoFreestyle script used on all other products creating brand identity.

Q2

Borderline branding is recognizable due to the audience, the dress and appearance of characters, facial expressions and the time its aired.

Similar product as we have the same region as Corination street.

Recognized over all three media products

•Scripting/Narrative

– the line ‘why don’t you love me?’ is recognizable in the front cover. The narrative is continuous from the trailer, and so the audience recognizes the characters.

-The scene where the line is said, is on the billboard, so audiences remember why they wanted to watch the soap. The narrative is continuing here again, as we have the main story portrayed, engaging with the audience.

•Branding of Characters: - Character profiles

Same main two characters seen throughout all three products, with continuous narrative

Characters make the brand through dress and appearance: - HAIR, MAKE UP, CLOTHES

-TRAILER: Fast paced editing costume and make up issuessoundCliffhangerThe time its airedCan empathize with characters

Ancillaries :Suggest dramaAge group of charactersPrice of TV ListingsLocations

Why the audience would engage with my media products?

•Was the same audience being addressed throughout all products? Q2

Audience Feedback Q3

This can be seen through:

-TRAILER: Fast paced editing Costume and make up IssuesSoundCliffhangerThe time its airedCan empathize with characters

Ancillaries :Suggest dramaAge group of charactersPrice of TV ListingsLocations

•How are the institutions (E4) identified throughout your products?

•E4 logo in corner•Positioned in bottom right hand corner•E4 logo should always be surrounded•by a minimum 10mm area of space•Colours used – purple and white•Spelling of E4•Typography

I read the E4 style guide to help me make my ancillaries.http://www.channel4.com/about_c4/styleguide/e4styleguide/e4-brand-guidelines.pdf

Billboard

Final shot of trailer

Q2

•Do they have the same brand identity? Q2

BRAND IDENTITY • Dress and appearance• Facial expressions•Character•Performance

•Is the same genre recognizable throughout all products?

Our soap looks as a soap, due to the timing its aired and dramatic storylines. Having the same institution throughout the products shows the type of genre to the audience as our show wouldn't be advertised on BBC ONE.

Q1

Q3

What have you learnt from audience feedback?

AUDEINCE QUESTIONARE -sample of 100 people (35 male, 65 female),

Q3

a. Planning

How did you find your audience?•Similar Products

•Audience research (next slide)

How did your audience research and response influence the construction of your products?After the feedback I decided to:•Add in title cards to bring the narrative together•Make some shots shorter to make editing faster•Rearranged some footage so it viewer under•Cut down soundtrack

b. How did you use audience responses to define your target audience?I noticed that over half of females started watching soaps between 13-20 and decided to aim my soap at that category.

c. Post Production: - Did your intended audience find your final products accessible?After asking some of my intended audience, they agreed that they would most likely watch it, after considering the time it’d be aired, the trailer, billboard and TV listings.

Q1

24%

55%

10%

3%7%

Start watching soaps - FEMALE

Beofre 1213-2021-4242+Never

Q3

48%

21%

14%

18%Do you watch soaps?

Yes FemaleNo FemaleYes MaleNo Male

33%

2%2%

21%

5%

24%

12%

Soap and TV Viewing - MALE

Coronation streetEastendersEmmerdaleDoctor WhoGleeNoneOther

AUDIENCE RESEARCHFrom a sample of 100 people (35 male, 65 female), we found the following results regarding soap and television viewing habits;

#

17%

52%

20%

11%

Start watching soaps - MALE

Before 1213-2021-4242+

18%

15%

4%

2%4%

7%12%

6%

19%

14%

Soap and TV Viewing - FEMALE

Coronation StreetEastendersEmmerdaleHolby CityNeighboursWaterloo RoadDoctor WhoGleeNoneOther

Q3

100%

What influences the type of TV soaps you watch? - MALE

Genre

24%

55%

10%

3%7%

Start watching soaps - FEMALE

Beofre 1213-2021-4242+Never

14%

14%

71%

What influences the type of TV soaps you watch? - FEMALE

RegionGenreTime sceduled

100%

How do you watch soaps? - MALE

Live tv

100%

How do you watch soaps? - FEMALE

Live TV

29%

71%

How do you follow your soaps?

Continuously - MaleContinuously - Female

Q3

50%50%

What newspapers do you read? - MALE

Daily MailLocal paper

13%

13%

25%38%

13%

What newspapers do you read? - FEMALE

SunExpressDaily MailLocal paperGuardian

50%50%

Employment status? MALE

Student 16-23In full time work

20%

80%

Employment status? FEMALE

Student 16-23Part time work

29%

29%

43%

Do you think soaps can be improved?

Yes MALENo FEMALEYes FEMALE

29%

71%

Do you agree with the sugges-tion that soap opera is still

mostly aimed at female audi-ences?

