EPC Overview Presentation

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Amdocs Enterprise Product Catalog

Product Overview

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Accelerated Time-to-MarketAbility to rapidly define or modify products and offers in reaction to market changes and to make them available in all relevant processes.

1

Convergence (Multi-Play)Ability to expand products to new revenue streams (e.g. content) and to create complex bundles.

2

Multiple Business ModelsAbility to support multiple business models (wholesale, resale) as well as complex value chains (e.g. around digital content).

3

DiversificationAbility to flexibly create large numbers of customized offers from a catalog of common components.

4

Self-ServiceAbility to expose offer generation processes to customers (configurator) and to enable offer generation in real-time.

5

Service Provider Challenges

A number of challenges raise the complexity and result in added requirements for effective product lifecycle management.

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…Intensified by Product Catalog Realities…Intensified by Product Catalog Realities

> Slow time to market > Compromised product design> Dependent on scarce technical and business resources> Difficulty assessing product performance> A synchronization nightmare> High administrative and IT TCO > Missed revenue opportunities

CRITICAL PAIN POINTS

BUSINESS IMPLICATIONS

> Multiple PC Instances > Vast number of products > Costly, point-to-point, error-prone integration> Inability to support self service and data transfers with

partner organizations > Unique PC user skill sets> Missing functionality (Incompatible, Inflexible

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Generic Product Catalog Environment SchemeGeneric Product Catalog Environment Scheme

CRM

Supply Chain

Ordering

Fulfillment

Billing

Inventory

Marketing

Channel 1

Channel 2

Market 1

Market 2

PCPC

PCPC

PCPC

Self Service

PCPC

Content

Kiosk

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

PCPC

Aggregator 3

Aggregator 2

Aggregator 1

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In An Ideal World …The Enterprise Product Catalog (EPC) VisionIn An Ideal World …The Enterprise Product Catalog (EPC) Vision

CRM

Supply Chain

Ordering

Fulfillment

Billing

Inventory

Marketing

Channel 1

Channel 2

Market 1

Market 2

PCPC

Self ServiceContent

KioskPCPC

PCPC

PCPC

PCPCPCPC

ENTERPRISE PRODUCT catalog

BusinessUsers

TechnicalUsers

1. Product repository master2. Single entry point3. Single view of product information

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Amdocs Enterprise Product CatalogAmdocs Enterprise Product Catalog

Unlocking the Profit Potential of Your Products and ServicesAmdocs EPC is the only service provider-focused product information management solution that provides you with a central product data repository to successfully evolve your enterprise product lifecycle and maximize the value in your product assets.

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Amdocs Enterprise Product Catalog Main Functional FeaturesAmdocs Enterprise Product Catalog Main Functional Features

> Designed specifically for enterprise wide operations> Supports the modeling of information for all SP

applications (e.g. CRM, Billing, Ordering, Content, etc.)> Single front-end application for product data management> Centralized repository of product information to all systems and business

processes

> Enables single point-of-view and single point-of-entry for product data, supporting all data types:> Business and technical definitions> Product documentation> Complex pricing information> Business rules (compatibility, eligibility, etc.)> Equipment, accessories and bill of materials

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Amdocs Enterprise Product Catalog Main Functional Features Cont’dAmdocs Enterprise Product Catalog Main Functional Features Cont’d

>Logical model shared by the major Amdocs Products

> Leverage Amdocs mature and reliable applications: Billing, CRM, and Ordering

>Extensible Data Model that fits the needs of Service Providers

> Leverage Amdocs extensive experience accumulated regarding service provider’s needs

> Conforms with TMF/SID principles> Realized via the physical databases of CRM, Ordering and Billing

> Model entities can be mapped to the Ensemble data model or to any other non-Amdocs application

Amdocs Shared Product Information Model

Amdocs Shared Product Information Model

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Amdocs Enterprise Product Catalog Main Functional Features (Cont’d)Amdocs Enterprise Product Catalog Main Functional Features (Cont’d)

> Supports multi-user environments (projects, locking data, etc.)

> Role-based authorization, workflow and data access control

> Versioning and rollback capabilities

> Easy integration with external systems

> Leverages Service Oriented Architecture (SOA) principles

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PRODUCT LIFECYCLE MANAGEMENT

Product Lifecycle ManagementProcess OverviewProduct Lifecycle ManagementProcess Overview

DESIGN & CONFIGURATION GO-TO MARKET MONITORIDEA GENERATION

Product Managerspecifies new

product

Business Case

Data store, Import & export

Link toBusiness

intelligenceMarketingTemplate

Query The

Repository

Release toProduction

environment

Product designerdecompose requirements

to elements andsearch the data base

for reuse of existing elements

Configuration,Implementation

and Quality AssurancePrior to distribution

of a new product

Collaborative rolloutof product campaignTraining & collateral

is providedto all

sales channels

Control and Management of

productperformance

And accordingly modifying or retiring

products

DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE RETIRERETIRECONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENT

