Employee Code of Conduct

By:

Sreemoy Das

EMPLOYEES CODE OF CONDUCT

American daily newspaper founded in 1851|published in New York City.

Largest metropolitan newspaper in the United States.

The New York Times Company, which publishes 18 other newspapers,  International Herald Tribune , The Boston Globe.

Revenues US$3.2 billion (2007)

The Times has won 101 Pulitzer Prizes, the most of any news organization.

Its website is one of the most popular, receiving over 14 million visitors in August 2008.

THE BUSINESS LINE ….

More than 10,00,000 loyal subscribers

The New York Times print edition reaches 10.3 million readers each weekday and 14.2 million on Sunday

Online Business(rank#10) has grown .Major Competition with News Corp and Time Warner

Online Venture for optimizing search – About.com

Over US$500M in Acquisitions since 2005 -

Source: Nielsen Online January 2008

Internet Revenue as % of Total Company Revenue

10%

4%

6%

8%

0%

2%

4%

6%

8%

10%

12%

2004 2005 2006 2007

StrengthsDiversified media company in the business of newspapers, internet and radio broadcastingEducated, Affluent and influential audience Credibility and high quality content Powerful and trusted brand imageDevelopment of new digital products

WeaknessComplexity to manage Diverse set of business

OpportunitiesScope TV broadcasting

ThreatsCompetitors: Daily News, Gannett and News CorpBalancing Advertisement and cost cutting

SWOT

CURRENT BUSINESS STRATEGY

New York Times: Performance Analysis•50% Market Share

•3rd Largest Circulation (1.03 million copies)

•Primary source of Revenue: Advertising

•Revenue (2008): US $2.9 billion (-7.7%)

•Decrease in Advertising Revenue: 13.1%

•Print Advertising: -16.7%

•Online Advertising: 8.7%

•Increase in Circulation: 2.3%

•Net Loss: US $57.8 million

•9.5% Job Cuts Announced and Implemented

•Closed City & Suburban in January 2009

•Announced creation of quadrant ONE, an online sales

organization for national advertisers, together with

rivals Gannett & Hearst Corp and Tribune Company

•Announced plans to sell Broadcast Media Group.

Sold for $575 million in May 2007

•Acquired About.com for $410 million in March 2005

•Acquired minority interest in Boston Red Sox

Strategic Decisions by Top Management

•Circulations: Effected by circulation and readership levels.

The company has increased the circulation rates by 6%

to override economic slowdown

•Ad Sales: Declining ad revenues has forced company to

reduce operating expenses by 4.7%

•High Quality Content: The company has won 115 Pulitzer

awards for its quality produced work.

•New York Times alone has bagged 98 Pulitzers

The company has started developing non-news assets

such as travel and style

KPI

Pursuing the NEWSPersonal relations with sourcesObeying the law in pursuit of the newsAccepting hospitality from sourcesDealing with the competition

Obligation to the TimesSpeaking for the Times

Participation in Public LifeVoting campaigns and public issuesCommunity Services

Dealing with outside contributorsBook, Movies, Reprints and copy rightsAppearing on broadcast mediaRules for specialized departments

MAJOR POLICIES

Reporting of ViolationsOperating unit president/chief executive officerCall the Immediate Supervisor or Legal Department Call Direct Hotline Number Email

Anti-retaliation law for the whistle blower prohibits discrimination, harassment or retaliation against any employee who provides information or assists in investigation 

Violations and Penalties :False report - Termination from JobSupervisor who endorses, fails to prevent or report a violation.

WHISTLE BLOWING POLICIES

• Leading global confectionery company

• Portfolio of chocolate, gum and candy brands

• Brands include Dairy Milk, Trident and Halls

• Present in 60 countries

• Some of the competitors are Nestle, Lindt and Mars.

• Tagline ‘Creating Brands People Love’

SWOT

Strengths:•Strong Leadership position in confectionery markets•Global Presence-9.2% share of the global confectionary market•Good Product Mix•Strong brands like Dairy Milk, Éclairs

Weakness:•Lack of new launches in chocolates segment

Opportunities:•New markets :Enough Countries and markets yet to be penetrated•Green & Black chocolate range opportunity

Threats:•Social changes :Growing Health Concerns•Stiff competition•Retailer Pressure

• Transformation into a full fledged confectionery company

• Simplified category-led business model to strengthen in- market execution and growth opportunities

• Vision : Be the worlds BIGGEST and BEST confectionary company

• Objective: To deliver superior share owner returns

• Culture : Performance Driven Values Led

• Purpose :Creating Brands People Love

Strategic Transformation and Culture

Performance of Cadbury

• Revenue growth 7%

• Operating margin 11.9%

• EPS growth 16%

Cadbury-Employee Policies

• Success relies on the people. 

• The 'people' practices are guided by key values, which are to be open and honest, to act with complete integrity and to provide quality in products and services.

Cadbury-Employee Policies

• Promotes diversity & opportunity

• Encourages consultation & dialogue

• Provides leading-edge rewards & recognition for leading-edge performance

• Encourages and invests in employee development and training

• Provides a healthy and safe working environment

Whistle Blowing Policy

• ‘Speaking Up’- Helpline

• Designed to control unethical procedures, conflicts of interest and fraud.

• Cadbury staff are always encouraged to use the helpline if they have concerns about possible compliance problems occurring anywhere within the company.

Whistle Blowing

• Cadbury Nigeria-rare example of good corporate governance unlike Enron and Arthur Anderson

• Overstatement in company’s current and previous years’ accounts

• With that discovery, the board ordered the managing director, Mr. Bunmi Oni, to proceed on leave and invited a firm of independent auditors to go through the accounts

• Moreover, the board promptly informed stock market regulators of the development and took newspaper advertisements to inform its stakeholders and the public of the over-stated accounts and the action it is taking on the issue