Eti Form CRM

Objectives ETİ of CRM:

Acquiring New Relationships

Retaining Customer Relationships

Attaining Customer Loyalty

STEPS of CRM:

1. Build a database

2. Analyse, define types, profitability

3. Customer selection

4. Activities to delight selected

customers

- discourage others

5. Analyse again to see how we’re

doing

1. Building Database with

Questionnaire

• Questionnaire is conducted to 30

university students (19-24 years old)

• Purpose of the process is collecting

data for creating an ETİ CRM strategy.

Conducted Questionnaire:ETI CRM QUESTIONNAIRE:

Name-Surname:

1) Sex: Female [ ] Male [ ]

2) Height: [ ] cm. Kilo: [ ] kg.

4)Are you pleased with your weight? Evet [ ] Hayır [ ]

5)What comes back to your mind, with the word of form?

6)What is the reason of your consuming form foods?

Lose Weight [ ] Health [ ] Keep in form [ ] Other [ ]

7) What is the frequency of your consuming Eti Form?

Never [ ] Once a month [ ] 2-3 times a week [ ] Everyday [ ]

8)What is the reason of your prefer Eti to other brands?

Taste[ ] Calory [ ] Price [ ] Brand Value [ ] Other ..........

9) Choose 3 of Eti form products?

POPCORN [ ]

CHOCOLATE COATED BISCUIT [ ]

MUESLI [ ]

BISCUIT with BLACK CUMIN [ ]

BLUSHED WHOLE WHEATED BREAD [ ]

SIMPLE BRAN BISCUIT [ ]

BRAN BISCUIT with AVENA [ ]

BISCUIT with GRAIN [ ]

LEMON BISCUIT [ ]

STICK CRACKER [ ]

MIXED FRUID BISCUIT [ ]

10)Why do you prefer this form products to others?

Taste [ ] Calory [ ] Price [ ] Other ...

11)What are your expectations ...

2. Analysing, Define Types, profitability

12%

63%

25%

BMI for MALE

Slim <20 Normal 20-24.9 Too Little Overwight 25-29.9

22%

64%

14%

BMI for FEMALE

Slim <20 Normal 20-24.9 Too Little Overwight 25-29.9

37%

25%

38%

0%

Frequency of Consumption for Male

Never Once a Month

Twice-three times of a week Every Day

0%

64%14%

22%

Frequency of Consumption for Female

Never Once a Month Twice-three times of a week Every Day

6%

50%31%

13%

Reason of Consumption forMale

Lose Weight For Health Keep in Form Other

16%

15%

69%

0%

Reason of Consumption forFemale

Lose Weight For Health Keep in Form Other

54%

0%

13%

13%

20%

Reason of Preference to other Brands for Male

Taste Calorie Price Brand Value Other

46%

15%

0%

39%

0%

Reason of Preference to other Brands for Female

Taste Calorie Price Brand Value Other

29%

21%

6%

2%4%

0%0%

2%

23%

2% 11%

Product Preference Graphic

1 2 3 4 5 6 7 8 9 10 11

Product Types and Preferences:

90%

3% 0%

7%

Reason of Preference

Taste Calory Price Other

3. Customer Selection for

Men

0%

67%

33%

Twice-three Times a WeekConsumption

<20 20-24.9 25-29.9

25%

50%

25%

Once a MonthConsumption

<20 20-24.9 25-29.9

Neither of men consume Eti Form everyday

!

After analyse the men, who consume Eti

Form twice-three times a week or once a

month;

All of them are Normal (20-24.9) Body

Mass Index.

It’s means that , intended population is

Normal Weight Men.

3. Customer selection for Women

33%

44%

23%

Once a Month for Female

<20 20-24.9 25-29.9

0%

100%

0%

Every Day for Female

<20 20-24.9 25-29.9

After analyse the women, who consume

Eti Form twice-three times a week, once a

month or everyday;

All of them are Normal (20-24.9) Body

Mass Index.

It’s means that , intended population is

Normal Weight women.0%

100%

0%

Twice-Three times of a week

<20 20-24.9 25-29.9

According to all analysis:

◦ Platinums are Normal Weighted women

◦ Golds are Normal Weighted Men

◦ Irons are Slim Women.

◦ Leads are too little Overweight Women and men.

4.Activities to Delight Selected Customers and Analyse

again to see how we’re doing

Customer strategy of the Eti Form is not based on

increasing profit, it based on continunity of current

customer and gaining new customers without

wander from mission of the Eti Form !

Developed Strategies:

Men consume Eti Form but they consume less thanwomen and consume for health but women consume EtiForm to keep in form.

For increase the number of men who consume the EtiForm, health related promotions and slogans can becreated.

“Eat Form- Stay Healty” “Eat Form-Keep in Form”

Accordng to the questionnaire Customers are willing tonew products. Especially, for gain new customer, new butconform to Eti Form’s mission products can produce. Forexample; for the customer who wants lose weight, dairyproducts like cheese, milk, yogurt can be produce.

• For customers, taste and brand value are most important factors to

buy Eti Form. Most of them doesnt’s care price. So, increasing

price a good few can increase profit but,

“Main objective is not based on increase profit”

•Eti Form have high brand value, almost all customers familiarise Eti

form more than other brands.

For keeping this stabil, social activities like concert, bike tour,

camping can be arrange.

For male and Female, Popcorn,

Chocolate coated Eti form and

lemon aromatic Eti form are prefered

most.

So,promotions related with these

produts can be ıncreased.

AYŞEGÜL SAKALLI 100303005

NASİBE DENİZ 100303027

NİLÜFER TEKKOL 100303035

ZEYNEP AKÇAY 100303031