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Enterprise Mobility setting strategy Rob Bamforth, Principal Analyst, Quocirca Ltd June 23rd 2009
31

Enterprise Mobility Setting Strategy

Jan 17, 2015

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Enterprise Mobility Setting Strategy
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Page 1: Enterprise Mobility Setting Strategy

Enterprise Mobility – setting strategy

Rob Bamforth,

Principal Analyst, Quocirca Ltd

June 23rd 2009

Page 2: Enterprise Mobility Setting Strategy

Agenda

• Mobile vision and strategic reality

• The distributed and extended enterprise

• Technology balancing acts

• Mobile strategy objectives

© 2009 Quocirca Ltd

Page 3: Enterprise Mobility Setting Strategy

The Mobile Vision

• Flexibility

• Choice

• Anyone, anytime, anywhere on anything

Martini for the user…..but a bitter (expensive) pill for IT manager?

© 2009 Quocirca Ltd

Page 4: Enterprise Mobility Setting Strategy

Increasing mobility

0% 20% 40%

Increase significantly

Increase a little

Remain about the same

Decrease a little

Source: Quocirca telecom expense management research 2008

How will the number of mobile users change over the next 12 months?

Page 5: Enterprise Mobility Setting Strategy

0% 20% 40% 60% 80% 100%

2008

2007

2006

2005

Broad/extensive Some significant Numerous small

Source: Latest + historic Quocirca UK convergence/mobile research

How far has mobile email been deployed across the organisation?

Page 6: Enterprise Mobility Setting Strategy

Mobile applications widen

0% 20% 40% 60% 80% 100%

Voice calls

Text messaging

Mobile email

Mobile web browsing

Mobile Instant Messaging

Push to talk

Both Outside only Inside only

Source: Quocirca SMB communications research 2008

What mobile applications are valuable within or beyond the premises?

Flexibility within

New uses beyond

Page 7: Enterprise Mobility Setting Strategy

0% 20% 40% 60% 80%

Competitive advantage

Access for existing workers

Improve customer service

Allow more to be mobile

Cost of travel

Corporate strategy

Technology interest

Cost of office space

Source: Quocirca UK convergence/mobile research 2007

What is driving the need for mobile and remote usage?

Tactical

values

Page 8: Enterprise Mobility Setting Strategy

0% 20% 40% 60% 80% 100%

Internet & UK SMBs 2008

Mobility EU Enterprises 2007

Mobility EU Enterprises 2006

Mobility EU Enterprises 2005

All in existing strategy Retro-fit to new one One planned None planned Unsure

Source: Quocirca communications research 2005, 2006, 2007 & 2008

How much is part of a formal strategy?

Mind the gap between ‘planned’ and ‘done’

Page 9: Enterprise Mobility Setting Strategy

0% 20% 40% 60% 80% 100%

2008

2007

2006

Planned in mobile budget Unplanned Drop in IT & fixed No increase

Source: Quocirca communications research 2005, 2006, 2007 & 2008

Where do the additional funds come from for increases in mobile spending?

Page 10: Enterprise Mobility Setting Strategy

Shift in the enterprise agenda

© 2009 Quocirca Ltd

Past Need Importance

Connections and circuits Clouds and packets

Pay for access Pay for service and quality

On premise On demand

ICT by products XaaS

Cost proportionate to use Flat rate

Separate channels Seamless

Dedicated, proprietary Open, multiplicity

Connected enterprise Extended enterprise

Simple media Rich media

Growth Survival

Page 11: Enterprise Mobility Setting Strategy

Distributed and extended

© 2009 Quocirca Ltd

• Home working

• Mobile

• Flexible working

• „Hot desking‟

• Handy‟s cloverleaf model – outsiders inside

Page 13: Enterprise Mobility Setting Strategy

Challenges for the enterprise

© 2009 Quocirca Ltd

Challenges Mobile Strategy Requirements

Cost control Cost management

Connection diversity Complexity management

De-perimeterisation Security management

Availability Resilience management

Technology complexity Risk management

Shadow ICT Deployment management

Work/Life balance Employee management

Communications fidelity Quality management

Legacy solutions Migration management

Page 14: Enterprise Mobility Setting Strategy

Technology balancing act

© 2009 Quocirca Ltd

• Connection (Fixed / mobile)

• Communication (Voice / data)

• People (Freedom / limited)

• Network (WiFi / Cellular)

Page 15: Enterprise Mobility Setting Strategy

0% 20% 40%

Cost control

Security

Common standard

Prevent employee abuse

What is the aim of policies for the business use of mobile phones?

Mobile phones are a challenge

Source: Quocirca telecoms costs research 2008

The same?

Page 16: Enterprise Mobility Setting Strategy

What‟s the impact on falling tariffs on total mobile costs?

Not a simple formula

Source: Quocirca telecoms costs research 2008

0% 20% 40% 60%

They are falling

No, rising or unaffected

More users Higher usage Tariffs rising More travel Not clear

Page 17: Enterprise Mobility Setting Strategy

Who really cares about costs?

