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EVALUATION OF MEDIA COURSEWORK By Francesca Consiglio, Josh Bamford and Megan Lawrenson
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Evaluation of media coursework

Dec 02, 2014

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Page 1: Evaluation of media coursework

EVALUATION OF MEDIA COURSEWORK

By Francesca Consiglio, Josh Bamford and Megan Lawrenson

Page 2: Evaluation of media coursework

1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,

DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

Page 3: Evaluation of media coursework

The title of our film is Only Chance the title of our film helps to emphasise just how serious the band is to its members

whilst also intriguing the audience.

TITLE

Page 4: Evaluation of media coursework

SETTINGStereotypical college setting which sets the scene immediately and

gives an idea of the films genre.

The college setting is clear due to our use of props for example the environment has notice boards and other teenage extra’s with bags

which make them appear they have lessons.

Page 5: Evaluation of media coursework

On the continuous shots Chesky walks down a corridor and past lockers clearly emphasising the

college setting

SETTING

Page 6: Evaluation of media coursework

COSTUME

The two main characters have contrasting costumes to establish the difference in personality and their attitudes. The props are minimal except for the musical instruments in the band scene as they were a necessity for the films plot.

The costumes of our characters are typical casual clothing that students would wear on an everyday basis. The costume for Meg however has more of a rock look.

Page 7: Evaluation of media coursework

ICONOGRAPHY

The poster represents the group’s desperation to find a singer as they are now opening the auditions to anyone that wants to try.

Page 8: Evaluation of media coursework

CAMERA WORK

I think for us it was very important to establish that the film was going to be different from the beginning so rather than have the credits over long shots we decided to split sections of video into

quarters allowing us to have two pieces of video playing simultaneously with the credits

Page 9: Evaluation of media coursework

GENRE

The genre of the films was very clear from the offset the setting is very clearly a college film as we thought the opening should have walking shots to establish the location of the film whilst close ups of the guitar show that the film will also include a lot of music.

Page 10: Evaluation of media coursework

HOW THE CHARACTERS ARE INTRODUCED

The first main character Chesky is introduced through close ups of her playing the guitar and close ups of her head bobbing along to the music her band is playing.

When being introduced it would be hard to first recognise Chesky as one of the main characters as other members of the band have close ups too yet as the story progresses chesky is the only member of the band in the auditions emphasising how important she is to the band and how she is the key member

Page 11: Evaluation of media coursework

HOW THE CHARACTERS ARE INTRODUCED

The first contact between the two characters sees them barge into each other in order to establish the animosity between them.

The character of Megan is introduced through walking shots. Her videos are filmed handheld which shows the roughness of the character and her edginess.

Page 12: Evaluation of media coursework

2: HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Page 13: Evaluation of media coursework

Megan, one of the two main characters from our film is reminiscent to the character of Jenny from Gossip Girl

The appearance of both characters is very similar for example both girls have platinum blonde hair and have very similar make-up as we believe that the large amount of eyeliner conveys the girls rock attitude.

Both characters are wearing similar style outfits, which are original and bold

Page 14: Evaluation of media coursework

Chesky portrays a character similar to the one of Sam from ‘Bandslam’

The characters are both brunettes and front girls

Both characters appear happy and positive.

Both characters are guitarists

Page 15: Evaluation of media coursework

The two main character’s from our film generally go against stereotypes as the blonde is stereotypically portrayed as the nice girl yet our film breaks the stereotype and goes against the ideology of this by portraying her as a rock girl who isn’t that innocent.

In the majority of films the brunette is portrayed as the more rebellious character whereas the brunette in our film is shown as someone who is nice and dedicated to her band.

Page 16: Evaluation of media coursework

Our film offers a much more realistic representation of teenage girls by showing them as girls who can be nasty and bitches to each other. This idea will later by reversed as both girls will come together and become friends in order to be successful.

Page 17: Evaluation of media coursework

The portrayal of teenage cliques in this film is also more realistic than the usually over exaggerated portals in many modern American films and is much more subtle in showing the contrasts of cliques.

Page 18: Evaluation of media coursework

3:WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE

YOUR MEDIA PRODUCT AND

WHY?

Page 19: Evaluation of media coursework

We believe that touchstone pictures would be the best option for distributing our film as they have released many films of a similar

style to ours e.g. 10 things I hate about you and Step Up 2.

The film would be a good release for this company due to the film’s target audience and the fact that Touchstone Pictures is part of the much larger Walt Disney Company and is known for releasing films with more mature

films suitable for teenage audience.

Page 20: Evaluation of media coursework

We believe our movie could be produced in a major Hollywood film studio because the idea is original yet still fits with the

genre conventions of a typical teen movie

Our film wouldn’t be an indie film or a small British film as we feel it appeals to a much wider audience.

Our film offers for franchise/merchandising as it features a band that would actually perform in the film. The featured

band could do a tour, much similar to the likes of Miley Cyrus who is an actress and a performer. This would increase profit

made from the film.

Page 21: Evaluation of media coursework

4:Who would be the audience for your media

project?

Page 22: Evaluation of media coursework

This photo shows our target audience. We appeal to the tastes of male and female teenagers typically aged around 14-19.

We feel that girls would appreciate our film, enjoying the friendship storyline as well as the issues raised about ‘stereo-

types’ and ‘individuality’ however we would also appeal to boys with the theme of music and also the cast of attractive

girls.

Page 23: Evaluation of media coursework

Television programmes such as

Skins or Misfits, for the top end of our age

bracket, would appeal to our audience as the

sense of character relation makes these programmes seem

more realistic.

Page 24: Evaluation of media coursework

Also the theme of rock ‘n’ roll music would relate to our audience who, as teenagers, would typically be experiencing lots of genres of music and developing their tastes.

