European creation in Fiction: Local success, global access

European Fiction: Local success, Global access

Sahar Baghery

International TV Formats & Contents Director

@SBaghery

Série Series 02/07/2014

World of Fiction, Fiction in the World

European creation goes upmarket

International appeal

Multitasking, Social TV, game changers: the new economic model

Summary

World of Fiction, Fiction in the World

1

World of fiction, fiction in the world

Fiction: a driving genre worldwide

Top 10 programs in 2013 by genre (excluding sport) (based on the number of occurrences in %) 70 territories included in the analysis.

2012: 41%

37%

ENTERTAINMENT 2012: 21%

21%

FACTUAL

42%

FICTION 2012: 38%

Soap Opera 2012: 10%

6% Telenovela 2012: 6%

14%

Movie 2012: 13%

3%

TV Movie 2012: 3%

2%

Sitcom 2012: 3%

1% Cartoon 2012: 2%

61% Series 2012: 63%

13%

Top 10 all genres (except sport) rankings in 70 territories: Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam.

Il

Fiction

World Europe

3:14 3:54

1 2 3

2013

Source: Eurodata TV Worldwide / One Television Year In The World 2014 / Relevant partners

46%

8% 17%

3%

21% 3%

51% 72% 80%

Original Adaptations Imports

Local series dominate new launches

2012 and 2013 launches in 20 territories: Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Israel, Italia, Japan, Netherlands, Poland, South Korea, Spain, Sweden, Turkey, UK, USA, Venezuela

68% Of which are

local creations

>4,000 Programs launched in

2013

20 territories, 185 channels

36% Fiction (excl. movies)

40% Factual Entertainment

24%

+2 pts

-1 pt

-1 pt

+3 pts -2 pts

=

= vs 2012 -2 pts vs 2012 +2 pts vs 2012

World of fiction, fiction in the world

Source: Eurodata TV Worldwide / NOTA


2

24%

38% 39% 45%

54% 55%

66% 67%

7% 16% 37% 10% 24% 29% 46% 41%


Local in Europe : Booster of prime time audiences

% of local series in national offer (in hour) and viewing (in audience) – based on prime time. Period: September 2012 – June 2013 Sweden: SVT1, SVT2, TV 3, TV4, TV6, Kanal 5, Kanal 9 Netherlands: Nederland 1, Nederland 2, Nederland 3, RTL4, RTL5, SBS6, Net5, Veronica, RTL7, RTL8 France: TF1, France 2, France 3, M6, Arte, Canal+, France 4, TMC, NRJ12, NT1, W9, D8 Denmark: DR1, TV2, TV 3, Kanal 4, Kanal 5, TV 2 Charlie, TV 3+, TV 2 Zulu Germany: ARD, ZDF, RTL, SAT.1, ProSieben, RTL II, Kabel Eins, Tele 5, sixx Spain: La 1, Tele 5, Antena 3, Cuatro, La Sexta, FDF, Neox, Nova, Nitro, Divinity Italy: Rai 1, Rai 2, Rai 3, Canale 5, Italia 1 UK: BBC1, BBC2, BBC3, BBC4, ITV, ITV2, ITV3, Channel 4, E4, Channel 5, Sky1, Sky Atlantic

.

Sweden France Netherlands Spain Italy UK Germany Denmark

% Hours of local series in prime time % Audience of local series in prime time (Total Individuals)

Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners


Local hits still lead the way in their own countries

Don Matteo

2000 #1 scripted series

Goede Tijden, Slechte Tijden


Cuentame Como Paso

Call The Midwife

BBC Worldwide

Tatort

1970 #1 all genres Solsidan

Zodiak Rights

Na Dobre I Na Złe


MORE +

Period: January - May 2014. Based on the highest-rated episode of each series.

Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners

Newcomers hit the ground running

6 8 4

Kucuk Aga Thicker Than Water The Widower

Mediartrade Atresmedia / Beta Film ZDF Enterprises ITV Studios

DR Sales

Velvet Le Mani Dentro La Citta


Reached 67.6% market

share / DR1

Source: Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners

The Smoke

x3 vs slot

average on 16-34

Shine International

Number of new original series in national top 15 scripted series ranking New: Lanched between 01/01/2014 - 31/03/2014


The best performing local series are concentrated on the main broadcasters …

Germany – ZDF

Italy – Rai 1 France - TF1

8 11 11

7 6

5

3

7 8

6 Antena 3


Ned 1

TV4 Telecinco

Source : Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners

Period: January - March 2014. Based on the highest-rated episode of each series.

