[En] Spotter Solutions and Applications 2013

GIVING YOU THE POWER TO UNDERSTAND

Spotter Solutions State-of-the-art technologies and Human expertise for Media and Social Media monitoring and analysis

From operations to decision making

SPOTTER 2012. All rights reserved.

SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING


SPOTTER – 14 years of experience and innovation

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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Mark /ComConsulting

Use of third party linguistic technologies+ Proprietary collection tools

Proprietary text-mining technologies+Software platform for internal use

Advanced semantic capabilities+ Analysis of UGC and social media+ Software platform available to clients in SaaS

New generation of decisional Dashboard+ Real time analysis+ Back-office module in SaaS

Software Applications:- mRisk- Consumer Insights- Social CRM- eReputation


GIVING YOU THE POWER TO UNDERSTAND3

Real time cross media monitoring (printed press, televison, radio, online media, social media)

Combination of Open Web and Web Panel monitoring (more than 50,000 qualified sources)

Multi-format extraction for all types of sources (comments, initial posts, articles, online videos/photos, pdf, ppt, word, email, audiovisual clips and scripts, crm, databases …)

Extraction of geolocalisation data from social media

In-depth qualitative analysis of opinions and sentiment

Advanced text-mining and semantic technology (pronoun detection and follow-up, direct and indirect speech, entity detection)

More than 28 languages treated: European languages + Arabic, Chinese, Japanese, Russian, …

Ontologies and knowledge databases

Analysis methodology adaptated to each sector: specific sourcing, data qualification, qualitative analysis and deliverables (alerts, newsletters, reports, ad-hoc studies)

Implementation of tailor-made scores: influence, reputation, risk, satisfaction, …

Capacity to combine media data with other types of data: client, sales, financial, … (example: “Credit Risk”)

Interactive decisional Dashboards with several levels of quantitative and qualitative analysis

Real time dynamic reporting

Access and diffusion of results according to specific profils (Board, Communication, Marketing, Strategy, Risk, Security, Legal, Human Ressources, …)

SaaS platform, no installation needed (managed by Spotter or one of its partners)

SOLUTIONS at the forefront of technology

TRACKING& COLLECTION

CONTENTANALYSIS

SPECIFICMODELS

DECISION-MAKINGWORKSHOPS



A complete OFFER

Our offer is fully adapted to your needs: you place the cursor of Spotter services where you like, and we ensure training, support and guidance throughout your project.

SPOTTER guides you during the setup phase of the project, develops the source connectors and ensures on-going support via its online interface.

SPOTTER ensures the fine-tuning of automatic data qualification, the improvement of queries and treatments, and gives you a dedicated Project Manager.

SPOTTER produces the deliverables, puts the results into perspective, and presents our recommendations to your team and/or your management.

You manage your projectfrom A to Z with our support

You produce anddistribute your deliverables

You benefit from deliverables produced by Spotter



Precise sourcingDetailed panel of sources that can evolve

Decision making reportingPlatform, deliverables and recommendations

Intelligent qualificationRelevant data, structured and analysed

Advanced analysisTailor-made indicators, scores and in-depth qualitative analysis

TECHNOLOGIE & EXPERTISECONSTANT SUPPORT

COMBINATION of Technology and Expertise

SPOTTER proposes a qualitative approach to each step of your project. We guarantee the most efficient implementation of tools and an ongoing adaptation of the monitoring scope or deliverables according to the evolution of the project and your needs.



MANAGECLIENT FEEDBACK

SOCIAL MARKET INTELLIGENCE

SOCIAL MEDIA ENGAGEMENT

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BRAND IMAGE

CAMPAIGN IMPACT

PR PERFORMANCE

COMPANY RISKS

PRODUCT RISKS

SECURITY RISKS

COMPETITIVE INTELLIGENCE

MARKET INTELLIGENCE

MAPPING OF ACTORS

HUMAN RESSOURCES INTELLIGENCE

SPOTTER SOLUTIONS

LISTEN TO THE CLIENT/ CITIZEN VOICE CORPORATE REPUTATION + eREPUTATION + RISK



LISTEN TO THE CLIENT/CITIZEN VOICEUse social media as a care channel to better manage customers and/or public opinion satisfaction.