Our audience would shop in a range of young trend stores such as H&M, Topshop and also independent shops as the theme of ‘being different’ features heavily in our film.

Page 25: Evaluation of media coursework

The target audience we have aimed our film at would be interesting in watching the film mainly because the themes relate to their life. Also, going to the cinema is a popular activity for the age group of our audience.

’10 things I hate about you’ is a film which is similar to ours because of the contrasting characters. The film was released in 1999 however it still appeals to a similar audience of teenagers interested in movies dealing with real-life teen issues.

Page 26: Evaluation of media coursework

5:How did you attract/address your audience?

Page 27: Evaluation of media coursework

GENRE CONVENTIONS

Certain genre conventions have been fulfilled within our film. For example, there are typical settings in which you would expect a teen movie to be based around. Our film is set in a college for 16-18 year old students in England. You see typical aspects of college life such as college bands, corridors and classrooms and also college items

such as posters and lockers.

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GENRE CONVENTIONS

Another convention that we have fulfilled is that our two main characters originally didn’t mix in the same social

groups.

Page 29: Evaluation of media coursework

GENRE CONVENTIONS

To a certain extent there’s an element of hostility

Page 30: Evaluation of media coursework

However there is a situation that brings them together and unites them with a common interest. This convention is often included in

films aimed at teenagers as stereotypes and cliques are an inevitable part of a modern teens social life.

GENRE CONVENTIONS

Also our two main characters physically look very different to exaggerate the contrast between the pair for example Megan is

blonde where Francesca is brunette. However this in itself is a contrast to a typical stereotype as usually the blonde girl is the nice girl.

Page 31: Evaluation of media coursework

USE OF MUSIC

The use of music within our film is very important as music is the main theme in the film. We have included the song ‘Miss Nothing’ by The

Pretty Reckless as it is a high energy, rock ‘n’ roll song which features in the introduction and also is the song Megan has to sing in the audition.

Taylor Momsen, the lead sing of the band, is the style icon we based Megan’s look on and we felt it would be fitting to also

include one of her songs.

Page 32: Evaluation of media coursework

UNIQUE SELLING POINT

The ‘Unique Selling Point’ our film is a sense of British reality. A lot of teen films are set in America and often don’t quite relate with the ‘average teen.’ Characters in typical teen movies seem too extreme. They’re either unintelligent Jocks and air-headed

blonde cheerleaders or drug addled rich kids who get away with everything and think they know everything.

Our film is subtle yet effective at portraying how different people can build a friendship over a common interest. This is what would entice our target audience

of 14-19 year old male and female teens.

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Our film would be rated a 12A as there may be minor swearing or ‘mature themes’ such as relationships as more

characters became involved

FILM RATING

Page 34: Evaluation of media coursework

6:WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?

Page 35: Evaluation of media coursework

PROGRAMMES/ WEBSITES USEDWe used Adobe Premiere to edit

our project

We used YouTube for research and to

upload our video onto.

Blogspot was used for the write up

We used Photoshop to import fonts.

We used Slideshare to make

our slide in to a video clip

Page 36: Evaluation of media coursework

TOOLS USED

Selection Tool/Cursor

Track Select

Razor Tool

Zoom/Magnify Tool

TIMELINE

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ADDING VIDEOS TO THE TIMELINE

To add videos to the timeline you first select them in the left hand column and drag it to the place to want the video to be on a video track on your time line as shown here

Video tracks

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ADDING MUSIC TO THE TIMELINE

Adding music is very similar to adding videos however you drag the selected audio clip to an audio track on the time line

Page 39: Evaluation of media coursework

Video transitions used:Cross DisolveDip to Black

Audio transitions used:Exponential Fade

Page 40: Evaluation of media coursework

QUAD SPLIT SCREEN

This is and example of one of our split screen shots. In this example we have four screens in one shot.

To do this we selected the video clip we wanted to use and resized the shot by dragging the corners as shown on the red guitar in this photo

Page 41: Evaluation of media coursework

ADDING TITLES

We added titles to some of our split screen shots and introducing character shots to list the cast etc.

We added titles by clicking on Title, New Title and then Default Still

After naming the title it appears in the left hand column

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ADDING TITLES

The edit new title window opens where you can add text, select font,change font size and text colour

Page 43: Evaluation of media coursework

7: LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?

Page 44: Evaluation of media coursework

PRE-LIM SIMILARITIES

CLOSE UP

OVER SHOULDER SHOT

Page 45: Evaluation of media coursework

PRE-LIM SIMILARITIES

MATCH ON ACTION

Page 46: Evaluation of media coursework

A mistake we made in our pre-lim film is that we filmed from a high angle when we should have been at eye level. However we learnt from our mistake and didn’t do this in our coursework.

PRE-LIM MISTAKES

Page 47: Evaluation of media coursework

EDIT TERMS

We used Keyframes to change the volume of the background music so that speech could be heard and too add effect.

We also used this technique in our pre-lim but it’s use was much more subtle in our coursework film.

(Pre-lim)

Page 48: Evaluation of media coursework

EDIT TERMS

We’ve used a dip to black in both projects however in our coursework the effect was appropriately placed not just at the end.

In both projects we complied with the 180 degree rule.

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FINAL NOTEOur thinking has changed throughout the process of making our film as we discovered how hard it was to involve a large number

of cast. We changed our film ideas slightly to accommodate filming times and time restrictions. Also sets were often

unavailable due to us filming in a real college. We have learn a lot about editing and media conventions as we realised there was a certain criteria we had to fulfil by making a teen movie. We learn about the importance of continuity and tried very hard to make sure there were no errors. To conclude although the process has been difficult and time consuming we feel very happy with our

finished film.