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Learning Reinvented February 2014
33

Encourage engagement & improve human capital with blended learning - retail bank simulation training, gamification, and mobile learning.

Jan 28, 2015

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Economy & Finance

Michelle Katics

BankersLab® believes human capital is a currency that counts.

Can we combine practitioner knowledge with technology to support real workplace learning? Yes We Can!

BankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry.

BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting.

BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create.
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Page 1: Encourage engagement & improve human capital with blended learning - retail bank simulation training, gamification, and mobile learning.

Learning ReinventedFebruary 2014

Page 2: Encourage engagement & improve human capital with blended learning - retail bank simulation training, gamification, and mobile learning.

Our Mission

BankersLab® is leading the way in delivering innovative, strategic learning across the banking industry to improve

financial and customer outcomes.“

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Our BackgroundDate Founded: January 2012

Global Headquarters: Denver, CO U.S.A.

Asian Headquarters: Singapore

Founders: Michelle Katics, CEO Gail Galuppo, COO Kurt Gingher, CTO

Global Team Size: 50

Off-the-Shelf Learning: CreditLab®, CollectionLab®, ScoringLab®, Banc-it Mobile Games

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Bangkok, Thailand

South AfricaSão Paulo

Dubai

Asian HQSingapore

Seoul

India

Our Global Network

China

UK

AustriaChicago,

ILGlobal Headquarters Denver, CO

Canada

LATAM Sales Office

Miami, FL

Sydney

KenyaWest Africa Sales OfficeMorocco

Mexico City

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BankersLab® believes that human capital is a

currency that counts.

Page 6: Encourage engagement & improve human capital with blended learning - retail bank simulation training, gamification, and mobile learning.

Are you confident that your members are

adequately trained and ready for the challenges

they face?

How does the Basel requirements affect the

bank’s profitability?

What is the correct pricing strategy or fee strategy for my new

customer?

How do we leverage our originations to mitigate losses?

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Driving Forces

• Human knowledge is key to

managing portfolios & processes

• Innovation in human capital lags behind technological advancements

• Market changes outpace banking management skills

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• Traditional training falls short in delivering learning maximum ROI.

• Learning retention reduces sharply after the course is completed. Ability to put skills to practical use diminishes.

• Directive, classroom learning does not create engagement with materials.

• Continuous reinforcement is needed to maintain a level of knowledge and expertise.

IntroductionBankersLab

® aims to reinvent the way we train

and learn.

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Most real workplace learning takes place within people’s work, on the job. It happens through informal sharing,

observation and coaching from peers. It’s learning by actually performing.

“– David Kelly, ASTD, National Advisor for Chapters

Our Belief

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Can we combine practitioner knowledge

with technology to support real workplace

learning?

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Blended learning involves integration of different modes of delivery, modes of

teaching, and styles of learning through strategic and systematic use of

technology, combined with the best features of face-to-face interaction.

“– Griffith University

Yes We Can!

Page 12: Encourage engagement & improve human capital with blended learning - retail bank simulation training, gamification, and mobile learning.

Our SolutionBankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry.

BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting.

BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create.

BankersLab® develops a comprehensive suite of SaaS-based training products suitable for all professional levels in a retail bank…from teller to the C–suite.

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Why Gamification?• Gamification is about taking the

essential ingredients of a game and applying them to real-world, non-game situations

• Gamification is not about trivializing learning – it’s about introducing game mechanics such as rules, challenges and rewards for achievements

• Not only increased fun factor – but most importantly learners are motivated and engaged

• By engaging learners in a challenging competition – learning becomes ‘sticky’

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Ebbinghaus Curve

20 minutes = 58.2%

Time

Know

ledge

Rete

nti

on

1 hour = 44.2%

1 day = 33.7% 6 days = 25.4%

31 days = 21.1%

How Soon We Forget

Source: Purdue University Graph

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Learning by Doing

Source: University of Waterloo

Day 1

Know

ledge R

ete

nti

on

Day 3 Day 7 Day 30

Scenario simulation games boost overall retention by 9% and self-efficacy by 20%

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Knowledge retention is boosted by repetition

and the immediate practical application of

concepts.

