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EVALUATION web seminar Marketing through social networks with Michael Leander 30-03
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Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Jan 20, 2015

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Michael Leander

Webinar evaluation. Michael Leander speaking for the third time about Marketing Through Social Networks at a FEDMA & Markedu web seminar on 30 March 2009
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Page 1: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

EVALUATION web seminarMarketing through social networks with Michael Leander30-03

Page 2: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Featured speaker:Michael Leander

http://www.markedu.com

Page 3: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Brought* to you by

*Ok to click on logos :- )

Page 4: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Summary Marketing through social networks with Michael Leander - 30. March 2009

• 37 people from 14 countries signed up for this FEDMA and Markedu web-seminar

• 29 people showed-up• 1 cancelled and 7 didn’t show up• 27 received an evaluation email)• 20 people filled out the evaluation (74,07%)

• Here are the results. . .

Page 5: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander’s speaking skills were rated excellent with an unprecedented

rating of 6,45

Page 6: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Marketing quality and technical quality1 is bad – 7 is great

Marketing quality was rated excellent

Technical quality was once again rated very good

Page 7: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Comparing marketing through social networks by Michael Leander January, February and March 09

Page 8: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

90% said they are likely to recommend the “Marketing through social networks” web-seminar to others

90% said they would recommend the web

seminar to others

Page 9: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Did the web-seminar meet your expectations?

85% said their expectations were met or exceeded

Page 10: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

"Michael Leander Nielsen's web seminars are witty, entertaining, and really, really practical .

This is infotainment 2.0 at it's best: Although the focus is clearly on business, these seminars are

delightfully enjoyable.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Page 11: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

“Michael Leander is very knowledgeable about his topic and his speaking skills are excellent. I like the web-seminar format too, but I think nearly 2 hours

for a web-seminar is quite a long time. I prefer web-seminars not longer than 1 hour because the attention isn't after a certain time not more good.

Of course I'll attend future web-seminars.

Due to time constraints we have not yet asked this person if we may publish his or her name

Page 12: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

“The format of the web-seminar is indeed as useful as it is informative. But at the same, the

rate of success depends on both content and the skill with which it is presented and Michael

Leander Nielsen proved a master in both fields. I look forward to coming online seminars.”

Page 13: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

"This seminar gave me valuable insights on marketing approaches via social networks, as well as ideas and recommendations for our own approach, which is

currently under development. Michael did a fantastic job of mixing theoretical ideas with case studies and

well-chosen examples, while at the same time motivating and cultivating an active exchange among the participants. All in all, it was a relaxing, efficient

and highly valuable experience.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Page 14: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

“This was my first webinar and Michael Leander did a great job. Thank you very much and I am

looking forward to the next seminars!“

Due to time constraints we have not yet asked this person if we may publish his or her name

Page 15: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

" Thanks for the round-up on social media marketing, this gave a great overview. I really liked

the interaction between the participants, too!

Due to time constraints we have not yet asked this person if we may publish his or her name

Page 16: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Testimonials, recommendations and constructive feedback

“A really time saving, easy and economic way to meet! Great presentation, I am definitely going to

attend more webinars in the future!“

Due to time constraints we have not yet asked this person if we may publish his or her name

Page 17: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

Page 18: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• But – I have to say – what really bugs me is that I do not know where the loft is – so to speak. What is the highest attainable rating of a web seminar?

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Page 19: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Marketing events you can afford

www.markedu.com

Page 20: Evaluation Marketing Through Social Networks With Michael Leander 30 March2009

Marketing inspiration and education you can afford

www.markedu.com