Emv chip card buyers guide

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV® Chip Card Acceptance Buyers Guide

EMV® is a trademark owned by EMVCo LLC

Christine Speedy

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV MYTH

CLAIM: Equipment upgrade to EMV by October is mandatory. FALSE. Acquirers (processors) are encouraging merchants to update, but it’s not a mandate.

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV MYTH

CLAIM: YOU’RE RESPONSIBLE for CREDIT CARD FRAUD if you do not have an EMV-compliant terminal by October 2015. PARTIALLY FALSE: Either the issuer or merchant that is the cause of a contact chip transaction not occurring will be financially liable for any resulting card present counterfeit fraud losses. Lost and stolen card use is not applicable for Visa; is applicable MasterCard.

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV MYTH

CLAIM: EMV is not important for small retail businesses FALSE: 92% of fraud is small businesses. Merchants are protected and never see counterfeit fraudulent activity today, but now they’ll AUTOMATICALLY GET A CHARGEBACK and the money sucked out of their bank account instantly

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV MYTH

CLAIM: No action is needed if merchant is Card Not Present (CNP) only FALSE: Historically, online & CNP fraud increased dramatically after EMV adoption; for example by 21 percent in Europe in 2012. 3-D Secure can reduce ecommerce risk.

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

WARNING

SOME EMV READY TERMINALS

MIGHT NEVER BE CERTIFIED

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV “READY” VS EMV “CERTIFIED”

EMV Ready/Capable/Compliant: terminals that ‘could’ accept chip cards in the future. Tip: Question language such as “this terminal will get you ready for EMV”.

EMV Certified: Terminal is certified for a specific processor as standalone unit or with specific payment solution

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV LIVE

•  Certified EMV terminal installed •  Merchant account updated and

enabled to accept EMV (new or updated TID)

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

COUNTERTOP VS MULTILANE TERMINALS

CHOOSE COUNTERTOP CHOOSE MULTILANE

Small business Any size, high ticket, and business to business

Low fraud Industries with high fraud Single location Multi-location No POS application Integrated with POS or

standalone gateway driven

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV COUNTERTOP ADD-ON

•  Low cost update

Example: FD35 add to FD 100/200/300 terminal (First Data only)

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV CERTIFIED COUNTERTOP TERMINALS

TIP: Terminals must be certified to each processor. •  Before buying, ask your processor, is it EMV ready or EMV certified to accept chip cards today? •  Verifone VX 520 is a universal BASIC unit many processors planning to certify.

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV CERTIFIED MULTILANE TERMINALS

The Verifone MX 915 is one of the most recommended units expected to be certified by applications. CenPOS is the only US independent payment solutions provider that’s US EMV certified the Verifone MX 915 (July 2015).

First Data EMV certification resource: http://www.firstdata.com/downloads/marketing-merchant/Integrated_Partner_Solutions_Certified_Listing.xlsx

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

EMV CERTIFIED MOBILE TERMINALS Today, EMV is not supported with hardware on the mobile device. However, via bluetooth or USB, merchants can use a companion device that communicates with the smartphone or tablet; Magtek and Ingenico have both announced new products in this category.

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

NFC If you’re updating to EMV, make sure to include NFC, if optional, to support Apple Pay and other contactless payments.

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

CenPOS Goodies:

•  Processor agnostic- no change to merchant deposits •  Tokenization: recurring, installment, variable, scheduled •  Payment types: Checks (RDC, Echeck check, guarantee),

credit & debit, ApplePay, Google Wallet, Paypal •  Level III processing all sales channels, including retail •  Cash management optimization automates the cheapest

way to process •  Treasury Management •  Dashboard •  Virtual terminal, Electronic Bill Presentment & Payment,

Hosted Pay Page, batch upload & more

Christine Speedy 954.942.0483 Authorized Global CenPOS Reseller

Who we are 3Dmerchant.com: - brand & blog created by

Christine Speedy to communicate industry info and generate business leads

CenPOS:

-  Privately held, US HQ Miami, FL

-  Merchant-centric, end-to-end payments engine that drives enterprise-class solutions for businesses, saving them time and money, while improving their customer engagement.

-  Certified to processors in over 100 countries

- 3-D Secure and EMV certified solutions

-  Cloud- based SaaS- internet or mobile connection

Solutions Include these & more:

(954) 942-0483