Number of local series per broadcaster in national top 15 scripted series ranking

… But they also boost smaller channels MORE +

Neste Sommer Söder Om Folkungagatan Klovn

Heartless

Mr Sloane

Girls Will Understand

DRG

SBS Broadcasting Network

BBC Worldwide

x3.8 vs slot

average on 2+

x2.4 vs slot

average on 15-34

x2.8 vs slot

average on 4+

Based on the premiere performance (msh%) compared to the channel’s slot average


Source: Eurodata TV Worldwide / NOTA / Relevant partners

The most popular contents

Action / Thriller 4%

Adventure Fantastic 1%

Comedy Sitcom

8%

Drama / Comedy Drama

25%

Investigation Procedural

37%

Period Drama 19%

Soap Opera 6%

Nordic World

Period Drama

Thriller Investigation

Beta Film FILM.UA Group

MORE +

The Sniffer

Based on the countries’ top 15 series in 9 territories for the period January-March 2014: Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Turkey, UK


Series Share +50% vs slot

Source: Eurodata TV Worldwide / Scripted Series Report 2013 Update 2 / Relevant partners

Writers take center stage

Authenticity Cinema

Characters

Writer’s room

Litterary adaptations

Spin-off

Family

Commitment

Society issues

Universal questions

Fanbase

New narrative codes

Popular culture

Critisicm

Participative Closeness

Addiction

Scenery


International appeal 3

Doctor Who The Day Of The Doctor – 23/11/2013

Magnificent Century

The Killing

Svaty

Global hits breaking frontiers

94

Countries

1,500

Cinemas

BBC Worldwide

NBC Universal Global Agency

Downton Abbey

Top 15 series in 17 territories

17.9m

Top 15 series in 12 territories

ZDF entreprises Top 15 best performing imported scripted series in 2013 (based pn the best episode of each series )

> 100 territories

#1 non Scandinavian series

+46% vs slot average Antena 3

SVT1

TMC +23% vs slot average

DR1

#1 foreign series

Source: Eurodata TV Worldwide / Scripted Series Report 2013 / Relevant partners / Guinness World Records

An international resonance

http://www.all-flags-world.com/country-flag/Spain/flag-spain-S.jpg


Adaptations from everywhere, to anywhere

60% Adapted in the rest of the world

40% adapted in Europe

33 (22 in 2012)

Adaptations launched in 14 territories (31 channels) in 2012 and 2013: Argentina, Brazil, Egypt, France, Germany, Israel, Netherlands, Poland, South Korea, Spain, Sweden, Turkey, UK, USA

45% are European series

Source: Eurodata TV Worldwide / NOTA

An international resonance Adaptations within Europe

Coming soon : Broadchurch (France), New Tricks (Belgium), Real Humans (UK/USA)…

Doc Martin Escenas de Matrimonio Wallander

2013-14 breakthroughs

Established local hits

BBC Worldwide Mediaset Digital Rights Group

FremantleMedia Filmax International Shine International

Wentworth Pulseras Rojas (Braccialetti Rossi) The Bridge Celblok H

#1 scripted on SBS6

Source: Eurodata TV Worldwide / NOTA / Scripted Series Report 2013 / Relevant partners

The Killing

Don Matteo Les Parent (The Parent)

Med Cezir (The OC) It’s Always Sunny in Moscow El Barco (The Boat)

Imagina International Sales 20th Century Fox 20th Century Fox Warner Bros

Poland, Russia and Turkey: the three major homes of adaptations

#2 scripted series on CTC

#5 all genres on 20-34

#4 scripted series





International co-productions: sharing inspiration, talent and budget

Transporter The Series

She’s With Me Anna Karenina

Gomorrah Welcome to Sweden

Lagardere Entertainment Rights

Keshet International Rai Trade

Arrow Films / Beta Film

ITV Studios

‘Internationalisation’ of local series

MORE +

eOne Television

8 million*

* Top 15 best performing imported scripted series in 2013 (based on the best episode of each series)

Europacorp TV / TF1 international Source: Eurodata TV Worldwide / NOTA / Relevant partners


A-List talents crossing the borders

Coming soon :

BBC Worldwide

MGM Television

Fargo

11,5

7,7

Pilot (msh%)

Prime time (msh%)

+50% vs. slot average

On young adult 16-44

The Honourable Woman

BBC Worldwide

CBS Studios

Penny Dreadful Peaky Blinders

Endemol International



4

3 individuals in 10 watch a series via a streaming service at least once a week

Denmark

TV TV on PC

952 436

Average audience (000)

JULKALENDERN: BARNA HEDENHÖS UPPFINNER JULEN SVT 1 - 07/12


30/06/2014

Multi-screen consumption is growing…

22

24% 53%

Of Dutch people own a tablet and …

Watch television on their tablet

+50% in 1 year

Sources: Netherlands – Dutch Digital Market Overview / GfK Sweden – MTG Digital Media Denmark - Media Development 2013 / DR Audience Research Department’s annual report

31%

Web audience vs total audience

Sweden

+

United Kingdom

Netherlands

Based on total individuals, total day. Time shifted TV Replay included.

