Emphasis portfolio

WHOWE ARE

Emphasis Brand Consultancy is an independentcreative company that focuses on branding. We partner with both established and emerging businesses to transform their brands and create experiences in this ever-changing market.

Our practices combine the best of business understanding, strategy, the art of design, innovation and implementation.

AND BOLD IDEAS

BRANDSTHROUGH

CLEARTHINKING

ELEVATING

We believe that people don’t buy what you do but Why You Do It. By defining The Truth behind your brand, we create unique experiences that Connect Your Brand With People, creating relationships and changing them into advocates of your brand.

OURAPPROACH

WHY

Start withTHE WHY

Creating the brand from THE INSIDE

Experiences thatCONNECT WITH PEOPLE

UNDERSTANDING THE PRESENTTO CREATE THE FUTURE

PHASE ONEBRAND STRATEGYExternal Analysis

Internal Audit

Evaluation

Brand Strategy

Brand Alignment

Brand Architecture

Brand Promise

PHASE TWOVISUAL IDENTITY

Creative Brief

Brand Personality

Tone of Voice

Visual Identity

Brand Manual

PHASE THREECOMMUNICATIONS STRATEGYMarketing Roadmap

Marketing Extensions

Post-Branding

Evaluation

OURCONCEPT

DISCOVER CREATECONNECT

COMMUNICATEEVALUATE

OURSERVICES

BRAND STRATEGYExternal Analysis - Survey

Internal Audit - Reviews

Evaluation

Brand Strategy

Branding Workshop

BRAND IDENTITYBrand Conceptualization

Full Branding Kit

Corporate Identity

Website

Graphics & Illustrations

Publication

Web Application

Packaging

Wall Mural

Retail Design

BRAND CONTINUITYMarketing Strategies

Advertising Campaigns

Social Media Management

SEO / SEM

CRM

OURWORKS

Full Branding Kit

Corporate Identity

Website

Graphics & Illustrations

Publication

Web Application

Packaging

Wall Mural

Retail Design

SHOWCASECHOSEN

OURWORKS

The PigeonholeBrandingNamecardsMenuEnvironmental GraphicsPosters

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Allerines Premium TeaBrandingCorp StationeryEnvironmental GraphicsPackaging

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ShinkansenBrandingCorp StationeryEnvironmental GraphicsPackaging

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ShinkansenBrandingCorp StationeryEnvironmental GraphicsPackaging

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The Prive Group WebsiteDesign for a F&B Group, which necessitated grouping all its outlets into one website, yet having them retain their own identity and allowing them to update the site easily..

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Ladyironchef WebsiteRevamping a popular food blog entails having to think how to improve the blog format and adding value to its content for the readers.

After Before

OURWORKS

The Bottle Boutique WebsiteThe Bottle Boutique is an online wine store which features an extensive list of wines and champagnes.

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CYS Global Remit WebsiteInstead of your usual tabbed website with FAQs or individual pages, this design allows users to get their answers immediately (with no page refresh). We also proposed the content to be curated into 4 separate groups, for a more focused search for users.

OURWORKS

Rani Singam WebsiteClassy and huge images highlight the contemporary and energetic nature of one of Singapore’s foremost jazz vocalists.

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UJENE Switzerland WebsiteA holistic marketing campaign for a skincare companywhich involved co-ordination between product and site..

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Gorsia WebsiteDesign for a furniture company which specialises in luxury finishings and one-off tailored pieces.

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t-werkz Interior Design WebsiteWe featured the material qualities of concrete with an architectonic graphic style, emphasising their strong roots in renovation and attention to detail..

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FusionWorld WebsiteA clean and simple design for a high-tech exhibition space run under the government arm A*STAR.

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Republic Auto - Daimler/Mercedes-Benz Financial

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Republic Auto -Daimler/Mercedes-Benz Financial

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INSEAD Asia Campus 10th Anniversary BookNSEAD celebrates 10 years of establishment in Singapore, with a hardcover publication tracing the history, challenges and triumphs of the business school when it created their first campus outside Europe.

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Microsoft Infographics - Various CampaignsWe have incorporated raw data and input from the client, analysedthem and compiled them into a set of environmentally-rich infographics to narrate a story, provide context andmeaning to the information to readers.

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SPRING 2013A Chinese New Year campaign rooted back to its traditions of welcoming spring, with a contemporary twist of eclectic Chinese patterns to add colourand vibrancy.

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It’s Snowing... Gifts!A Christmas campaign pitched for CapitaMalls Asia entails a novel idea of utilising the digital dimensionto create an interesting experience for shoppers on-and offline.

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Code SwitchCreating an visually impactful identity for an exhibition which ties in different art mediums, and appeals to students in a bold way.

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LEAP 2013 - Into New FrontiersLEAP is the culmination of Frontier Danceland’s PULSE scholars’ journey into dance. Our identity includes the motif of a triangle, indicating a sense of forward movement, play and progress.

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Mid-Autumn Festival 2012Campaign pitch for mid-autumn festival, embellishing the mooncakewith a bold and rebellious flavour, evoking imagery of revolution and solidarity.

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wanderlustGo somewhere; somehow, someway, someplace, someday, soon.

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Native Plants of SingaporeAs a landscape architecture graduate, I felt that plants often confused people with their sheer variety, and this was an abstraction of plants to their basic attributes to make them more understandable, recognizable and lovable..

Group HugCos there's nothing better when you're feeling blue

Pure BlueChristmas Direct Mailer

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THANK YOU