ENTERPRISE PRODUCT CATALOG

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PLANPLAN DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTDESIGN & CONFIGURATIONDESIGN & CONFIGURATION

Enterprise Product CatalogIDEA GENERATIONEnterprise Product CatalogIDEA GENERATION

> Capture product specification as defined by Product Managers

> Retain control over common product definitions

> Marketing Offers and bundles> Price and Sales attributes> Product sales information

> Data is entered into ‘Templates’> Templates are representations of product

definition patterns (e.g. Campaigns and Promotions)

> Based on Market Knowledge and domain expertise

> Unlimited repository

> Search and filtering for lookup of current product repository

> Knowledge Management is enhanced by storing links to collateral, files and URLs

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CREATECREATE DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTIDEA GENERATIONIDEA GENERATION

Enterprise Product CatalogDESIGNEnterprise Product CatalogDESIGN

> Decompose product requirements to a set of product specifications

> Innovative design overcomes complexity and will result in efficiency gains and cost reduction. Design fundamentals:

> Reuse existing elements in order to eliminate redundancy

> Inheritance from existing templates, minimizing additional effort that is required

> All product creation activities are controlled by an advanced project management mechanism

> New product configurations are easily adopted, using the catalog designer subsystem

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Enterprise Product CatalogDESIGNEREnterprise Product CatalogDESIGNER

> Flexible User Interface enables design and creation of user screens that represent any product information model

> Including large repository of UI controls like Hierarchies, Rule definition, Rate tables, Scales etc.

> Open Architecture for UI controls

> Data Validation mechanism ensures data integrity and enforcement of business logic

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Enterprise Product CatalogCONFIGUREEnterprise Product CatalogCONFIGURE

> Implementation and configuration of product data to the product catalog including QA and testing

> The product catalog serves as the single point of entry for all product information

> Product, pricing, equipment> Eligibility, compatibility and validation > Data is imported/exported from

disparate catalogs, including partners> Data can be stored either for general

distribution or per target application

> Users update data according to their role in the access control mechanism

> Version and auditing controls for product catalog administration

CREATECREATE DISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTIDEA GENERATIONIDEA GENERATION

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MAINTAINMAINTAINDISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE RETIRERETIREMONITORMONITORCONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTDESIGN & CONFIGURATIONDESIGN & CONFIGURATIONIDEA GENERATIONIDEA GENERATION

Enterprise Product CatalogGO-TO-MARKETEnterprise Product CatalogGO-TO-MARKET

> Rollout of product campaigns

> The product catalog serves as the single point of view for all product information

> Product information and user screens can appear in different languages

> Data is available to all sales and marketing channels

> By API> Replications of data> Web services

> Business Policy is being enforced by the query mechanism

> Rules can be executed and evaluated in run time

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MONITORMONITORDISTRIBUTEDISTRIBUTE ANALYZEANALYZEROLLOUTROLLOUTDESIGNDESIGNDEFINEDEFINEIDEA IDEA APPROVEAPPROVE GO-TO MARKETGO-TO MARKET RETIRERETIRECONFIGURECONFIGURE TESTTESTIMPLEMENTIMPLEMENTDESIGN & CONFIGURATIONDESIGN & CONFIGURATIONIDEA GENERATIONIDEA GENERATION

Enterprise Product CatalogMONITOREnterprise Product CatalogMONITOR

> Serves as the system of record for all product information enabling management and control over product information

> Integration with business intelligence tools will enable SPs to track product performance and profitability

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Amdocs Enterprise Product CatalogValue PropositionAmdocs Enterprise Product CatalogValue Proposition

InnovativeRemoves technology and process barriers to product innovation

IntentionalAligns market offers and customer needs

IntegratedCentralizes product information to empower agile product strategy

>Creates a single product data master that efficiently serves applications across the enterprise

>Integrated product data, business processes and IT investments across both legacy and new systems

>Extensible modeling capabilities to define products across systems, lines of business and verticals

>Removes the barriers to innovation between and within product lines and/or lines of business, channels, departments and even partners

>Provides unprecedented flexibility for convergent product modeling and offer creation

>Unique combination of deep telecommunications industry expertise, tight linkage to BSS/OSS applications and a future-proof product information management platform

>Enables SPs to create, deploy and modify product and pricing offers tailored to evolving customer needs

>Improves the purchase experience by making high-quality, accurate and consistent product data readily available to all channels

>Comprehensive consulting services to unlock the customer-experience and revenue potential in new and existing product assets

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SummarySummary

> Multi-product catalog environments create significant business challenges for SPs in an increasingly complex and competitive market place

> To succeed, SPs must adopt an EPC strategy

> Amdocs EPC provides a central product data repository to successfully evolve your product lifecycle, unlocking the profit potential of your product assets and delivering real business value:> More agile product strategies and faster, low-cost time to market> Ability to better align market offers and customer needs to realize greater

customer value> Remove the technology and process barriers to product innovation to

achieve competitive advantage

> Amdocs EPC is backed by our proven track record of more than 25 years of experience in delivering large scale, complex integration projects

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Thank YouThank You