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Effective LearningPeople remember:

• 10% of what they read

• 30% if they see visuals related to what they hear (traditional PPT training)

• 50% if they watch someone do something while explaining it

• 90% if they do the job themselves, even if only as a simulation.

10%

30%

50%

90%

Source: Federation of American Scientists

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Memorization

First ReminderSecond Reminder Third Reminder

P r o j e c t e d F o r g e tti n g C u r v e

[ 90% ]

Boosted by Repetition

Day 10 Day 30 Day 60

Kno

wle

dge

Ret

entio

n

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Boosted by Repetition

Digital learning is continuous

Source: University of Waterloo

Day 1

Know

ledge

Rete

nti

on

Day 3 Day 7 Day 30

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Our Game Types

• Numerical Simulation

• Scenario Games

• The Gamified Classroom

• Mobile Learning

“Games help you learn ‘effortlessly’ by engaging the whole brain”- - - Pixelearning

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© 2013 by BankersLab, Inc. All rights reserved.

Gamification Characteristics • Conflict, Goals & Rules

• Short Feedback Cycles

• Immersion & Engagement

• Challenge

• Adaptability

• Replayability

• Reward Systems

• Competition

• Collaboration

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Numerical Simulation:

Serious Games

Mobile Games Learning Platform

The Gamified

Classroom

3D ScenarioLearning Games

BankersLab® ProductsTechnician Executive Professional ManagerHourly Entry Level

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Each Lab product is based on a complex numerical simulation. Learning modules require the players to interact with data, interpret trends, understand changing market conditions, and build strategies – with the aim of operating the most profitable virtual bank.

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The QuestTM products engage entry-level and hourly associates in the learning of banking functions, customer segments and servicing environments. Players of these multi-level scenario games battle work delays, cross-sell goals, and deal with demanding customers in order to excel to the next level.

TM

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The ChallengeTM products gamify traditional learning content. Trainers “game storm” a classroom on pressing banking topics, integrating digital case studies, research and news videos. The three-day session culminates in participants competing for a C-level position within a multi-level scenario game.

TM

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Bancit™ products are available to buy and play directly on iOS and Andoid devices. These m-Learning apps provide puzzles, scenario games, and job aids to help learners hone their skills – delivering on-demand course preparation and follow-up for BankersLab products.

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Create

Evaluate

Analyze

Apply

Understand

Remember

Bloom’s Taxonomy of Learning

Numerical Simulation

Mobile LearningScenario Games

Create. Evaluate. Analyze.

Apply. Understand. Remember.

Understand. Remember.

Gamified Classroom

Evaluate. Analyze. Apply.

TM

TM

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Simulation Game Benefits• Enhances student problem solving

skills

• Creates a test and learn environment, where learners can safely apply their knowledge before heading back to the workplace

• Increases learning comprehension and knowledge retention

• Enhances enjoyment of the educational experience

• Allows learners to isolate cause and effect of their actions

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© 2013 by BankersLab, Inc. All rights reserved.

Scenario Game Benefits• Enhances associates motivation for learning

• Learn by doing

• Trial and error in a “safe environment”

• Immediate feedback on performance

• Improves problem solving skills

• Allows learners to isolate cause and effect of

their actions

• Challenging experiences provide intrinsic satisfaction

• Player in control of his/her own learning experience

• Increases learning comprehension and knowledge retention

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m-Learning Benefits• On-demand, providing continuous

learning touch-points and knowledge reinforcement

• ‘Bite sized’ material suits modern lifestyles and learning patterns

• Consistent high quality materials that can range in level of difficulty

• Personalized learning that provides high knowledge retention

• Allows learners to refer back to materials and theory, so they can focus on practical skill enhancement

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BankersLab® Products Release Cycle

Numerical simulation training that improves a bank’s ability to manage credit risk.

GeneralAvailability

General Availability

General Availability

Numerical simulation training that improves a bank’s ability to optimize delinquent collections.

Numerical simulation training that improves a bank’s ability to use credit scores when managing lending portfolios.

Mobile applications built with game mechanics, learning tools, job aids and glossary of retail banking terms.

Mobile or tablet game that allows front-line Collectors to experience real life scenarios in learning collections and customer experience strategies.

Beta

General Availability

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Get serious and learn by playing.