SOCIAL MARKET INTELLIGENCEIncrease customer knowledge and understanding by following social media conversations.

MANAGECLIENT FEEDBACK

Combine customer feedback from social media with feedbacks obtained via

traditional channels (CRM, emails, …).

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Spotter covers the main issues of Social CRM thanks to its unique technology and human expertise.Spotter modules can be integrated into current workflows to improve/complete client relationship management.

SOCIAL MEDIA ENGAGEMENT

Leverage social media to identify new customers and

generate more sales.

eREPUTATIONMeasure the impact of digital or off-line campaigns and improve communications and marketing

strategies.SOCIAL CRM

SATISFACTIONENGAGEMENT

ANALYSISDECISIONAL

SOCIAL CRM

TRENDS

UGC

CUSTOMERSCITIZENS



REPUTATION MANAGEMENT

CORPORATE REPUTATIONAnalyse the reputation of your company and leaders and evaluate the impact of your media activities. Measure risks and opportunities and interact with opinion influencers.

eREPUTATIONAnalyse the digital reputation of

your company and manage exposition risk on the web.

Identify, follow and measure the impact of opinions expressed by

influencers.

BRAND IMAGEEvaluate brands image and measure the impact of your communication actions. Follow your fans/communities and measure adhesion to your values.

PR PERFORMANCEMeasure the efficiency of your

PR campaigns and communication actions. Establish

performance indicators to evaluate and improve ROI.

RISK REPUTATIONFollow the evolution of opinions

and the way they spread in order to react in a focused way to sensitive situations. Identify

rumours, risk subjects, attacks and negative campaigns.

CAMPAIGN IMPACTMeasure the impact of your

campaigns, follow the buzz and analyse the perception of target

audiences. Set-up relevant benchmarks with competitors

and/or other similar campaigns.

We cover the whole process of Reputation Management and ROI measurement.

ROI

ENGAGEMENT

INFLUENCE

TARGET AUDIENCES UGC

BENCHMARK

(RE)ACTIONMANAGE



RISK PRODUITSAnalyse all information published about your products, by clients, partners, experts, journalists or employees … Detect possible threats linked to their contents, production or commercialisation. Manage sensitive situations linked to dysfunctions.

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RISK ASSESSMENT

FINANCIAL RISKTake advantage of an ”Early

Warning System” to detect unusual events - financial, ethical,

managerial, image of your suppliers, clients and partners –

and reinforce your ability to adapt..

SECURITY RISKSMonitor the risks linked to your

internal/external environment, map out the key actors, detect changes in

positioning and/or relations, and adapt your protection tools.

Our decisional models and scores help identify and measure risks in a moving and competitive environment, to better protect your assets.

ALERTS

DECISIONAL

MEASURE

RISK REPUTATIONFollow the evolution of opinions and the way they spread in order to react in a focused way to sensitive situations. Identify rumours, risk subjects, attacks and negative campaigns.

CRISIS

SOCIAL MEDIA



CORPORATE INTELLIGENCE

COMPETITIVE INTELLIGENCEIdentify new actors in your market, product launches, new technology, partnerships, rumours … Monitor the competition and anticipate change.

MARKET INTELLIGENCEDetect consumer trends in your

market - usages, customer experience, expectations, feedback on products and services – societal

changes. Capitalise on this knowledge in-house.

MAPPING OFSTAKEHOLDERS

Actively monitor the subjects and stakeholders that can have a

significant impact on your activity and sector. Identify public opinion trends

and evaluate their potential influence.

HUMAN RESSOURCESINTELLIGENCEFollow the positioning of internal and external social actors. Analyse the “employer brand” and listen to the voice of employees. Identify best practices and new trends.

DECISIONAL

ANTICIPATE

EVALUATE

SHARE

Complete monitoring system adapted to your environment and level of security, to gather relevant internal and external information, analyse it and turn it into knowledge.



SOME REFERENCES

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[En] Spotter Solutions and Applications 2013

Technology

spotter spotter

spotter analytics

setup spotter

spotter modules

media data

social media monitoring

social media conversations

online media