Source: Quocirca telecoms costs research 2008

0% 20% 40% 60% 80% 100%

Commercial managers

IT Managers

Telecoms managers

Yes More or less No Unsure

Is there sufficient accuracy and detail in communications billing?

My budget (my bonus)

Page 18: Enterprise Mobility Setting Strategy

Is it worth it?

0% 20% 40%

Cost is not an issue

Costly, but worth it

Expensive, need to bring under

control

Expensive but already under control

Source: Quocirca SMB communications research 2008

What is the view of mobile data usage costs to the businesses that use it?

Page 19: Enterprise Mobility Setting Strategy

Adoption fears – mobile data costs

0% 20% 40% 60%

Widely used

Limited use

More planned

Not an issue

Costly, but worthwhile

Expensive, need to control

Expensive but under control

Source: Quocirca SMB communications research 2008

Page 20: Enterprise Mobility Setting Strategy

Expectation, Desire, Fear and Reality

“superfast mobile broadband”

“Live online”

“no need for a landline, wires, hotspots or Wi-Fi hubs”

“zip through emails”

“watch YouTube howlers as you wait for the bus”

© 2009 Quocirca Ltd

Page 21: Enterprise Mobility Setting Strategy

„Shadow‟ ICT & Generation IP

© 2009 Quocirca Ltd

Page 22: Enterprise Mobility Setting Strategy

Coverage challenges

0% 20% 40%

At work

Working at home

OccasionallyOften

ProbablyYes, definitely

5% have to go outside16% move around the office

Do employees ever have problems getting a mobile signal?

Source: Quocirca SMB communications research 2008

Page 23: Enterprise Mobility Setting Strategy

Mobile broadband coverage needs

0% 20% 40% 60% 80% 100%

Other premises (customers, partners)

Travelling nationally

At home

Travelling internationally

In the office

Very Fairly important Neutral Fairly unimportant Unimportant

Source: Quocirca SMB communications research 2008

How important is mobile data access in these locations?

Page 24: Enterprise Mobility Setting Strategy

Wi-Fi accepted

0% 20% 40%

Already widely used

Only limited usage

Company premises

Public hotspots

Source: Quocirca SMB communications research 2008

Where are wireless LANs being used?

Page 25: Enterprise Mobility Setting Strategy

Mobility strategy balancing act

0% 20% 40% 60% 80% 100%

Present

2007

2006

2005

Towards Wi-Fi Emphasis about the same Towards cellular Unsure

Standard on laptopsAccepted in home and office

Source: Quocirca European enterprise mobile communications research

Is the trend moving towards Wi-Fi or cellular?

Flatter tariffs, cheap‟ donglesSingle contract

Page 26: Enterprise Mobility Setting Strategy

Social employees

0%

20%

40%

60%

80%

100%

Liverpool

London

Manchester

Midlands

North East

North West Scotland

South Coast

South East

South West

Wales

Blogging

VoIP

IM

Browsing

Other personal

Social Networking

Source: Quocirca SMB internet research 2008

What personal internet usage is there by employees?

Ban, block or cajole?

Page 27: Enterprise Mobility Setting Strategy

The cost of sociable roaming

• 30 minutes of video roaming in Valencia? £30-£450

• 1 hour on Facebook in Florida? £25-£30

• 20 minutes of Britney in Bruxelles? £10 - £60

• The look on the face of the Finance Director when they see the bill…….priceless!

• According to Quocirca telecom expense management research in 2008, only half of UK companies make employees pay in full for personal use of business mobiles (40% don‟t even account for employee personal use….)

© 2009 Quocirca Ltd

FM quality MP3 ~1MB/min, YouTube video ~5MB/min, average web use ~5MB/hour (15 average pages)

Page 28: Enterprise Mobility Setting Strategy

The needs of enterprise roaming

0% 20% 40% 60% 80% 100%

Quality and coverage

Flatter/predictable tariffs

Overall cost

Network independence and choice

Simplicity or clarity of billing

Home from home experience

Very Fairly important Neutral Fairly unimportant Unimportant

Source: Quocirca European enterprise mobile communications research 2007

What is important for roaming business travellers?

Page 29: Enterprise Mobility Setting Strategy

Enterprise mobility strategy

© 2009 Quocirca Ltd

• Connection (Fixed / mobile)

• Communication (Voice / data)

• People (Freedom / limited)

• Network (WiFi / Cellular)

Seamless, but with control

Page 30: Enterprise Mobility Setting Strategy

Conclusions

• Still a relentless appetite for connectivity on the move

• Personal drivers are sometimes clearer than business ones

• „Ad hoc‟ outnumbers „to plan‟

• Costs need to be visible and predictable

• Business strategy should be seamless with control

© 2009 Quocirca Ltd

“are we there yet?” – No, but well on the way

Page 31: Enterprise Mobility Setting Strategy

Thank you

Any questions?

All Quocirca reports are freely available from www.quocirca.com

© 2009 Quocirca Ltd