Emerging Technologies In Airline Industry

Emerging Technologies in Airline Industry

Ajay Kumar 2751870Balaji Jayaraman 2672571Piyush Goyal 2555623Mobin Boban Olasa 2752015

Emerging Technologies Two Dimensional Bar Technology

– Ajay Kumar

Audio and Video On Demand (AVOD) – Balaji Jayaraman

Google Earth – Piyush Goyal

Wireless – Mobin Boban Olasa

Airline Industry This industry is used to transport people and freight There are types and sizes of aircrafts These industry work for domestic and international

customers This industry generates a considerable amount of

revenue It plays a major role in

Economic Growth World Trade International Investment Tourism

British Airlines Was found in the year 31st March 1974 Operates across globe It is UK’s largest airline Commuting to more than 550 destinations

and to various airports Has number of subsidiary companies Carries passengers and cargo Types of fleet

Boeing Airbus

Services offered by British Airways E-Ticketing Online Check-in Mobile and PDA services On board entertainment Fleet facts Route maps

Technologies Discussed Audio and Video on Demand (AVOD) Two dimensional bar technology

Audio and Video On Demand British Airways uses “Rockwell and Collins” TES (Total

Entertainment System) Is a part of Inflight entertainment system Passenger can listen or watch digital file using this

technology Can watch

Movies TV shows Factual programs View outside the aircraft

Can Listen to Music Announcement Radio

Characteristic of AVOD Allows user to choose the media files Acts like a TV sets where passengers can

Play Pause Stop and Control the volume

Supports concurrent users Compactable with other services of IFE like

Internet Games

Characteristic of AVOD Has two states “Weight On Wheels” and “Weight Off

wheels” This service starts when the state is “Weight Off

wheels” This service stops when the state is “Weight On

wheels” Pauses all the play back while forced broadcasting

and resumes when the broadcasting is over Two types of broad casting

Flight Announcement and Passenger Announcement (Flight Announcement

overrides Passenger Announcement)

Characteristic of AVOD Ensures the clarity of Audio and Video

files Supports “Decompression State” Supports Portable Audio/Video

devices Has ability to generate Reports

Components of AVOD Digital media server (DMS) Primary Access Terminal (PAT) Secondary Access Terminal (SAT) Audio Visual Unit (AVU) Seat Display Unit (SDU) Passenger Control Unit (PCU) Over Head display Unit (OHDU) Headset jack Portable devices

Implementation The DMS stores all the digital Media files This is connected to the seats with the help

of AVU The PAT controls all the seat activities PAT is used to

Select the files and services available to seat or a group of seats

Restart the seat Generate reports Announcements can be made

PAT

Implementation SDU displays the interface and the

video PCU is used to choose a digital file

and to traverse through the interface The headphones are plugged into the

headset jack The OHDU is used to display the video

or information that has been broadcasted

Benefits of AVOD Adds a greater value to the organization The organization possess competitive

advantage by implementing AVOD Keeps the passengers occupied in long haul

flight Increases revenue Marketing their products Promote safety Generate Reports

Two Dimensional Bar Technology

Invented by Japanese corporation in 1994. It enable to encrypt personal and secret

information into some kind of unreadable bar.

Encrypt the information with the help of Elliptic Curve Cryptography.

Two Dimensional Bar Technology

This bar code can be send to various hand held device such as mobile phone, PDA etc.

This technology uses 163 bit of data to encrypt the message.

Uses digital signature to ensure more security in the bar code.

Characteristic of Mobile Bar Technology Enable user to receive ticket via their

mobile phone or PDA. Act like ordinary ticket for traveling

purpose. Message can be sent to any mobile phone

capable of receiving Picture message. Improve the efficiency of delivery, flight

time update and boarding process. Impact on environment.

Implementation Airline send encrypted message to

the passenger’s mobile or PDA. This message is in the form of bar

code. Customer produces this encrypted

message at the time of check-in.

Implementation This message is decrypted and recognized

by a device in airport. This decrypted message reveal information

about the passenger and his travel. Device used to recognizes the encrypted

message: IATA 2D Bar Code (PDF 417) for Internet and

CUSS. Unisys Mobile Boarding Pass. Unisys Quick Service PointUnisys.

Benefits of 2D bar technology Result in organizational growth up to $500

million. Enable self service to check in and boarding

aircraft. Simplify the process. Make direct communication between airline

and customer. Save time. Reduce the congestion of passenger at the

counter.

Benefits of 2D bar technology Achieve cost saving by one to one

marketing. Reduces the number of paper and

resources used at airport. Better customer relationship. It increases customer privacy and

security.

Conclusion These technologies adds value to the

industry and organization Has competitive advantage Attracts customers and generates

revenue The process and time consumed is

reduced Assists the growth of the Industry and

organization

Useful Links Slide share

http://www.slideshare.net/bajeej Facebook

http://www.facebook.com/group.php?gid=20957685361

References A mobile is all you need to catch flight : Goergo.

Retrieved on May 26, 2008. from http://www.goergo.in/?p=1040

Avionics Magazine :: Outlook for IFE: Still Rosy. Retrieved on May30, 2008. From http://www.aviationtoday.com/av/categories/commercial/12516.html

British Airways Upgrading IFE with AVOD and Other Features. Retrieved on May30, 2008. From http://www.flttechonline.com/Current/British%20Airways%20Upgrading%20IFE%20with%20AVOD%20and%20Other%20Features.htm

References Certicom Technology Selected by Continental Airlines

for Mobile Ticketing Security Solution. Retrieved on May 26, 2008. from http://www.finanznachrichten.de/nachrichten-2008-04/artikel-10592062.asp

New Subtitle Technology for Emirates Inflight Entertainment System. Retrieved on May30, 2008. From http://www.asiatraveltips.com/news07/111-EmiratesAirline.shtml

Oiaga, M. (2006). Google Earth to Showcase BA Vacation Destinations. Retrieved May 21, 2008, from http://news.softpedia.com/news/Google-Earth-to-Showcase-BA-Vacation-Destinations-34660.shtml