Learning Reinvented February 2014
Jan 28, 2015
Learning ReinventedFebruary 2014
Our Mission
BankersLab® is leading the way in delivering innovative, strategic learning across the banking industry to improve
financial and customer outcomes.“
Our BackgroundDate Founded: January 2012
Global Headquarters: Denver, CO U.S.A.
Asian Headquarters: Singapore
Founders: Michelle Katics, CEO Gail Galuppo, COO Kurt Gingher, CTO
Global Team Size: 50
Off-the-Shelf Learning: CreditLab®, CollectionLab®, ScoringLab®, Banc-it Mobile Games
Bangkok, Thailand
South AfricaSão Paulo
Dubai
Asian HQSingapore
Seoul
India
Our Global Network
China
UK
AustriaChicago,
ILGlobal Headquarters Denver, CO
Canada
LATAM Sales Office
Miami, FL
Sydney
KenyaWest Africa Sales OfficeMorocco
Mexico City
BankersLab® believes that human capital is a
currency that counts.
Are you confident that your members are
adequately trained and ready for the challenges
they face?
How does the Basel requirements affect the
bank’s profitability?
What is the correct pricing strategy or fee strategy for my new
customer?
How do we leverage our originations to mitigate losses?
Driving Forces
• Human knowledge is key to
managing portfolios & processes
• Innovation in human capital lags behind technological advancements
• Market changes outpace banking management skills
• Traditional training falls short in delivering learning maximum ROI.
• Learning retention reduces sharply after the course is completed. Ability to put skills to practical use diminishes.
• Directive, classroom learning does not create engagement with materials.
• Continuous reinforcement is needed to maintain a level of knowledge and expertise.
IntroductionBankersLab
® aims to reinvent the way we train
and learn.
Most real workplace learning takes place within people’s work, on the job. It happens through informal sharing,
observation and coaching from peers. It’s learning by actually performing.
“– David Kelly, ASTD, National Advisor for Chapters
Our Belief
Can we combine practitioner knowledge
with technology to support real workplace
learning?
Blended learning involves integration of different modes of delivery, modes of
teaching, and styles of learning through strategic and systematic use of
technology, combined with the best features of face-to-face interaction.
“– Griffith University
Yes We Can!
Our SolutionBankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry.
BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting.
BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create.
BankersLab® develops a comprehensive suite of SaaS-based training products suitable for all professional levels in a retail bank…from teller to the C–suite.
Why Gamification?• Gamification is about taking the
essential ingredients of a game and applying them to real-world, non-game situations
• Gamification is not about trivializing learning – it’s about introducing game mechanics such as rules, challenges and rewards for achievements
• Not only increased fun factor – but most importantly learners are motivated and engaged
• By engaging learners in a challenging competition – learning becomes ‘sticky’
Ebbinghaus Curve
20 minutes = 58.2%
Time
Know
ledge
Rete
nti
on
1 hour = 44.2%
1 day = 33.7% 6 days = 25.4%
31 days = 21.1%
How Soon We Forget
Source: Purdue University Graph
Learning by Doing
Source: University of Waterloo
Day 1
Know
ledge R
ete
nti
on
Day 3 Day 7 Day 30
Scenario simulation games boost overall retention by 9% and self-efficacy by 20%
Knowledge retention is boosted by repetition
and the immediate practical application of
concepts.
Effective LearningPeople remember:
• 10% of what they read
• 30% if they see visuals related to what they hear (traditional PPT training)
• 50% if they watch someone do something while explaining it
• 90% if they do the job themselves, even if only as a simulation.
10%
30%
50%
90%
Source: Federation of American Scientists
Memorization
First ReminderSecond Reminder Third Reminder
P r o j e c t e d F o r g e tti n g C u r v e
[ 90% ]
Boosted by Repetition
Day 10 Day 30 Day 60
Kno
wle
dge
Ret
entio
n
Boosted by Repetition
Digital learning is continuous
Source: University of Waterloo
Day 1
Know
ledge
Rete
nti
on
Day 3 Day 7 Day 30
Our Game Types
• Numerical Simulation
• Scenario Games
• The Gamified Classroom
• Mobile Learning
“Games help you learn ‘effortlessly’ by engaging the whole brain”- - - Pixelearning
© 2013 by BankersLab, Inc. All rights reserved.
Gamification Characteristics • Conflict, Goals & Rules
• Short Feedback Cycles
• Immersion & Engagement
• Challenge
• Adaptability
• Replayability
• Reward Systems
• Competition
• Collaboration
Numerical Simulation:
Serious Games
Mobile Games Learning Platform
The Gamified
Classroom
3D ScenarioLearning Games
BankersLab® ProductsTechnician Executive Professional ManagerHourly Entry Level
Each Lab product is based on a complex numerical simulation. Learning modules require the players to interact with data, interpret trends, understand changing market conditions, and build strategies – with the aim of operating the most profitable virtual bank.
The QuestTM products engage entry-level and hourly associates in the learning of banking functions, customer segments and servicing environments. Players of these multi-level scenario games battle work delays, cross-sell goals, and deal with demanding customers in order to excel to the next level.
TM
The ChallengeTM products gamify traditional learning content. Trainers “game storm” a classroom on pressing banking topics, integrating digital case studies, research and news videos. The three-day session culminates in participants competing for a C-level position within a multi-level scenario game.
TM
Bancit™ products are available to buy and play directly on iOS and Andoid devices. These m-Learning apps provide puzzles, scenario games, and job aids to help learners hone their skills – delivering on-demand course preparation and follow-up for BankersLab products.
Create
Evaluate
Analyze
Apply
Understand
Remember
Bloom’s Taxonomy of Learning
Numerical Simulation
Mobile LearningScenario Games
Create. Evaluate. Analyze.
Apply. Understand. Remember.
Understand. Remember.
Gamified Classroom
Evaluate. Analyze. Apply.
TM
TM
Simulation Game Benefits• Enhances student problem solving
skills
• Creates a test and learn environment, where learners can safely apply their knowledge before heading back to the workplace
• Increases learning comprehension and knowledge retention
• Enhances enjoyment of the educational experience
• Allows learners to isolate cause and effect of their actions
© 2013 by BankersLab, Inc. All rights reserved.
Scenario Game Benefits• Enhances associates motivation for learning
• Learn by doing
• Trial and error in a “safe environment”
• Immediate feedback on performance
• Improves problem solving skills
• Allows learners to isolate cause and effect of
their actions
• Challenging experiences provide intrinsic satisfaction
• Player in control of his/her own learning experience
• Increases learning comprehension and knowledge retention
m-Learning Benefits• On-demand, providing continuous
learning touch-points and knowledge reinforcement
• ‘Bite sized’ material suits modern lifestyles and learning patterns
• Consistent high quality materials that can range in level of difficulty
• Personalized learning that provides high knowledge retention
• Allows learners to refer back to materials and theory, so they can focus on practical skill enhancement
BankersLab® Products Release Cycle
Numerical simulation training that improves a bank’s ability to manage credit risk.
GeneralAvailability
General Availability
General Availability
Numerical simulation training that improves a bank’s ability to optimize delinquent collections.
Numerical simulation training that improves a bank’s ability to use credit scores when managing lending portfolios.
Mobile applications built with game mechanics, learning tools, job aids and glossary of retail banking terms.
Mobile or tablet game that allows front-line Collectors to experience real life scenarios in learning collections and customer experience strategies.
Beta
General Availability
Get serious and learn by playing.
@BankersLab
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Thank You
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