Live 6.2 m Live + 7 days

11.1 m Live + 28 days

11.6 m

x 1,9

BBC1 – 25/12/2013

Live+VOSDAL

8.3 m

Source: Eurodata TV Worldwide / One Television Year In The World 2014 / Relevant partners

Viewers make the show


Hitting hard: the impact of event strategies

20th Century Fox

Mediaset

Bonnie & Clyde (Kabo)

Engaging the viewers

Dutch Features Global Entertainment

Sherlock

BBC Worldwide

Daily series produced OVERNIGHT

Daily broadcast

+ 130% vs slot / 15-34

15 episodes

Series average x2 vs slot (TeleCinco)

In the same country

In several countries

Source: Eurodata TV Worldwide / Multiscreen Report 2014 / NOTA / Relevant partners

Simultaneous launches

30/06/2014

When competition triggers innovation and media consumption

24

NLZiet, the common sVOD platform

Magine, the Swedish ATAWAD with European ambitions

BBC iPlayer, the preview that changes measurement


Sherlock: Many happy returns

> 1.5 million views on the BBC iPlayer & Red Button

Record: 9.2 millions (Live+VOSDAL)

4.5 million views

Source: Eurodata TV Worldwide / Multiscreen Report 2014 / Relevant partners

Partnerships between traditional actors and new entrants

Lilyhammer


Msh% BBC2

x3 / 16-34 / 6 ep.

Source: Eurodata TV Worldwide / Multiscreen Report 2014 / NOTA / Relevant partners

In conclusion:

Local Fiction, first step towards international recognition

Immersive universes, interactivity and second screen

An ecclectic know-how and a global success, from comedy to drama, including investigation or period drama

Europe, core of the development of original creation

Traditional actors – New entrants: a world of opportunities

Thank you !

Contact:

Sahar Baghery International TV Formats & Contents Director Tel: +33 (0)6 33 94 44 51 Email: [email protected] @SBaghery

International TV trends

Arvingerne (The Legacy) (Denmark – DR1)

Program performance vs. prime time average Season 1 - Episode 2, 05/01/2014 Market share % / Individuals 3+

x2.5 vs. slot average

67,6

27,4

Prog

ram

(msh

%)

Slot

ave

rage

(msh

%)

Prim

e Ti

me

DR Sales

Source: Eurodata TV Worldwide / TNS Gallup

5 348 5 789 6 091 6 335 6 825

7 378

Ep. 1 Ep. 2 Ep. 3 Ep. 4 Ep. 5 Ep. 6

Braccialetti Rossi (Pulseras Rojas) (Italy – Rai 1)

Program’s performance vs. Prime time average Season 1 (6 episodes), 26/01 – 02/03/2014 Market share% / Individuals 15-34

+2 million viewers between the first and the final episode

Program’s performance evolution Season 1 (6 episodes) – Rat 000s- Individuals 4+

Coming soon:

19,2

13,0

Prog

ram

(msh

%)

Slot

ave

rage

(msh

%)

Prim

e Ti

me +50%

vs. slot average

Filmax International

Filmax International Source: Eurodata TV Worldwide / Auditel / Nielsen TV Audience Measurement

Welcome To Sweden (Sweden – TV4)

Program performance vs. prime time average Season 1 (10 episodes), 21/03 – 14/05/2014 Market share% / Individuals 15-34

43,9

22,3

Prog

ram

(msh

%)

Slot

ave

rage

(msh

%)

Prim

e Ti

me

x2 vs. slot average

eOne Television

Source: Eurodata TV Worldwide / MMS Mediamätming

24: Live Another Day (France – Canal+, UK – Sky 1)

Program performance vs. late night average Season premiere, 21/03 – 14/05/2014 Market share% / Individuals 4+

11,4

1,1

Prog

ram

(msh

%)

Slot

ave

rage

(msh

%)

Late

nig

ht

16,1

0,8

Prog

ram

(msh

%)

Slot

ave

rage

(msh

%)

Late

nig

ht

x10 vs. slot average

x20 vs. slot average

02:40

01:00

20th Century Fox

Source: Eurodata TV Worldwide / Mediamétrie / Mediamet / BARB / Kantar Media