Yes MALEYes FEMALE

Q3

Intended audience

“I thought the trailer was dark and unexpected and it got my attention. ”Hannah Walsh

Q3

“The last shot of the trailer really persuaded me to watch this soap.”-Louisa Butt

•Locations were picked because we felt the characters age group main three locations where they spend most of their time would be : - college, park and their home.

The characters personalities were picked due to their age group as we felt most of the age group we were representing would dress and act like Emily and Sasha.

The name of the soap, was based on rebelling and how far you should go, and what is acceptable and what isn't as a teenager.

Q1

Q3

Q4

How did you use media technologies in the construction and research, planning and evaluation stages?

•Adobe Premier Elements:-

Move red line back and forth to watch parts of your trailer

Media you have uploaded onto Adobe.

Trailer sequence as a whole thing. This can be changed by clicking on Sceneline instead of timeline which shows you the scenes you’ve uploaded.

Scene line

Timeline

Soundtrack

Narration

Video

Audio

How I inserted music and footage:•Click on Get Media•Click on Pc Files and Folders•Choose file and drag inserted music and add to soundtrack

Q4Get Media PC File and folders

Insert selected music

Soundtrack

Inserted Music

HOW TO EDIT ON ADOBE ELEMENTS 8

Click on Edit and a list of edits will come up.

Q4

Type of edits

•Edit sound

I right clicked on the soundtrack and chose it to fade out at the end of the trailer

Q4

Can crop soundtrackCan delete and close gaps in soundtrack , audio, video and narration

How I uploaded to YouTube:-•I clicked on share then online•Clicked on share on YouTube and waited for it to upload

Q4

Online ShareUpload to Youtube

• Video camera :– – I used a video camera to film the footage used in my trailer. We did preliminary tasks –

Snow ( comic strip) and a preliminary soap trailer, to get used to how to work the camera, and used the camera footage to load the footage from the camera onto computer. We used two different cameras to get different reactions and shots from different sides.

• Still camera: – I used the camera (Cannon DSLR) to take pictures for my ancillaries – TV Listings

and Billboard. We took lots of different pictures with different backgrounds, locations and facial expressions.

Q4Construction

Insert text box

Insert table

Insert word art

Insert clipart

Insert shapes

Add bookmark

Design gallery

Find from content library

Change the page size

Apply a template

Decide on a font

Decide on a background colour

•Microsoft Office: Publisher Q4

Insert image

Insert picture from scanner or copier

ColourMore contrast

Less contrast

More brightness

Less brightness

Crop

Line/border styles Compress

image

Text wrapping

Format picture

Set transparent colour

Reset Picture

Q4

YouTube helped me to research existing similar products. It also made suggestions to other previous existing similar products that also helped me develop my research.

Q1 Research – Similar Products

Preliminary task: comic strip trailer

Audience researchQ3

Research Q4

I also used my blog to insert PowerPoint's and pdfs (via www.slideshare.net)

•BlogQ4

Blog:I used my blog to post in similar products that would help me produce my own trailer. It also helped my teacher keep in track of what I was producing.

share it on social networking sites.

Here I could talk about what I liked and disliked about the trailer

Planning

How I used existing products Q1

Q4

I also used blogger to embed in my final products.

My trailer in YouTube.

I clicked on share, and a list of social network sites came up where I can also share my trailer

Q4

How I used www.slidehsare.net

Slide share converts files such as PowerPoint's into another file which is easier to share via the internet.

Select file to upload

Upload file

Q4

Uploaded!

Use blogger to share file.

Q4

Changing font, size and colour

Inserting a new slide Inserting shapes

Inserting the following

Evaluation – How I used PowerPoint Q4

Inserting background colours,fonts and setting up your slide

Inserting effects to your PowerPoint

How your slide will look, and how to set up your slides

Q4

How to improve your PowerPoint with use of thesaurus, spell check, and translate.

Improving how your PowerPoint looks

Q4

Evaluation

What you want to do on page

HOME PAGE

Zoom in and out

Save page Exit prezzi

•Prezzi

Q4

Here is where you can decide what you want to do on your page and is the main thing in producing your Prezzi.

When using Prezzi , you have to link on idea to another which is how you use Path:-

Adding links from one idea to another

To see links made in PathDeleting all paths made

Q4

Inserting YouTubeclips

Inserting pictures

Inserting shapes

Choosing the type of frame you want to link your ideas

What your prezzi looks like in full screen

Q4

First circle is to move around written idea.

Middle circle is to make idea bigger or smaller.

Biggest circle is too rotate idea.

Choose the type of background and don’t you want.

Theme wizard lets you create your own ideas in colour and fonts.

Q4