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European Tourism: Trends & Prospects IC-IC Conference 28th May 2014, Paris Valeria CROCE Head of Department, Research & Development European Travel Commission
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European Tourism: Trends & Prospects

Nov 21, 2014

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Stefan Egger

 
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Page 1: European Tourism: Trends & Prospects

European Tourism: Trends & ProspectsIC-IC Conference

28th May 2014, Paris

Valeria CROCEHead of Department, Research & DevelopmentEuropean Travel Commission

Page 2: European Tourism: Trends & Prospects

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Page 3: European Tourism: Trends & Prospects

Europe is by far the most visited destination worldwide…

Source: www.etc-dashboard.org

+3.6%

+5.6%+6.0%

+0.3%

+5.4%

Page 4: European Tourism: Trends & Prospects

… but relative weights are changing.

57% 52%41%

16% 23% 30%

Share (%) of international tourist arrivals by region of destination, UN World Tourism Organization.

Page 5: European Tourism: Trends & Prospects

Annual average growth by region of destination, UN World Tourism Organization.

A bright future ahead for world tourism

+2.6%

+5.0%

+4.9%+4.6%

+2.3%

Page 6: European Tourism: Trends & Prospects

Annual average growth 2010-2030, UN World Tourism Organization.

Key trend 1: emerging economies on the rise

Page 7: European Tourism: Trends & Prospects

Share of intra-regional and inter-regional travel by region of destination in 2030, UN World Tourism Organization .

Key trend 2: most travel remains within regions

Page 8: European Tourism: Trends & Prospects

Key trend 3: emerging economies invest in tourism

Page 9: European Tourism: Trends & Prospects

Source: UN World Tourism Organization (UNWTO).

A new world tourism order by 2030?

Page 10: European Tourism: Trends & Prospects

Game changers

Page 11: European Tourism: Trends & Prospects

Source: ETC Portfolio Analysi.s

Where does growth for Europe come from?

-8% -3% 2% 7% 12% 17%

GermanyUnited Kingdom

RussiaUnited States

FranceNetherlandsSwitzerland

ChinaSpain

ItalyAustria

SwedenNorway

JapanDenmark

CanadaIndia

Poland

Source market contribution to growth in Europe, 2013-16% of total Europe inbound arrivals growth 2013-16

Negativecontribution

Positivecontribution

Page 13: European Tourism: Trends & Prospects

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